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Dissecting propaganda in debating Kano between Kwankwasiyya and Barau loyalists

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By Isah Nasidi, PhD

One of my beloved courses during our undergraduate programme in mass communication was political communication which we stylishly called polcom. Prof. Umar Pate, an erudite media and society scholar, taught us the course. I still refer back to the book he gave us to review, Introduction to Political Communication by McNair. An intriguing thing about polcom is that a person well grounded in polcom literature, especially propaganda and rhetoric, lessens the tendency to fall victim to emotional manipulation and deceptive tricks of not only politicians but his wife. It also empowers citizens to sort gold from the gravel. As an information and media literacy advocate, I always like to share the little I know about this subject to promote constructive political discourse and informed decisions.

On January 21, 2025, Aliyu Samba, a Facebook influencer and an aide to Deputy Senate President Barau Jibrin, posted a four paragraphs criticizing Kwankwasiyya followers for using rhetorical redirection, propaganda and giving too many excuses about what he termed “incompetence” of their governor, Engr. Abba Kabir Yusuf. It is a known fact that Kwankwasiyya followers have a formidable social media team that does not spare any criticism without response. They responded to Samba’s post in a responsible and attack dogging manner. Seeing the rains of negative personal comments and name-callings from Kwankwasiyya followers for his opinion, Samba posted again lamenting the intolerance of Kwankwasiyya followers and went ahead to criticise Kano State governors in detail. This time, Samba got a responsible comment from Dr Aliyu Isah Aliyu, the Director General Kano State Bureau of Statistics and very active social media promoter of the Kwankwasiyya. I picked interest in their debate because of the decorum and wisdom they displayed in their responses. It is worth emulation from young facebookers and political data boys.

My focus here is not about judging the two debaters, nor discussing the performance or underperformance of the Kano State Governor, Engr. Abba Kabir Yusuf. Rather, I explored and discussed a few propaganda techniques and other rhetorical tactics, knowingly and unknowingly employed by the debaters to convey their messages. This will support our critical examination of the latent meaning and intent hidden in political discourse. Do not panic, I will not be academic.

To start with, a critical reading of propaganda literature shows how propagandistic the concept is. For instance the Western world uses their “polished propaganda” to accuse Russia or Al Qaeda of using propaganda. A common notion about propaganda is lies, deception, and half-truth. However, the easiest way to understand propaganda is by using logic to deduce the latent meaning or intent of the communicator not the veracity of the content because a true statement can be propagandistic. Some common propaganda techniques include 1. Name-calling 2. Glittering generalities 3. Transfer 4. Plain folk 5. Card stacking 6. Bandwagon and 7. Testimonial.

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Interestingly, Samba accused Kwankwasiyya of using propaganda. However, he also used some propaganda techniques, such as name calling, emotional appeal and glittering generalities. First, the name-calling technique appeals to the emotion of hate and rejection, and links a person or idea with a negative symbol or identity. Calling Kwankwasiyya “a cult of blind followers” is linking them to a negative identity, some may argue that Kwankwasiyya do call themselves with similar names. Another propaganda technique in Samba’s post is card sticking, “I see no sign of any genuine effort to fix them (problems)” which gives only one-sided favourable information and disregards the government efforts. Samba painted his opinion as “truth” using glittering generalities propaganda technique.

On the other hand, Dr. Aliyu employed a bandwagon technique using #abbaisworking hashtag to portray a general consensus of Kano people about their government efforts to fix Kano’s problems. Similarly, the way Dr Aliyu capitalised on the completed and ongoing projects of the Kwankwasiyya administration while overlooking the share of the problem on ground is a card stacking technique as explained above. Using terms like “people centred policy” “integrity,” and “genuine efforts” by Dr Aliyu to exonerate the Kwankwasiyya government without realistic and measurable indicators is a glittering generalities propaganda.

Moreover, the debaters leveraged on debate tactics and some are worth mentioning here. Ad hominem means responding to co-debater personality or motive. Dr. Aliyu charged Samba of bias, being an aide of Barau Jibrin, a leading opposition in Kano politics, which is not the subject of discussion. He went ahead to threaten Samba with a counter campaign against his boss #Barauyazaga, an excellent strategy to silence Samba. Samba also attacked the Kwankwasiyya group by tagging them as intolerant and cult-like movements.

Furthermore, I observed that Dr Aliyu tactically played what is called strategic omission or question dodging on the local government autonomy raised by Samba, knowing that the government is yet to or cannot fulfil the promise. Also, Samba dodge discussing issues raised against his boss, perhaps, to avoid derailing from the topic of discussion. Lastly, is whataboutism, a rhetorical tactic of redirecting blame. Dr. Aliyu wrote “Why did your boss not do anything about the dams in Kano north?”.

