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Professor Gausu Ahmad: As Editor-Scholar Takes a Deserved Bow…

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Professor Gausu Ahmad

 

By Aliyu Abubakar

As a youth corps member in 2005, I was torn between two promising job prospects. One was the potential of getting hired to teach as a Graduate Assistant in the Mass Communications Department of Bayero University Kano, and two, the opportunity of plunging deep into the pool of journalism practice. While my dream has always been to be a journalist and hopefully reach the pinnacle of the noble pen-pushing profession, I was, sincerely speaking, more attracted to, and more passionate about staying back on campus to impart knowledge and also grow into an academic.

So, a few days after rounding off the mandatory National Youth Service Corps (NYSC) scheme at Local Government Secondary School, Ohiana, in Okene, Kogi State, I returned to Kano. Prior to my return, Malam Gausu Ahmad, the then Head of Department (HOD) at Mass Communications Department, BUK had written a letter on my behalf to the NYSC, requesting for my redeployment to BUK, so I could, in his very courteous words, “help with some workload in the Department.” He basically wanted me to start learning the ropes of lecturing. Sadly, the request fell on deaf ears!

I was however fixated on that big dream of landing a lecturing job, even when all pleas to get me redeployed to Kano returned negative. Having tried without success, Malam Gausu stepped in and acted like a true father and mentor that he has always been to us. He consoled and convinced me to stay back in Kogi, assuring that if the lecturing job was meant for me, I would definitely return and pick up the appointment. Therefore, in the spirit of accepting my fate, I deliberately opted for a teaching job at my place of primary assignment, despite the opportunity of practicing journalism at NTA or even Confluence FM, all in Lokoja, the Kogi State capital. However, instead of going to the Federal College of Education, Okene or the young Kogi State University at Ayangba, I ended up at a local council secondary school in Okene.

All along my one year stay at Kogi, Malam Gausu was tracking my progress, assuring me that once I am done with the national service, things will work out. Shortly after rounding off the NYSC in February 2006, I went back to BUK to demonstrate my availability for the GA appointment at the Mass Communications Department. Co-incidentally, it happened that one fateful day, the Late Musa Umar Kazaure, Daily Trust’s then Kano Bureau Chief, came visiting at the department, principally to see his old friend, Malam Gausu Ahmad. One of the items on the plate then was Daily Trust’s traditional offer of automatic job placements to Mass Communications graduates, who were privileged to have “emerged top of their class.”

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Malam Gausu immediately summoned me to his Office where I met the Late Musa Kazaure. After all the salutations, the HOD said: “Daily Trust Kano Bureau Chief is here. They want you in Abuja on Monday for an automatic job offer. What do you think of it? Are you interested?”, he asked. He then sent off the Late Kazaure and came back to me. Before I even responded, he interjected: “But what do we do with the Graduate Assistant job that you applied for, which, though could take some time to be finalised, could also materialise?” he quizzed, now appearing concerned. I didn’t hesitate in my response. “HOD Sir, I love journalism, but lecturing is all I want to do Sir,” I said.

It was obvious Malam Gausu was not convinced with my answer. Therefore, he further inquired if I wanted an honest advice or I was just keen on hearing what would make me happy. He then said: “Young man, go and learn the trade. We can always invite you once the University’s Appointments & Promotions Committee (A&PC) has scheduled a date for the possible ratification of your Departmental Graduate Assistant Interview,” the HOD explained. Justifying further, he said by the time I am back from Daily Trust, the invaluable experience gained would have brightened my chances as added advantage for the GA job.

That advice by Malam Gausu, though discomforting at that time, turned out to be apt and crucial. Just like he suggested, I went to Daily Trust and learnt the little I learnt from journalism practice. Though I did not end up in the academia, like both of us badly wanted, Malam Gausu was instrumental in my decision to head to Daily Trust for some requisite experience. Fortunately, it is one counsel I always thank God I accepted, as it has opened up new vistas in my personal and work lives. Everyone who knows me knows how I relish talking about my early development at Daily Trust and how it has helped to shape my career as a Public Relations practitioner later in life. It was all down to Malam’ Gausu’s counsel.

