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2021: Dangote emerges Most Valuable brand in Nigeria for the fourth time

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Aliko Dangote

For the fourth time in a row, Dangote Group, a fully integrated Conglomerate and proudly Nigeria brand has again emerged as the most Valuable brand in Nigeria while the MTN Nigeria trailed as the Most Popular brand in the new Top of the Mind (TOM) survey conducted among corporate executives in the country.

In rating the brands, seven metrics were deployed, and they include Brand Popularity; Quality Element; Market leadership; Innovation; national Spread; CSR-Environmental friendliness and Online Engagements.

Of the seven metrics according to the report, Dangote brand came atop in five, beating MTN to a distant second. The ratings were made public, over the weekend, at the annual top corporate brand evaluation report by TOP 50 BRANDS NIGERIA.

The annual top brands league table which has become like a report card with which top corporate brands have a feel of their ranking in the market is done with a special purpose model, the Brand Strength Measurement (BSM Index), a model that tests a brand’s ability deliver on its promise to its consumers from the consumer’s points of view. It is a qualitative, non-financial evaluation of top corporate brands in the country which is done annually.

Taiwo Oluboyede, the Brand Consulting firm’s CEO in his address said, without any doubt, the subject of brand and branding has become central in every corporate setting. And regardless of the sounds of the time, the brand drives and determines corporate placement, particularly at an unprecedented time like these.

He said: “We are glad once again that a Nigerian brand emerged as the Most Valuable for the year. This says a lot about our tenacity and resilience as a people and our businesses, regardless of the situations around us. Even though overall, we have more multinationals, the homegrown brands gave an impressive performance.

“For example, 6 of the top 10 in the league table are Nigerian, most of which have also spread to other countries across Africa and other continents of the world.

Globacom emerged in the third place, followed closely by Coca-cola Nigeria who enjoys a lot of its global brand appeal.

Others in the top 10 in this annual ranking are GTBank, Airtel, Access Bank, Zenith Bank, First Bank, and Dufil Prima Foods in that order.

6 brands among the top 10 have maintained top 10 positions for 6 years consecutively-they are Dangote, MTN, Globacom, FirstBank, GTBank, and Coca-Cola. The Banking and Financial Services category had the highest number of entries among the top 10 with 4 brands. This is followed by the telecoms with 3 brands.

Commenting on the top brands ranking, Femi Awoyemi, Founder and Chairman of Proshare Nigeria Limited (Nigeria’s foremost financial information hub), said: “With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potentials in Nigeria…

This edition of BRANDNIGERIA’s Top50 Brands in Nigeria highlighted brands that have demonstrated strong resilience and adaptive capacity to the new normal in growing or maintaining their brands. These brands have been able to maintain consumers’ confidence and market shares as observed by professionals and analysts. A few things stand out.

First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Second, the acknowledgment of Financial Technology (FinTech) as evidenced in the top 10 brands to watch in 2021 where FinTech accounted for about 50%.

Third is the continued domination of the list of the top 50 brands in 2021 by multinationals, banks, and NGX quoted brands. Dangote came 1st in 5 of the 7 metrics used in the ranking report.

Seven (7) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. This implies that about 70% of the top brands are listed on NGX, which draws attention to the correlation between brands and markets.”

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ASR Africa launches N250M sports complex project at Uni Jos Campus

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Asile Abel, Jos

The Abdul Samad Rabiu Africa Initiative (ASR Africa), the philanthropic initiative of the Chairman of BUA Group, Abdul Samad Rabiu, has kicked off the construction of the N250 million sport complex for the University of Jos.

ASR Africa is the brainchild of African Industrialist, Philanthropist and Chairman of BUA Group, Abdul Samad Rabiu, the Abdul Samad Rabiu Africa Initiative (ASR Africa) was established in 2021 to provide sustainable, impact-based, homegrown solutions to developmental issues affecting Health, Education and Social Development within Africa.

The sporting facility which is sited at the Naraguta Campus of the university, is set to consolidate the preparedness of the university in hosting the Nigerian Universities Games Association (NUGA).

The facility will feature a 300-seater spectator stand, changing rooms, a lawn tennis court, and a basketball court.
Speaking at the event, the Vice Chancellor of the University, Prof. Tanko Ishaya, praised the Chairman of ASR Africa, Abdul Samad Rabiu for the critical facility intervention.

He mentioned that at the time of the institution’s nomination by ASR Africa for this laudable project, the university management was concerned about sourcing for funds to meet up with its nomination as the host university for the NUGA games. He added that with the ASR Africa TEGS grant, the university is positioned to host more games during the tournament.

