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Jaiz Bank Rebranding Saga: An Intellectual Sparring Between Professionals

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By Yusuf Danjuma Yunusa

The Jaiz Bank rebranding of its logo has sparked series of debates in the past few days among professionals. Most engaging of all the discourse was that of Aliyu Jalal, a communication specialist and Safwan Idris, a brand designer.

Safwan Idris, from his years of experience as a brand designer, argued that the new choice of design by the bank is below par, and even posited that the management could be sued for a copyright violation owing to the fact that a flip of the bank’s new logo design resembles that of Bixby Samsung. Not only that, he also critiqued the use of lowercase for the letter ‘j’ which starts the bank’s name, Jaiz. Safwan, in his criticism, added that the rebranding has got too much colors on the logo which has made it look unfit for such an establishment.

Aliyu Jalal on the other hand, while responding to Safwan’s criticisms, expressed shock as to why such an acclaimed brand designer would be ignorant of things that he is to know even better. In his rebuttal, Aliyu highlighted that the adoption of the lowercase instead of the conventional uppercase which many brands are used to is a step toward solidifying their ideology of operating differently in the banking industry.

The communication specialist went further to juxtapose brands like adidas, spotify, reddit, tajbank, paypal, and others that have adopted the same lowercase; citing reasons for such an adoption to be the fact that it looks more aesthetically appealing, softer, friendlier, and less rigid.

Furthermore, Aliyu countered the designer’s claim that the new logo of the bank is a “flipped” version of Samsung’s Bixby; reiterating that such claim is weak. He justified his position by sharing that what it’s considered a legal breach in Corporate Law is a “near-identical copying”, stressing that “mere resemblance is not an issue.”

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He buttressed further that logos are symbols, and that symbols are drawn from shared ideas in which a bit of research would have him find out that there are “resemblance for almost every logo in the world.”

Responding to the “too much color” criticism by the designer, Aliyu pointed out that big brands like Google and Microsoft are using four different colors whereas the antagonized bank adopted only three which, by all means, still serve the simplicity purpose as expected.

Not relenting, Safwan held a space on the X app(formerly Twitter) yesterday evening on Thursday with the topic: Logo Design Process: Avoiding Copyright Breach and IP Lawsuit, where he expantiated more on his claims about the rebranding of Jaiz Bank.

The brand designer, once again, faulted the person whom the bank contracted for the job, remarking that no professional designer would come up with a word mark logo that’s in lowercase with the ‘j’ having the dot that it originally has. He emphatically conveyed that even though the person wish to use the word mark in lowercase, the ‘j’ should not have appeared with the dot on it.

Secondly, he argued that rebranding is not always about changing everything that a brand is already known with; that such move is risky as customers have known the brand with certain features already. Safwan noted that since Jaiz Bank, which is an Islamic bank, had adopted green which is globally recognized among Islamic countries as the favorite color of Islam; and that customers have acquainted themselves with already, it was unnecessary for the bank to replace that with yellow which, according to him, means nothing deducing from their unveiling ceremony clip that he watched online.

Lastly, he remarked that Jaiz Bank is known for its unique way of banking, hence, that should have made the designer to have avoided coming up with any logo that is in existence already; and which wouldn’t have made people debate on whether it resembles the Samsung Bixby or not.

Safwan ended the space with the mentioning of some tenets of trade mark, how copyright really works, and how it could be avoided.

Moreover, a staff of this very Jaiz Bank, Ameer Lukman Haruna, in his reaction to the online debate, shared that though he has received and seen quite a number of logo proposal for the bank, the management has reasons to stick to what it has now, while urging the youths to continue in their show of talents; that it might actually inspire the bank’s future decision to rebrand again if such opportunity arises. He also acknowledged the fact that the debate, being an intellectual discourse, is a way to keep the bank visible and relevant.

Are you a Jaiz Bank customer? If yes, what’s your take on the issue: should the bank stick to its current design or it should go back to the old one? Let’s know your thoughts!

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Gwarzo Challenges Kano Government to Provide Evidence of Alleged Local Government Funds Diversion Through Son

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The governorship candidate of the Nigerian Democratic Congress (NDC) in Kano State and former Deputy Governor of the state, Comrade Aminu Abdussalam Gwarzo, has challenged the Kano State Government to present concrete evidence supporting allegations that he received funds from local government councils through his son, Mujahid Aminu Abdussalam.

Gwarzo made the demand in a statement issued on Thursday by his spokesperson, Ibrahim Garba Shuaibu, following claims reportedly made by the spokesperson to Governor Abba Kabir Yusuf, Sunusi Bature Dawakin Tofa, who alleged that local government funds were channelled to the former deputy governor through his son.

According to Shuaibu, the allegations were “baseless, outrageous and totally ridiculous,” describing them as an attempt to damage Gwarzo’s reputation and undermine the integrity he has built throughout his years in public service.

“The allegations are mere figments of the Governor’s imagination lacking any basis,” Gwarzo said through his spokesperson. “We therefore categorically challenge the accuser to provide credible and verifiable evidence to substantiate these callous claims. Mere accusations, no matter how often repeated in the media, do not amount to proof.”

