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Are UN’s Sustainable Development Goals in the Doldrums Due to the Corona Virus?

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Un SDGs

 

By Jan Servaes and Muhammad Jameel Yusha’u

 

BRUSSELS, Belgium / JEDDAH, Saudi Arabia, Jul 30, 2021 (IPS) – A short answer to this question is yes, but it is obvious and predictable failure was visible for some time. This debate started before 2015, the year in which the Sustainable Development Goals (or SDGs) were adopted as successors to the Millennium Development Goals (MDGs) agreed in 2000. The 8 MDGs were expanded to 17 massive goals and 169 targets.

Using projections from international organizations such as the World Bank, the OECD, and the WHO, the British Overseas Development Institute (ODI) already quantified in 2015 how much the world would need to accelerate current trends to achieve the SDGs by 2030.

The targets were given a ‘grade’, based on the expected progress. An ‘A’ rating meant that current progress is sufficient to meet the target, ‘B’, ‘C’, ‘D’ and ‘E’ numbers need to go up a notch. An “F” number indicates that the world is going in the wrong direction.

None of the 17 SDGs was rated A. Only three SDGs, — SDG1 (no poverty), SDG8 (economic growth and decent jobs) and SDG15 (biodiversity) — were rated B. SDG 3 (health for all), 4 (quality education), 16 (peace, justice, and strong institutions), 17 (partnerships for the goals), 2 (no hunger), 6 (water and sanitation), 7 (energy), 5 (gender) and 9 (industrialization) all received an average C grade. SDGs 10 (inequality), 11 (cities), 12 (waste), 13 (climate change) and 14 (oceans) were all unsatisfactory.

In other words, only 3 of the 17 SDGs were on track to achieve a reasonably acceptable outcome by 2030. This score was developed in 2015, long before COVID-19 hit.

With the devastating effect of COVID-19 on nearly every sector of the global economy, it is clear that achieving the SDGs by 2030 is virtually impossible. Moreover, addressing development goals by nation-states is more difficult than was recognized by the authors of the 2030 Agenda for Development.

For example, a study by Lin and Monga (2017) concluded that between 1950 and 2008, only 28 countries managed to reduce their gap with the United States by 10 percent or more. That is a period of 58 years, while the 2030 agenda must be realized within 15 years. Of the 28 countries listed by Lin and Monga, only 12 were non-European or non-oil economies.

According to Lin and Monga, the challenge of renewing developing countries’ economies is inseparable from some of the intellectual and policy errors imposed by the Washington consensus in the 1970s to 1990s, the years described as the lost decade for developing countries.

Banerjee and Duflo (2019), who shared the 2019 Nobel Prize in Economics for their work on poverty alleviation, in fact emphasized how economists designing development policies are out of touch with the realities of ordinary people.

In a more recent analysis, published in the authoritative World Development, Moyer and Hedden (2020) also question how feasible the SDGs are under the current circumstances. They highlight difficulties for some SDG indicators (access to safe sanitation, high school completion, and underweight children) that will not be resolved without a significant shift in domestic and international aid policies and prioritization.

In addition, Moyer and Hedden cite 28 particularly vulnerable countries that are not expected to meet any of the nine human development targets. These most vulnerable countries should be able to count on international aid and therefore financial support.

In our view, the realization of the 2030 agenda can only be achieved on the basis of three factors.

The first is financing. The critical question that is posed in various forums about the SDGs invariably ends with the question: who is going to fund it? Where will the money come from? How can low- and middle-income countries generate sufficient resources to finance the 2030 development agenda.

Although each country has its own priorities, paying the bills for the SDGs remains a delicate matter. The Asia-Europe Foundation calculated (2020: 6) that “the total investment costs to achieve the SDGs by 2030 are between USD 5 and USD 7 trillion per year at the global level and between a total of USD 3.3 and USD 4.5 trillion per year in developing countries.

This implies an average investment need of USD 2.5 trillion per year in developing countries. To better understand the real financial needs of the SDGs, these countries should prepare their own estimates, at least for their priority objectives”.

A significant effort must be made through the private sector and philanthropists. While governments and ordinary people have been hit hard by the health and economic impact of COVID-19, in a way it has been good news for billionaires, many of whom have seen their wealth grow astronomically.

