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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Independence Day: FG Declares October 1 Public Holiday

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By Yusuf Danjuma Yunusa

The Federal Government has declared Thursday, October 1, 2026, as public holiday to mark Nigeria’s 66th Independence Anniversary.

The Minister of Interior, Dr. Olubunmi Tunji-Ojo, announced the declaration on behalf of the Federal Government in a statement issued on Wednesday by Dr. Magdalene Ajani, Permanent Secretary, Ministry of Interior.

Tunji-Ojo congratulated Nigerians at home and abroad, describing the anniversary as an opportunity to reflect on the country’s journey since independence and its prospects for the future.

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He highlighted Nigeria’s human capital, natural resources and cultural diversity as key national assets, while stressing the importance of peace and stability to the country’s development.

The minister urged Nigerians to emulate the patriotism of the nation’s founding fathers and contribute to building a country that future generations would be proud of.

“As we celebrate 66 years of our independence, we should always remember that there is hope for our country and our diversity is our strength, and our collective determination remains the foundation upon which a stronger and more prosperous nation will be built,” he said.

Tunji-Ojo also called on citizens to use the celebration to promote unity, patriotism, peaceful coexistence and mutual respect.

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Dangote Sponsors Abuja Trade Fair, Features Refinery IPO

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From Left: Co-Founder/Group Executive, ABIS Group Dr. Illiyasu B. Gashinbaki; Deputy Vice President ACCI and former Minister of Foreign Affairs Dr. Aliyu Idi Hong; Cuban Ambassador to Nigeria Miriam Morales Palmero; Perm Sec Ministry of Special Duties and Intergovernmental Affairs Dr. Onwusoro Madura Ihemelandu; Dangote Representative of the Dangote Group Hashem Ahmed; President ACCI Chief Emeka Obegolu; Namibian High Commissioner to Nigeria Mr. Walde Natangwo Ndebashiya; and Mr. Abdulrazaq Sambajo of the Dangote Group, during a visit to the company pavilion at the 21st Abuja International Trade Fair...Tuesday.

 

Dangote Industries Limited (DIL), one of the sponsors of the 21st Abuja International Trade Fair, will spotlight the ongoing Initial Public Offering (IPO) of the Dangote Petroleum Refinery and Petrochemicals (DPRP) during the company’s Special Day.

The Dangote Special Day, scheduled for Friday October 2, will feature a high-level fireside and business interactive session bringing together representatives of Dangote Group, government, the organised private sector and business leaders to examine the transformative role of the Dangote Refinery in Nigeria’s economic development.

According to the company, the interactive session will provide prospective investors, entrepreneurs, business operators and other participants with an opportunity to engage directly with representatives of Dangote Group and gain a better understanding of the refinery’s ongoing IPO and its broader economic significance.

The session, themed “Dangote Refinery, Vision 2030, ACCI and the Economy,” will examine the refinery’s contribution to Nigeria’s energy security, industrialisation, trade, employment generation, taxation and economic growth.

Particular attention will be paid to how increased domestic refining capacity can reduce Nigeria’s dependence on imported petroleum products, conserve foreign exchange, strengthen local value chains and create new opportunities for businesses across the petroleum, petrochemical, logistics, manufacturing and services sectors.

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The IPO will also feature prominently in the discussions, with participants expected to explore how the public offer can broaden participation in the ownership of one of Africa’s most significant industrial assets, deepen Nigeria’s capital market and provide eligible investors with an opportunity to participate in the country’s ongoing industrial transformation.

The fireside session will bring together senior representatives of Dangote Group, the Abuja Chamber of Commerce and Industry (ACCI), the Nigerian Association of Chambers of Commerce, Industry, Mines and Agriculture (NACCIMA), government and the wider private sector.

The company said the session would also provide an opportunity to examine Dangote Group’s Vision 2030 and its implications for industrialisation, job creation, local content development, technology transfer, investment and economic diversification.

Beyond the fireside discussion, visitors to the Trade Fair will have the opportunity to engage with the Dangote Group at its pavilion, where the company will showcase a range of products and businesses spanning cement, sugar, salt and seasoning, packaging and other sectors.

Dangote Group’s sustained participation and sponsorship of the Abuja International Trade Fair reflects its continued support for platforms that promote trade, investment, entrepreneurship and stronger linkages between the private sector and government.

The 21st Abuja International Trade Fair, organised by the Abuja Chamber of Commerce and Industry, is expected to bring together hundreds of exhibitors, businesses, investors, policymakers and members of the public, providing a platform for networking, market access, investment promotion and business-to-business engagement.

The company said it looks forward to welcoming participants to the Dangote Special Day and its pavilion to explore the Group’s products, investment opportunities and potential areas of business collaboration.

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15th Emir Of Kano Condemns Destruction Of Governor Yusuf’s Banners, Orders Immediate Replacement

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15th Emir of Kano, Alhaji Aminu Ado Bayero, has expressed displeasure over the destruction of banners bearing the images of the Kano State Governor, Alhaji Abba Kabir Yusuf.

The 15th Emir’s Chief Councillor, Alhaji Aminu Babba Dan’agundi, Sarkin Dawaki Babba, disclosed this while addressing journalists, saying that the Emir had already directed that the damaged banners be repaired.

According to him, 15th Emir Bayero stressed that the traditional institution must remain above partisan politics, saying, “We are fathers of the people, not politicians.” He therefore appealed to the Emir’s supporters and well-wishers to avoid bringing partisan political activities into the affairs of the traditional institution.

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The Sarkin Dawaki Babba also conveyed the 15th Emir’s appreciation to the thousands of supporters men and women, youths and elders who demonstrated their love and loyalty by complying with the government’s directive and accompanying the Emir on foot to his residence at the Nassarawa Palace, despite the heavy rainfall and strong winds.

He said the 15th Emir had no adequate words to express his gratitude to the people for their show of love, patience and solidarity, adding that His Highness prayed that Almighty Allah would reward them abundantly.

The 15th Emir also urged his supporters to continue with prayers, as is customary, for peace, stability and progress in Kano State and Nigeria, as well as abundant blessings and prosperity for the people.

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