The Vice Chancellor noted that the university signed a memorandum of understanding with the International Sports University in South Korea to develop a comprehensive sports programme to harness the talents that abound across the country in the various fields of sports and “this complex would be a business boost to implement the agreement”.

The Managing Director of ASR Africa, Ubong Udoh, applauded the management of the University of Jos for being an outstanding institution. He added that all of the universities who are beneficiaries of the ASR Africa Tertiary Education Grant Scheme, were selected based on some stringent criteria which include the quality of leadership, the academic excellence at the University, amongst others.

“I want to start by commending the vice chancellor and the management of the university. He was very right when he said the criteria for qualification for this grant was very, very stringent. It was tight. But the University of Jos was very proactive. They actually sent us an application even before we opened to receive proposals. So they were one of the first universities to send the proposal and of course that put them high on the priority list.

“I congratulate you all for proactive and visionary governance. I want to talk also about another aspect of the criteria for qualifying for this grant, which is the vision and leadership of the university in question. The vice chancellor has proven beyond reasonable doubt. He’s a man of vision, he has created a lot of solutions. He has attracted a lot of development and infrastructure to the university. And I can only say that it was very easy for us to agree to partner with him and to partner with this institution to add value to where the gaps are.

“The choice of a sport complex is also very heartwarming to me. Like the VC said, I’m a sports lover. I’m a product of the university Games system, a proud winner of gold medals at Nigeria University Games Association in basketball. So when we saw the sports complex as a project, I mean, it was very heartwarming for me, because I believe we don’t just provide kids with a place to exercise and get healthy. When we build a sports complex or sports facility, we create a platform for social cohesion, for building unity, for building character. A place where kids can go and build their self esteem and become great citizens. This is a special and unique project and we’re very pleased that University of Jos is embarking on this.

“ASR Africa is the brainchild of Alhaji Abdul Samad Rabiu. It’s a hundred million dollar annual fund for renewal and social development. Samad Rabiu has committed $100 million every year to intervening and creating solutions in the areas of health, education and social development.

“He is passionate about giving. He’s always been a giver. His family has always been a giving family. But he’s also passionate about Africans and Nigerians taking responsibility to solve their own problems, looking inwards and creating our own solutions. This is why he created ASR Africa as a platform where we can look inwards and create solutions to our own problems”; the MD said.

Udoh assured the university of the speedy completion of the project ahead of NUGA games and reiterated the commitment of the Chairman of BUA Group and ASR Africa, in supporting the education sector in Nigeria and Africa as a whole by providing indigenous solutions.

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Dangote Donates Bags Of Rice To 48 Charity Groups

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Alhaji Aliko Dangote

 

Continuing its National Food Intervention Programme, the Aliko Dangote Foundation has facilitated the distribution of thousands of bags of rice to beneficiaries and vulnerable Nigerians in the Federal Capital Territory, Abuja, with no fewer than 48 charity organizations and orphanages involved in the process.

According to the company’s spokesperson, Anthony Chiejina, the initiative represents a continuation of the Foundation’s commitment to supporting the government and the Nigerian populace in alleviating economic hardship within the country.

Mr. Chiejina noted that following the National Flag-off events in Kano and Lagos, the Foundation initiated the distribution of one million bags of rice throughout all the local government areas in Nigeria last month.

The coordination of the distribution exercise in Abuja is being undertaken by the 1Ummah Foundation, led by Mrs. Azeeza Hassan-Jibril.

Speaking to newsmen, Mrs Jibril said some of the groups that are supporting the ADF in the distribution exercise are: Hope for survival Children’s Home Gishiri, Child to Child Charity Foundation, Gajiya Charity Foundation, Mission for Education, Social and Health (MESH), JADAFIA Group, Network of Women with Disabilities (NWD), Dagam Pilame Community Association, Eeqra Foundation/Orphanage, Leprosarium-Yangoji, Support our troops (SOT) Foundation for widows, Karmajiji Disabled Colony, Bimbola Nutrition and Health Foundation, NASFAT Foundation, and JIBWIS Group among others.
Mrs. Jibril said the donation will greatly and positively impact on the beneficiaries in Abuja.

Reacting, Lead Program Officer of the Mission for Education, Social and Health (MESH), Mrs Khadija Oladipupo, said the rice donation has helped “nourish and uplift those in need within our communities.”

“Together, we’re making a meaningful difference in the lives of our population, especially those in need,” she said.
In her response, the Chief Executive Officer (CEO) of the Gajiya Charity Foundation, Hafsat Umar Gimba, expressed gratitude, describing the intervention as a generous assistance.

