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Malam Gausu Ahmad: The Quintessential Media Scholar and Journalist

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Professor Gausu Ahmad

 

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Muhammad Jameel Yusha’u
mjyushau@gmail.com
(Opinion expressed in this piece is strictly personal)

In the late 1990s, a gentleman with a humble demeanor made his way up the stairs of the Mass Communications Department, a figure no student registering for classes could overlook. It was September 1998 when I first encountered Malam Gausu Ahmad while walking through the famous FAIS corridor.

I had seen him occasionally in the department, but I cannot recall any significant interaction with him during the 1998/99 academic session when I was enrolled alongside other students to study Mass Communications at Bayero University, Kano.

Our real contact was established in the following academic session when I registered for one of his classes on Editing and Design. Unlike today’s students, we did not have the luxury of computers and had to engage with traditional learning methods. One of Bayero University’s best decisions was to employ academics like Malam Gausu, who possessed a strong professional background in the media industry. He was among the country’s finest newspaper editors, having worked with the New Nigerian during its prime and with Concord Newspapers. Some of the stories I learned about the late MKO Abiola, the Presidential Candidate of the Social Democratic Party in the 1993 elections, came from Malam Gausu, as Chief Abiola was the owner of National Concord newspapers.

Malam Gausu dedicated himself to teaching us about newspaper production, editing, and design. He was meticulous in explaining typesetting, headline casting, font selection, and the intricate details of the editorial process. Taking that course partly influenced me to consider a career in print journalism, eventually leading me to become the editor-in-chief of Bayero Beacon, the official newspaper of the department where students honed their skills in print journalism.

Malam Aminu Hotoro, one of our typists in the department, often joked with me, saying, “You are a typical student of Malam Gausu. I always feel jittery when either of you brings work for typing because I know I have to redo it several times. You will find mistakes even at the last minute.” A defining trait of Malam Gausu was his commitment to providing students with copies of books, handouts, and relevant articles to enhance their learning. His desk was always cluttered with photocopies of manuscripts.

We truly came to know the real Malam Gausu in our final year when he taught a unique module called ‘Critical Issues in Mass Communication.’ In my opinion, no experience as a student in the Mass Communications Department at Bayero University is complete without taking this course. More than 20 years after graduation, we still discuss it fondly. This class brought out the best in students, as Malam Gausu employed a dynamic teaching method, dividing the class into groups.

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He would assign topics to these groups, requiring students to research, prepare papers, and present them in class. Each group would select two to three presenters, while the rest of the members would respond to questions arising from the presentation. The class became a weekly intellectual feast, promoting an atmosphere of healthy competition among students. Everyone wanted to belong to a group they believed would outperform others to earn higher marks. Malam Gausu acted as a moderator, inviting guests to discuss topics of general interest as the semester progressed.

The learning experience was immense. The class covered international relations, sociology, history, religion, politics, culture, and the environment, laying the foundation for aspiring journalists to become generalists, as one definition of a journalist suggests. It was also a training ground for public speaking.

Our group typically included Shamsudden Muhammad, Mustapha Ahmad, Mukhtar Elkasim, Osita Nwankwo, Amina Saidu Abubakar, Halima Ishaq, Dallatu, and others. The class nurtured several opinion leaders, including Mainasara Kurfi, Samson Ode, Binta Kasim Muhammad, Abdussalam Sani, Ahmad Balarabe Said, John Otu, Isa Kontagora, Abu Sadiq Loko, Adamu Abdullahi, and Chimfunanya Azinge, e.t.c.

That class has produced two full professors: Mainasara Kurfi at Bayero University and Shamsudden Muhammad at Ahmadu Bello University, Zaria. Mukhtar Elkasim is also on track to become a full professor following his recent promotion to associate professor at Ahmadu Bello University, Zaria. Additionally, it has led to numerous doctorate degree holders across Nigeria and beyond.

I truly got to know the real Malam Gausu in the months leading up to our graduation. The lecturers I was closest to in the department were Dr. Abdurrahman Adam and Malam Gausu, both of whom strongly encouraged me to consider a career in academia. They among other senior academics, did everything possible to ensure I was hired by the Mass Communications Department as a graduate assistant.

