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Jaiz Bank Rebranding Saga: An Intellectual Sparring Between Professionals

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By Yusuf Danjuma Yunusa

The Jaiz Bank rebranding of its logo has sparked series of debates in the past few days among professionals. Most engaging of all the discourse was that of Aliyu Jalal, a communication specialist and Safwan Idris, a brand designer.

Safwan Idris, from his years of experience as a brand designer, argued that the new choice of design by the bank is below par, and even posited that the management could be sued for a copyright violation owing to the fact that a flip of the bank’s new logo design resembles that of Bixby Samsung. Not only that, he also critiqued the use of lowercase for the letter ‘j’ which starts the bank’s name, Jaiz. Safwan, in his criticism, added that the rebranding has got too much colors on the logo which has made it look unfit for such an establishment.

Aliyu Jalal on the other hand, while responding to Safwan’s criticisms, expressed shock as to why such an acclaimed brand designer would be ignorant of things that he is to know even better. In his rebuttal, Aliyu highlighted that the adoption of the lowercase instead of the conventional uppercase which many brands are used to is a step toward solidifying their ideology of operating differently in the banking industry.

The communication specialist went further to juxtapose brands like adidas, spotify, reddit, tajbank, paypal, and others that have adopted the same lowercase; citing reasons for such an adoption to be the fact that it looks more aesthetically appealing, softer, friendlier, and less rigid.

Furthermore, Aliyu countered the designer’s claim that the new logo of the bank is a “flipped” version of Samsung’s Bixby; reiterating that such claim is weak. He justified his position by sharing that what it’s considered a legal breach in Corporate Law is a “near-identical copying”, stressing that “mere resemblance is not an issue.”

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He buttressed further that logos are symbols, and that symbols are drawn from shared ideas in which a bit of research would have him find out that there are “resemblance for almost every logo in the world.”

Responding to the “too much color” criticism by the designer, Aliyu pointed out that big brands like Google and Microsoft are using four different colors whereas the antagonized bank adopted only three which, by all means, still serve the simplicity purpose as expected.

Not relenting, Safwan held a space on the X app(formerly Twitter) yesterday evening on Thursday with the topic: Logo Design Process: Avoiding Copyright Breach and IP Lawsuit, where he expantiated more on his claims about the rebranding of Jaiz Bank.

The brand designer, once again, faulted the person whom the bank contracted for the job, remarking that no professional designer would come up with a word mark logo that’s in lowercase with the ‘j’ having the dot that it originally has. He emphatically conveyed that even though the person wish to use the word mark in lowercase, the ‘j’ should not have appeared with the dot on it.

Secondly, he argued that rebranding is not always about changing everything that a brand is already known with; that such move is risky as customers have known the brand with certain features already. Safwan noted that since Jaiz Bank, which is an Islamic bank, had adopted green which is globally recognized among Islamic countries as the favorite color of Islam; and that customers have acquainted themselves with already, it was unnecessary for the bank to replace that with yellow which, according to him, means nothing deducing from their unveiling ceremony clip that he watched online.

Lastly, he remarked that Jaiz Bank is known for its unique way of banking, hence, that should have made the designer to have avoided coming up with any logo that is in existence already; and which wouldn’t have made people debate on whether it resembles the Samsung Bixby or not.

Safwan ended the space with the mentioning of some tenets of trade mark, how copyright really works, and how it could be avoided.

Moreover, a staff of this very Jaiz Bank, Ameer Lukman Haruna, in his reaction to the online debate, shared that though he has received and seen quite a number of logo proposal for the bank, the management has reasons to stick to what it has now, while urging the youths to continue in their show of talents; that it might actually inspire the bank’s future decision to rebrand again if such opportunity arises. He also acknowledged the fact that the debate, being an intellectual discourse, is a way to keep the bank visible and relevant.

Are you a Jaiz Bank customer? If yes, what’s your take on the issue: should the bank stick to its current design or it should go back to the old one? Let’s know your thoughts!

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Revoking Rainbow Centre’s Licence Over ADC Convention Is Abuse of Power-Atiku

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By Yusuf Danjuma Yunusa

Alhaji Atiku Abubakar, a leading presidential hopeful of the African Democratic Congress (ADC) for the 2027 election, has issued a blistering statement accusing the government and its agents of attempting to revoke the licence of Rainbow Event Centre – the scheduled venue for the party’s national convention today.

In a statement released Tuesday morning, Abubakar described the alleged move as a “shameful and cowardly abuse of public office,” and insisted that the convention will proceed despite what he called a pattern of political intimidation.

The full statement reads:

“The reports from the spokesperson of our great party, which exposes the plans of the government and its agents to revoke the licence of Rainbow Event Centre for the singular offence of hosting the African Democratic Congress convention slated for today, Tuesday, April 14, 2026, is a shameful and cowardly abuse of public office.

