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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Obi Accepts NDC Ticket, Pledges to Raise Nigeria’s Power Generation to 10,000MW in Four Years

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By Yusuf Danjuma Yunusa

Presidential candidate of the Nigerian Democratic Coalition, Peter Obi on Saturday formally accepted his nomination and unveiled an ambitious reform agenda aimed at confronting Nigeria’s worsening insecurity, economic stagnation and infrastructure deficit, including a pledge to raise electricity generation to 10,000 megawatts within four years.

Obi made the pledge in his acceptance speech delivered in Abuja after emerging as the party’s flag bearer, where he expressed gratitude to party leaders and delegates for what he described as their confidence in his leadership capacity.

“It is with deep humility that I accept the role of presidential candidate for our party. I express my profound gratitude to the leaders of our party, His Excellency Seriake Dickson, the National Chairman, National Secretary and the National Working Committee members of our relentless supporters, and the Nigerian populace who have steadfastly kept the spirit of hope alive,” he said.

He said Nigeria was currently at a difficult crossroads marked by insecurity, economic hardship and declining public confidence in governance.

According to him, the situation had created widespread disillusionment across communities and businesses, though he insisted that the country still had the capacity for recovery if leadership choices improved.

“Businesses are struggling, communities are suffering, and an alarming number of citizens have lost faith in the very concept of governance.

“Yet, I stand before you filled with optimism and strong faith in the resilience of our people, for I firmly believe that a New Nigeria is possible,” he said.

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Obi stressed that Nigeria’s diversity should be seen as a strength rather than a fault line, warning against deepening ethnic, religious and regional divisions.

Turning to insecurity, the NDC presidential candidate said Nigeria’s security challenges had deteriorated significantly in recent years, citing global rankings that placed the country among the worst affected by terrorism.

He said, “In terms of security, the situation in Nigeria has considerably worsened. The global terrorism impact assessments ranked Nigeria as the 8th most affected nation in 2022, 6th in 2024, and 4th in 2026.”

However, he contrasted the current situation with Nigeria’s historical role in international peacekeeping missions, where its military once enjoyed global respect.

The former governor referenced Nigeria’s contributions to global missions across several countries and praised the legacy of Nigerian military leadership in international operations.

Obi vowed that his administration would prioritise security reforms.

“We must address insecurity with resolve and urgency, for no nation can thrive while its citizens live in trepidation. The primary responsibility of government is to ensure the safeguarding of lives and property,” he said.

He promised an intelligence-driven and technology-supported security framework aimed at tackling both immediate threats and underlying causes such as poverty and unemployment.

On health, Obi decried Nigeria’s poor indicators, particularly infant mortality and low health insurance penetration, promising major reforms.

“Nigeria suffers from one of the highest infant mortality rates in the world. Furthermore, health insurance coverage in Nigeria hovers around a mere 10 per cent, in stark contrast to countries like Indonesia, which boast over 90 per cent coverage.

“This situation is regrettable. I pledge that within four years, our health insurance coverage will more than double to over 20 per cent,” he said.

On energy, Obi described Nigeria’s electricity crisis as a major constraint to development, noting the gap between Nigeria and other comparable economies.

“Nigeria today is the nation with the highest number of citizens lacking access to electricity globally. We currently generate and distribute a mere 4,000 megawatts (MW) of electricity for a population exceeding 200 million,” he said.

He compared Nigeria’s output with that of other countries to underline the scale of the challenge.

Obi then made a major campaign promise.

“Over the next four years, I commit to ensuring a minimum of 10,000 MW power increase generation and distribution,” he said.

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Kano Civil Servants Hail Governor Yusuf Over N20,000 Sallah Support Package

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The Joint Public Service Negotiation Council (JNC) in Kano State has commended Governor Abba Kabir Yusuf for approving the payment of a N20,000 Sallah Support Package to state civil servants on Grade Levels 01–14 ahead of the Eid-el-Kabir celebrations.

In a statement issued on Thursday, the Chairman of the JNC Kano State Council, Comrade Hashim A. Saleh, expressed appreciation to the state government for the gesture, describing it as a timely intervention aimed at easing the financial burden on workers during the festive period.

The council extended its felicitations to Governor Yusuf, the Secretary to the State Government, the Head of Civil Service, and the entire workforce in Kano State on the occasion of the Eid-el-Adha celebration.

According to the statement, the approval of the support package demonstrates the administration’s commitment to the welfare of civil servants and its recognition of their contributions to the development of the state.

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“The Joint Public Service Negotiation Council wishes to express its deepest appreciation to His Excellency, the Executive Governor of Kano State, for graciously approving the payment of N20,000 as a Sallah Support Package to state civil servants on Grade Levels 01–14,” the statement said.

The council also offered prayers for the continued success of the administration, seeking divine guidance and support for the Kano State Government and the nation as a whole.

The JNC reaffirmed its commitment to maintaining a cordial working relationship with the government through sustained engagement on issues affecting workers and the public service.

It further called on civil servants across the state to reciprocate the government’s goodwill by remaining dedicated, productive, and committed to the delivery of efficient public services.

The statement noted that a vibrant and effective civil service remains critical to achieving the development objectives of the state government and improving service delivery to citizens.

The message was signed by the Public Relations Officer of the JNC Kano State Council, Comrade Haladu Musa.This version is written in a newspaper style suitable for publication in print, online news platforms, or official government media channels.

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Kwara Governor Urges Tinubu to Raise Minimum Wage to N100,000

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By Yusuf Danjuma Yunusa

Governor AbdulRahman AbdulRazaq of Kwara State has called on President Bola Tinubu to consider increasing the national minimum wage from N70,000 to N100,000.

AbdulRazaq, who also serves as the chairman of the Nigeria Governors’ Forum (NGF), made the appeal while commending the President’s decision to remove the petrol subsidy—a move he described as courageous and politically difficult.

“Only one percent of politicians can make that tough call,” the governor said.

Speaking on the initial response to the subsidy removal, AbdulRazaq revealed that state governments had anticipated widespread protests. He said governors mobilised security agencies in preparation for possible public backlash.

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“We were expecting serious riots, because there were #EndBadGovernance protests even before then, and for lesser issues,” he explained. “We spent money and mobilised security agencies to secure the states. But on that day, nothing happened. No riot, no protest anywhere. I think the nation was shocked by the audacity of Mr. President to implement that serious policy.”

According to the governor, the removal has since yielded significant benefits. He noted that states are no longer borrowing money or issuing bonds to cover salaries and project costs.

“Today, in my own state, after paying salaries from our FAAC allocation, we are left with N100 or N200 million,” AbdulRazaq said.

He added that most states are already paying a minimum wage of N100,000—exceeding the current national statutory minimum of N70,000.

“I urge Your Excellency, let’s have a discussion on moving the minimum wage to a minimum of N100,000,” he said. “We know we will get support from you as we go ahead to implement that.”

President Tinubu had approved the increase of the minimum wage from N30,000 to N70,000 in June 2024 after signing the national minimum wage legislation into law. The law mandates a review of the wage every three years. The previous N30,000 minimum wage was signed by former President Muhammadu Buhari in 2019.

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