Connect with us

Opinion

Dissecting propaganda in debating Kano between Kwankwasiyya and Barau loyalists

Published

on

 

 

 

By Isah Nasidi, PhD

One of my beloved courses during our undergraduate programme in mass communication was political communication which we stylishly called polcom. Prof. Umar Pate, an erudite media and society scholar, taught us the course. I still refer back to the book he gave us to review, Introduction to Political Communication by McNair. An intriguing thing about polcom is that a person well grounded in polcom literature, especially propaganda and rhetoric, lessens the tendency to fall victim to emotional manipulation and deceptive tricks of not only politicians but his wife. It also empowers citizens to sort gold from the gravel. As an information and media literacy advocate, I always like to share the little I know about this subject to promote constructive political discourse and informed decisions.

On January 21, 2025, Aliyu Samba, a Facebook influencer and an aide to Deputy Senate President Barau Jibrin, posted a four paragraphs criticizing Kwankwasiyya followers for using rhetorical redirection, propaganda and giving too many excuses about what he termed “incompetence” of their governor, Engr. Abba Kabir Yusuf. It is a known fact that Kwankwasiyya followers have a formidable social media team that does not spare any criticism without response. They responded to Samba’s post in a responsible and attack dogging manner. Seeing the rains of negative personal comments and name-callings from Kwankwasiyya followers for his opinion, Samba posted again lamenting the intolerance of Kwankwasiyya followers and went ahead to criticise Kano State governors in detail. This time, Samba got a responsible comment from Dr Aliyu Isah Aliyu, the Director General Kano State Bureau of Statistics and very active social media promoter of the Kwankwasiyya. I picked interest in their debate because of the decorum and wisdom they displayed in their responses. It is worth emulation from young facebookers and political data boys.

My focus here is not about judging the two debaters, nor discussing the performance or underperformance of the Kano State Governor, Engr. Abba Kabir Yusuf. Rather, I explored and discussed a few propaganda techniques and other rhetorical tactics, knowingly and unknowingly employed by the debaters to convey their messages. This will support our critical examination of the latent meaning and intent hidden in political discourse. Do not panic, I will not be academic.

To start with, a critical reading of propaganda literature shows how propagandistic the concept is. For instance the Western world uses their “polished propaganda” to accuse Russia or Al Qaeda of using propaganda. A common notion about propaganda is lies, deception, and half-truth. However, the easiest way to understand propaganda is by using logic to deduce the latent meaning or intent of the communicator not the veracity of the content because a true statement can be propagandistic. Some common propaganda techniques include 1. Name-calling 2. Glittering generalities 3. Transfer 4. Plain folk 5. Card stacking 6. Bandwagon and 7. Testimonial.

Advert

Interestingly, Samba accused Kwankwasiyya of using propaganda. However, he also used some propaganda techniques, such as name calling, emotional appeal and glittering generalities. First, the name-calling technique appeals to the emotion of hate and rejection, and links a person or idea with a negative symbol or identity. Calling Kwankwasiyya “a cult of blind followers” is linking them to a negative identity, some may argue that Kwankwasiyya do call themselves with similar names. Another propaganda technique in Samba’s post is card sticking, “I see no sign of any genuine effort to fix them (problems)” which gives only one-sided favourable information and disregards the government efforts. Samba painted his opinion as “truth” using glittering generalities propaganda technique.

On the other hand, Dr. Aliyu employed a bandwagon technique using #abbaisworking hashtag to portray a general consensus of Kano people about their government efforts to fix Kano’s problems. Similarly, the way Dr Aliyu capitalised on the completed and ongoing projects of the Kwankwasiyya administration while overlooking the share of the problem on ground is a card stacking technique as explained above. Using terms like “people centred policy” “integrity,” and “genuine efforts” by Dr Aliyu to exonerate the Kwankwasiyya government without realistic and measurable indicators is a glittering generalities propaganda.

