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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Dependable political ally’ — Tinubu celebrates Abdulmumin Jibrin at 50

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President Bola Tinubu has congratulated Abdulmumin Jibrin, the member representing the Kiru/Bebeji federal constituency in the house of representatives, on his 50th birthday.

In a statement issued on Tuesday by Bayo Onanuga, special adviser to the president on information and strategy, Tinubu described Jibrin as a dependable political ally and commended his intellectual rigour, entrepreneurial drive and commitment to public service.

The president praised Jibrin’s pursuit of knowledge, noting that his academic background at the University of Abuja, Ahmadu Bello University, Zaria, SBS Swiss Business School in Switzerland, Bayero University, Kano, and other institutions has shaped his approach to leadership and public service.

Jibrin holds two PhDs in international relations and economics, as well as an MBA from Bayero University. He also attended executive education programmes at Harvard Business School, Oxford and London Business Schools, and INSEAD in France.

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Tinubu also acknowledged Jibrin’s record in public service, including his leadership of the house committees on finance, appropriations, land transport, foreign affairs, and housing and habitat.

According to the president, the lawmaker has contributed to debates and policies on public finance, fiscal policy, infrastructure and housing.

Jibrin also served as executive director at the Federal Housing Authority (FHA).

“Abdulmumin Jibrin represents a generation of Nigerians whose pursuit of knowledge, enterprise, and public service has been driven by a desire to make a difference,” the president said

His journey from scholarship and business into national politics reflects intellectual curiosity, resilience, and a deep commitment to Nigeria.
“At 50, he has much to celebrate, but I am confident that his most consequential contributions to our nation are still ahead.”

The president wished Jibrin renewed strength, good health, wisdom and fulfilment as he marked the milestone.

He also urged him to continue using his experience and knowledge to mentor younger Nigerians, strengthen democratic institutions and contribute to the development of Kano state and Nigeria.

Jibrin rejoined the All Progressive Congress (APC) in 2025 after he was expelled from the New Nigerian People’s Party (NNPP).

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Ibrahim Little Condemns Attack on Journalists, Calls for Government Commitment to Ending Thuggery

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The gubernatorial candidate of the African Democratic Congress (ADC), Alhaji Ibrahim Ali Amin Little, has condemned the recent attack on journalists covering the All Progressives Congress (APC) rally at the Sani Abacha Stadium in Kano on Saturday

Little, in a statement signed by his Executive Assistant, Adnan Mukhtar, described the attack as unfortunate and unacceptable, calling on security agencies to demonstrate greater commitment to ending political thuggery in the state.

“Politicians are guilty of recruiting and using thugs during political rallies, and I believe this is absolutely wrong. Such actions contribute to the destruction of the future of our young people by exposing them to immoral and criminal activities.

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“It is important that we tell ourselves the truth. A government that claims to be fighting thuggery, phone snatching and drug abuse should not be seen sponsoring or encouraging thugs to attend political rallies. This is unfortunate, unacceptable and uncalled for.

“Political rallies should be platforms for presenting ideas, engaging citizens and seeking their support, rather than breeding grounds for violence and criminality.”

Little extended his sympathy to the Nigerian Union of Journalists (NUJ), the affected journalists and all other victims of the incident.

He assured the people of Kano that, if elected, his administration would have zero tolerance for political thuggery and other forms of violence, stressing that his government would prioritise the protection of lives and property and create an environment where journalists and citizens can carry out their legitimate activities without fear.

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Kano Allocates N27.8bn for ICT, CBT Centres Across 44 LGAs

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The Kano State Government has earmarked N27.806 billion for the establishment of Information and Communication Technology (ICT) and Computer-Based Test (CBT) centres across the state’s 44 Local Government Areas (LGAs).

The Commissioner for Local Government and Chieftaincy Affairs, Muhammad Tajuddin Uthman, disclosed this while addressing journalists at the Kano Press Centre, where he outlined a number of initiatives being undertaken by the government to improve security, education, healthcare and access to technology across the state.

