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Dangote Cement’s Past Consumer Promo Winners Recount Gains

Published

3 years ago

on

Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

Muslim Youth Break Fast In Pastor’s House To Promote Peace And Unity

Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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President Tinubu Graces Late President Buhari’s Book Launch

Published

9 hours ago

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December 15, 2025

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By Yusuf Danjuma Yunusa

The family of the late president Buhari, on 15 December, 2025, launched a book entitled “From Soldier to Stateman: The Legacy of Muhammadu Buhari”

The event took place at the presidential villa with dignitaries in attendance include: President Bola Ahmed Tinubu, Aisha Buhari, the wife of the late president Buhari, Senator Oluremi Tinubu, the wife of the president, Dr. Charles Omole, the Author of the book, Adama Borrow, the president of Gambia, Sultan of Sokoto, Muhammad Sa’ad Abubakar, and many others.

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Speaking at the launch of the biography, Tinubu said Buhari’s legacy of integrity and modesty would continue to inspire Nigerians.

The president described the late president Buhari as a “leader of quiet strength and discipline.”

“President Muhammadu Buhari left behind a reputation for integrity, a spartan lifestyle, and the belief that public office is a trust and not a windfall,” Tinubu said.

He recounted his political journey with Buhari, decorating him as a consistent patriot whose honesty was acknowledged even by critics, adding that their political partnership taught the value of cooperation across differences.

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Prominent Kano Politician Ibrahim Little Sues Danagundi, Ibn Sina Over Hisbah Establishment

Published

12 hours ago

on

December 15, 2025

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A chieftain and leader of the African Democratic Congress (ADC) in Kano State, Alhaji Ibrahim Ali Amin “Little,” has filed a legal action at the Kano State High Court challenging the establishment of an Independent Hisbah body in the state.

It will be recalled that Little had earlier written to the concerned parties, urging them to suspend the move in the interest of peace and stability in the state. A copy of the letter, addressed to former Governor Abdullahi Umar Ganduje, was also sent to the Governor of Kano State, Abba Kabir Yusuf; Baffa Babba Danagundi; Haruna Ibn Sina; and the Department of State Services (DSS).

According to his Executive Assistant and Media Aide, Adnan Mukhtar, Little decided to seek legal redress following what he described as the respondents’ persistence and insistence on proceeding with the establishment of the Independent Hisbah.

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“Dissatisfied with their recent actions and continued insistence on moving forward with the establishment process, Little approached the Kano State High Court to seek redress,” Mukhtar said.

Those listed as respondents in the suit include the Speaker of the Kano State House of Assembly, the Kano State House of Assembly, the Attorney General of Kano State, the Kano State Hisbah Board, Baffa Babba Danagundi, and Haruna Ibn Sina.

In an official statement posted on his Facebook page, Little said:

“I have today instructed my lawyers to file an action challenging the establishment of an Independent Hisbah in Kano State. This follows my recent letter to the parties concerned and their insistence on proceeding with the establishment of the Independent Hisbah.

 

“I believe this move is an attempt to disrupt our peaceful coexistence at a time when the state is facing security challenges.

 

“The peace of Kano State remains our utmost priority.

Kano Sabuwa, In sha Allahu.”

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Commissioning of Kano State Online Media Chapel Marks Historic Milestone in Journalism

Published

12 hours ago

on

December 15, 2025

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By: Ahmad Muhammad Sani Gwarzo, ANIPR

The commissioning of the Kano State Online Media Chapel at the Nigeria Union of Journalists (NUJ) Kano State Council Secretariat marked a defining moment in the history of journalism practice in Kano State. The event reflects the continuous evolution of the media profession in response to digital transformation and modern communication realities.

The ceremony attracted prominent personalities from journalism and government circles, underscoring the importance of online media as a vital component of information dissemination, public enlightenment, and democratic engagement in contemporary society.

