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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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IGP Disu Commits to Fallen Officers’ Legacies with N2.4 Billion Payout to Next-of-Kin

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By Yusuf Danjuma Yunusa

The Inspector-General of Police, Olatunji Disu, has presented cheques totalling N2.4 billion to 1,075 beneficiaries and next-of-kin of deceased police officers under the Group Life Assurance and IGP Family Welfare Schemes.

According to a statement on Wednesday signed by the Force Public Relations Officer, Anthony Placid, the presentation took place at the Force Headquarters, Abuja.

The cheques, “amounting to ₦2,435,421,584.11, cover policy years 2018/2019, 2020/2021, 2021/2022, 2022/2023, as well as 2024/2025 and 2025/2026, including outstanding insurance claims recovered from previous years.”

In her remarks, the Force Insurance Officer, Lydia Ameh, said the disbursement reflects “the determination of the IGP Olatunji Disu to prioritise the welfare of officers and their families.”

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She noted that “the payments represent recoveries from long-standing insurance obligations” and added that “decisive steps have been taken to ensure compliance by insurance providers and prevent delays in claims settlement.”

Ameh further reaffirmed “the commitment of the Force Insurance Unit to efficient, transparent, and accountable service delivery.”

In his response, the IGP described the ceremony as “a solemn recognition of the sacrifices made by officers who lost their lives in the line of duty,” noting that the welfare of personnel remains a central pillar of his administration.

He stated that the presentation “goes beyond financial support,” adding that it represents “the Force’s enduring obligation to honour the courage, service, and commitment of its fallen heroes while standing firmly by their families.”

Disu assured all that “efforts would be intensified to strengthen welfare frameworks, improve administrative efficiency, and eliminate delays in the processing and disbursement of benefits.”

He also noted that “the Force will leverage modern technology to enhance transparency, streamline claims processing, and ensure accountability in welfare administration.”

The Nigeria Police Force reiterated its commitment, stating that the sacrifices of fallen officers “remain invaluable to the peace, security, and stability of the nation.”

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Zakatul Fitr: The Final Act of Ramadan’s Compassion and Purification”

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By Yusuf Danjuma Yunusa

As the blessed month of Ramadan draws to a close, Muslims turn their attention to one of its final acts of worship: Zakatul Fitr. More than just a charitable donation, this obligation is a profound act of purification and social solidarity, completing the spiritual journey of the month. Its performance, guided by clear prophetic traditions, ensures that its spiritual and social objectives are beautifully fulfilled.

Zakatul Fitr is a duty incumbent upon every Muslim who possesses the means beyond their basic needs for themselves and their family. The Prophet Muhammad (peace be upon him) clearly established this, declaring: “The Messenger of Allah made Zakatul Fitr obligatory upon every Muslim—free or slave, male or female, young or old.” (Bukhari & Muslim).

This universality is a powerful reflection of Islam’s inclusive spirit. It ensures that every household that is able can participate in a collective act of compassion, supporting the less fortunate and weaving a tighter fabric of community care.

The amount set for Zakatul Fitr is one ṣā‘ of a household’s staple food. Classical scholars describe a ṣā‘ as a volume measure roughly equivalent to 2.5 to 3 kilograms of common food items like rice, wheat, dates, or barley. The head of the household is responsible for fulfilling this duty on behalf of all dependents, including children and those under their care. This system guarantees that every member of the community, even the youngest, contributes to uplifting the poor, reinforcing the principle of shared responsibility.

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Timing is essential for Zakatul Fitr to achieve its intended purpose. The charity must be given before the Eid prayer. The Prophet (peace be upon him) instructed that it be distributed before people set out for the prayer, so that the needy may benefit from it in time to celebrate Eid al-Fitr with dignity and joy. Recognizing the logistical challenges of distribution, scholars permit giving the Zakat a day or two before Eid. This flexibility facilitates the process, ensuring it reaches those who need it most in a timely manner.

The primary recipients of Zakatul Fitr are the poor and the needy. By providing them with the means to partake in the Eid festivities, this charity prevents their social exclusion and transforms Eid into a genuine celebration for the entire community. It is a tangible expression of the principle that joy is meant to be shared.

In contemporary contexts, many scholars permit giving the equivalent monetary value, allowing recipients the flexibility to address their most pressing needs. This opinion is followed when it is deemed more beneficial, though the original Sunnah emphasizes the distribution of food.

Reflecting on Zakatul Fitr reveals the profound practical wisdom within Islam. It ensures that the intense worship of Ramadan does not remain a private spiritual exercise but instead culminates in a visible act of social responsibility. As believers conclude their month of fasting with gratitude to Allah for His blessings, they channel that gratitude into generosity toward others.

Thus, Zakatul Fitr stands as the final, defining gesture of Ramadan. It is a powerful symbol of personal purification, sincere compassion, and communal harmony, ensuring that the joy of Eid is not a private privilege but a shared blessing for all members of society.

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Eid-el-Fitr: FG Declares Thursday, Friday Public Holidays

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By Yusuf Danjuma Yunusa

The Federal Government has officially declared Thursday, March 19, and Friday, March 20, 2026, as public holidays to celebrate Eid-el-Fitr, marking the end of the holy month of Ramadan.

The announcement was made on Tuesday by the Minister of Interior, Olubunmi Tunji-Ojo, in a statement issued on behalf of the Federal Government by the ministry’s Permanent Secretary, Magdalene Ajani.

In the statement, the Minister extended warm greetings and heartfelt congratulations to the Muslim Ummah for the successful completion of the Ramadan fasting period.

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Tunji-Ojo encouraged the Muslim faithful to uphold the profound spiritual values fostered during the holy month. He emphasized the importance of sustaining the virtues of love, generosity, peace, tolerance, and sacrifice in their daily lives.

He also called on all Nigerians to leverage the festive occasion to offer special prayers for the nation’s continued peace, unity, and prosperity.

While wishing all Muslims a joyous and blessed Eid-el-Fitr, the Minister urged citizens to celebrate responsibly. He specifically encouraged acts of kindness and generosity towards the less privileged in society, embodying the spirit of the season.

The Minister reaffirmed the Federal Government’s steadfast commitment to fostering national unity and promoting peaceful coexistence among the diverse communities in Nigeria.

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