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Shuaibu stated that Gwarzo rejected the allegations in their entirety and insisted that no evidence had been presented to support the claims being circulated against him and his family.

According to the statement, the former deputy governor maintained that his record in public office had always been guided by the principles of transparency, accountability and adherence to the rule of law.

Gwarzo further expressed confidence that the truth would eventually prevail, urging members of the public not to be swayed by what he described as unsubstantiated allegations.

The NDC governorship candidate also called on those making the allegations to pursue lawful and transparent channels if they possess any evidence, rather than relying on public accusations and media statements, according to Shuaibu.

The controversy stems from recent remarks allegedly made by Dawakin Tofa, spokesperson to Governor Yusuf, who reportedly claimed that funds belonging to local government councils in Kano State were diverted to Gwarzo through his son. However, no documentary evidence was cited in the statement issued by Gwarzo’s camp.

As of the time of filing this report, the Kano State Government had not issued any additional response to Gwarzo’s challenge demanding proof of the allegations.

The statement was signed by Ibrahim Garba Shuaibu, spokesperson to Comrade Aminu Abdussalam Gwarzo and the NDC governorship candidate in Kano State, and was dated June 18, 2026.

 

 

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Kano Govt Reaffirms Media–Security Collaboration at NUJ Summit

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The Kano State Government has reiterated its commitment to strengthening collaboration between the media and security agencies as part of efforts to safeguard democracy and national integrity.

Speaking at the ongoing NUJ National Security Summit in Abuja, the Commissioner for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya, conveyed the message of Governor Alhaji Abba Kabir Yusuf, stressing the critical role of the media in shaping public perception and supporting government initiatives.

Governor Yusuf emphasized that the media remains a vital channel through which government policies can reach the youth and wider society, noting that journalists have a responsibility to combat fake news, disinformation, and misinformation.

“The media has the responsibility of informing the public about government activities while also protecting and preserving the integrity of the nation. This is part of our constitutional duty as citizens,” Waiya stated on behalf of the governor.

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He commended the summit’s theme, which highlights the nexus between security and media practices, describing it as “timely and visionary.” According to him, security matters require careful reporting, and the media must balance press freedom with national interest.

Waiya further disclosed that the Kano State Government has maintained a cordial relationship with security agencies, providing them with operational support including vehicles and logistics for the Police, NSCDC, JTF, and other formations.

He assured that both government-owned and private media outlets in Kano enjoy a free and enabling environment without harassment or intimidation, adding that the state organizes periodic capacity-building programs for journalists to enhance professionalism and service delivery.

“We are creating a nexus between the media, security, and government. By supporting security agencies, we are not only helping them but also protecting ourselves as citizens,” he said.

The commissioner concluded by reaffirming Kano State’s commitment to constitutional values, press freedom, and collaborative governance, stressing that the partnership between media and security agencies is essential for peace, stability, and development.

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Excitement as FBIU Students Take Matriculation Oath for the 2025/2026 Academic Session

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Franco-British International University (FBIU), Kaduna, on Wednesday recorded a milestone with the matriculation of 362 students admitted for the 2025/2026 academic session.

The maiden matriculation ceremony attracted parents, guardians, government officials, academics, invited guests and well-wishers from across the country to witness the formal admission of the students into the university community.

A member of the MAAUN Group of Universities, FBIU matriculated students into four schools: the School of Nursing Sciences, School of Health Sciences, School of Computing, and School of Social and Management Sciences.

Speaking at the ceremony, the President of FBIU, Prof. Abdullahi Sabo Muhammad, congratulated the students on behalf of the management and the entire university community.

He described the occasion as a significant milestone in the lives of the students and the history of the university, marking the official commencement of their academic journey.

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In his address, the Founder of the MAAUN Group of Universities, Prof. Adamu Abubakar Gwarzo, warned the students against immorality and other social vices, stressing that the group operates a zero-tolerance policy on drug abuse.

He urged the matriculating students to remain focused on their studies, emphasizing the university’s commitment to producing quality graduates who will contribute to the development of Nigeria and Africa.

Prof. Gwarzo also announced plans to establish an Internationalisation Unit at the university to facilitate access to scholarships, academic exchanges and global learning opportunities.

In his goodwill message, the Chancellor of FBIU, Senator Shehu Sani, urged the matriculating students to uphold discipline and good character, stressing that these virtues are essential to safeguarding the university’s reputation and attaining academic excellence.

In their separate remarks, the President of MAAUN Nigeria, Prof. (Dr.) Mohammad Israr, the Registrar of MAAUN Niger and Migeria, Dr. Shu’aibu Usman Tanko, and the representative of the Canadian University of Nigeria, Prof. Ahmed Maigari Ibrahim, described the students as privileged to have gained admission into one of the leading emerging universities in sub-Saharan Africa.

They encouraged them to remain focused and make the most of the opportunities available.

Also speaking, the Registrar and Chief Executive Officer of the Environmental Health Council of Nigeria (EHCON), Dr. Baba Muhammad Yakubu, congratulated the students and commended the university for offering academic programmes that are responsive to contemporary societal needs and aligned with global standards.

The Vice President Administration of FBIU, who presided over the ceremony, administered the matriculation oath to the students, formally admitting them into the university community.

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