She said: “Receiving the items you sent has brought immense relief and comfort to the less privileged in the society during these hard times. Your kindness and compassion have touched their hearts profoundly. The rice provided have eased their burdens and provided them with the necessities they desperately needed.

“Knowing that there are individuals and organizations like ADF and 1Ummah who care deeply about the well-being of others fills me with hope and renewed faith in humanity. May you continue to be blessed abundantly for your noble work, and may your kindness inspire others to lend a helping hand to those in need.”

In the same vein, Administrative Secretary, Movement for Islamic Culture and Awareness (MICA), Adeniyi Akeem Akanbi, said: “we sincerely appreciate your support for the rice given us to share among our members and people of Lugbe environs. We say Jazakah lahu kayran to the Dangote foundation and pray Allah reward the organization abundantly.”
According to the President of Network of Women with Disabilities (NWD), Lois Auta, “Your commitment to supporting marginalized communities, particularly women with disabilities, exemplifies your dedication to social responsibility and compassion. Through your donation, you have not only alleviated the immediate needs of those in our network but also demonstrated solidarity and empathy towards our cause.”

Meanwhile, the President of the JADAFIA Group Mrs. Rakiya S Bamalli said: “I want to express our heartfelt appreciation for the generous donations provided by the Aliko Dangote Foundation during the holy month of Ramadan.

“The contributions have enabled us to expand our Ramadan outreach programs, including the distribution of food packages, iftar meals and essential supplies to families and communities facing hardship. This has made a significant difference in our efforts to provide relief to those in need within our community.”

Responding, representative of the Bimbola Nutrition and Health Foundation Mr. Femi Akosile said: “We take this moment to appreciate Aliko Dangote Foundation for the provision of 10kg bags of rice for distribution to the less privileged and vulnerable groups.

“Your contribution has made a significant impact on our efforts to support those in need in our community. The rice has been distributed to families and individuals who are experiencing food insecurity. We want to sincerely say that your partnership and commitment to making a positive difference in our community are truly inspiring, and we are honored to have had the opportunity to work with you.”

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How Aliko Dangote supported businesses in Nigeria-Sambajo

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President of the Dangote Group Aliko Dangote has been described as a rare gem and kind hearted industrialist for nurturing trading and commercial activities in North and across Nigeria for almost four decades.

Speaking when he visited the Dangote pavilion at the ongoing Kano International Trade Fair, Alhaji Salisu Sambajo, said: “ I can say confidently that Aliko has been supporting us for the past 40 years, and he has lifted us up when our businesses where going under.”

Mr. Sambajo is a Kano based international business tycoon, and chairman of the Sambajo General Enterprises Limited. He’s considered one of the biggest business names in northern Nigeria.

“Aliko’s support in growing commercial activities in the North and all over the nation cannot be quantified. The history of Nigeria’s commerce, and indeed of industrialization, cannot be completed without his name topping the list. It’s only God that can reward him,” he said.

The business mogul added: “I am telling you this confidently because I am one of the beneficiaries of his generosity. No one can deny his kindheartedness and support, and God is with such people.”

He recalled that Mr. Dangote had committed billions of naira through Bank of Industry for the development of small businesses in Nigeria, adding that the Fund was expected to create one million jobs.

The business mogul also recalled that Mr. Dangote had supported the Federal Government with billions of naira during the 2012 flooding in Nigeria.

“During the Covid-19 pandemic, we read it in the news that Aliko donated billions of naira. All these are coming from one person. Nigeria should be grateful to him,” he said.

He added that: “ Also remember that at the peak of the Boko Haram crisis, Aliko Dangote had donated a housing estate worth billions to the Internally Displaced persons in Borno State. I can go on and on. His interventions are so numerous.”

According to the businessman, “Aliko has since stopped working for himself. All he has been doing is to lift people out of poverty. I remember whenever we recorded losses, Aliko will lift us up again and again. I don’t want to go into specifics. He’s a very kind and generous person. He deserves all our respect and it’s a big honour that God created such a man in Nigeria.”

Mr. Sambajo said it is not for nothing that Mr. Dangote, is Nigeria’s biggest private sector employer.

The business mogul traced relationship with Mr. Dangote to over 40 years, adding that he has been a great philanthropist who has his country and Africa at heart.

Mr. Sambajo described the upcoming Dangote Refinery as a legacy project that will positively impact the country’s economy.

Dangote Group is the major sponsor of the ongoing 44th Kano International Trade Fair.

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