Moreover, the debaters leveraged on debate tactics and some are worth mentioning here. Ad hominem means responding to co-debater personality or motive. Dr. Aliyu charged Samba of bias, being an aide of Barau Jibrin, a leading opposition in Kano politics, which is not the subject of discussion. He went ahead to threaten Samba with a counter campaign against his boss #Barauyazaga, an excellent strategy to silence Samba. Samba also attacked the Kwankwasiyya group by tagging them as intolerant and cult-like movements.

Furthermore, I observed that Dr Aliyu tactically played what is called strategic omission or question dodging on the local government autonomy raised by Samba, knowing that the government is yet to or cannot fulfil the promise. Also, Samba dodge discussing issues raised against his boss, perhaps, to avoid derailing from the topic of discussion. Lastly, is whataboutism, a rhetorical tactic of redirecting blame. Dr. Aliyu wrote “Why did your boss not do anything about the dams in Kano north?”.

 

Realistically, we cannot do away with propaganda in political discussion,but we can use it wisely. All politicians use propaganda, deliberately or not, but use it excessively and incautiously. It is good to know that propaganda, precisely black propaganda, which is absolute lies and deception, is unethical and dangerous to our democracy as it erodes trust between the political class and citizens. That’s why in the Nigerian context, the name politician is synonymous with a liar. That is why people don’t give the necessary support to government policies. A sustainable solution to this, from the citizens perspective, is media and information literacy.

Is it interesting? Do you pick interest in reading polcom lit? Am I correct in stating that, whether we realize it or not, we are all propagandists? But, who is more propagandistic between the two Aliyu’s? Nima dai, I don’t know the answers, sai dai na ce Wallahu Taala alam.

Isah Nasidi, PhD, is lecturer at Baze University, Abuja and author of Political Communication in the Post Truth Era: Concept, Laws and Strategies and siyasa ba da gaba ba. isanyaya@gmail.com

This post was copied from Dr Isah Nasidi’s Facebook Page

Opinion

Silence Is Complicity: How Peter Obi and Kwankwaso’s Failure to Repudiate Their Supporters’ Insults Against the Sardauna Exposes the True Character of the NDC Ticket

Published

on

 

In the political culture of Northern Nigeria, there is a particular category of test that every leader seeking the region’s trust must pass, not in a debate hall, not in a policy document, and not in the carefully managed environment of a presidential campaign rally, but in the unscripted, uncontrolled, and therefore most revealing moments when something is said or done that directly offends the values, the history, and the sacred memory of the people whose confidence that leader is seeking. It is in those moments, and only in those moments, that the depth of a leader’s respect for the north is truly measurable. Not by what they say about the north in their own speeches but by what they are prepared to say in defence of the north when it is being attacked by their own supporters. By that measure, the one that counts most in the court of northern political opinion, Peter Obi and Rabiu Musa Kwankwaso have failed a test of the most fundamental and the most consequential kind. And their failure is documented, verifiable, and sitting in the public record for every northern voter to read before casting their ballot in 2027.

The facts are these. In a publicly published article on Opinion Nigeria, a verified Obi supporter responding directly to a pro-northern commentary written by Sufyan Lawal Kabo, whose article on the NDC ticket’s northern viability has been widely circulated within political commentary circles, described Sir Ahmadu Bello, the Sardauna of Sokoto and Premier of Northern Nigeria, in the following terms. The Sardauna was characterised as a Fulani aristocrat who inherited power from the jihad.

His documented concerns about Igbo political dominance were dismissed as the testament of a conqueror who feared losing his conquered territory. And the legacy of one of the most consequential, most institution-building, most educationally transformative, and most internationally respected political figures in the entire history of northern Nigeria was reduced, in a single contemptuous paragraph, to the frightened posturing of an entitled hereditary ruler defending unearned privilege.
Let those words sit for a moment before we proceed. A Fulani aristocrat who inherited power from the jihad. The testament of a conqueror who feared losing his conquered territory. These are not the words of a political opponent engaging in legitimate historical debate.