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Let it be said without equivocation: coercing a private business owner to deny a lawfully registered opposition party the use of a venue is not governance. It is not politics. It is the naked conduct of a regime that has lost the argument, lost the people, and now reaches for the boot because it has nothing else left.

The ADC has paid every fee. The ADC has signed every contract. The ADC has broken no law. Our only offence is that we are organising, we are growing, and we are preparing to retire this failed government at the ballot box in 2027.

This is how democracies are strangled, not in a single dramatic blow, but in a thousand petty, vindictive acts against opposition parties, against free assembly, and against the sacred right of citizens to choose their own leaders. To the international community, and every democratic partner of Nigeria: take note of what is being done here tonight, and in whose name.

We will not be intimidated. We will not be silenced. We will not bow to this creeping tyranny, and we will never bow to the petty tyrants behind it.

The convention will hold. The ADC will rise. And Nigeria will rise with it.
– AA”

Abubakar, a former vice president and veteran opposition figure, did not provide specific documentary evidence of the alleged licence revocation plot. However, his remarks come hours after the statement made by the National Publicity Secretary of their party, and before the ADC’s scheduled convention, which party officials say is expected to draw thousands of delegates from across the country.

Government spokespersons had not issued an official response at the time of this report.

Observers note that accusations of venue cancellations against opposition parties have been a recurring flashpoint in Nigerian politics, often raising questions about the fairness of the democratic space ahead of major elections.

The ADC has positioned itself as a coalition of disaffected groups and individuals aiming to challenge the ruling party in the 2027 presidential race. Today’s convention is seen as a critical test of the party’s organisational strength and resolve.

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Former Kano Federal Lawmaker Shaaban Sharada Distances Self From Barau Group’s Endorsement of New Deputy Governor

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Former federal lawmaker Shaaban Ibrahim Sharada has publicly disassociated himself from a political group linked to Senator Barau Jibrin, which reportedly convened a meeting to endorse Kano State’s new Deputy Governor.

Sharada, who represented Kano Municipal in the House of Representatives between 2019 and 2023, issued the clarification on his verified Facebook page. In the statement, he emphasized that he has no affiliation with the group and no involvement in the planned gathering.

The Facebook post

The Facebook post

“I would like to take this opportunity to distance myself from a gathering that is said to be organized on, Tuesday, by the Abba, Barau, and Sha’aban Sharada group. They plan to declare their position regarding the current situation of endorsing new Deputy Governor of Kano under the leadership of Hon. Iliyasu Koki, which has already been published in the media,” Sharada wrote.

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He further stressed that he was unaware of the group’s formation and had no hand in organizing the meeting, adding that he did not even know its purpose.

The former lawmaker with prays for peace and well-being of Kano State:

“May Allah grant us health and peaceful living. Ameen, summa ameen.”

Sharada’s statement comes due to heightened political activity in Kano following the resignation of the former Deputy Governor Comrade Aminu Abdulsalam , with various factions and interest groups positioning themselves on the matter.

His distancing showcases the fluid alliances and tensions within Kano’s political landscape, particularly among figures associated with Senator Barau Jibrin.

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To Support the Family in This Difficult Time, Hon. Bichi Donates ₦100 Million to Late Colleague’s Family

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Hon. Abubakar Kabir Abubakar Bichi, Chairman of the House Committee on Appropriations and representative of Bichi Federal Constituency, has donated ₦100,000,000 (One Hundred Million Naira) to the family of his late colleague, Hon. Barrister Muhammad Hassan.

The condolence visit, led by Hon. Bichi and members of the Appropriations Committee, was held in Abuja following the passing of Hon. Hassan last Friday night at the age of 62. The late lawmaker, who represented Dawakin Kudu/Warawa Federal Constituency in Kano State, succumbed after a prolonged illness. His death has drawn widespread mourning from fellow legislators, political associates, and constituents who hailed him as a dedicated public servant committed to the welfare of his people.

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During the visit, prayers were offered for the repose of his soul, with colleagues asking Allah (SWT) to forgive his shortcomings, show him mercy, and grant him Aljannatul Firdaus. The atmosphere was deeply emotional as lawmakers reflected on his contributions to governance and his enduring legacy.

Hon. Bichi’s donation of ₦100 million was described as a significant show of compassion, underscoring the bond among members of the House of Representatives and their commitment to supporting one another in times of grief. The gesture is expected to provide relief to the bereaved family as they navigate this difficult period.

The late Hon. Hassan is survived by three wives and 18 children, leaving behind a large family and a legacy of service. As condolences continue to pour in, prayers have been extended for strength and comfort to his family, colleagues, and the people of Dawakin Kudu/Warawa Federal Constituency.

 

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