A report from the Washington-based Institute of Policy Studies (IPS) shows that US billionaires have seen their wealth grow by $1 trillion between March and November 2020. Amazon’s owner Jeff Bezos’ net worth increased 61 percent between March and November 2020, from $113 billion to $182.4 billion.

The report added that just three years ago, there was not a single multi-billionaire, that is, a person with a net worth of more than $100 billion. Since November 2020, at the height of the COVID-19 pandemic, there are now at least 5 multi-billionaires; namely Jeff Bezos of Amazon, Bernard Arnault, president of Louis Vuitton; Bill Gates, founder of Microsoft; Mark Zuckerberg of Facebook; and Elon Musk of Tesla (Huffington Post 2020).

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These billionaires, along with the more than 2,000 billionaires from around the world, are wealthy enough to help make substantial progress in some of the SDGs.

The second important factor that can help achieve the SDGs is political will. Many countries have drawn up ambitious national development plans that look great on paper. How many of those plans end up being realized?

When one sees that the fortunes of a country have been successfully changed through the effective implementation of national plans, one cannot separate such achievements from the strong political will of the leaders. The example of China speaks for itself.

The crucial question to be asked is whether that political will is there. UN Secretary-General, Antonio Guterres, responded to a mid-term review of the Sustainable Development Goals (UN 2020): “It is inevitable that one crucial ingredient is still missing. Political will. Without political will, neither the public opinion nor the the stakeholders take sufficient action”. This is where the challenge to achieve the SDGs lies, i.e. a real political will.

The third factor is the need for robust communication for development and social change so that political will can be conveyed to all stakeholders. Leaders who inspire change do so with the communication tools available in their time.

While the digital age disrupts social systems and drives transformation at a scale and pace unparalleled in history, the SDGs remain quite silent on the subject. Indeed, today digital technologies determine what we read and consume, how we vote, and how we interact with each other and the world around us.

Many risks and uncertainties are emerging, including threats to individual rights, social justice, and democracy, all amplified by ‘the digital divide’ – the differential speed of internet penetration and access to digital technologies around the world.

Sesame Farming Is A Source Of Income For 5 Million Farmers In Nigeria.

None of the SDGs can be achieved unless people are able to communicate their dreams, concerns, and needs – locally, nationally, regionally, globally. We, therefore, propose to supplement the list with SDG 18: Communication for all.

Communications for social change in the era of COVID-19 must also consider the challenge of misinformation when initiating communication strategies. Therefore, the communication strategies of the World Bank, UNICEF, or WHO are not comprehensive enough.

First, they failed to take into account the challenges of infodemics and fake news in addressing the COVID-19 pandemic. The second shortcoming is that the strategies contain little scientific communication to make the public aware of how health professionals make decisions and advise the public about its safety. Disinformation is a critical factor that exacerbates the challenges that communication for development and social change must address.

For all these reasons, the UN and the rest of the international community need to be realistic and review the 2030 Agenda for Development by shifting the timeline from 2030 to 2050.

Some regional organizations, such as the African Union, have already set the date for achieving their development goals to 2063 (https://au.int/en/agenda2063/sdgs).

The SDGs should be prioritized with SDG1 on the eradication of extreme poverty as the main objective for the next 10 years. Eradicating extreme poverty is likely to have implications for other SDGs, in particular SDGs 2, 3, 4, 5 and 6.

Efforts to eradicate extreme poverty should not be based on slogans, but should be supported by governments, funding agencies, donors and philanthropists are seen as the best chance to save humanity. The intellectual errors and policies imposed on low- and middle-income countries, which plunge them further into the abyss of underdevelopment, must be avoided.

Serious thought should be accorded to the post COVID19 world due to the impact of the lockdown on the global economy. Some governments, multinational institutions, and the private sector are hastening to institutionalize remote work before the pandemic ends.

As an interim major, working from home has contributed significantly in reducing the impact of the pandemic, but what is the impact of working from home on the future of work in a post-COVID-19 World?

Will the closure of offices, firms, and other businesses for remote work accelerate or reduce the chances of achieving the SDGs? Is there sufficient data to back the policy decisions on a permanent remote work culture? How does this affect the employability of low and unskilled workers?

These are questions that policymakers must think through. The SDGs are meant to promote social inclusion and reduce inequality, not to save money and increase profitability.