Advert

They are the words of someone who holds the Sardauna of Sokoto in contempt. Someone who regards his life’s work, the building of Ahmadu Bello University, the establishment of the Bank of the North, the creation of the Northern Regional Development Corporation, the construction of the 16,000-seat Ahmadu Bello Stadium in Kaduna, the cultivation of northern political consciousness that gave the region its voice in the first republic, as nothing more than the self-interested manoeuvring of an aristocratic class protecting inherited power. They are words that every northerner who has ever spoken the Sardauna’s name with pride, every student who has sat in the institution that bears his name, every community that has drawn on the legacy he built, and every family that traces its civic identity to the northern political tradition he helped define, has the right to hear, to evaluate, and to hold accountable.
And accountability, in a democracy, begins with leadership. When a political leader is seeking the votes of millions of people, they acquire, as an inseparable part of that solicitation, the responsibility to defend those people’s values, history, and sacred memory from disrespect, even when, and especially when, that disrespect comes from within their own political family. This is not an abstract principle invented for the purpose of this argument. It is the standard that has been applied consistently and correctly across Nigerian political history whenever leaders failed to speak up in the face of insults directed at communities they claimed to represent or to court.

It is the standard that northern voters have applied to every candidate who has ever sought their support. And it is the standard that Peter Obi and Kwankwaso have demonstrably and completely failed to meet in relation to the documented insult directed at the Sardauna of Sokoto by a verified member of their political community in a publicly accessible national publication.

Mohamed Hussaini writes from Bauchi.

Continue Reading

Opinion

A Library in One Man: The Legacy of Dr. Ibraheem Ladi Amosa

Published

on

 

The Pen that Teaches, the Mind that Illuminates, and the Legacy that Endures

There are men who merely pass through time, and there are men who leave footprints upon the sands of history. Ibraheem Ladi Amosa Abubakr Al Mu’allim, widely known as Albani belongs to the latter category—a rare intellectual craftsman, an educational reformer, a prolific author, and a visionary whose works continue to illuminate minds across continents.

A son of Ilorin, Nigeria, he emerged not merely as a teacher but as a bridge between tradition and modernity, dedicating his life to making Islamic knowledge, Arabic language, and contemporary education accessible to all. His journey is a testimony that greatness is not measured by titles alone but by the number of minds enlightened and hearts guided.

A Scholar of Many Horizons

Ibraheem Ladi Amosa is a distinguished educator, researcher, writer, and author whose intellectual contributions span across: Islamic Studies, Tawheed and Aqeedah, Fiqh and Hadith, Arabic Language Education, Children’s Islamic Literature, Social Reform, Ethics and Morality, Comparative Thought, Science and Technology Education, Community Development etc. His scholarship is characterized by a rare ability to simplify complex subjects without compromising their depth, making knowledge accessible to beginners while remaining beneficial to advanced learners.

A Pen That Refused to Sleep: Ibraheem Albani Al-Mu’allim Surpasses 100 Publications

Few scholars of his generation can boast of such a vast and diverse intellectual portfolio. Through dozens of publications and educational works, he has demonstrated extraordinary versatility and academic excellence. He is a prolific author, researcher, and educator with over one hundred and ten (110) publications in Arabic and English, covering diverse fields including ʿAqeedah (Islamic Creed), Fiqh, Hadith, Qur’anic Studies, Arabic Language, Education, History, Social Issues, Public Policy, Contemporary Islamic Thought, Community Development, and Youth Empowerment.

Advert

His books such as “Simplified Islamic Quiz 300 Islamic Questions and answers for seekers of knowledge,” “100 Questions and Answers on Tawheed,” “600 Authentic Hadiths,” “Al-Eemaan,” “Fiqh Zakah with Evidence,” “Fiqhus Salaat with Evidence,” “The Sacred Legacy of Al-Aqsa,” “Daily Prophetic Adhkar,” and numerous Arabic educational manuals have become valuable resources for students, teachers, and seekers of knowledge worldwide.

