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Journalists, Researchers and Development Experts Call for Greater Focus on Impact Storytelling as ISDI Holds Founding Conversation

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Journalists, filmmakers, researchers and development communication experts have called for a fundamental shift in how development is documented in Africa, urging media practitioners and development actors to move beyond reporting project implementation and focus on the tangible impact interventions have on people’s lives.

The call was made during The ISDI Founding Conversation, convened by the Impact Storytelling for Development Initiative (ISDI) in Kano under the theme: “Documenting What Changed: The Future of Evidence-Based Impact Storytelling in Africa.”

The invitation-only gathering officially introduced ISDI, an independent development communication and impact storytelling institution dedicated to documenting sustainable development through evidence-based journalism, documentary filmmaking, photography, research and strategic communication.

In his opening address, Founder and Executive Director of ISDI, Ibrahim Ayyuba Isah, said the institution was established to bridge the gap between development interventions and the human stories that demonstrate their real impact.

“Every development intervention has two stories. The first is the story of implementation. The second is the story of impact. While implementation tells us what was done, impact storytelling asks a more important question: What changed? ISDI exists to document that second story through evidence, community voices and ethical storytelling.”

Participants agreed that while governments, development agencies and civil society organizations invest significant resources in development programmes, many of the stories that demonstrate how those interventions transform lives remain untold.

Dr. Musa Sufi, Chief Executive Officer of SIDES Media, described ISDI as a timely initiative capable of expanding conversations around development.

“It is inspiring to see an initiative like this coming from Kano. ISDI has given us another opportunity to make an impact. It provides more people with the opportunity to join the conversation and contribute to meaningful change.”

Speaking on the role of solutions journalism, Musbahu El-Hamza, Solutions Journalist and Host of Fitila Podcast, said development communication must go beyond celebrating successes.

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“Development stories do not only focus on what works; they should also examine what does not work and why. If someone tries to implement a solution and the intervention fails, who tells that story and explains why it did not work? That is equally important.”

The Head of News, Cool FM/Wazobia FM and Arewa Radio, Abdurrahman Isah, challenged journalists to move beyond urban centres in search of stories that truly matter.

“Building a school alone is not development. We can only call it development when it touches lives and improves the quality of life of the people living in those communities. That is the story journalism should be telling.”

He also stressed the importance of persistence in reporting, noting that meaningful change often comes through sustained follow-up journalism rather than one-off coverage.

For Nafisa Murtala Ahmed, Development Journalist and Head of Programmes at Express Radio, development storytelling begins with communities telling their own stories.

“We are not telling our own development stories or celebrating our community achievements. Development starts with you. When you develop yourself, you can then contribute to the development of your community.”

She added that journalists must move beyond reporting events to telling stories that connect with people’s lived experiences.

The Founder of KDC Foundation, Khalifa Dankadai, described impact storytelling as an important tool for strengthening accountability and sustainability in development.

“Impact storytelling ensures that we do not merely report implementation but critically examine what changed, what the situation was before the intervention and how it has improved since then. It helps hold donors, implementers and communities accountable while protecting the gains of development.”

Other contributors, including Dr. Najib Usman, Hannatu Suleiman, Hauwa Mustapha, Hayatuddeen Muhammad, Furera Isiaka and Umar Gombe, emphasized the importance of community engagement, inclusion, collaboration, research, follow-up reporting and evidence-based documentation in strengthening sustainable development across Africa.

The conversation concluded with a shared commitment to promote collaboration among journalists, researchers, filmmakers, development practitioners and communication professionals in documenting measurable change and amplifying community voices.

Looking ahead, ISDI announced plans to expand its work beyond storytelling through strategic partnerships, research, public dialogue and the establishment of the ISDI Academy, which will build the capacity of young people, women, content creators, photographers, filmmakers and journalists in evidence-based impact storytelling and documentary production.

About ISDI

The Impact Storytelling for Development Initiative (ISDI) is an independent development communication and impact storytelling institution dedicated to documenting sustainable development through evidence-based journalism, documentary filmmaking, photography, research, strategic communication and capacity building.

Guided by the question “What changed?”, ISDI works to amplify community voices, preserve development knowledge and strengthen accountability by documenting the measurable impact of development interventions across Africa.

Website: www.isdiafrica.org

 

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Shamaki Congratulates Yari on Appointment as Tinubu’s Campaign DG

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A chieftain of the All Progressives Congress (APC), Shamakin Marafan Sokoto has congratulated Senator Abdul’aziz Yari Abubakar on his appointment as Director-General of the APC Presidential Campaign Council for the 2027 election.

Shamaki described Yari’s appointment as well deserved, saying his wealth of political experience, leadership qualities and proven track record contributed significantly to his emergence for the important position.