Malam Gausu is not just about counselling or mentorship. Back in the days at BUK, he was, and arguably still, the father of print journalism in Mass Communications Department. Once you go into his lectures, you could tell that he was super proud and passionate about the journalism profession, especially the print aspect. His Newspaper Production, Features Writing and Critical Issues in Mass Communications classes were full of delight for students. Alongside the Late Abubakar Jika and Malam Haruna Ismail, they have helped nurtured a crop of budding campus journalists who fell in love with the art of writing. The trio demystified the intricacies and complexities of getting published in leading national newspapers and magazines. Despite the emerging threat of new media, some of us are still in love with print journalism, all because of people like Malam Gausu.

In the 2002/03 academic session, the 400 Level Mass Communications class was dichotomised based on the Print and Broadcast specialisations. While the Broadcast Class took five over six (5/6) of the entire class, the Print Class (which I belonged to) was left with about 15-18 students, just about one over six (1/6) of the entire class population. During his first appearance in the class for the Newspaper Production (MAC 4235) lecture, Malam was visibly elated. This is because he was going to have fewer students to attend to, and, in his words, “to sufficiently analyse, debate, challenge, discuss and dissect newspapers and how they get to the news stands.”

Malam Gausu obviously wanted our print class sessions to be a replica of the newsrooms he experienced at the New Nigerian in Kaduna or Concord Newspapers in Lagos. If he is not picking holes in some wayward, sensational headline casting, he is lamenting about why a particular issue, as topical as it was then, would be buried deep into the latter pages of a newspaper. Also, if he is not highlighting a story angle for someone to write something on, he is helping us book an interview with some of the newsmakers on the campus. The point here is Malam Gausu understand the nuances and politics of print journalism in and out. He has practiced it, he has taught it to students and he has embodied all the good virtues exemplified by the noble profession. Indeed, we have been very lucky to have benefited from his fountain of knowledge.

Malam Gausu is a man of faith, indeed a very spiritual person. When he took over as HOD, the Department was ‘bedevilled’ by some, often times man-made misfortunes, ranging from poor compilation of results to other administrative bottlenecks. Within that “period of plague”, Malam Gausu invited some Alarammomi (people who have committed the Holy Qur’an by heart) from within the Department. They met and repeatedly recited the Holy book, invoking the Almighty Allah to salvage the situation. This of course was complimented by his workaholic efforts to bring about positive change and redeem the Department’s image within the then Faculty of Arts & Islamic Studies (FAIS).

In 2002, I had the rare honour and privilege of participating in an Inter-Faculty Musabaqa (Quranic Memorisation Competition), organised by the then Munir Dahiru-led Student Union Government (SUG) of BUK. When I was announced as the winner of the 10 Hizb category and the news got to Malam Gausu, he celebrated as if I had won the International Qur’anic Contest for Nigeria in the Kingdom of Saudi Arabia. He called me to his office, held the Certificate and prayed on it. He also promised to inform the then Dean of FAIS (Dr. Mukhtar Abdulkadir? I can’t remember) about the “remarkable success.” When Ibrahim Siraj Adhama, a student of the Department, (now a PhD and a Lecturer at the Department), mesmerized the whole world in 2002 to clinch the year’s International Qur’anic Contest in Saudi Arabia, Malam Gausu quietly led the celebrations. His support was also pivotal in ensuring that the Alaramma graduated well within the required time schedule. Malam doesn’t hide his love for Ahlul Qur’an.

Though highly principled, Malam Gausu is also very humble and unassuming. He is jovial and loves cracking jokes too. As MACOSA President in 2003, I appointed well over ten Special Advisers. Malam Gausu, who was to sign on their “certificates of meritorious service” felt the list of our appointees was too long. So, he called me into his Office and queried. “Why do you have to appoint plenty advisers, Mr. President?” I admitted that for some of them, they merit it, while for others, it was purely for reasons of inclusion and for some, it was to bring the opposition much closer. I also said that the appointments had no extra cost on MACOSA’s finances. Malam Gausu suddenly gave me a stern look, and said, “You sounded like General IBB, who would appoint everyone perceived as his critic into his Government! Good luck to you as you neutralise them all.” We all burst into laughter, and then Malam took his time to sign all the certificates.