An Architect of Accessible Knowledge

What distinguishes Ibraheem Ladi Amosa is not merely the quantity of his works but their transformative vision. He possesses the rare gift of turning difficult concepts into understandable lessons and transforming academic knowledge into practical guidance. His mission has never been to fill bookshelves; it has been to fill minds. His writings embody the timeless wisdom that: “Knowledge is not what is stored in books; knowledge is what transforms lives.”

A Legacy beyond the Classroom

While many teach within four walls, Ibraheem Ladi Amosa has chosen a larger classroom—the world itself. Through books, research, educational initiatives, and digital platforms, he has extended the reach of beneficial knowledge far beyond geographical boundaries.

His contributions continue to: strengthen Islamic literacy, promote authentic tawheed, encourage critical thinking, preserve Arabic language heritage, inspire future generations of learners, and build bridges between faith and contemporary realities.

The Rare Genius of Purpose

True genius is not the accumulation of information but the ability to transform information into guidance, wisdom, and societal benefit. Ibraheem Ladi Amosa exemplifies this principle. He writes not for applause but for impact. He teaches not for recognition but for transformation. He researches not for prestige but for posterity. His life reflects the profound truth that: “A candle loses nothing by lighting a thousand others.”

A Legacy in Motion

The story of Ibraheem Ladi Amosa is not merely the story of an author. It is the story of a builder of minds. A cultivator of intellects. A reviver of beneficial knowledge. A guardian of authentic Islamic teachings. A mentor whose pen continues to speak long after the ink has dried. As generations continue to benefit from his writings and educational contributions, his legacy stands as a reminder that the greatest wealth a person can leave behind is knowledge that benefits humanity.

“When history remembers the builders of minds, the name Ibraheem Ladi Amosa (Albani) will stand among those whose pens became lanterns and whose knowledge became a lasting charity for generations yet unborn. – Markaz

Markaz Ihyahis Sunnah Waikhmadil Bid’ah

markazihyaahisunnah@gmail.com, 48, Line Chairman, Maikalwa, Naibawa Yanlemu, Kano

Continue Reading

Opinion

A Governor the World Applauds: The Story Behind Abba Yusuf’s Remarkable Three-Year Awards Record

Published

on

 