One of my most memorable experiences came after our graduation. Dr. Adam asked me to stay on and assist the department with various tasks. Malam Gausu, who was like a twin brother to Dr. Adam would often drop me at Bayero University Old Campus after working hours. It was a challenging time in academia, with frequent strikes forcing the university to compress the academic calendar. We worked tirelessly to complete the marking of scripts, compile results, and prepare them for Senate approval.

Every day, I joined Malam Gausu and Dr. Adam in the Office of the Head of Department from morning until night. Sometimes, we would stay until 10 PM, working on the compilation of results. I assisted Malam Aminu, the departmental typist, and Mrs. Aina, the departmental secretary, with typing and other secretarial work. It was a period filled with hard work and little breaks, with our lunches consisting of ‘awara’ (bean curd or tofu) along with ‘pure water,’ a staple that became popular during the era of structural adjustment in Nigeria.

Malam Gausu took scholarship seriously; he consistently presented papers at conferences and responded to calls for articles in journals and edited collections. He is an excellent administrator who understands the nuances of university politics and knows how to navigate them while maintaining his integrity. I have personally benefited from his wisdom on numerous occasions.

His book, The Rise and Fall of New Nigerian Newspaper, will remain a key reference in any academic study of the newspaper industry in Nigeria. Malam Gausu rose through the ranks to attain the professorial cadre, and this week he has reached the age of 70, marking his retirement from university service.

On behalf of myself and my family, I extend heartfelt congratulations to Professor Gausu Ahmad for achieving this significant milestone. May Allah (SWT) bless him with continued health, wealth, and strength to keep contributing to society. His legacy has been inscribed in gold, and his intellectual contributions will remain indelible for generations to come. Accept our best wishes as you enter this new phase of life.

Friday 10 Rabi Al Awwal, 1446
13th September 2024
07:12 am, Jeddah.

Opinion

Arewa Media Summit:A Political Jamboree-Tijjani Sarki 

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By Tijjani Sarki

The recently concluded Arewa Media Summit in Kano was presented as a platform to redefine the role of the media in Northern Nigeria. From my observation, however, it fell short of the expectations of a summit and looked more like a political jomboree than a strategic forum for regional renewal.

A summit that claims to speak for Arewa should reflect the diversity of the region’s media ecosystem by bringing together journalists, editors, broadcasters, communication strategists, digital influencers, academics, policymakers and development partners. My observation is that many of these critical voices were either missing or insufficiently represented, giving the event the appearance of a gathering of familiar faces rather than the North’s broad media constituency.

Another observation is that no communiqué or clear resolutions emerged in the public domain after the event. If a summit ends without publicly outlining its decisions, implementation framework or policy direction, it becomes difficult to measure its value beyond the speeches and photographs.

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I also observed concerns that the Honourable Commissioners of Information and Internal Affairs from the Northern states, particularly Kano State’s Comrade Ibrahim Abdullahi Waiya the host state, were not visibly integrated into the programme. If that perception is accurate, it represents a missed opportunity to build a truly inclusive regional media agenda.

Politically, this was also a missed opportunity to provide an inclusive platform for constructive engagement on national issues, including the policies of President Bola Ahmed Tinubu’s administration. Genuine dialogue requires broad participation, not selective representation.

Arewa deserves a media summit defined by vision, inclusiveness, measurable outcomes and institutional credibility, not by optics alone. Until those elements become evident, many will continue to question whether the gathering advanced the North’s aspirations or merely added another event to the calendar.

Tijjani Sarki
Good Governance Advocate and Public Policy Analyst
Can be reach via responsivecitizensinitiative@gmail.com

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Opinion

Allocations Triple, Yet Hardship Deepens Across Nigeria

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Despite a dramatic increase in federal allocations to states and local governments in recent years, millions of Nigerians continue to grapple with worsening poverty, inflation and a declining standard of living.

Across markets, offices, motor parks and homes, many citizens say the rising government revenues have done little to improve their daily realities. While states now receive significantly higher allocations through the Federation Account Allocation Committee (FAAC), families are struggling to afford food, transportation, housing and healthcare.

The growing concern has raised questions about how public funds are being managed and whether the benefits of economic reforms are reaching ordinary Nigerians.