Malam Gausu transfered his services to the academia in the early years of the new millennium, bringing about his vast journalism experience into the ivory towers. As beneficiaries of such experience, we could tell that Malam Gausu (now leaving as Professor Gausu) has paid his dues. I hear people talk of Professors Umaru Pate and Abdalla Uba Adamu as pioneers behind the unbundling of Mass Communications from one huge Department into a full-fledged Faculty of Communications. That is not contestable. But as he takes his well-deserved leave after attaining the mandatory retirement age of 70 years, even the two erudite Professors would attest to the legendary role played by the Zaria-born Professor Gausu Ahmad in laying the foundation which perfectly blended the town and gown together towards the emergence of a new community of communications scholars at the BUK.

Congratulations Prof! Allah Ya Sanya albarka. Allah Ya sa a gama lafiya.

Aliyu Abubakar lives in Abuja.

Opinion

Censoring the Uncensored: The irony behind Hisbah’s ban on Hamisu Breaker’s song

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By Ummi Muhammad Hassan

Following the ban by Hisbah on a new song titled “Amana Ta” by Hamisu Breaker, social media went into an uproar, capturing the attention of the public.

In the early hours of April 24, 2025, social media was filled with reactions following a press statement issued by the Deputy Commander of the Hisbah Board, Kano State chapter, Dr. Khadija Sagir, announcing the ban of Breaker’s new song. The reason cited was that the song allegedly contains obscene language.

This announcement, however, triggered a counterreaction from the public. Many became curious to know more about the song and the so-called obscene content, with some taking to their social media handles to express their opinions.

The irony of the situation is that Hisbah unintentionally gave the song more prominence, causing it to go viral. Many people who were previously unaware of the song searched for and listened to it, just to understand the controversy.

In my opinion, after listening to the song, it contains no obscene language. Rather, the issue seems to lie with some young women who mimed the song in a suggestive manner after hearing that Hisbah had labelled it as indecent—as though to dramatize or reinforce the claim. Some even appeared as if they were intoxicated.

To me, this is both devastating and concerning, as it reflects the erosion of the strong moral standards once upheld by Hausa women. Many young people are now making videos lip-synching the song in indecent ways. It made me pause and ask myself: where has our shyness gone? I believe this question deserves a deeper conversation on another day.

In Breaker’s case, thanks to the Hisbah ban, he became the most trending Kannywood artist in April, and his song went viral—and continues to trend.

A similar incident occurred earlier this year when the federal government banned Idris Abdulkareem’s song *Tell Your Papa*. That action unexpectedly brought the artist back into the spotlight, causing the song to trend widely.

Social media has made censorship increasingly difficult. Once a movie, text, or song reaches the internet, it becomes almost impossible to control—even by the creators themselves.

While social media censorship remains a challenge, this recent incident highlights the need for the government to intensify efforts against the spread of indecent content—through Hisbah and agencies like the Kano State Film Censorship Board.

Clear guidelines should be put in place, requiring artists and filmmakers to submit their content for review and approval before public release. This, among other strategies, could help reduce the spread of inappropriate material.

Additionally, Hisbah should be more mindful of how such announcements are made, as they may inadvertently promote the very content they seek to suppress.

Ummi Muhammad Hassan, Ph.D., is a lecturer in the Department of Mass Communication at Bayero University, Kano. She can be reached via email at: ummeemuhammadhassan@gmail.com.

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Opinion

After My Parents, Then Prof. Nelson Aluya A Tribute to a Mentor Who Changed a Life

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By Zubair A. Zubair

 

When Dr. Veronica, then a lecturer at the University of San Francisco, “adopted” me as her son in early 2020, I never imagined that a simple WhatsApp introduction would alter the trajectory of my life. Nestled in a group chat named “Nigerians in Diaspora,” I soaked up every opportunity she shared, scholarships, networking events, webinars. One afternoon in 2020, she tagged the president of the Nigerian American Public Affairs Committee (NAPAC USA), Prof. Nelson Aluya, in a post about an upcoming virtual panel. Without hesitation, I sent him a direct message expressing my eagerness to join the discussion.