By Hafiz Garba PhD,

In the long and complicated history of Nigerian governance, awards have too often been the currency of flattery rather than the fruit of performance. They have been given to the powerful because they are powerful, to the wealthy because they are wealthy, and to the politically connected because connection is its own reward in a system where accountability is frequently optional and excellence is rarely demanded. It is against that deeply ingrained culture of performative recognition that the awards record accumulated by Governor Abba Kabir Yusuf of Kano State across three years in office must be understood, because what distinguishes his recognition from the routine distribution of honorary plaques that passes for institutional commendation in too many Nigerian contexts is something specific, something verifiable, and something that the evidence of his governance record makes impossible to dismiss: these awards were earned.
They were earned in classrooms across 44 local government areas where children are learning in renovated buildings for the first time in years. They were earned in hospitals where emergency response vehicles now arrive at night when they previously did not exist. They were earned on roads that connect communities that were previously isolated, in boreholes that draw clean water from ground that was previously untapped, in solar streetlights that illuminate neighbourhoods that were previously dark, and in the accounts of 6,680 women entrepreneurs who received monthly empowerment stipends that changed the material conditions of their lives and the lives of their families. The awards are not the story. They are the world’s response to the story. And the story is three years of governance that has genuinely, measurably, and consistently put the people of Kano State first.
The awards began arriving early and have not stopped. Vanguard Newspaper named Governor Yusuf its Governor of the Year 2024 for Good Governance, citing the administration’s comprehensive approach to development and its demonstrated commitment to transparency and service delivery. Leadership Newspaper, one of Nigeria’s most respected national dailies, named him Governor of the Year 2024 for Education, specifically recognising the historic declaration of a state of emergency in the education sector and the extraordinary commitment of 30 percent of the state’s annual budget, the highest education budget share of any state in Nigeria, to the transformation of a system that had been in visible decline for years. The Nigerian Medical Association presented him with the Best Governor of the Year award, citing his administration’s substantial investments in primary healthcare, hospital renovation, drug supply, and the Abba Care health insurance scheme. The Daily News Agency named him Authentic Humanitarian Governor 2024, recognising the human dimension of a governance philosophy that has consistently prioritised the welfare of the most vulnerable members of Kano’s society over every other consideration.
The Africa Housing Awards presented Governor Yusuf with the Housing and Infrastructure-Friendly Governor of the Year recognition, with organisers describing him as the people’s governor and specifically citing his commitment to inclusive housing, urban renewal, and openness to innovative construction solutions that make quality housing accessible to ordinary citizens rather than merely to the economically privileged. The CREED Magazine Governor of the Year 2025 on Infrastructure and Good Governance added continental weight to a domestic recognition record that was already remarkable, acknowledging the scope and the ambition of an infrastructure investment programme that has reshaped Kano’s physical landscape across three years with a comprehensiveness that few Nigerian state administrations have matched.
And then came Casablanca. At the 14th African Leadership Magazine Persons of the Year Awards ceremony in Morocco, Governor Abba Kabir Yusuf was named African Governor of the Year for Good Governance, an honour bestowed at a gathering of distinguished African leaders, statesmen, and institutional figures, at which he was recognised alongside Dr. Ngozi Okonjo-Iweala, Director-General of the World Trade Organisation, and other continental luminaries whose careers have shaped the governance and development landscape of Africa. The award was presented by the President of Ghana, one of West Africa’s most respected democratic leaders, in a moment that placed Kano State’s governance record on an explicitly continental platform and communicated to an international audience that what Governor Yusuf has been building in the ancient commercial city of northern Nigeria is not merely of local or national significance but of the kind of quality and consequence that the African continent recognises and celebrates.
That moment in Casablanca deserves to be understood in its full historical context. Kano State has a five-century history as one of Africa’s great commercial and intellectual centres, a history that includes its role as the terminal point of trans-Saharan trade routes connecting sub-Saharan Africa to the Mediterranean world, its tradition of Islamic scholarship, and its position as the commercial capital of Northern Nigeria. For its governor to be recognised as the African Governor of the Year for Good Governance at a continental awards ceremony in Morocco is, in one sense, the most modern expression of a very old truth: that Kano’s significance extends beyond Nigeria, that its leaders carry responsibilities not merely to their immediate constituents but to a broader story of northern Nigerian achievement that the continent watches and respects. Governor Yusuf’s Casablanca recognition is not an anomaly in Kano’s history. It is a continuation of it.
What makes the awards record particularly significant from a governance analysis perspective is not merely its volume but its diversity. The recognitions have come from national newspapers, medical associations, housing organisations, infrastructure monitoring bodies, and continental leadership platforms. They have been granted by institutions with different mandates, different evaluation criteria, different political affiliations, and different institutional interests. None of them had any obligation to recognise Governor Yusuf. None of them had anything to gain from doing so beyond the credibility of having identified genuine excellence when it was present. The fact that institutions as different as the Nigerian Medical Association, the Africa Housing Awards, and the African Leadership Magazine have independently arrived at the same conclusion, namely that Abba Kabir Yusuf is governing Kano State with an unusual quality and commitment, is not a coincidence. It is a convergent verdict produced by the consistent application of different assessment criteria to the same governance reality.
As Kano marks its third anniversary on May 29, 2026, those awards line the walls of achievement not as decorations but as a documented, independently verified, and institutionally diverse record of a performance that has been seen, assessed, and recognised by the world beyond Kano’s borders. They are the external confirmation of what the people inside those borders already know from their daily experience: that they have a governor who came to office with a genuine commitment to their welfare, invested in it consistently across three difficult and turbulent years, and delivered outcomes that the most demanding and the most credible evaluators in Nigeria and across Africa have found worthy of the highest recognition available to them.
The world has applauded. And Kano, on its third anniversary, has every reason to stand and join in.

Advert

Continue Reading

Trending