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Dangote Cement’s Past Consumer Promo Winners Recount Gains

Published

4 years ago

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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President Tinubu Counters Police Academy in Kano, Establishes New Campus in Ogun

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8 hours ago

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April 20, 2026

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President Bola Ahmed Tinubu has approved the establishment of a new campus of the Police Academy in Erinja, Yewa South Local Government Area in Ogun State.

A statement by Bayo Onanuga
Special Adviser to the President,
Information & Strategy, says President Tinubu also approved a special take-off grant of N15billion for the college.

The President’s approval was in fulfilment of the provisions of the Nigeria Police Academy (Establishment) Act, 2021, particularly with respect to the expansion of the Police Academy based in Wudil, Kano state, into multiple campuses across the country.

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The intervention fund will be sourced from the TetFund 2026 allocation to finance priority infrastructure, academic facilities, student accommodation, and core training assets.

A high-level consultative meeting involving the Minister of Police Affairs, the Minister of Education, Dr Tunji Alausa, officials of the Federal Ministry of Education, the Inspector-General of Police and the Executive Secretary of the National Universities Commission (NUC) recommended the siting of the new campus in Erinja.

The meeting considered student intake capacity, funding realities, academic quality assurance, and the long-term needs of the Nigerian Police Force, which is currently recruiting more men.

President Tinubu believes the expansion will strengthen institutional governance, modern policing education and national security.

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Retired Police Storm Villa Gate, Call Contributory Pension Scheme a ‘Killer Disease’

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8 hours ago

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April 20, 2026

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By Yusuf Danjuma Yunusa

Retired police personnel and their families, under the umbrella of the Police Retired Officers Forum of Nigeria, on Monday blocked one of the gates of the Presidential Villa, Abuja, in protest.

The retirees are demanding the removal of the Nigeria Police Force from the Contributory Pension Scheme, which they described as “fraudulent, illegal, inhumane and obnoxious.”

Protesters carried placards reading “End CPS,” “If military, DSS were removed from PENCOM, why not police?” while many were chanting, “Police dey work, PenCom dey chop.”

They said the protest was aimed at urging President Bola Tinubu to assent to the Police Exit Bill passed by the National Assembly on December 4, 2025, and transmitted to the Presidency on March 16, 2026.

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According to them, the bill, if signed into law, would exempt police personnel from what they called a “slavery and untimely death-inducing pension scheme.”

Speaking in a video of the protest posted by Channels Television, a retired ASP, Nurudeen Dahiru, said, “We are not begging anybody. We have come to fight for our rights. We have suffered.

“We are not here to fight anybody. We are just here to demand for our rights. We have served for 35 years.

“According to the Constitution of the country, when you serve your country for 35 years, you should go home and rest. But see us suffering now. We are not able to take care of our children.

“We have no food to eat. We are dying. Silent killing. So this contributory pension scheme is a killer disease. 35 years is not easy. We are not here to fight anybody.”

Another retired officer said, “We don’t have anything to train them. As I retired 20 years ago, how much are they paying me?

“It is 24,000 that I am paying you because I retired with the inspector. So they have to sign our bill and give us all our money.

“So that somebody can use it for something. You can buy a house. And then now we don’t have a house.

“How can an ASP, a DSP, a CP retire and they are paying him how much? No, no, no. Enough is enough. It is a do or die. Even if some people are killed today, others are coming.”

Speaking to reporters, the National Coordinator of the Police Retired Officers Forum of Nigeria, CSP Raphael Irowainu (retd), who led the protest, said the group was at the Villa to press for the President’s assent to the bill exiting the police from the CPS.

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Court Admits Nine Exhibits Against Malami and Family

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8 hours ago

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April 20, 2026

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By Yusuf Danjuma Yunusa

A Federal High Court sitting in Maitama, Abuja and presided over by Justice Joyce Abdulmalik on Monday, April 20, 2026 admitted nine exhibits against a former Attorney-General of the Federation and Minister of Justice, Abubakar Malami, SAN, alongside his wife, Hajia Bashir Asabe, and his son, Abubakar Abdulaziz Malami.

The exhibits were presented before the court by the Economic and Financial Crimes Commission, EFCC, in its ongoing trial of the former Minister and some family members.

The EFCC is prosecuting the defendants on an amended 16-count charge bordering on conspiracy, procuring, disguising, concealing and laundering proceeds of unlawful activities to the tune of N8,713,923,759.49 (Eight Billion, Seven Hundred and Thirteen Million, Nine Hundred and Twenty-Three Thousand, Seven Hundred and Fifty-Nine Naira, Forty-Nine Kobo), contrary to the provisions of the Money Laundering (Prevention and Prohibition) Act, 2022.

The exhibits, which are documentary in nature, were tendered through the fourth prosecution witness, Mashelia Arhyel Bata, a compliance officer with Zenith Bank Plc.

Led in evidence by prosecution counsel, J. S. Okutepa, SAN, the witness told the court that, in the course of his official duties, he received correspondence from the EFCC requesting documents relating to several accounts linked to the defendants and associated entities.

“I work as a compliance officer with Zenith Bank, Maitama branch. My duty includes receiving correspondence from law enforcement agencies and responding accordingly,” he said.

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Bata further disclosed that the bank complied with EFCC’s requests by providing both soft and hard copies of documents relating to accounts belonging to the defendants and companies such as Rayhaan Hotels Limited, Rayhaan Bustan Agro Allied Limited, Nashab Limited, Golden Age Global Ventures, and Rahamaniyya Properties Limited.

“My lord, the documents are nine,” he stated, confirming his ability to identify them when presented in court.

Upon application by Okutepa, the court admitted the documents, dated between July 19, 2024 and March 12, 2026, as Exhibits D1 to D9, despite an initial objection by defence counsel, J. B. Daudu, SAN, who noted that “the dates are almost all in March.”

Continuing his testimony under further examination by prosecution counsel, Ekele Iheanacho, SAN, the witness provided details of transactions contained in the exhibits.

He identified Exhibit D1 as containing account opening documents and statements for accounts belonging to Abubakar Malami and A.A. Malami & Co, including a naira account and a dollar account.

According to him, the statement of account for one of the accounts covered the period from January 1, 2012 to December 31, 2023.

The witness confirmed that the accounts were active between 2015 and 2023, noting that “there were transfers within that period.”

He further revealed that total credits into one of the accounts stood at N383,637,21.55 between January 1, 2016 and December 31, 2023, while total credits from January 1, 2012 to December 31, 2015 amounted to N560,506,465.12.

On debits, he stated that N384,322,120.85 was recorded between 2016 and 2023, while N571,891,174.08 was debited between 2012 and 2015.

Giving further breakdown of transactions, the witness told the court that on November 11, 2020, the account received N194,791,608.00 from New Horizons Limited, and on June 24, 2022, it received N622,500,000.00 from Rayhaan Bustan Agro Allied Limited.

He added that on July 1 and July 7, 2022, the account received N250 million each from Rayhaan Hotels Limited, while on December 22, 2022, there was an inflow of N500 million linked to Rayhaan Bustan Agro Allied Limited.

Continuing in that format, the witness identified so many transactions running into billions.

Following the testimony, the defence counsel, J.B Daudu SAN sought an adjournment to enable him study the exhibits and prepare for cross-examination.

“My lord, we need time to go through the nine exhibits tendered,” Daudu said.

Justice Abdulmalik subsequently adjourned the matter till May 13, 2026, for continuation of trial.

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