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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Broadcast Journalist Ikechukwu Oyemike Joins The Isle 95.9 FM Lagos as Head of Events And OAP

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FemyWalsh Limited, a business, economy, and development-focused media group, is pleased to announce the appointment of veteran broadcast journalist  Ikechukwu Oyemike, popularly known as Ogbuefi ItisIkechukwu, as Head of Events and On Air Personality (OAP)  at  The Isle 95.9 FM Lagos.

Oyemike joins The Isle 95.9 FM Lagos after more than 11 years of superlative service at Wazobia FM, where he built a strong reputation for credible journalism, compelling storytelling, and audience-centred broadcasting.

Over the years, he has become widely respected for his ability to connect deeply with listeners while delivering news, current affairs, and commentary with clarity, energy, and cultural resonance.

Speaking on his move, Oyemike said:
“I am delighted to join The Isle 95.9 FM Lagos as Head of Events and On Air Personality. This new chapter offers an exciting platform to engage listeners on air while also creating dynamic experiences through events that connect with our audience in meaningful ways.”

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Welcoming his arrival, Management described the appointment as a strategic investment in talent and audience experience. In his dual role, Oyemike will strengthen on-air programming and lead the development of high-impact events designed to deepen community connection, expand partnerships, and create memorable experiences for listeners and stakeholders.

FemyWalsh Limited is the owner of **The Isle 95.9 FM Lagos, *Souq News Television, and the soon-to-be-launched Kasuwa 97.9 FM Kano, as well as **Arewa Bayan Television, Abuja**. Across these platforms, the group is committed to business and development storytelling that elevates enterprise, strengthens institutional credibility, and amplifies African excellence.

Listeners and partners can look forward to fresh programming energy, stronger listener engagement, and innovative event experiences as Oyemike continues his mission to inform, inspire, and entertain audiences across Lagos and beyond.

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Public Calling for Justice in Kano as Six Arrested in Brutal Killing of NSCDC Officer

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Two weeks after the brutal killing of NSCDC volunteer, Abdurrauf Ali Ahmad Sharifai, on New Year’s Day, a wave of public outrage continues to sweep across Kano as the investigation unfolds.

The shocking and ruthless murder, which took place along the long Zoo Road/Court Road while Sharifai was on official duty, has sparked widespread calls for justice, with many residents demanding swift action from the authorities.

Sharifai, who was performing his constitutional duties to protect the public, was viciously stabbed by a group of thugs, an act that has left the community reeling.

His tragic death has not only shaken the NSCDC but also stirred deep anger among the people of Kano, who are now rallying for justice for the slain volunteer.

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The Nigeria Security and Civil Defence Corps (NSCDC) moved quickly to arrest four suspects in connection with the murder. These individuals were found in possession of dangerous weapons, and they were promptly handed over to the police.

In a further development, the police made two additional arrests, bringing the total number of suspects to six.

However, five more individuals linked to the crime have been identified by the NSCDC, but they remain at large.

Despite the severity of the crime, the public’s anger has been compounded by the reported attempts of the arrested suspects’ families to seek bail.

Many residents view these efforts as an attempt to undermine the gravity of the crime, and this has sparked an outcry for justice.

“The fact that they are trying to get bail for these suspects, who brutally murdered a law enforcement volunteer, is an insult to the family of the deceased and to the people of Kano,” said one local resident, who asked to remain anonymous. “We cannot allow this to happen. We demand justice for Abdurrauf.”

The silence from the police regarding these recent developments has only fueled the growing frustration.

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FG, ASUU Seal Landmark Agreement to End Decades-Long Disputes

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By Yusuf Danjuma Yunusa

 

The Federal Government has finalized and unveiled a comprehensive renegotiated agreement with the Academic Staff Union of Universities (ASUU).

The Minister of Education, Dr. Tunji Alausa, presented the agreement in Abuja on Wednesday, framing it as the culmination of President Bola Tinubu’s direct intervention to secure lasting stability, rebuild trust, and restore quality to the nation’s tertiary education.

“For decades, unresolved remuneration concerns, welfare gaps, and recurring industrial disputes disrupted academic calendars, undermined staff morale, and threatened the future of our young people,” Alausa stated. “Under President Tinubu’s leadership, we deliberately chose dialogue over discord, reform over delay, and resolution over rhetoric.”

Key Provisions of the Agreement

The cornerstone of the pact is a significant review of remuneration for academic staff in federal institutions, approved by the National Salaries, Income and Wages Commission and backdated to take effect from January 1, 2026.

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A major highlight is a 40% upward review of total emoluments, implemented through a newly established Consolidated Academic Tools Allowance. This allowance, now integrated into the salary structure, is designed to cover essential academic expenses including journal publications, conference participation, internet access, learned society memberships, and book allowances.

To promote transparency and productivity, nine previously contentious Earned Academic Allowances have been clearly structured and tied directly to specific duties performed.

In a groundbreaking development, the government has introduced a first-of-its-kind Professorial Credit Allowance, recognizing the elevated scholarly and administrative burdens on senior academics. Under this new structure: Professors will receive an additional N1.8 million per annum (approximately N140,000 monthly), while Academic Readers will receive N840,000 per annum (approximately N70,000 monthly).

This allowance is intended to support research coordination, academic documentation, and administrative tasks, freeing senior academics to focus on teaching, mentorship, and innovation.

The government has signaled its commitment by immediately commencing implementation. A circular from the National Salaries, Income and Wages Commission, dated December 30, 2025, has been issued to enact the new wage components.

ASUU President, Prof. Chris Pinuwa, provided the historical context, noting that the agreement concludes a renegotiation process that began in 2017 for a pact originally due for review in 2012. He recounted that successive renegotiation committees under previous administrations—chaired by Wale Babalakin, Munzali Jibrin, and Nimi Briggs—had failed to produce a collective bargaining agreement.

The current administration inaugurated a new committee chaired by Alhaji Yayale Ahmed in October 2024, which reached this consensus approximately 14 months later. The final agreement comprehensively addresses conditions of service, university funding, autonomy, and academic freedom.

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