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Jaiz Bank Rebranding Saga: An Intellectual Sparring Between Professionals

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By Yusuf Danjuma Yunusa

The Jaiz Bank rebranding of its logo has sparked series of debates in the past few days among professionals. Most engaging of all the discourse was that of Aliyu Jalal, a communication specialist and Safwan Idris, a brand designer.

Safwan Idris, from his years of experience as a brand designer, argued that the new choice of design by the bank is below par, and even posited that the management could be sued for a copyright violation owing to the fact that a flip of the bank’s new logo design resembles that of Bixby Samsung. Not only that, he also critiqued the use of lowercase for the letter ‘j’ which starts the bank’s name, Jaiz. Safwan, in his criticism, added that the rebranding has got too much colors on the logo which has made it look unfit for such an establishment.

Aliyu Jalal on the other hand, while responding to Safwan’s criticisms, expressed shock as to why such an acclaimed brand designer would be ignorant of things that he is to know even better. In his rebuttal, Aliyu highlighted that the adoption of the lowercase instead of the conventional uppercase which many brands are used to is a step toward solidifying their ideology of operating differently in the banking industry.

The communication specialist went further to juxtapose brands like adidas, spotify, reddit, tajbank, paypal, and others that have adopted the same lowercase; citing reasons for such an adoption to be the fact that it looks more aesthetically appealing, softer, friendlier, and less rigid.

Furthermore, Aliyu countered the designer’s claim that the new logo of the bank is a “flipped” version of Samsung’s Bixby; reiterating that such claim is weak. He justified his position by sharing that what it’s considered a legal breach in Corporate Law is a “near-identical copying”, stressing that “mere resemblance is not an issue.”

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He buttressed further that logos are symbols, and that symbols are drawn from shared ideas in which a bit of research would have him find out that there are “resemblance for almost every logo in the world.”

Responding to the “too much color” criticism by the designer, Aliyu pointed out that big brands like Google and Microsoft are using four different colors whereas the antagonized bank adopted only three which, by all means, still serve the simplicity purpose as expected.

Not relenting, Safwan held a space on the X app(formerly Twitter) yesterday evening on Thursday with the topic: Logo Design Process: Avoiding Copyright Breach and IP Lawsuit, where he expantiated more on his claims about the rebranding of Jaiz Bank.

The brand designer, once again, faulted the person whom the bank contracted for the job, remarking that no professional designer would come up with a word mark logo that’s in lowercase with the ‘j’ having the dot that it originally has. He emphatically conveyed that even though the person wish to use the word mark in lowercase, the ‘j’ should not have appeared with the dot on it.

Secondly, he argued that rebranding is not always about changing everything that a brand is already known with; that such move is risky as customers have known the brand with certain features already. Safwan noted that since Jaiz Bank, which is an Islamic bank, had adopted green which is globally recognized among Islamic countries as the favorite color of Islam; and that customers have acquainted themselves with already, it was unnecessary for the bank to replace that with yellow which, according to him, means nothing deducing from their unveiling ceremony clip that he watched online.

Lastly, he remarked that Jaiz Bank is known for its unique way of banking, hence, that should have made the designer to have avoided coming up with any logo that is in existence already; and which wouldn’t have made people debate on whether it resembles the Samsung Bixby or not.

Safwan ended the space with the mentioning of some tenets of trade mark, how copyright really works, and how it could be avoided.

Moreover, a staff of this very Jaiz Bank, Ameer Lukman Haruna, in his reaction to the online debate, shared that though he has received and seen quite a number of logo proposal for the bank, the management has reasons to stick to what it has now, while urging the youths to continue in their show of talents; that it might actually inspire the bank’s future decision to rebrand again if such opportunity arises. He also acknowledged the fact that the debate, being an intellectual discourse, is a way to keep the bank visible and relevant.

Are you a Jaiz Bank customer? If yes, what’s your take on the issue: should the bank stick to its current design or it should go back to the old one? Let’s know your thoughts!

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Kano Allocates N27.8bn for ICT, CBT Centres Across 44 LGAs

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The Kano State Government has earmarked N27.806 billion for the establishment of Information and Communication Technology (ICT) and Computer-Based Test (CBT) centres across the state’s 44 Local Government Areas (LGAs).

The Commissioner for Local Government and Chieftaincy Affairs, Muhammad Tajuddin Uthman, disclosed this while addressing journalists at the Kano Press Centre, where he outlined a number of initiatives being undertaken by the government to improve security, education, healthcare and access to technology across the state.

Uthman said the proposed ICT and CBT centres would be established in each of the 44 LGAs to provide residents, particularly students, with access to computers and digital examination facilities without having to travel long distances to Kano metropolis.