Setting the timeline for the achievement of the SDGs to 2050 will allow sufficient time to re-evaluate progress made so far, complete missing objectives, such as SDG 18 on communication for all, and bridge the lost ground of the SDGs.

It will also give the global community ample time to strategize on how to deal with the potential rise of right-wing, populist and nationalist governments such as Bolsonaro, Duterte or Trump’s, which may impose limits on the SDGs through their disdain for multilateralism. And plans must also be made in advance to mitigate the next disasters that could impair the achievement of the SDGs.

Jan Servaes was UNESCO-Chair in Communication for Sustainable Social Change at the University of Massachusetts, Amherst. He taught ‘international communication’ and ‘communication for sustainable social change’ in Australia, Belgium, China, Hong Kong, the US, Netherlands and Thailand, in addition to short-term projects at about 120 universities in 55 countries.

Muhammad Jameel Yusha’u is an international development expert and former journalist with the BBC World Service, London. He was the Managing Editor of Africa Policy Journal at Harvard Kennedy School, USA and one-time Senior Lecturer in Media and Politics at Northumbria University, UK; he has taught Mass Communications at Bayero University, Kano, Nigeria.

This text is based on Muhammad Jameel Yusha’u & Jan Servaes (eds.).

The Palgrave Handbook of International Communication and Sustainable Development, Palgrave MacMillan, 2021, ISBN 978-3-030-69769-3, https://www.palgrave.com/gp/book/9783030697693

 

Features

Why I want To Rewrite Kannywood’s Playbook – Dan Hausa

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Kamilu Danhausa

 

By Saif Ibrahim, Kano

Who is Dan Hausa?

I am Kamilu Ibrahim born 31 years ago, but most people know me as Dan Hausa. I was born in Fagge, Kano State, and from the very beginning I knew I wanted to tell stories that reflect the realities of my people. I trained at the High Definition Film Academy in Abuja, SAE Institute, and also took part in the U.S. Embassy’s Filmmaking for Impact program. I join the fikm making industry and started directing in 2017 because I wanted full control over how my stories are told.

Can you tell us a bit about yourself and your journey into film directing?

My journey began with a love for storytelling—I started as a scriptwriter, then worked closely with experienced filmmakers before directing my first film. Over the years, I’ve learned that directing isn’t just about cameras and lights, but about understanding people, culture, and the power of narrative.

Growing up, I saw how films could educate and inspire people. In Arewa, cinema is more than entertainment—it’s a mirror of society. I wanted to use that mirror to reflect our values, challenges, and hopes. That desire to make meaningful films pushed me into directing.

What sets your work apart in today’s Kannywood?

For me, it’s about merging modern cinematic techniques with our Hausa cultural identity. I love bold visuals and tight storytelling, but I never want to lose that traditional heartbeat of my origin. My goal has always been to raise our production quality to international standards while staying true to our roots”, proof of that is clear in my current and biggest project, “Wata Shida.

How would you describe your directing style?

I like to call my style “realism with purpose.” I focus on authenticity—every scene, every performance, every frame must feel true to life. But I also ensure that there’s always a message, something the audience can take home and reflect on.

Can you highlight some of your notable works?

Sure, there is Wata Shida which is currently airing and has an overwhelming response from the public and the likes of Lulu Da Andalu a myth-inspired adventure series showing on AREWA24 and YouTube. YouTube pushed us to think bigger in terms of story and production. Mijin Hajiya earned me Best Director at the 2024 Kano Entertainment Awards, while Tataburza made waves at film festivals. Earlier films like Bakon Yanayi (2019) and my debut Kulba Na Barna (2017) helped me define my style. My latest project, Amaryar Lalle, starring Rahama Sadau, premieres August 2025 on Sadau Pictures TV. Each project is a step forward in showing what Kannywood can achieve.

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What awards and recognitions have you earned?

I have also been recognized by the Arewa5050 Awards and Kaduna International Film Festival (KIFF) for Lulu Da Andalu, which even won Best Indigenous Hausa Film. There’s also an AMVCA nomination for best Africanindigenous language , which is exciting because it means Hausa stories are getting wider attention.”

Who are your key collaborators?

Filmmaking is teamwork; TY Shaba has been a creative partner on several projects, especially on Lulu Da Andalu. I have WORKED with Rahama Sadau on Amaryar Lalle has been fantastic; she brings so much energy to the screen.”