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He said Yari’s experience would play a key role in mobilising support and coordinating the APC’s campaign efforts towards ensuring the success of President Bola Ahmed Tinubu and the party in the 2027 presidential election.

According to him, the appointment reflects the confidence the APC leadership has in Yari’s capacity to deliver, particularly given his years of experience in politics and governance.

Shamaki expressed optimism that Yari would bring his vast political network and organisational skills

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Call Me Chairman, Not Tony!’: Elumelu’s Blunt Correction of Trainee Splits Internet as Old Video Sparks Double Standard Fury

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By Yusuf Danjuma Yunusa

A seemingly brief exchange between United Bank for Africa (UBA) Group Chairman, Tony Elumelu, and a female graduate trainee has erupted into a nationwide conversation about cultural values, corporate etiquette, and the politics of address, after a video of the interaction went viral on social media.

The incident occurred on Thursday, August 20, 2026, during an interactive session at the graduation ceremony for UBA’s Graduate Management Accelerated Programme (GMAP) in Lagos. In the now-viral clip, the trainee began her question by greeting the billionaire businessman with a casual, “Good morning, Tony.”

Mr. Elumelu, who was serving as a mentor at the event, promptly and firmly corrected her. According to multiple reports, he told her: “No, you won’t call me Tony. You call me Mr. Elumelu, or TOE, or Chairman.” He further justified his stance, explaining that he does not subscribe to what he termed the casual, Western-style familiarity in professional settings. “I don’t subscribe to that kind of Oyinbo life, okay!” he added.

The exchange has since polarized the Nigerian public, sparking a fierce debate on social media.

One faction of netizens has rallied behind Mr. Elumelu, arguing that the trainee’s address was a clear sign of disrespect, given his status as the chairman of a major financial institution and his seniority in age. Commentators argued that in a formal setting, the use of a title is a basic sign of respect. One social media user remarked, “Common sense should make you understand that at that moment, you are not talking to your friend, but what he is, a chairman or boss, or at least an adult that is obviously older than you.”

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Conversely, a second group has come to the trainee’s defense. They argue that modern corporate culture, even within Nigerian banks, often encourages a first-name basis to foster a more egalitarian and open work environment. A former UBA staff member, Innocent Istifanus Moses, confirmed that GMAP graduates are typically taught to address colleagues, including senior executives, by their first names. In his view, the trainee’s mistake was not irredeemable, and he advised her to issue a brief, sincere apology. “Mistake–briefly acknowledge–correct it– move on confidently,” wrote one observer.

Accusations of Double Standard Emerge

The debate took a sharper turn when an old video resurfaced online, showing Mr. Elumelu in a 2022 interview with Chisom Obi-Okoye, an MBA student at Stanford Graduate School of Business in the United States. In that footage, the student interviewer addressed him as “Hi Tony” multiple times without any objection or correction from the businessman.

This discovery has led to widespread accusations of a double standard. Critics argue that Mr. Elumelu is willing to accept the casual, “Oyinbo” culture he decried when it suits him in an international setting but enforces a rigid traditional hierarchy at home. One Facebook user, Awuzie Frankline, questioned the inconsistency, stating, “Respect should be consistent not dependent on someone’s status, location or social class.”

Defense: ‘When in Rome, Behave Like The Romans’

In defense of the UBA Chairman, supporters have argued that there is no contradiction, as the two situations occurred in vastly different cultural contexts. They contend that Mr. Elumelu was simply adapting to the norms of his environment—behaving like the Romans while in Rome, as it were. In a formal corporate setting in Nigeria, they argue, it is appropriate to demand the traditional respect that is due to one’s elders and superiors. As one commentator put it, the issue is about “the need to adjust to culture and nuance as they come.”

Beyond the immediate controversy, the incident has opened a wider conversation about generational differences, the clash between traditional African values and Western corporate norms, and the importance of navigating social cues in professional environments.

Jide Akintunde, a social commentator, expressed surprise at Mr. Elumelu’s objection, noting that his first name has been central to his public and industry branding for years. He suggested that the public correction, while perhaps justified, could have been handled privately to avoid humiliating the young trainee.

As of Friday, the young woman at the center of the storm has not made a public statement. The video, however, continues to trend, serving as a potent reminder of the intricate and often unspoken rules that govern professional and social interactions in Nigeria.

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President Tinubu Suspends Three Perm Secs as ICPC Uncovers Another Fake Agency in SGF Office

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By Yusuf Danjuma Yunusa

President Bola Tinubu has ordered the immediate arrest of George Nwabueze over the alleged operation of a fake government agency within the premises of the office of the secretary to the government of the federation (OSGF).

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The president also ordered the immediate suspension of three permanent secretaries following fresh findings by the Independent Corrupt Practices and Other Related Offences Commission (ICPC) in its investigation into alleged fake government agencies and weaknesses in public service processes.

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