 

Realistically, we cannot do away with propaganda in political discussion,but we can use it wisely. All politicians use propaganda, deliberately or not, but use it excessively and incautiously. It is good to know that propaganda, precisely black propaganda, which is absolute lies and deception, is unethical and dangerous to our democracy as it erodes trust between the political class and citizens. That’s why in the Nigerian context, the name politician is synonymous with a liar. That is why people don’t give the necessary support to government policies. A sustainable solution to this, from the citizens perspective, is media and information literacy.

Is it interesting? Do you pick interest in reading polcom lit? Am I correct in stating that, whether we realize it or not, we are all propagandists? But, who is more propagandistic between the two Aliyu’s? Nima dai, I don’t know the answers, sai dai na ce Wallahu Taala alam.

Isah Nasidi, PhD, is lecturer at Baze University, Abuja and author of Political Communication in the Post Truth Era: Concept, Laws and Strategies and siyasa ba da gaba ba. isanyaya@gmail.com

This post was copied from Dr Isah Nasidi’s Facebook Page

Opinion

Beyond the Godfather’s Shadow: Why Governor Abba Kabir Yusuf Chose Kano Over a Provincial Presidential Quest

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​By Kabiru Sani Dogo Maiwanki

​The recent pronouncements by Senator Rabiu Musa Kwankwaso regarding Governor Abba Kabir Yusuf’s strategic political recalibration have finally stripped away the façade, exposing the profound ideological fissures within the NNPP hierarchy. In a caustic address delivered Saturday evening, the Senator characterized the Governor’s newfound autonomy as a “betrayal” of a far more egregious nature than that of his predecessor, Abdullahi Ganduje. However, in this vitriolic attempt to cast himself as the victim of political infidelity, Kwankwaso inadvertently betrayed a disconcerting truth: he viewed the incumbent administration not as a sovereign executive entity, but as a subordinate instrument of his personal political estate.

​Senator Kwankwaso remarked that, as a presidential hopeful, his fundamental expectation was that the administration he purportedly “installed” would function as a geopolitical centrifuge—a financial and logistical catalyst designed to project the Kwankwasiyya hegemony into neighboring Northwestern territories. He expressed profound chagrin that, over two years into this mandate, the machinery of the Kano State government has not been weaponized to “conquer” even Jigawa State for his political brand. This revelation is remarkably candid; it implies that the Senator’s patronage of the current administration was never rooted in the socio-economic advancement of the Kano populace, but was instead a cynical stratagem to treat the state’s commonwealth as a private war chest for a singular, ego-driven presidential odyssey.

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​By resisting this role, Governor Abba Kabir Yusuf has committed what Kwankwaso perceives as an unpardonable “sin,” but what objective observers must recognize as a courageous act of institutional integrity. The Governor’s refusal to allow the Kano State treasury to be cannibalized for regional political expansion is a resounding victory for fiscal prudence and administrative transparency. It represents a principled rejection of the archaic practice where public commonwealth is weaponized to bolster the narrow political interests of a singular godfather at the expense of the citizenry.

​The depth of the Senator’s desperation is now laid bare for all to see. In a striking reversal from his usual posture of absolute authority, Kwankwaso has been reduced to making public appeals for reconciliation. His recent plea—openly asking anyone with access to the Governor to “beg him to come back”—reveals a leader who has finally grasped the magnitude of his loss. It is the sound of a man who realizes that the “innocent aide” he once underrated has not only secured his independence but has taken the soul of the movement with him.

​It is therefore essential for Kwankwaso and other political leaders who pride themselves on their political stature to realize that there is a limit to how long they can continue to deceive and exploit their followers. Respect must be reciprocal; whether between a leader and the led, there is a definitive limit to the amount of insult, manipulation, and contempt any person can endure.

Whenever you push a supporter to the brink and their patience finally runs out, the consequences of their anger will certainly be unpleasant for those in power.
​For the well-meaning people of Kano, this is a moment to offer unalloyed commendation. Governor Abba deserves praise for his steadfastness in protecting the state’s allocations and for prioritizing the welfare of the masses over the expansionist agenda of a political empire. Abba Kabir Yusuf has chosen to be the custodian of the people’s trust rather than a puppet for personal ambition, and in doing so, he has redefined the essence of leadership in Kano.

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Opinion

From Zamfara roots to national vision: Aliyu Muhammad Adamu, seasoned media leader, returns home to serve his people.”

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Aliyu Muhammad Adamu was born on 29th December 1982 in Tsafe Local Government Area of Zamfara State, into the respected Adamu Joji family.

He hails from a lineage that includes notable family members such as Alhaji Sanda Adamu Tsafe (Sarkin Yakin Tsafe), Alhaji Aliyu Adamu (Danmadami), Alhaji Sani Adamu, Hajiya Khadija Adamu (Gwoggo Dala), and Hajiya Amina, among others.

His father, Muhammad Adamu (popularly known as Nata’ala), later relocated to Kano State in pursuit of business expansion. As a result, Aliyu and his siblings were raised in Kano, where he began his early education at Da’awa Primary School, Kano.