What themes do you explore in your films?

I like telling stories where modern life clashes with traditional values—family conflict, cultural identity, gender roles. These are real issues in our society, and I try to explore them honestly but cinematically. I believe film should make people feel and also think.”

What is your next project?

I am working on Wata Shida Season 2, a story about a woman who enters a six-month sham marriage to protect her inheritance. It’s socially meaningful but also very entertaining. I will also continue with season 2 of “Amaryar Lalle.”

Can you tell us a little about your latest project?

This project is very close to my heart. It follows a young girl fighting to get an education in a society full of obstacles. Through her eyes, we see how family, tradition, and resilience collide, and how hope can survive even in the harshest situations.”

What inspired you to make this story?

Growing up, I saw so many bright young girls whose dreams were cut short just because they were girls. I felt a responsibility to tell this story—not as fiction, but as a mirror of what is happening around us.

How do you balance tradition and modernity in your work?

A: It’s about respect. I respect our traditions, but I also embrace new technology and ideas. In my films, I make sure traditional values are represented truthfully, while using modern techniques to improve production quality.

 

What challenges do you face as a director in Kannywood?

Budgets are often limited, and resources can be scarce. But the biggest challenge is sometimes societal misunderstanding of what we do as filmmakers. People forget that film is also an art form and a tool for change, not just entertainment.

Can you tell us your favourite project

Every project has its own special memory, but I’m proudest when a film sparks conversation or impacts people’s lives. For example, one of my recent films about youth unemployment led to community discussions and even small initiatives to help young people. That’s when I feel film is doing its job.

What advice would you give to aspiring directors?

Learn the craft—don’t rush. Watch films, study scripts, spend time on set even if it’s just to observe. Most importantly, stay humble and focused. Filmmaking is about patience, teamwork, and vision.

What should audiences expect from your upcoming projects?

Expect more powerful stories rooted in our culture, with better technical quality. I’m working on projects that tackle real societal issues, and I believe they’ll resonate with audiences not just in Arewa, but globally.

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Features

Antenatal Care: Why some women misses several sessions

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By Aisha Muhammad Rabiu

 

In many parts of Northern Nigeria, antenatal care is a vital step in ensuring the health of both mother and the unborn child. Yet, an increasing number of women are neglecting this crucial stage of pregnancy, putting themselves and their babies at serious risk, hence the high infant, mother mortality rate.

 

Health experts have been warning that antenatal visits help detect pregnancy complications at its early stage, provide essential supplements for healthy mother/child development, and educate mothers on safe delivery practices. But for some women, they find antenatal care as a burden either due to poverty or lack of awareness based on cultural practices and beliefs. As such antenatal remains a neglected priority.

 

 

In Kadawa, Fatima Sani, a 28-year-old expectant mother, admits she has not attended a single session of antenatal since the start of her pregnancy. she said “It’s not that I don’t want to go, but the clinic is far from my house, and my husband says we should save the transport money for delivery day. I just pray Allah protects me and my baby.”

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From Dan Bare, Shago Tara precisely, Khairat a mother of 4 shares her reasons for not attending antenatal session even though she is fully aware that the session is very important to pregnant women. She said “I feel healthy, so I don’t see the need to go for antenatal. My mother gave birth to all her children at home without any clinic visits, and they all survived.”

 

In Rijiyar Zaki, Hadiza Mukhtar recalls her previous pregnancy, where she skipped antenatal visits entirely. “The nurses were rude to me when I first went. I decided I would not return. This pregnancy, I haven’t gone at all,” she confesses.

 

For Usaina Muhammad of Kurna, the problem is financial. “I can’t afford the registration fee, and I also have other children to feed. I know antenatal is important, but survival comes first.”

 

Meanwhile, Maryam Lawan of Layi Kaji reveals that misinformation has influenced her decision. “Someone told me that the iron tablets they give at the clinic make the babies grow too big, making delivery harder. So, I decided to avoid it altogether.”

 

Medical professionals emphasize that skipping antenatal care increases the risk of complications such as anemia, high blood pressure, infections, and even maternal or infant death. Dr. Ibrahim Musa, a gynecologist in Kano, warns: “We see many emergencies that could have been avoided if the mother had attended antenatal. Most of these cases arrive late, making it harder for the doctors to save lives.”

