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Dangote Cement’s Past Consumer Promo Winners Recount Gains

Published

4 years ago

on

Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Kaduna 2027: Governor Uba Sani Replaces Deputy, Names Jerry Adams as Running Mate

Published

16 hours ago

on

July 29, 2026

By

 

By Yusuf Danjuma Yunusa

In a major political realignment ahead of the 2027 governorship election, Kaduna State Governor Uba Sani has officially nominated the Chairman of the Kaduna State Internal Revenue Service (KADIRS), Jerry Adams, as his new running mate.

The announcement, made on Tuesday via a personally signed statement, effectively signals the end of the ticket with the current Deputy Governor, Hadiza Balarabe, who also served as Deputy to former Governor Nasir El-Rufai during his second term.

Governor Sani framed the decision as more than a political calculation, describing it as a “reaffirmation” of his administration’s core philosophy of inclusive governance.

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“This decision is far greater than the selection of a deputy governorship candidate. It is a reaffirmation of the values that have guided our administration since I took the oath of office on 29 May 2023; the values of inclusion, justice, fairness, equity and the unwavering conviction that every citizen of Kaduna State deserves a genuine sense of belonging,” the Governor stated.

Addressing the state’s complex socio-political landscape, Sani noted that Kaduna’s rich diversity in ethnicity, religion, and culture should be a source of strength rather than division. He reflected on the state’s history, emphasizing the need to learn from past conflicts.

“Our history has taught us difficult lessons about the heavy cost of division, mistrust and exclusion. Yet it has also shown us that when we choose dialogue over discord, inclusion over alienation and justice over prejudice, our people achieve extraordinary things together,” he added.

The Governor touted his administration’s track record over the last three years as evidence of this commitment, citing equitable distribution of developmental projects across the state’s 23 local government areas. Key sectors highlighted include road infrastructure, education, healthcare, agriculture, water supply, rural development, and social protection programs.

The nomination of Jerry Adams, who currently oversees the state’s revenue generation, signals a potential shift in the administration’s focus toward economic consolidation and fiscal expansion as it prepares for the 2027 electoral contest.

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No Sin in Politics’ Wike Says as Fubara Returns to Rainbow Coalition

Published

17 hours ago

on

July 29, 2026

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By Yusuf Danjuma Yunusa

FCT minister Nyesom Wike has welcomed the return of Governor Siminalayi Fubara to his political side, declaring the latter has corrected his mistakes.

He said this in Abuja on Tuesday after inspecting the project, alongside the ongoing construction of the service carriageways of the Southern Parkway in Gaduwa District, Abuja.

Reacting to the Rivers governor’s recent declaration about his return to the Rainbow Coalition and pledge of complete loyalty to President Bola Tinubu’s re-election, Mr Wike said, “There is no sin in politics.”

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The minister further stated, “If someone realises he made a mistake and decides to correct it, there is nothing wrong with that.

“What matters is recognising that you were on the wrong path and deciding to take the right path.”

The minister, who welcomed Mr Fubara back into his political fold, insisted that the governor had “no other choice” than to return to the political family that brought him to power.

Mr Wike explained that the Rivers governor’s decision to align with his political camp publicly was a step in the right direction, adding that the reconciliation would strengthen support for Mr Tinubu ahead of the 2027 elections.

“I said during my last media chat that he had no other choice but to return to the same political family that produced him,” Mr Wike stated.

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Aminu Magashi Donates Relief Materials to Bichi Female Rehabilitation Centre Inmates

Published

1 day ago

on

July 28, 2026

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The Technical Adviser to the Kano State Ministry of Humanitarian Affairs and Poverty Alleviation, Dr. Aminu Magashi Garba, has donated relief materials, including blankets, food items, and essential drugs, to inmates of the Bichi Female Rehabilitation Centre following the destruction caused by a recent rainstorm.

Dr. Magashi made the donation during a visit to the facility on Sunday, July 26, accompanied by officials of the Kano State Emergency Management Agency (SEMA), led by its Executive Secretary, Alhaji Isyaku Abdullahi Kubarachi.

The visit followed a heavy rainstorm that damaged parts of the rehabilitation centre, leaving several buildings in need of urgent repairs. During the inspection, Dr. Magashi interacted with staff and female inmates while assessing the extent of the destruction.

He observed that the rainstorm had blown off the roofs of several female accommodation blocks, while sections of the perimeter fence had collapsed, creating serious safety and security concerns for the facility.

In response to the situation, Dr. Magashi commended the Kano State Emergency Management Agency for its swift intervention, particularly the decision to temporarily relocate all female inmates to a dedicated and secured section within the Bichi Male Rehabilitation Centre.

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According to SEMA, the temporary relocation was undertaken to safeguard the lives and welfare of the inmates while rehabilitation and reconstruction of the damaged facility are carried out.

Dr. Magashi described the agency’s response as timely and necessary, noting that the safety and well-being of vulnerable persons in government care should remain a top priority.

He also pledged to support SEMA and the Ministry of Humanitarian Affairs and Poverty Alleviation in convening a strategic stakeholders’ meeting aimed at reviewing the incident and strengthening emergency response mechanisms across rehabilitation centres in the state.

The meeting, he said, would provide an opportunity to mobilize additional support from government institutions, non-governmental organizations, and development partners to improve SEMA’s capacity in managing the 13 rehabilitation centres under its supervision.

Dr. Magashi highlighted his continued commitment to supporting humanitarian interventions across Kano State, recalling that he had previously visited six of the state’s 13 rehabilitation centres where he donated drugs and food items to inmates.

He added that he had also sponsored a one-day capacity-building training for health workers serving in the rehabilitation centres to improve healthcare delivery to inmates.

The Technical Adviser expressed appreciation to the Executive Governor of Kano State, Engr. Abba Kabir Yusuf, for appointing him to serve in the Ministry of Humanitarian Affairs and Poverty Alleviation, pledging to continue supporting initiatives that improve the welfare of vulnerable residents across the state.If you’d like, I can also make it follow the exact Nigerian Tracker house style with a stronger lead, subhead, and editor-ready formatting.

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