Uthman said the proposed ICT and CBT centres would be established in each of the 44 LGAs to provide residents, particularly students, with access to computers and digital examination facilities without having to travel long distances to Kano metropolis.

The commissioner explained that the initiative was designed to address the difficulties faced by students from rural communities who are required to travel to the state capital to sit for examinations conducted electronically.

According to him, the government considers the establishment of the centres necessary because examinations and other important services are increasingly moving online, making access to computers and reliable internet-enabled facilities essential for students and other members of the public.

Uthman cited areas such as Dambatta and Gaya as examples of communities where students sometimes have to travel to Kano to access CBT facilities, stressing that the new centres would bring such services closer to the people.

He said the centres would not be restricted to examinations, as residents of the respective LGAs would also have opportunities to use the computers and other facilities for various digital activities, thereby improving their digital literacy and access to online services.

The commissioner disclosed that each of the proposed centres would have three compartments, with each compartment designed to accommodate 100 students at a time, giving each centre a total capacity of 300 students.

Uthman further stated that each centre would be equipped with 300 computers to ensure that a large number of candidates could participate in computer-based examinations and other digital activities simultaneously.

He explained that the government was also making provisions for uninterrupted power supply at the centres, with electricity expected to be supported through the Kano Electricity Distribution Company (KEDCO), generators and solar-powered systems.

According to him, the centres would operate on a 24-hour basis to maximise their usefulness and ensure that students, residents and other users could access the facilities beyond conventional working hours.

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Uthman said users would be required to pay affordable charges for some of the services provided at the centres, explaining that the fees would help sustain the facilities, maintain the equipment and ensure that the centres remain functional after their establishment.

On security, the commissioner said the state government was strengthening existing security arrangements in the 44 LGAs through additional measures, including the deployment of forest guards to areas where insecurity has been identified as a challenge.

Uthman said the additional security arrangements were aimed at improving rapid response to security threats and enhancing the safety of residents, particularly in local government areas and communities considered vulnerable to attacks.

He further disclosed that military bases would be established in strategic locations across the state as part of measures to strengthen security and improve the government’s ability to respond quickly to emerging threats.

The commissioner said the government was determined to ensure that security challenges did not prevent residents in rural communities from accessing government services, education, healthcare and other opportunities.

On healthcare, Uthman announced plans to provide a rural emergency ambulance for wards across the state’s 44 LGAs as part of efforts to improve access to emergency and basic healthcare services for people living in rural communities.

He explained that the ambulances would be designed specifically for rural environments and would help transport patients requiring urgent medical attention from remote communities to appropriate healthcare facilities.

According to the commissioner, the ambulances would be in the form of tricycles adapted for emergency medical transportation, making them suitable for communities and roads where conventional ambulances may experience difficulties.

Uthman added that each ambulance would have two drivers assigned to it to ensure availability and continuity of service, while qualified drivers would be recruited by the government to operate the vehicles.

He said the rural ambulance programme was specifically intended to bring emergency healthcare closer to rural dwellers and reduce delays in transporting patients to health facilities.

The commissioner also disclosed plans to establish electric vehicle charging points in the metropolitan area as part of the government’s efforts to promote cheaper and more sustainable transportation.

Uthman said the charging infrastructure would support users of electric motorcycles and electric tricycles and would make it easier for residents to adopt electric vehicles as an alternative means of transportation.

He explained that increasing access to charging facilities would contribute to reducing the cost of transportation for residents while also supporting the state’s transition towards cleaner energy-powered mobility.

The commissioner commended Abba Bichi for his contribution towards the provision of solar-powered facilities, describing such initiatives as important to the state’s efforts to expand access to reliable and alternative sources of electricity.

Uthman also said the state government would continue its efforts to revive entrepreneurship, stressing that the development of small businesses and self-employment opportunities remained an important part of its strategy for improving livelihoods and economic opportunities for residents.

He said the various initiatives in ICT, healthcare, security, renewable energy and entrepreneurship were aimed at bringing government services and opportunities closer to residents across the 44 LGAs, particularly those living in rural communities.

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