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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Kano Trains Mass Education Officers to Strengthen Adult Learning, Tackle Out-of-School Challenge

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The Kano State Agency for Mass Education has trained Area Coordinating Officers from all 44 Local Government Areas of the state as part of efforts to strengthen adult and non-formal education and support the government’s ambition of reducing the number of out-of-school children to zero.

The 2 day capacity-building workshop, held  in Zaria, Kaduna State, brought together Area Coordinating Officers, Zonal Directors, Directors and other key personnel of the agency.

The workshop, organised by SAME in collaboration with Non-Formal Development for Education and Health Initiatives (NDEHI), was held under the theme, “Strengthening Leadership, Community Engagement, and Quality Service Delivery in Adult Non-Formal Education in Kano State.”

Declaring the workshop open on behalf of the Commissioner for Education, Dr. Ali Haruna Makoda, the Permanent Secretary of the Ministry, Baffa Bashir Muhammad, said the initiative reflected the Kano State Government’s renewed commitment to advancing adult and non-formal education.

Muhammad praised Governor Abba Kabir Yusuf for prioritising education under the administration’s “Education First” agenda, noting that non-formal education remained an important tool for empowering citizens, reducing illiteracy and reaching people who were outside the formal school system.

He commended the Executive Secretary of SAME, Dr. Binta Abubakar, for initiating the workshop, describing it as a landmark step towards strengthening non-formal education delivery in the state.

The Permanent Secretary urged participants to maximise the expertise of the resource persons and ensure that the knowledge acquired translated into measurable improvements in adult literacy and learning programmes across Kano.

Speaking on the objectives of the workshop, the Executive Secretary of SAME, Dr. Binta Abubakar, said the training was designed to refresh the knowledge and strengthen the capacity of personnel responsible for implementing the agency’s programmes across the 44 LGAs.

She said the participants were exposed to modern approaches to leadership, monitoring and evaluation, record keeping, community engagement, learning-centre management and the establishment of new learning centres.

Dr. Abubakar emphasised the need for the agency to improve enrolment, monitoring and evaluation, record management and community participation, while expanding learning opportunities to underserved communities.

She said the ultimate goal was to contribute to the reduction of out-of-school learners and support the state government’s ambition of achieving zero out-of-school children in Kano State.

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The lead facilitator, Dr. Auwalu Halilu, said the workshop was aimed at changing the perception and delivery of adult education by moving beyond the traditional focus on literacy and numeracy.

According to him, modern adult education encompasses literacy, numeracy, life skills, community engagement and practical approaches to addressing societal challenges through adult learning.

Majority of them feel adult education is just about literacy and numeracy. In a more globalized perspective now, it’s modern literacy and numeracy—you have to think about literacy, numeracy, and life skills, including engagement with the community and solving societal problems through adult learning,” Halilu said.

He said the workshop brought together university professors, doctors, field practitioners and other resource persons to expose participants to contemporary methods of delivering adult and non-formal education.

Halilu described the initiative as historically significant, noting that it was the first time staff of the agency, including Area Coordinating Officers from all 44 LGAs, had been sponsored to travel outside Kano State for a capacity-building programme of this nature.

He attributed the development to the support of Governor Abba Kabir Yusuf and said participants were expected to apply the knowledge acquired to improve the agency’s operations after returning to Kano.

The Chairman of the Kano State School-Based Management Committee (SBMC), Tijjani Haladu Baraya, commended the agency for organising the training outside the state, describing it as an important step towards improving operational efficiency.

Baraya praised Dr. Binta Abubakar for what he described as innovative approaches since assuming leadership of the agency, saying the initiative aligned with the state government’s priority on education.

He appealed to the Ministry of Education and the Kano State Government to sustain adequate budgetary support for the Agency for Mass Education to enable it to consolidate the gains of the training and improve service delivery.

Also speaking, the Kano Municipal Zonal Director, Rabi Hassan Gwarzo, said the workshop had equipped participants with practical knowledge that would help improve the management of learning centres across the state.

Gwarzo said the training provided clearer understanding of modern administrative practices, particularly the implementation and operation of Centre-Based and Community-Based Management Committees (CBMCs).

She said the knowledge gained would help address challenges affecting some local learning centres and pledged to work with community leaders, facilitators and other stakeholders to revive and strengthen centres in Kano Municipal.

She also stressed the need for continuous retraining of facilitators to address administrative lapses and sustain improvements across the centres.

Gwarzo commended Dr. Binta Abubakar, whom she described as “Super ES,” for initiating the programme and urged participants to implement the strategies acquired during the training.

The workshop featured sessions on the foundations of adult and non-formal education, the structure of non-formal education, adult learners, instructional materials, the role of facilitators and the responsibilities of practitioners.