The Rise In FAAC Allocations

Over the years, allocations from the Federation Account have steadily increased. In May 2022, FAAC shared N680.78 billion among the three tiers of government, representing a 6.94 per cent increase over the previous month. By July 2022, the amount had risen to N954.1 billion, while N990.19 billion was shared in December 2022.

The trend continued after the removal of fuel subsidy and the floating of the naira in May 2023. According to available data, the 36 states collectively received N3.35 trillion in 2022. By 2025, that figure had increased to N8.19 trillion, nearly tripling within three years.

Several states recorded substantial increases:

– Kano State: N99.31 billion in 2022 to N279.69 billion in 2025-

– Lagos State: N161.29 billion to N531.51 billion

– Taraba State: N51.74 billion to N157.56 billion

– Zamfara State: N56.62 billion to N167.20 billion

– Kogi State: N60.78 billion to N176.24 billion

– Akwa Ibom State: N314.18 billion to N497.98 billion

In March 2026 alone, FAAC distributed N2.04 trillion among the federal, state and local governments, reflecting a further increase in government revenue.

Analysts attribute the growth to tax reforms, improved revenue collection by agencies such as the Federal Inland Revenue Service (FIRS), higher crude oil earnings and policy changes directing more revenue into the Federation Account.

A Different Reality for Nigerians

While government revenues continue to rise, many Nigerians say their living conditions are moving in the opposite direction.

In Kano, civil servant Musa Abdullahi says his monthly salary can no longer sustain his family.

“Food prices have doubled. We hear that allocations are increasing, but we are not seeing the impact in our daily lives,” he said.

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For traders, the story is much the same. Zainab Sani, a petty trader, said customers now buy less because household incomes have been stretched beyond their limits.

In Lagos, many families have been forced to make difficult adjustments. Dayo Oluwa, a resident, explained that items such as meat and fish have become luxury goods in many homes.

“Before, N2,000 could cook a decent pot of stew. Today, even N5,000 may not be enough,” she said.

Workers say transportation costs have also become unbearable. Some civil servants now limit their movement or seek additional jobs just to meet their basic needs.

In Kogi State, several workers have reportedly taken up commercial transportation, farming and small-scale businesses to supplement their incomes. Similar stories have emerged from Taraba, Zamfara and Akwa Ibom states, where residents describe an economy that continues to squeeze the average citizen.

Poverty Amid Rising Revenue

The contradiction between increasing government revenue and growing hardship has become one of Nigeria’s most pressing economic concerns.

According to the World Bank, about 140 million Nigerians were living in poverty by 2025, representing approximately 63 per cent of the population. Earlier reports by the National Bureau of Statistics also showed that millions of Nigerians lacked adequate access to food, healthcare and decent housing.

Economic experts argue that while subsidy removal boosted government earnings, inflation and currency depreciation have significantly weakened the purchasing power of citizens.

As prices continue to rise, salary increases and government interventions have struggled to keep pace with the cost of living.

The Accountability Question

The increase in allocations has also renewed calls for transparency and accountability.

Experts insist that the issue is no longer about whether governments have enough money, but whether those resources are being effectively utilised.

Development economists have repeatedly argued that increased revenue should result in better roads, improved healthcare services, stronger educational systems, job creation and targeted support for vulnerable populations.

Civil society groups have also urged citizens to take a greater interest in how public funds are spent. They argue that taxpayers have a right to know how government revenues are allocated and utilised.

The editorial position expressed by several policy analysts is clear: rising allocations should not merely exist as figures on paper; they should translate into measurable improvements in people’s lives.

Beyond the Numbers

The growing FAAC allocations represent a positive development for Nigeria’s public finances. They demonstrate that revenue generation has improved and that the country is gradually diversifying beyond its traditional dependence on oil earnings.

However, for millions of Nigerians struggling to afford daily necessities, the true measure of success is not how much money enters government accounts, but how effectively those funds improve the quality of life of citizens.

As governments continue to receive larger allocations, expectations will continue to rise. Nigerians increasingly want evidence that public resources are being invested in meaningful development, economic opportunities and social welfare.

Until the benefits of rising revenues are reflected in households, communities and businesses across the country, many citizens will continue to ask the same question: if government allocations are increasing, why is life becoming more difficult?

Written By: Mfe Mesuur Perpetual (Abuja),
200 level student of Development and strategic communication, University of Abuja.

