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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

 

Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Power Shift in Kano: Ganduje Family Bows to Emir Sanusi as Nephew Gets Turbaned

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Ganduje and Emir Sanusi ,Photo Credit BBC Hausa

 

In a dramatic political twist that may redefine Kano’s traditional power matrix, former Governor Abdullahi Umar Ganduje has thrown his weight behind Emir Muhammadu Sanusi II, as the monarch turbaned Ganduje’s nephew, Alhaji Jamilu Sani Umar, as the new Village Head of Ganduje.

This development signals a major shift in political allegiance, coming from a family that once stood at the heart of Emir Sanusi’s 2020 dethronement.

The former village head, Alhaji Sani Ganduje — who was removed from office — had openly challenged the Kano Emirate over the legitimacy of his removal, deepening the rift between the Gandujes and Sanusi’s loyalists.

However, following the recent reinstatement of Emir Sanusi II by Governor Abba Kabir Yusuf, political equations in Kano have shifted rapidly.

In what many see as a move to realign with the prevailing tide, Dr. Ganduje reportedly convened a strategic meeting with his extended family and directed full support for the new appointment.

Rather than sending a delegate, the entire Ganduje family physically accompanied Jamilu to the Emir’s palace, a powerful public gesture of submission and allegiance to Sanusi’s throne.

Political analysts interpret this as Ganduje’s calculated pivot — recognizing Emir Sanusi’s regained influence and perhaps seeking to reposition himself within Kano’s changing political terrain.

The move also draws a clear contrast with the dethroned Emir Aminu Ado Bayero, who enjoyed close ties with Ganduje during his administration but is now increasingly sidelined.

By endorsing the turbaning and realigning his family under Sanusi’s leadership, Ganduje appears to be reading the political handwriting on the wall — that Emir Sanusi’s return is not just ceremonial, but a restoration of deep-rooted traditional authority with growing political resonance.

As Kano continues to balance tradition and politics, the Ganduje family’s public allegiance to Emir Sanusi may be the clearest indication yet that the old guard is adapting to a new power order.

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We closed hostels over non-compliance with our rules— MAAUN President

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The President of the Maryam Abacha American University of Nigeria Prof. (Dr.) Mohammad Israr has clarified the closure of the Al-Ansar Indabo hostel over non-compliance with the university rules.

It would be recalled that the university has on Monday closed the hostel citing noncompliance and non-adherence to the welfare of students.

In a statement on Tuesday, Professor Israr explained that the university Management found it necessary to take the action due to non-compliance with the university’s rules and regulations governing the operation of private hotels.

“Despite issuing queries to the owners of the affected hostels, they failed to comply with our rules and regulations, we have no option but to take this appropriate action.

“Non-compliance resulted in several unwanted situations and activities within the hostel, including poor water and power supply. These issues pose a serious threat to the well-being of our students.

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“We have to protect the reputation that we built for over 13 years, we stand by ethics to ensure good conduct and welfare of our students”.

The hostels are privately owned facilities approved by the institution to accommodate students.

According to Israr, it was part of the university’s effort to ensure safe, secure, and decent hostel accommodations for students while maintaining a zero-tolerance policy for any form of immorality among university students.

The school, which acquired its operational license and commenced academic activities in 2021, allowed private developers to build and apply for the school’s accreditation to house students.

“This is part of the founder’s initiative to contribute more to the economy of the state.

You cannot find these irregularities in our hostels but in the ones owned by the private developers. The closure is in the best interest of the parents and students”. Israr said.

“Accordingly, all affected students are strongly directed to vacate the hostel immediately after the completion of the first-semester examination.

Meanwhile, the management is collaborating with relevant security agencies to ensure total compliance,” the statement said.

It would also be recalled that the university last week ordered the immediate closure of Insktaf hostel as a result of some criminal activities such as torture, physical assault and injury among others, posing a serious security threat to the well-being of students living in the affected hostels.

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FEC endorses life insurance for Tinubu, Shettima, Gbajabiamila, Akume, ministers

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Didi Walson-Jack, head of service of the federation, says the Federal Executive Council has approved the Group Life Assurance Scheme for government workers, paramilitary and uniformed personnel.

Ms Walson-Jack said this while briefing State House correspondents on Monday at the end of the sixth FEC meeting of the year.

She said through the insurance scheme, the federal government would provide a life policy for each public servant and that in the event of death, the public servant’s next-of-kin would benefit from helping the family cushion the effect of the loss.

This scheme underscores the importance that President Bola Tinubu’s administration has placed on the welfare of the federal workers. This year, the group life assurance scheme covers key government officials, comprising Mr President, the vice-president, the chief of staff, and the secretary to the government of the federation.

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The other beneficiaries are ministers, the head of the civil service of the federation, permanent secretaries and staff of federal government ministries and treasury-funded agencies,” she stated.

According to her, the scheme also covers the paramilitary agencies such as the Nigerian Immigration Service, Nigeria Security and Civil Defence Corps, Nigeria Correctional Service, the Federal Fire Service, Federal Road Safety Corps, National Drug Law Enforcement Agency and the Office of the National Security Adviser.

She added that the insurance scheme would be annual, and that the approval given by FEC was for the 2025/2026 policy year, and the policy would commence from the date of premium payment to underwriters in line with the no premium, no cover policy.

“The approval for today was for the appointment of 17 insurance underwriters for the group life insurance cover and for the year 2025/2026, as I had earlier mentioned.

“The premium is paid to the insurance companies for 12 months. So, this policy will expire in 2026,” she disclosed.

(NAN) Peoples gazette

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