fbpx
Connect with us

News

Dangote Cement’s Past Consumer Promo Winners Recount Gains

Published

2 years ago

on

Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

Muslim Youth Break Fast In Pastor’s House To Promote Peace And Unity

Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

 

Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

#

Related Topics:

News

Niger Republic’s Military Leader’s Allegations Against Nigeria Are Baseless – FG

Published

7 hours ago

on

December 26, 2024

By

Senator Bola Ahamd Tinubu

 

The Federal Government of Nigeria has strongly rejected allegations made in a viral video by the military leader of Niger Republic, General Abdourahamane Tchiani, claiming non-existent collusion between Nigeria and France to destabilize his country.

In a press release issued on Thursday, December 26, 2024, the Nigerian government described these claims as baseless and existing solely in the realm of imagination. The statement emphasized that Nigeria has never engaged in any overt or covert alliance with France—or any other country—to sponsor terrorist attacks or destabilize Niger Republic in the wake of the undemocratic change in the leadership of that country.

President Bola Ahmed Tinubu (GCFR), as Chairman of ECOWAS, has demonstrated exemplary leadership by keeping the doors of the sub-regional body open to re-engaging Niger Republic despite the political situation in the country. Nigeria remains committed to fostering peace, harmony, and historic diplomatic ties with Niger.

The Nigerian Armed Forces, in collaboration with partners in the Multinational Joint Task Force, are succeeding in curbing terrorism within the region. It is, therefore, absurd to suggest that Nigeria would conspire with any foreign power to undermine the peace and security of a neighboring country.

The press release further stated that neither the Nigerian government nor any of its officials has ever been involved in arming or supporting any terror group to attack Niger Republic. Additionally, no part of Nigeria has been ceded to any foreign power for subversive operations in Niger Republic. The government reiterated its full support for senior Nigerian officials’ untiring commitment to fostering peace and security between Nigeria and Niger and their efforts towards stronger cooperation in the ECOWAS region.

#

Nigeria has a long-standing tradition of safeguarding its sovereignty and territorial integrity. Unlike some nations, Nigeria has never permitted foreign powers to establish military bases on its soil, demonstrating its commitment to national independence and regional leadership.

The accusation that Nigeria seeks to sabotage Niger’s pipelines and agriculture was also dismissed as unfounded and counterproductive. Nigeria has consistently supported Niger’s economic development through joint energy and infrastructure projects, such as the Trans-Saharan Gas Pipeline and the Kano-Maradi Railway Project. It is illogical to suggest that Nigeria would undermine initiatives it has actively promoted.

The claims about the alleged establishment of a so-called Lakurawa terrorist headquarters in Sokoto State, purportedly orchestrated by Nigeria in collaboration with France, were also refuted. Nigeria has been a regional leader in combating terrorism, dedicating significant resources and lives to ensure stability in the Lake Chad Basin and beyond.

Recently, the Nigerian military launched Operation Forest Sanity III, specifically addressing the Lakurawa threat, code-named Operation Chase Lakurawa Out. The government questioned how it could be accused of harboring the same group it is actively fighting against. These accusations lack credible evidence and seem to be part of a broader attempt to deflect attention from Niger’s internal challenges.

The public was urged to disregard these false allegations. Those making such claims, particularly the military leader in Niger Republic, must provide credible evidence to substantiate them. Any attempt to blackmail Nigeria over ECOWAS’s principled stance against the unconstitutional seizure of power in Niger Republic is both disingenuous and doomed to fail.

In conclusion, the press release stated that President Tchiani’s allegations are not only unfounded but also a dangerous attempt to divert attention from his administration’s shortcomings. Nigeria remains committed to fostering regional stability and will continue to lead efforts to address terrorism and other transnational challenges. The government urged Niger to focus on constructive dialogue and collaboration rather than peddling baseless accusations.

s

Continue Reading

News

Gwale Old Boys Association (GOBA) Announces Annual General Meeting and Election of National Executives

Published

9 hours ago

on

December 26, 2024

By

Gwale Old Boys Association (GOBA) Announces Annual General Meeting and Election of National Executives

The National President of the Gwale Old Boys Association (GOBA), Engr. Hassan Abdulkadir, on behalf of the national officials, has cordially invited members to the Annual General Meeting (AGM) and the General Election of the National Executives Council. The event is scheduled to take place on Saturday, December 28, 2024, at 11:00 AM prompt at the Murtala Mahd Hall, GGSS Gwale.

In a statement signed by the National Publicity Secretary, Bashir Habib Yahya, the association emphasized the importance of the AGM and the election in shaping the future of GOBA. The meeting will provide an opportunity for members to engage in discussions, review the association’s activities, and elect new leaders who will steer the association towards achieving its goals.

The AGM is expected to attract a large turnout of members, including former students of Government Unity College, Birnin Kudu, Jigawa State, one of the renowned secondary schools in Northern Nigeria. The event will serve as a platform for networking, sharing experiences, and fostering a sense of community among the alumni.

Members are encouraged to attend the meeting promptly and participate actively in the proceedings. The election of the new national executives is a critical aspect of the AGM, as it will determine the leadership that will guide the association in the coming years.

#

 

Continue Reading

News

Adnan Mukhtar & Associates,Gwarzo Foundation to Host Annual Public Lecture on Social Media’s Role in Nation-Building

Published

12 hours ago

on

December 26, 2024

By

 

Adnan Mukhtar & Associates, in collaboration with the Professor Adamu Abubakar Gwarzo Foundation, is set to host a one-day Professor Adamu Abubakar Gwarzo Annual Public Lecture. This year’s theme is “The Role of Social Media in Nation-Building,” in commemoration of the birthday of Professor Adamu Abubakar Gwarzo, the President of MAAUN Group of Universities.

The event is scheduled for Monday, December 30, 2024, at 11:00 AM and will be held at the Aminu Kano Centre for Democratic Research and Training, Mambayya House.

The guest speaker for the lecture will be Mallam Yushau A. Shuaib, a renowned public relations expert and social media influencer. The occasion will be chaired by Dr. Sule Yau Sule from the Department of Mass Communication at Bayero University, Kano.

#

Invited guests include distinguished personalities such as Dr. Musa Abdullahi Sufi, Dr. Bala Muhammad Tukur, and Amina Ibrahim Idris.

The lecture aims to explore the significant impact of social media on nation-building, emphasizing how digital platforms can be harnessed to foster unity, drive development, and promote positive change within communities.

This annual lecture is a key event that brings together scholars, practitioners, and the general public to engage in insightful discussions and share ideas on leveraging social media for societal advancement.

For further information or to confirm attendance, please contact the organizers at 08033255841 or 09098150869.

 

Continue Reading

Trending