The commissioner explained that the initiative was designed to address the difficulties faced by students from rural communities who are required to travel to the state capital to sit for examinations conducted electronically.

According to him, the government considers the establishment of the centres necessary because examinations and other important services are increasingly moving online, making access to computers and reliable internet-enabled facilities essential for students and other members of the public.

Uthman cited areas such as Dambatta and Gaya as examples of communities where students sometimes have to travel to Kano to access CBT facilities, stressing that the new centres would bring such services closer to the people.

He said the centres would not be restricted to examinations, as residents of the respective LGAs would also have opportunities to use the computers and other facilities for various digital activities, thereby improving their digital literacy and access to online services.

The commissioner disclosed that each of the proposed centres would have three compartments, with each compartment designed to accommodate 100 students at a time, giving each centre a total capacity of 300 students.

Uthman further stated that each centre would be equipped with 300 computers to ensure that a large number of candidates could participate in computer-based examinations and other digital activities simultaneously.

He explained that the government was also making provisions for uninterrupted power supply at the centres, with electricity expected to be supported through the Kano Electricity Distribution Company (KEDCO), generators and solar-powered systems.

According to him, the centres would operate on a 24-hour basis to maximise their usefulness and ensure that students, residents and other users could access the facilities beyond conventional working hours.

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Uthman said users would be required to pay affordable charges for some of the services provided at the centres, explaining that the fees would help sustain the facilities, maintain the equipment and ensure that the centres remain functional after their establishment.

On security, the commissioner said the state government was strengthening existing security arrangements in the 44 LGAs through additional measures, including the deployment of forest guards to areas where insecurity has been identified as a challenge.

Uthman said the additional security arrangements were aimed at improving rapid response to security threats and enhancing the safety of residents, particularly in local government areas and communities considered vulnerable to attacks.

He further disclosed that military bases would be established in strategic locations across the state as part of measures to strengthen security and improve the government’s ability to respond quickly to emerging threats.

The commissioner said the government was determined to ensure that security challenges did not prevent residents in rural communities from accessing government services, education, healthcare and other opportunities.

On healthcare, Uthman announced plans to provide a rural emergency ambulance for wards across the state’s 44 LGAs as part of efforts to improve access to emergency and basic healthcare services for people living in rural communities.

He explained that the ambulances would be designed specifically for rural environments and would help transport patients requiring urgent medical attention from remote communities to appropriate healthcare facilities.

According to the commissioner, the ambulances would be in the form of tricycles adapted for emergency medical transportation, making them suitable for communities and roads where conventional ambulances may experience difficulties.

Uthman added that each ambulance would have two drivers assigned to it to ensure availability and continuity of service, while qualified drivers would be recruited by the government to operate the vehicles.

He said the rural ambulance programme was specifically intended to bring emergency healthcare closer to rural dwellers and reduce delays in transporting patients to health facilities.

The commissioner also disclosed plans to establish electric vehicle charging points in the metropolitan area as part of the government’s efforts to promote cheaper and more sustainable transportation.

Uthman said the charging infrastructure would support users of electric motorcycles and electric tricycles and would make it easier for residents to adopt electric vehicles as an alternative means of transportation.

He explained that increasing access to charging facilities would contribute to reducing the cost of transportation for residents while also supporting the state’s transition towards cleaner energy-powered mobility.

The commissioner commended Abba Bichi for his contribution towards the provision of solar-powered facilities, describing such initiatives as important to the state’s efforts to expand access to reliable and alternative sources of electricity.

Uthman also said the state government would continue its efforts to revive entrepreneurship, stressing that the development of small businesses and self-employment opportunities remained an important part of its strategy for improving livelihoods and economic opportunities for residents.

He said the various initiatives in ICT, healthcare, security, renewable energy and entrepreneurship were aimed at bringing government services and opportunities closer to residents across the 44 LGAs, particularly those living in rural communities.

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Governor Yusuf celebrates Abdulmumin Jibrin Kofa at 50

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Kano State Governor, Alhaji Abba Kabir Yusuf, has congratulated the member representing Kiru/Bebeji Federal Constituency in the House of Representatives, Hon. Dr. Abdulmumin Jibrin Kofa, on his 50th birthday.

This was contained in a statement issued by the governor’s spokesman, Sunusi Bature Dawakin Tofa, on Monday.

Governor Yusuf described Kofa as a distinguished son of Kano whose contributions to his constituency, the state and Nigeria have earned him recognition and commendation.

The Governor praised Kofa for his outstanding performance in the National Assembly, where he has served in several key capacities, including Chairman of the Committees on Finance, Appropriations, Transport and Foreign Affairs, and currently Housing and Habitat.