Other areas covered included leadership, community engagement, monitoring and evaluation, record keeping, learning-centre management and strategies for improving service delivery.

The agency said the training was expected to strengthen leadership, improve accountability and equip its personnel with modern tools to deliver more effective adult and non-formal education programmes across Kano State.

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SEMA Assesses Sites of Building Collapses, Condoles Families of Nine Victims

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The Executive Secretary of the Kano State Emergency Management Agency (SEMA), Alhaji Isyaku Abdullahi Kubarachi, accompanied by directors of the Agency, has visited the scenes of recent building collapses within Kano metropolis and condoled with families who lost loved ones in the incidents.

During the visit, the SEMA team inspected the site of the collapsed Khadija Bala Memorisation School, located at No. 1030, Police Station Road, Fagge Local Government Area, where one female student lost her life while eight others were rescued following the collapse of the Islamic school.

The team also visited Dukawa, Gobirawa area of Dala Local Government Area, where the residence of Malam Mutari Abdulhamidu collapsed, resulting in the death of his four children.

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Similarly, at Gaida, four people reportedly lost their lives following the collapse of a residential building.

The Executive Secretary, alongside a representative of the National Emergency Management Agency (NEMA), expressed deep sympathy and condolences to the bereaved families, praying for the repose of the souls of those who lost their lives and wishing the survivors a speedy recovery.

Alhaji Isyaku Abdullahi Kubarachi urged members of the public to strictly adhere to approved building regulations and safety standards, particularly during periods of heavy rainfall, when building structures may become more vulnerable to collapse.

In a statement, SEMA spokesperson Jamil Sagir Danbala said the Executive Secretary further called on property owners, developers and residents to avoid compromising building standards and to promptly report any signs of structural weakness to the relevant authorities.

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UNICEF Hands Over Renovated Diso Ward Primary Healthcare Centre to Kano State

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The United Nations Children’s Fund (UNICEF) has handed over the newly renovated and upgraded Diso Ward Primary Healthcare Centre (PHC) to the Kano State Government as part of efforts to strengthen primary healthcare delivery and improve access to essential health services at the grassroots.

The upgraded facility was formally handed over to the Kano State Primary Healthcare Management Agency (KSPHCMA) during a ceremony attended by health officials, community representatives and other stakeholders.

Speaking at the handover ceremony, UNICEF representative Shafiqurrahman said the organisation remained committed to supporting Kano State in ensuring that primary healthcare facilities were not only upgraded but also capable of providing sustainable and quality services to the communities they serve.

Shafiqurrahman said UNICEF was working closely with relevant stakeholders to ensure effective service delivery at the facilities it supports.

“We are here closely to ensure service delivery,” he said.

According to him, UNICEF, in collaboration with the Global Fund, is currently working with five health facilities, with the Diso Ward PHC becoming the first of the facilities under the programme to be formally handed over to the state government.

He explained that the intervention went beyond the renovation of the existing structure, noting that the facility had also benefited from the installation of a solarisation system to help provide a more reliable source of electricity for healthcare operations.

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The UNICEF representative said the upgrade of the facility included the establishment of a new ward, labour room and pharmacy, as well as facilities designed to improve access for physically challenged persons.

He stressed that UNICEF placed strong emphasis on primary healthcare because PHCs are the closest healthcare facilities to most communities and often serve as the first point of contact between citizens and the health system.

“We put great emphasis on PHC because it is close to the people,” he said.

Shafiqurrahman, however, cautioned that renovating and equipping a healthcare facility was only one part of the process, stressing that maintaining the facility and ensuring continuous service delivery were equally important.

“Building is one thing and services is another thing. It is a continuous service for the people,” he said.

He called for a strong commitment to the sustainability of the facility, including regular supervision, proper maintenance and effective management of the equipment and infrastructure provided.

According to him, the objective of the intervention was to ensure that the people of Diso and surrounding communities continued to benefit from the facility for a long time.

“We want sustainability and longer services, including supervision and maintenance,” he added.

Receiving the upgraded facility on behalf of the Kano State Primary Healthcare Management Agency, the agency’s Director of Administration, Adamu Pate Jigaware, commended UNICEF for its support and intervention in strengthening healthcare delivery in the state.

Jigaware, who represented the Director of the Kano State Primary Healthcare Management Agency, expressed appreciation to UNICEF and other partners involved in the project, saying the intervention would contribute to improving healthcare services for residents of the area.

He also commended the contractor who executed the renovation and upgrade works, particularly for working in collaboration with the World Development Committee during the implementation of the project.

He said the involvement of relevant community structures was important in ensuring ownership of the facility and supporting its sustainability.

The handover marks another step in efforts by development partners and the Kano State Government to strengthen primary healthcare infrastructure and improve access to essential health services at the community level.

 

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