At the time, Prof. Aluya was an Associate Professor of Medicine at Rutgers Medical School in New Jersey. His response was swift and generous: “Welcome aboard, Zubair. I look forward to seeing you there.” Little did I know that his simple act of inclusion would mark the beginning of a mentorship unlike any other. In that moment, I realized there was a connection. I had first encountered his name, and his eloquent voice, on NTA News in February 2018, when he spoke passionately about diabetes awareness. His clarity and compassion had captivated me then; now, I was on the verge of being guided by him.

A Promise to Mentor

During our first call in 2020, I nervously explained that I was a university student back home in Kano. Prof. Aluya listened intently, then made me a promise: “I will mentor you to become the leader Nigeria needs, confident, compassionate, and competent.” He introduced me to Aliyu Sulaiman, another aspiring youth leader, and together we launched a new WhatsApp group in early February 2021 called “Wake Up Africa.” Our shared mission was ambitious: to bridge divides between Africans on the continent, Africans in the diaspora, and people of African descent worldwide.

Trials, Tribulations, and Unwavering Support.
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Life’s challenges tested our resolve almost immediately. In March 2021, I lost my phone unexpectedly and was unable to rejoin the group for eight months. Just as I managed to reconnect in November, fate intervened again: during my “Use of English” exam, I misplaced my replacement phone. Forced offline once more, I spent two months unable to participate. Yet every time I resurfaced, Prof. Aluya reached out with the same warmth: “Zubair, we miss your voice. How can I help?” His unwavering support reminded me that mentorship transcends geography and setbacks.

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From Virtual Chats to In-Person Impact
In January 2022, Prof. Aluya sponsored Aliyu, Shamsudden, and me to attend a Pan-African youth forum in Abuja. Walking into that conference hall, I felt the weight of possibility settle on my shoulders. Surrounded by young change-makers, I realized how vital our “Wake Up Africa” vision could be. Buoyed by this experience, Prof. Aluya challenged us to formalize our efforts. Thus, in February 2022, Youth Together Work Together (YTWT) was born a youth-led organization dedicated to community action across Nigeria.

Three Signature Projects
Under Prof. Aluya’s guidance and financial backing, YTWT executed three flagship initiatives over the next eighteen months:
1. Religious Tolerance Seminar (Kaduna, July 2022): Bringing together Muslim and Christian youth to foster dialogue and mutual respect.
2. Market Cleanup (Kano, August 2022): Mobilizing students, activists, journalists and traders to restore the city’s bustling markets, highlighting civic pride.
3. Youth Against Drug Abuse Campaign (Abuja, May 2024): Conducting workshops in schools, markets and community centers to educate peers on substance-abuse prevention.

Each project bore Prof. Aluya’s fingerprints: from strategy sessions over Zoom to on-the-ground coordination and resource mobilization.

Beyond Events: Lifelong Lessons
Prof. Aluya’s investment in me extended far beyond sponsoring trips. He guided me through public-speaking workshops, critiqued my writing, and introduced me to networks of professionals across healthcare, technology, and public policy. In July 2023, he arranged for me to attend a cybersecurity seminar in Jos; in April 2024, an IT conference in Ibadan; and this March, the ‘Come Talk Africa’ in Abuja. At each event, he reminded me: “Zubair, your voice matters. Use it well.”

His mentorship taught me resilience in the face of failure, humility in success, and generosity without expectation. When I doubted my talents, he reaffirmed them. When I feared I wasn’t enough, he declared that I already was.

A Mentor’s Legacy

Mentors come and go, but rare is the one who reshapes your understanding of service, leadership, and compassion. Prof. Aluya did more than fund projects, he believed in my potential when others did not see it. He challenged me to think bigger, serve better, and lead with my heart. Without ever asking for thanks, he gave of himself freely: his time, his wisdom, and his unwavering belief in Nigeria’s youth.

