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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Kwankwaso May Become Nigeria’s Oldest Vice-Presidential Running Mate, Says Activist

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A social media activist and Nigerian diaspora member, Usman Isiyaku, has criticised supporters of Peter Obi and Rabiu Musa Kwankwaso over what he described as double standards in their arguments about the age of presidential candidates ahead of the 2027 general elections.

Isiyaku made the remarks in a post on his verified Facebook page, where he questioned why supporters of Obi and Kwankwaso allegedly criticised former Vice-President Atiku Abubakar over his age while celebrating the possibility of Kwankwaso becoming a vice-presidential candidate at 70.

The activist argued that Kwankwaso, a former governor of Kano State and leader of the National Democratic Congress would be among the oldest politicians to contest for Nigeria’s vice-presidency if he eventually runs alongside a younger presidential candidate.

According to Isiyaku, the criticism directed at Atiku, who is 79, by supporters of Obi and Kwankwaso contrasts with their apparent willingness to support Kwankwaso, who is 70, for the same position.

He questioned the consistency of the arguments surrounding age and leadership, insisting that a 70-year-old politician should also be considered elderly by the same standards used to criticise Atiku.

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“The Obidients and Kwankwasites have built a whole campaign narrative against Atiku because he’s 79 years old. But Rabiu is 70 years old today, and they are celebrating him running for a VP at this age,” Isiyaku wrote.

“By every standard, a 70-year-old man is old. I mean, really old. Why the double standard?” he added.

Isiyaku further argued that it was unusual in Nigeria’s political history for a politician aged 70 to seek the vice-presidency alongside a younger presidential candidate, noting that previous civilian presidents generally had younger deputies.

He cited former Vice-President Namadi Sambo as an exception, explaining that Sambo was younger than former President Goodluck Jonathan by three years.

According to the activist, Sambo’s emergence as Jonathan’s running mate followed the death of former President Umaru Musa Yar’Adua in office, after which Jonathan became president and selected Sambo as his vice-president.

Isiyaku also compared Kwankwaso’s age with those of other former Nigerian vice-presidents at the time they assumed office, including Atiku Abubakar, Namadi Sambo, Yemi Osinbajo and Alex Ekwueme.

He stated that Atiku became vice-president at 52, Sambo at 49, Osinbajo at 58 and Ekwueme at 49 during the Second Republic, arguing that Kwankwaso’s possible entry into the vice-presidential race at 70 would represent a significant departure from the age profile of previous occupants of the office.

The activist maintained that political supporters should avoid using age as a weapon against their opponents, particularly when politicians they support are also advancing in age.

“Everybody will either grow old or die young. They should stop this age shaming because their VP candidate is a septuagenarian too!” he wrote.

Isiyaku’s comments come amid political discussions and alignments ahead of the 2027 general elections, with the ages, experience and suitability of prospective candidates featuring in debates among supporters of different political figures.

However, Kwankwaso’s possible emergence as a vice-presidential candidate remains a political proposition in Isiyaku’s post.

The debate highlights the continuing arguments over age, experience and political leadership in Nigeria, as supporters of different political camps assess potential candidates ahead of the next general elections.

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APC Denies Plot to Assassinate Atiku, Urges Security Agencies to Question Timi Frank

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By Yusuf Danjuma Yunusa

The All Progressives Congress Presidential Campaign Council has denied allegations that the Nigerian Government is plotting to assassinate former Vice President Atiku Abubakar, the ADC presidential candidate, and called on security agencies to invite Timi Frank to substantiate the claim.

In a statement signed by its spokesperson, Dele Alake, dated October 20, 2026, the council said:

“Our attention has been drawn to the statement by Timi Frank, a member of the African Democratic Congress, alleging that the Nigerian Government is plotting to assassinate former Vice President Atiku Abubakar, the Presidential candidate of the ADC. This is a grave allegation that Mr Frank must prove. We thus urge security agencies to invite him to substantiate the allegation, given its gravity and the urgent need to preserve life.”

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The council also rejected any involvement by the presidency or the APC Campaign Council, stating:

“We categorically reject the claim that the presidency of Nigeria or the APC Campaign Council is involved in any plot to assassinate former Vice President Atiku Abubakar or any opposition figure.”

It further dismissed as false claims that security personnel attached to Atiku had been withdrawn, saying the former vice president is protected by the police and the Department of State Security. According to the statement, President Bola Tinubu recently directed security agencies to reinforce and increase protection for all presidential, vice-presidential, governorship and deputy governorship candidates across the country.

The council said security around the ADC presidential candidate had never been compromised and that, as a former vice president, Atiku enjoys two levels of state-funded security protection, which the statement said Tinubu had increased ahead of the 2027 general elections.

It urged candidates, parties and supporters to be factual and responsible in public statements and to avoid utterances that could trigger avoidable tension, accusing Frank of “typical opposition rabble-rousing.”

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Kano Youths Condemn Lawmaker Over Alleged Mockery of Governor Yusuf

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Concerned youths of Gama Ward in Nassarawa Local Government Area of Kano State have condemned the member representing Nassarawa Local Government in the Kano State House of Assembly, Hon. Bello Ali Yusuf, over an alleged act of mockery directed at Governor Abba Kabir Yusuf.

The youths, in a gathering on Tuesday, October 20, 2026, said they were displeased with the lawmaker’s reported action of holding the ear of a live rabbit in the presence of his supporters, which they alleged was intended to ridicule the governor.

Addressing journalists during a peaceful press briefing, the youths described the incident as disrespectful to the office of the governor and contrary to the cultural values and traditions of Gama Ward and the wider Kano community.

According to the group, the alleged conduct was undemocratic and unbecoming of an elected representative, adding that public officeholders should demonstrate maturity, decorum and respect for democratic institutions in their political engagements.

The Concerned Gama Youth further expressed concern that the incident could create unnecessary political tension and undermine the prevailing peace in the state.

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They maintained that political disagreements should be handled through constructive engagement and democratic processes rather than actions they considered capable of ridiculing public officeholders.

NIGERIAN TRACKER reports that the group also reaffirmed its support for Governor Yusuf, commending his administration for what it described as people-oriented projects executed in Gama Ward and other parts of Nassarawa Local Government Area.

Specifically, the youths highlighted the construction of the road linking Gwagwarwa to Gama Hotel, describing the project as an important intervention that had improved transportation and eased movement within the community.

While addressing the press the group’s Secretary-General, Comrade Auwal Garba Gama, the road had also contributed to economic activities and improved access for residents.

The youths said the project demonstrated the governor’s commitment to infrastructure development and the welfare of residents of Gama Ward, adding that they appreciated the administration’s efforts to address the community’s needs.

Consequently, the group called on the leadership of the Kano State House of Assembly to investigate the incident and take what it described as immediate and decisive disciplinary action against Bello Ali Yusuf.

The youths argued that the alleged conduct had the potential to bring the legislature into disrepute, urging the Assembly’s leadership to ensure that elected representatives upheld the standards expected of public officeholders.

They also appealed to community leaders, political stakeholders and residents of Gama Ward to continue supporting the governor’s administration while maintaining peace and mutual respect despite political differences.

The group urged residents to remain law-abiding and avoid actions that could escalate political disagreements, while calling on them to pray for the success of the governor’s administration.

The secretary also reaffirmed the group’s solidarity with Gama Ward, Nassarawa Local Government Area and Kano State.

 

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