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Jaiz Bank Rebranding Saga: An Intellectual Sparring Between Professionals

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By Yusuf Danjuma Yunusa

The Jaiz Bank rebranding of its logo has sparked series of debates in the past few days among professionals. Most engaging of all the discourse was that of Aliyu Jalal, a communication specialist and Safwan Idris, a brand designer.

Safwan Idris, from his years of experience as a brand designer, argued that the new choice of design by the bank is below par, and even posited that the management could be sued for a copyright violation owing to the fact that a flip of the bank’s new logo design resembles that of Bixby Samsung. Not only that, he also critiqued the use of lowercase for the letter ‘j’ which starts the bank’s name, Jaiz. Safwan, in his criticism, added that the rebranding has got too much colors on the logo which has made it look unfit for such an establishment.

Aliyu Jalal on the other hand, while responding to Safwan’s criticisms, expressed shock as to why such an acclaimed brand designer would be ignorant of things that he is to know even better. In his rebuttal, Aliyu highlighted that the adoption of the lowercase instead of the conventional uppercase which many brands are used to is a step toward solidifying their ideology of operating differently in the banking industry.

The communication specialist went further to juxtapose brands like adidas, spotify, reddit, tajbank, paypal, and others that have adopted the same lowercase; citing reasons for such an adoption to be the fact that it looks more aesthetically appealing, softer, friendlier, and less rigid.

Furthermore, Aliyu countered the designer’s claim that the new logo of the bank is a “flipped” version of Samsung’s Bixby; reiterating that such claim is weak. He justified his position by sharing that what it’s considered a legal breach in Corporate Law is a “near-identical copying”, stressing that “mere resemblance is not an issue.”

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He buttressed further that logos are symbols, and that symbols are drawn from shared ideas in which a bit of research would have him find out that there are “resemblance for almost every logo in the world.”

Responding to the “too much color” criticism by the designer, Aliyu pointed out that big brands like Google and Microsoft are using four different colors whereas the antagonized bank adopted only three which, by all means, still serve the simplicity purpose as expected.

Not relenting, Safwan held a space on the X app(formerly Twitter) yesterday evening on Thursday with the topic: Logo Design Process: Avoiding Copyright Breach and IP Lawsuit, where he expantiated more on his claims about the rebranding of Jaiz Bank.

The brand designer, once again, faulted the person whom the bank contracted for the job, remarking that no professional designer would come up with a word mark logo that’s in lowercase with the ‘j’ having the dot that it originally has. He emphatically conveyed that even though the person wish to use the word mark in lowercase, the ‘j’ should not have appeared with the dot on it.

Secondly, he argued that rebranding is not always about changing everything that a brand is already known with; that such move is risky as customers have known the brand with certain features already. Safwan noted that since Jaiz Bank, which is an Islamic bank, had adopted green which is globally recognized among Islamic countries as the favorite color of Islam; and that customers have acquainted themselves with already, it was unnecessary for the bank to replace that with yellow which, according to him, means nothing deducing from their unveiling ceremony clip that he watched online.

Lastly, he remarked that Jaiz Bank is known for its unique way of banking, hence, that should have made the designer to have avoided coming up with any logo that is in existence already; and which wouldn’t have made people debate on whether it resembles the Samsung Bixby or not.

Safwan ended the space with the mentioning of some tenets of trade mark, how copyright really works, and how it could be avoided.

Moreover, a staff of this very Jaiz Bank, Ameer Lukman Haruna, in his reaction to the online debate, shared that though he has received and seen quite a number of logo proposal for the bank, the management has reasons to stick to what it has now, while urging the youths to continue in their show of talents; that it might actually inspire the bank’s future decision to rebrand again if such opportunity arises. He also acknowledged the fact that the debate, being an intellectual discourse, is a way to keep the bank visible and relevant.

Are you a Jaiz Bank customer? If yes, what’s your take on the issue: should the bank stick to its current design or it should go back to the old one? Let’s know your thoughts!

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State Police: 24 State Assemblies Approve Constitutional Amendment–Presidency

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By Yusuf Danjuma Yunusa

The Presidential Working Group on the National Policing Bill says 24 State Houses of Assembly have approved the Constitution (Sixth Alteration) Bill, 2026, providing for a dual policing system.

The approval meets the constitutional threshold of two-thirds of the 36 states required for the amendment to proceed.

The Working Group commended the State Houses of Assembly for their action and acknowledged the National Assembly for passing the amendment in both chambers.

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This is contained in a statement issued by Femi Gbajabiamila, Chief of Staff to the president and chairman of the Working Group, on Friday in Abuja.

“In line with Section 9 of the Constitution, the amendment can now be returned to the National Assembly for transmission to Mr President for assent.”

Mr Gbajabiamila said the approval provided constitutional backing for the policing framework outlined in the Working Group’s draft National Policing Bill, 2026.

He added that the draft bills were undergoing legislative drafting, review and validation at the Federal Ministry of Justice.

The bills are expected to be returned on or before October 30, after which the Working Group will give them final consideration before presenting them to President Bola Tinubu.

The Working Group urged stakeholders to support a smooth transition to a dual policing system aimed at improving public safety.