Driven by a strong connection to his roots, Aliyu returned to Zamfara State for his secondary education, attending Unity Secondary School, Gummi. He subsequently gained admission into Bayero University, Kano (BUK), where he obtained both his Diploma and Bachelor’s Degree, graduating in 2010.

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After completing his National Youth Service Corps (NYSC), Aliyu faced the realities of life with resilience and determination, navigating through challenges that shaped his character and leadership capacity. In 2014, he returned to Zamfara State and began his professional career in the media industry with Gamji Television and Radio.

Through dedication, hard work, and professional excellence, he served the organization for nearly ten years, rising through the ranks to become the General Manager of the station, an achievement that underscored his leadership, administrative competence, and commitment to public communication.

In 2023, Aliyu voluntarily resigned from the media organization and relocated to Kano State in pursuit of broader opportunities and personal development. Today, driven by a renewed sense of purpose and a lifelong commitment to his people, Aliyu Muhammad Adamu is preparing to return to his hometown to seek the support and mandate of his people. His aspiration is to represent our parents, brothers, and sisters at the federal level, with a clear vision of contributing meaningfully to the development, unity, and overall progress of Zamfara State.

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Opinion

Opinion:The Anatomy Of A Hoax- Setting The Record Straight On Governor Abba Yusuf

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​By Ahmed Badamasi Tsaure

​The recent wave of political “scoops” regarding the purported defection of Governor Abba Kabir Yusuf of Kano State to the All Progressives Congress (APC) has moved beyond mere speculation into a coordinated campaign of character assassination. Most notably, reports by Daily Nigerian claiming the Governor’s move was “postponed” are masterpieces of fiction, designed to paint a sitting Governor as indecisive and subordinate. As a witness to the political realities in Kano, I find it necessary to dismantle these fallacies with the facts that the purveyors of this rumor have conveniently ignored. In Nigerian politics, defection is a statutory process requiring a formal resignation from one’s current party. To date, Governor Abba Kabir Yusuf has not submitted any resignation from the New Nigeria Peoples Party (NNPP). To claim that a “finalized arrangement” for a Monday registration existed is a procedural hallucination; one cannot join a new house without first stepping out of the old one.
​Furthermore, the narrative suggests the Governor’s plans were shelved because he failed to seek the “blessings” of local APC bigwigs. This is a laughable distortion of executive power. History is replete with Governors who defected based on executive conviction without the interference of local APC “big wigs.” We have seen this with the Governor of Delta vs. Senator Omo-Agege, the Governor of Bayelsa vs. David Lyon and Minister Heineken Lokpobiri, the Governor of Rivers vs. Nyesom Wike, and the Governor of Plateau vs. the current National Chairman of the APC. More recently, the defections of Governors like Dave Umahi (Ebonyi), Ben Ayade (Cross River), and Bello Matawalle (Zamfara) proved that when a Governor moves, he does so as the new leader of the party in his state. It is also historically hypocritical to label such a move as “betrayal.” When Rabiu Musa Kwankwaso defected from the PDP to the APC in 2013, he did not seek permission from any person or leadership—he led a rebellion based on his own conviction. If it was “principled politics” for the godfather then, it cannot be “betrayal” for the Governor now.

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​What, then, remains for a Governor who already holds the overwhelming mandate of his people? It is a known fact that Governor Abba Yusuf moves with the ironclad support of almost 95% of the Kano State House of Assembly, 50% of the National Assembly members from the state, all 44 Local Government chairmen, and the entire grassroots party structure. The desperate attempt by the NNPP National Working Committee to dissolve the Kano executive committees is a futile, “too-late” maneuver that only confirms their loss of control. When a Governor commands such total loyalty, he does not ask for permission; he leads. The defection of Governor Abba Kabir Yusuf is inevitable if he so wishes, as he carries the entire political soul of Kano with him.
​The theory that the APC postponed this move because Senator Kwankwaso is not coming along simply does not hold water. Kwankwaso’s refusal to join the APC is a settled matter; it is alleged the President offered him a ministerial position or the Chairmanship of the soon-to-be resuscitated Petroleum Trust Fund (PTF), both of which he rejected after his demand to join the Presidential ticket was denied. Using this stalemate as a pretext for the Governor’s “indecision” is a transparent lie aimed at making the Governor look like a political appendage. It is disheartening to see Daily Nigerian abandon objective journalism to frame the Governor as a “betrayer.” If Governor Abba Yusuf chooses to move, he does so as a leader of a massive political movement. The media must stop concocting stories to mislead the public. Governor Abba Kabir Yusuf remains focused on his mandate. These rumors are merely the desperate gasps of those who wish to see Kano in perpetual turmoil.

​Ahmed Badamasi Tsaure writes from Shanono Local Government, Kano State. He can be reached at ahmedtsaure28@gmail.com.

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