Conclusion

My parents gave me life and love. After them, Prof. Nelson Aluya gave me purpose and direction. As I prepare to graduate and embark on my own journey of service, I carry his lessons with me: to uplift others, to persevere through adversity, and to lead with integrity. This tribute, published today, is but a small token of my gratitude, and a reminder that some of the greatest gifts we receive are the people who see our potential before we see it ourselves.

“A mentor is not always the one who stands at your side, it is the one who reaches out to lift you higher.”
– Prof. Nelson Aluya

By Zubair A. Zubair
Kano, Nigeria

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Opinion

Can the Trump Trade Policies Affect the African Economy?

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Dr Muttaqa Yushau

 

 

 

By MuttaqaYusha’u

myushau@gmail.com.

 

Since his re-election as President of the United States, Donald Trump has vowed to raise trade tariffs, particularly on Chinese imports. However, his protectionist trade agenda extends beyond China, affecting several countries, including those in Africa, even though Africa trades relatively less with the U.S. compared to other regions of the world.Trump’s trade policies are rooted in protectionism — an approach aimed at shielding American products from foreign competition. By doing so, the administration seeks to boost domestic employment, increase production, and promote shared prosperity for Americans.

However, the impact of these policies will vary across countries, depending on the extent of their reliance on the American market. The key question is: Can Trump’s trade policies significantly affect the African economy?According to the United States Census Bureau, Africa accounts for approximately 1.5% of total U.S. trade — a relatively small share. In 2023, African exports to the U.S. were valued at around $32 billion, with key sectors including crude oil, textiles and apparel, agricultural products, automobiles, and precious metals. Under the African Growth and Opportunity Act (AGOA), many African countries have enjoyed duty-free access to the U.S. market, especially for textiles and agricultural goods.For instance, Lesotho, a small country in southern Africa, is highly dependent on textile exports to the U.S.

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The textile industry in Lesotho employs around 12,000 workers, representing 42% of the total formal employment in the manufacturing sector. Similarly, South Africa exports automobiles, agricultural products, and minerals to the U.S., with the auto industry alone contributing significantly to employment and foreign exchange earnings. A 10% tariff on African exports would likely slow down these sectors, reduce export earnings, and contribute to rising unemployment. Many companies would be forced to lay off workers, deepening social and economic challenges.Moreover, tariffs would make African goods less competitive in the U.S. market, potentially eroding the gains made under trade agreements like AGOA. For example, textile exports from Africa under AGOA account for about $1.3 billion annually, providing jobs to tens of thousands of workers, particularly in countries like Kenya, Ethiopia, and Lesotho. The imposition of tariffs on AGOA-eligible goods would undermine the core objectives of the agreement, which aims to promote economic growth through trade. It would also discourage investment in sectors that had been built around preferential access to the U.S. market, ultimately threatening job creation and industrialization efforts across the continent.One key lesson from these developments is the urgent need for Africa to deepen intra-African trade as a strategy for economic resilience. The African Continental Free Trade Area (AfCFTA), launched in 2021, provides a major opportunity for African countries to integrate their economies and trade more among themselves. According to the United Nations Economic Commission for Africa (UNECA), AfCFTA has the potential to boost intra-African trade by 52% by 2025, creating a larger market for African producers and reducing dependency on external markets.Recently, the Director-General of the World Trade Organization (WTO), Dr. Ngozi Okonjo-Iweala, stressed that the new U.S. tariffs, especially those affecting sectors like textiles in Lesotho, offer a wake-up call. She emphasized that African countries must seize this opportunity to strengthen their own markets, foster regional value chains, and build resilience against external shocks.In conclusion, while Africa’s direct exposure to Trump’s trade policies may seem limited, the localized impacts on sectors like textiles, agriculture, and automobiles could be significant. These changes reinforce the importance of regional economic integration and the need for African countries to diversify their trading partners and domestic markets. Africa must act swiftly to turn challenges into opportunities and chart a more self-reliant and sustainable economic future.

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