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NUJ National President’s Remarks
In his keynote address, the National President of the NUJ, Comrade Alhassan Yahaya Abdullahi, described the commissioning as a progressive step aligned with global best practices in journalism, where digital platforms now play a central role in shaping public opinion and narratives.

He emphasized that the Online Media Chapel was not established merely for recognition, but to instill discipline, professionalism, and ethical compliance among online journalists operating within Kano State and beyond.

“Journalism remains a noble profession that demands responsibility, truthfulness, and accountability, regardless of whether it is practiced through print, broadcast, or online platforms,” Abdullahi stated. He cautioned against the misuse of digital platforms for misinformation, character assassination, and unverified reports, warning that such practices pose serious threats to societal peace, national security, and the credibility of the profession.

The NUJ President charged members of the Online Media Chapel to see themselves as ambassadors of responsible journalism, committed to accuracy, balance, and fairness in all their reports. He assured that the national body would continue to provide guidance, support, and policy direction to ensure online journalists are fully integrated into the union’s professional framework.

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Kano State Government’s Position
Delivering his remarks, the Kano State Commissioner for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya, described the commissioning as a timely intervention in the state’s information ecosystem.

He noted that the Kano State Government recognizes the influence of online media in shaping public perception and applauded the NUJ for organizing practitioners under a structured and accountable platform.

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The Commissioner reaffirmed the government’s commitment under the leadership of His Excellency, Alhaji Abba Kabir Yusuf, FNISE, to sustaining a healthy relationship with the media as partners in governance and development. He urged online journalists to use their platforms to promote peace, unity, and developmental initiatives, stressing that responsible reporting remains a key pillar for social stability and economic growth.

“Freedom of expression must go hand in hand with respect for the law, ethical standards, and cultural values,” Waiya emphasized, assuring the chapel of the ministry’s readiness to engage constructively with practitioners to ensure accurate dissemination of government policies and programs.

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NUJ Kano State Council’s Perspective
Earlier in his address, the Chairman of the NUJ Kano State Council, Comrade Sulaiman Abdullahi Dederi, welcomed guests and described the day as historic for the council and online media practitioners.

He explained that the decision to establish the Online Media Chapel was borne out of the need to accommodate the growing number of journalists operating on digital platforms within Kano State.

Comrade Dederi noted that the chapel would serve as a platform for capacity building, ethical regulation, and collective engagement, aimed at improving the welfare and professional competence of its members. He reiterated the council’s commitment to fostering unity among all chapels under the NUJ umbrella, emphasizing that journalism thrives best in an atmosphere of cooperation and mutual respect.

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Online Media Chapel’s Commitment
Speaking on behalf of online media practitioners, the Kano State Chairman of the Online Media Chapel, Comrade Abubakar Abdulkadir Dangambo, described the commissioning as a dream fulfilled and a turning point for online journalism in Kano State.

He expressed gratitude to the NUJ leadership at both state and national levels for formally recognizing online journalists as critical stakeholders in the media industry.

Comrade Dangambo pledged that members of the chapel would operate with professionalism, integrity, and a strong sense of responsibility to the public. He emphasized that the chapel would prioritize training, mentorship, and internal regulation to ensure members uphold the ethics of journalism at all times.

He further stressed the collective resolve of members to combat fake news, hate speech, and sensational reporting that could undermine social harmony, calling on online journalists to see the chapel as a platform for unity, self-discipline, and continuous learning in line with global journalism standards.

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Conclusion
The atmosphere of the event reflected shared optimism and commitment by all stakeholders toward strengthening journalism practice in the digital era. Participants expressed confidence that the Online Media Chapel would contribute positively to professional development, public trust, and credible information dissemination.

The establishment of the chapel was widely acknowledged as a proactive response to the challenges and opportunities presented by digital journalism. The commissioning ceremony concluded with a collective call for ethical journalism, unity among practitioners, and sustained engagement in advancing the role of the media in national development.

The Kano State Online Media Chapel now stands as a symbol of progress, professionalism, and adaptation, reflecting the enduring relevance of journalism in a rapidly changing digital world.

 

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