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Opinion

What Saheeba Taught Me About Waiting for Love

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By Auwal Sani

Stories have a curious way of finding the places we pretend no longer exist. A few nights ago, I settled in to watch Saheeba, the ongoing Hausa mini series that has quietly earned a place in the hearts of many viewers. I expected to follow the lives of its characters. Instead, somewhere between the pauses, the longing, and the things left unsaid, I found myself confronting a story I have been carrying since 2018. By the time the episode ended, I was no longer thinking about the people on my screen. I was thinking about the quiet spaces within me.

I have always loved love stories. Not because they always end happily, as many of them do not, but because they reveal something profound about the human heart. It is perhaps the only part of us that refuses to become entirely logical. It believes after disappointment, hopes after silence, and waits even when waiting appears unreasonable. Love stories remind us that the heart possesses a resilience that the mind often struggles to understand.

There is a kind of loneliness that rarely announces itself. It is not the loneliness of being surrounded by no one. Rather, it is the loneliness of having family, friends, meaningful work, and personal achievements, yet still sensing that one important space remains unoccupied. It quietly accompanies you to weddings, birthdays, and ordinary evenings. It reminds you that some places within us cannot be filled by ambition, success, or the passage of time.

That has been my reality since 2018.

People often say that time heals all wounds. I have come to believe otherwise. Time, by itself, does not heal. It simply teaches us how to carry what has not healed. Over the years, I have questioned myself more than I have questioned fate. Perhaps my expectations of love are unrealistic. Perhaps I desire too much in a generation that seems increasingly comfortable with temporary connections and convenient relationships. Or perhaps I simply long for a kind of love that still believes commitment is worth choosing every single day.

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What I know with certainty is that love has always been my greatest vulnerability. I have never learned the mathematics of guarded affection. I do not know how to give ten percent when my heart insists on giving everything. It has always seemed ironic to me that we encourage people to pursue their dreams without reservation, yet advise them to ration kindness, vulnerability, and love. More than once, I have discovered that not every heart knows what to do with genuine affection. Some admire it, some misunderstand it, and others receive it without ever intending to give anything in return.

Perhaps that is why love remains such a mystery. We write poems about it, compose songs because of it, and build entire futures around the hope of finding it. Yet no definition has ever been large enough to contain all that it is. Those who understand love most deeply are not always those who found it. Sometimes, they are those who have lived through its absence. They know what it means to smile while carrying invisible disappointments, and they understand that loneliness is not merely the absence of people, but the absence of the one person with whom silence would have been enough.

Watching Saheeba reminded me that love is rarely sustained by grand declarations or dramatic sacrifices alone. More often, it survives through patience, consistency, understanding, and the quiet decision to keep choosing someone even after the excitement has faded. The series is still unfolding, and perhaps that is why it resonates so deeply with me. Like life itself, its ending has not yet been written. Every episode quietly reminds us that uncertainty is part of every meaningful journey.

The human heart has an astonishing ability to survive what should have broken it. It remembers tenderness after betrayal, imagines tomorrow after years of unanswered prayers, and continues to believe long after experience suggests it should stop. There was a time when I considered hardening my heart because it seemed safer. After all, disappointment cannot wound a heart that no longer expects anything. But I eventually realised that the opposite of heartbreak is not peace. It is indifference. And indifference is far more frightening because it asks us to stop feeling altogether. I would rather carry hope than become indifferent.

Perhaps that is the greatest lesson Saheeba has offered me. Not that love is guaranteed, or that every story reaches the ending we imagine, but that there is quiet courage in remaining emotionally available despite life’s disappointments. To continue believing after years of waiting is its own form of resilience. Hope is not weakness. It is evidence that the heart has refused to surrender.

So I still love love stories. Not because they promise happy endings, but because they remind me that every ending is also the possibility of another beginning. They remind me that hope is never foolish, and that the heart’s willingness to believe again is one of the quiet miracles of being human.

Perhaps the greatest miracle is not finding love. Perhaps it is refusing to let disappointment convince us that love is no longer worth finding. And maybe, just maybe, the most beautiful chapter of my own story has not been written yet.

Auwal Sani is a Lecturer in the Department of Development and Strategic Communication, University of Abuja. He writes on communication, society, culture, and the quiet experiences that shape everyday life.

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