Connect with us

News

Dangote Cement’s Past Consumer Promo Winners Recount Gains

Published

4 years ago

on

Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

Muslim Youth Break Fast In Pastor’s House To Promote Peace And Unity

Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

Advert

 

Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

Related Topics:

News

Ganduje Hints at Reconciling with Kwankwaso

Published

15 hours ago

on

January 28, 2026

By

 

By Yusuf Danjuma Yunusa

Former National Chairman of the All Progressives Congress (APC), Dr. Abdullahi Umar Ganduje, has extended an olive branch to his longtime political rival, Senator Rabiu Kwankwaso.

Speaking in an interview with the BBC Hausa Service on Wednesday, Ganduje expressed a desire to mend fences and reunite for the progress of Kano State.

“I am hopeful that very soon we will reconcile with Kwankwaso so we can move forward together. We have shared a political camp in the past and remain brothers,” Ganduje stated.

Emphasizing a departure from past rivalries, he noted that current political realignments in Kano have ushered in a new era of cooperation focused on governance rather than conflict.

Advert

“With the present realignment, the politics of rivalry in Kano may be over. Our priority now is delivering good governance to our people,” Ganduje explained. “If Governor Abba Yusuf succeeds, we all succeed—and if we succeed, he also succeeds. It is vital for all of us to understand this so that the government can thrive.”

Ganduje, drawing from his experience as former APC National Chairman, added that his tenure provided him with deep insight into party operations and conflict resolution mechanisms.

When questioned on whether Governor Abba Yusuf would receive an automatic ticket in future elections, Ganduje acknowledged party conventions while underscoring adherence to established rules.

“I am familiar with the party’s workings. There are rules and there are traditions. The tradition grants a sitting governor the right of first refusal, though this principle does not extend to other positions,” he clarified.

NIGERIAN TRACKER reports that former Governor Abdullahi Umar Ganduje was anointed by his predecessor and long time political associate Senator Rabiu Musa Kwankwaso during the 2015 general elections after which the duo fell out in March 2016 due to some differences that suddenly emerge less than a year into the tenure of Dr Ganduje as Governor of Kano state.

Continue Reading

News

JUST IN: Work Resumes at FCTA Following Court Order Suspending Strike

Published

15 hours ago

on

January 28, 2026

By

 

By Yusuf Danjuma Yunusa

Normal operations resumed at the Federal Capital Territory Administration (FCTA) secretariat and its affiliated Ministries, Departments, and Agencies (MDAs) on Wednesday, following a ruling by the National Industrial Court of Nigeria ordering the suspension of an ongoing industrial action.

The court, presided over by Justice E. D. Subilim, on Tuesday directed the immediate suspension of the strike embarked upon by workers under the Joint Union Action Committee (JUAC) to allow for continued dialogue.

In response to the ruling, the Minister of the Federal Capital Territory, Barr. Nyesom Wike, called on all employees to return to their posts promptly. While acknowledging the right to lawful protest in a democracy, the Minister emphasized the importance of respecting judicial directives.

Advert

To ensure full compliance, the Acting Head of the Civil Service of the FCT, Mrs. Nancy Sabanti, issued a circular dated January 27, 2026, instructing all Secretariats, Departments, and Agencies to reopen offices and maintain strict staff attendance registers. The circular directed Permanent Secretaries and Heads of Departments, Parastatals, and Agencies to enforce the immediate resumption of duties.

Observations across various FCTA offices and MDAs on Wednesday indicated a substantial level of compliance, with staff present on the premises and engaged in their official responsibilities.

The FCTA administration has reiterated its commitment to constructive dialogue with union representatives and to the continued improvement of staff welfare.

Continue Reading

News

Reps Summons Finance, Agriculture Ministers, Auditor-General Over Agricultural Funds

Published

15 hours ago

on

January 28, 2026

By

 

By Yusuf Danjuma Yunusa

The House of Representatives Ad hoc Committee investigating Agricultural Subsidies, Intervention Funds, Aids, and Grants Programmes has summoned the Ministers of Finance and Agriculture and Food Security, as well as the Auditor-General of the Federation, to account for expenditure on agricultural programmes between 2015 and 2025.

The summons was issued during a public hearing held in Abuja on Tuesday, where lawmakers demanded explanations regarding funds released for key agricultural initiatives over the past decade.

The committee directed the officials, or their duly authorized representatives, to appear before it on February 3, warning that failure to comply would result in legislative sanctions in accordance with the powers vested in the National Assembly.

In his ruling, the Chairman of the committee, Rep. Jamo Aminu (APC-Katsina), stated that the investigation aims to ensure transparency and accountability in the use of public funds intended to boost food production, support farmers, and enhance national food security.

Advert

“The interventions under review were designed to strengthen our agricultural sector and ensure food security for all Nigerians. However, persistent concerns over food insecurity, rising food prices, and the effectiveness of past programmes have made this scrutiny imperative,” Rep. Aminu said.

The chairman expressed strong dissatisfaction with the Office of the Auditor-General of the Federation for its failure to provide audit reports on several agricultural subsidy and intervention programmes during the specified period.

He emphasized that comprehensive audit documentation is essential for tracking the disbursement, utilization, and outcomes of the funds.

“We cannot effectively conduct this investigation without proper audit records. These funds span a decade and involve critical national programmes. Transparency and accountability in this process are non-negotiable,” he stated.

Earlier in the hearing, Mr. Mohammed Adamu, a Deputy Director from the Office of the Auditor-General, attributed the lack of completed audit reports to insufficient cooperation from the Ministry of Agriculture and Food Security.

According to Adamu, the Auditor-General’s office has repeatedly requested necessary documents related to agricultural subsidies, grants, aids, and intervention programmes but has not received the required information from the ministry.

“The primary source of these documents is the Ministry of Agriculture. Without their cooperation, finalizing the audit process has been challenging,” he explained.

The hearing continues as part of the House’s ongoing efforts to enhance oversight and ensure that public funds are used effectively for national development.

Continue Reading

Trending