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ECOWAS Court Faults Process Backed by Council of Ministers in Darma Removal Case

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The ECOWAS Community Court of Justice has ruled that the removal and replacement of former ECOWAS Commissioner for Internal Services, Prof. Nazifi Abdullahi Darma, were unlawful, overturning a process that culminated in his replacement being formalised by the Council of Ministers.

Darma disclosed the outcome while briefing journalists in Abuja on the Court’s recent judgment.

He said the dispute arose after a memorandum dated 30 October 2025 by the then President of the ECOWAS Commission, Dr. Omar Alieu Touray withdrew responsibilities previously exercised by Darma and initiated steps that eventually led to his replacement.

While Darma challenged the actions before the ECOWAS Court on 3 November 2025, the Federal Republic of Nigeria subsequently recalled him and nominated a successor.

The Council of Ministers later formalised the replacement.
However, the Court found that the legal requirements for ending his mandate had not been satisfied.

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According to Darma, the Court held that the memorandum triggering the process was based on adverse allegations that affected his responsibilities and was issued without giving him an effective opportunity to respond.

“The Court found that these actions were taken without prior notice or an effective opportunity for me to respond,” he said.

The Court further ruled that managerial powers vested in the President of the Commission could not be used to extinguish or transfer responsibilities assigned by Community law to another statutory office.

Darma said the Court also rejected the argument that Nigeria’s recall automatically ended his tenure as Commissioner.

“Once appointed, a Commissioner derives his mandate from Community law and not from the nominating Member State,” he quoted the Court as holding.

The Court consequently declared that his removal and replacement were unlawful, notwithstanding the subsequent actions taken to formalise the change in office.

The judgment ordered the payment of outstanding salaries, allowances and accrued entitlements up to the expiration of his tenure and awarded him US$50,000 in general damages.
Because his tenure expired on 31 August 2026, the Court did not order reinstatement.

Describing the ruling as significant for regional governance, Darma said it reaffirmed that ECOWAS statutory office holders can only be removed through procedures recognised by Community law.

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Dangote Cement Gboko Commits Millions in Scholarship Scheme

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Dangote Cement Plc, Gboko Plant has awarded multi-million-naira scholarships to tertiary and secondary school students from its six host communities in Benue State.

The company also presented starter packs, working tools and certificates to graduates of its Youth Empowerment Programme to enable them to establish their own businesses, apply the skills acquired during the training and become financially reliant.

The Minister of Solid Minerals Development, Dr. Henry Dele Alake, lauded Dangote Cement Plc for its community development interventions, calling on other private sector players to adopt similar initiatives to promote socio-economic development in their host communities.

Dr. Alake, who was represented by the Federal Mines Officer of the Federal Ministry of Solid Minerals Development in Benue State, Engr. Achi Gregory, urged the company to sustain its commitment to implementing community development programmes agreed upon with its host communities.

Speaking at the official presentation ceremony, Group Head, Social Performance, Dangote Cement Plc, Mr. Wakeel Olayiwola, said the implementation of the Community Development Agreement underscores Dangote Cement’s commitment to equipping young people with practical skills and resources to promote entrepreneurship, create employment opportunities and improve livelihoods in its host communities.

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Mr. Olayiwola, who was represented by the Head of Social Performance of the Dangote Cement, Gboko Plant, Dr. Johnson Kor, said the scholarship and youth empowerment programmes came against the backdrop of several other programmes recently executed by the company, which include farmers and women empowerment programmes.

The Acting Plant Director, Dangote Cement, Gboko, Engr. Arbind Singh, said: “This annual scholarship scheme for indigent students of the host communities is an indication of our company’s commitment to its Corporate Social Responsibilities (CSR).”

Engr Singh, who was represented by the company’s General Manager, Production, Engr Tabershima Soom, said: “The Gboko Plant has already launched 150 Women Empowerment Programme and 50 Farmerss Empowerment Programme where women were provided with cash to support their businesses, and farmers were supported with farm inputs.”

The beneficiary communities for these programs are: Tse-Kucha, Quarry, Amua, Mbazembe, Mbatur, and Pass Brothers.

Speaking on behalf of the Benue State Attorney-General, the Chairman of the Mineral Resources and Environmental Management Committee (MIREMCO), Barr. Dooshima Orosaga, commended Dangote Cement Plc for its compliance with the Community Development Agreement (CDA), urging the beneficiaries and host communities to maximise the benefits of the company’s interventions.

Chairman of the Gboko Local Government, Hon Yina Elias said the government will continue to provide the support needed for the company to succeed, adding that the Dangote Cement Plc is an exemplary company in Corporate Social Responsibilities programmes.

In his remarks, the District Head of Ukpekpe, Chief Tsegba Igbarumun, commended Dangote Cement Plc’s Gboko Plant for its contributions to the community, assuring the company of the community’s continued support.

He said the community valued its mutually beneficial relationship with the company and would continue to serve as its ambassadors.

A beneficiary of the Youth Empowerment Programme, Mr Ignatius Aondohemba, expressed appreciation to Dangote Cement Plc for the support, pledging to put the skills and resources provided to good use and build a business that would enable him to become an employer of labour.

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