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According to Governor Yusuf, Kofa has demonstrated strong legislative capacity through effective representation, advocacy and initiatives aimed at improving the welfare of his constituents.

He also acknowledged Kofa’s contributions to the housing sector and national development during his service at the Federal Housing Authority.

Governor Yusuf commended the lawmaker for his continued focus on grassroots development, particularly through empowerment programmes targeting youths, women, farmers, entrepreneurs and vulnerable members of society.

He said Kofa’s interventions, including provision of working tools, business support, vocational training, educational assistance and agricultural initiatives, have helped create opportunities for many constituents to improve their livelihoods.

“You are a fine lawmaker who has demonstrated effective representation of your people. Your empowerment and human development initiatives for the people of Kiru/Bebeji Federal Constituency are remarkable and worthy of emulation,” the Governor said.

Governor Yusuf further described Kofa as a public servant who has combined legislative responsibilities with direct engagement with the grassroots, ensuring that the concerns and needs of his constituents receive attention.

He noted that Kofa’s experience as a businessman, lecturer, public servant and legislator has enabled him to make meaningful contributions to national discussions and issues affecting Kano State.

“Having attained so much at 50, Kano State is proud of you and appreciates your contributions to the development of our state and country,” Governor Yusuf said.

The Governor wished Dr. Abdulmumin Jibrin Kofa many more years of good health, happiness and success, while praying that Almighty Allah grants him the wisdom and strength to continue serving humanity.

He also prayed for greater opportunities for the celebrant to contribute to the growth and development of Kano State and Nigeria.

 

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JUST IN: El-rufai’s Family Issues 7-day Ultimatum for Defence Minister to Retract Comment on Violence

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By Yusuf Danjuma Yunusa

Former Minister of the Federal Capital Territory (FCT), Mallam Nasir Ahmad El-Rufai, has issued a seven-day ultimatum to the Minister of Defence, General Christopher Musa (rtd.), to provide evidence backing an allegation that El-Rufai planned killings in Southern Kaduna or publicly retract the claim.

Musa had accused the former governor of taking actions that deepened divisions and contributed to insecurity in Kaduna State during his administration between 2015 and 2023.

The minister, on Channels TV’s Politics Today, described the situation in the state during El-Rufai’s tenure as “toxic”, arguing that residents of Southern Kaduna remained unhappy with the former governor over the killings recorded in the area during his administration.

“El-Rufai did a lot of terrible things in Kaduna State. He divided the state into two. In that, if you are from the south, you cannot go to the north to live,” Musa had said during the interview.

When Musa was asked whether the people of Southern Kaduna were still unhappy with the former governor, he said, “If there is anything worse than unhappy. We can never be happy with somebody who has deliberately planned for the killing of our people.”

He also accused El-Rufai of ordering the demolition of houses belonging to people with whom he had personal disagreements.

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But in a statement issued on his behalf by his family, the former governor denied the allegation and demanded retraction.

The statement signed by Hon. Mohammed Bello El-Rufai, eldest son of the former governor, said it was seriously concerned by comments made by the Defence Minister during a live edition of Politics Today on Channels Television on September 3.

The family described the allegation as grave and said it was made without the presentation of evidence to substantiate the claim.

“While General Musa (Rtd.) is entitled to hold and express his personal opinions, the El-Rufai family is equally entitled to demand that such serious allegations be substantiated with credible evidence,” the statement said.

The family therefore called on the Defence Minister to publicly retract the allegation through the same medium on which it was made.

“The family of Mallam Nasir Ahmad El-Rufai, the former Minister of the Federal Capital Territory (FCT), former Governor of Kaduna State and Opposition Leader of the African Democratic Congress (ADC), has noted with serious concern the allegations made by General Christopher Musa (Rtd.), Minister of Defence, on 3 September 2026 during a live television broadcast of Politics Today on Channels Television. During the programme, General Musa alleged that Mallam Nasir El-Rufai actively planned killings in Southern Kaduna while serving as Governor of Kaduna State.”

“This grave allegation was made without the presentation of any evidence in support of the claim. While General Musa (Rtd.) is entitled to hold and express his personal opinions, the El-Rufai family is equally entitled to demand that such serious allegations be substantiated with credible evidence.

“In the absence of such evidence, we call on him to publicly retract the allegation through the same medium on which it was made. Accordingly, General Musa (Rtd.) is hereby given seven (7) days from the date of this statement to either provide evidence in support of his allegation or issue a full public retraction and apology.

“Failure to do so will leave the family with no option but to pursue all appropriate legal remedies available under the law in response to these unsubstantiated allegations.”

El-Rufai, who previously served as FCT minister and Kaduna State governor, is currently an opposition leader of the African Democratic Congress (ADC).

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