 

Experts and community leaders agree that raising awareness is key in addressing the matter. Antenatal care should be made more affordable, accessible, and culturally acceptable for all women. Religious leaders, health workers, and family members all have a role to play in encouraging expectant mothers to attend regular check-ups.

 

Neglecting antenatal care is not just a personal choice; it’s a public health concern that affects families, communities, and the future of the nation. Ensuring that every mother has the knowledge, resources, and support to seek antenatal care is a step toward a healthier society.

 

Aisha Muhammad Rabiu writes from Bayero University Kano (BUK) and she can be reached at Email: aishatama2020@gmail.com

Phone no.08084273341

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Rano’s Peaceful Legacy: More Than a Slogan, One Tragedy Won’t Define Us

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For decades, Rano Garin Autan Bawo has proudly stood as a symbol of peace and harmony in Kano State. It is a place where neighbors look out for one another, where disputes are settled through dialogue, and where diversity is met with respect—not resentment. In Rano, peace is not just a slogan—it is a way of life passed down through generations.

The tragic incident that recently occurred at the Divisional Police Station in Rano Local Government has deeply shaken our community. Known for generations as one of the most peaceful and united areas in Nigeria, Rano now faces the painful reality of an attack that led to the death of a Divisional Police Officer and the destruction of police property. This senseless act of violence goes against everything our community stands for and must not be seen as a reflection of who we are.

Rano has long been recognized for its peaceful spirit, tolerance, and respect for all. People from different backgrounds, religions, and cultures have lived side by side here in harmony. This didn’t happen by chance—it is the result of years of effort by our leaders, religious figures, and ordinary citizens who believe that our strength lies in our unity and diversity.

Our respect for law and order is deep-rooted. We understand the crucial role that security personnel play in keeping our community safe. The people of Rano have always appreciated the risks and sacrifices made by the police, military, and other agencies to protect lives and property.

Respect for the law here is not just about obeying rules—it’s about a shared belief in justice, fairness, and solving problems peacefully and legally. This belief has helped build a respectful and cooperative relationship between the police and the people.

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What happened at the police station is completely out of character for our community. The individuals who carried out this attack do not represent us. Their actions go against the values that have shaped Rano. We strongly condemn what they did and make it clear that their behavior does not reflect who we are.

The loss of the Divisional Police Officer is not just a blow to the Nigeria Police Force or the Kano State Police Command—it is a loss for all of us. He wasn’t just doing his job; he was part of our extended family. His death is an attack on the peace and security that we all hold dear.

We send our deepest condolences to his family. No words can ease the pain of losing a loved one in such a brutal way. Our thoughts are also with his colleagues in the police force, who have lost a brother and a friend.

We also stand with the Kano State Police Command and the Nigeria Police Force as they face this heartbreaking loss. We understand how much this affects their morale, especially at a time when their work is more important than ever.

Destroying police buildings and equipment is not just an attack on law enforcement—it’s an attack on the very system that helps keep us safe. These facilities belong to the people and serve the entire community. Damaging them harms everyone, especially the most vulnerable among us.

We urge the government and relevant authorities to investigate this incident fully and fairly. Those responsible must be held accountable. Justice must be swift and uncompromised. Our community deserves to see the law upheld and the wrongdoers brought to book.

To our young people—the future of Rano—we ask for calm and reflection. We know that you may be frustrated or angry about many issues. But violence is never the answer. Taking the law into your own hands only brings more pain and setbacks for everyone.

Instead, we encourage our youth to focus on positive, constructive paths. There are peaceful, legal ways to raise your voices and push for change. Use those channels. Help move our community forward.

Rano must now focus on healing, rebuilding trust, and recommitting to the peaceful values that have always defined us. We must come together—young and old, leaders and citizens—to ensure that such violence never happens again.

We call on traditional leaders, religious figures, community elders, youth leaders, and all residents to stand united in promoting peace and respect for the law. Let’s strengthen our partnership with security agencies and support their efforts to keep us safe, while also holding them accountable to serve with respect and dignity.

How we respond to this tragedy will shape our future. Let us choose unity over division, peace over violence, and hope over despair. The actions of a few will not define us. We will protect the legacy of peace that Rano is known for and continue working together for a better tomorrow.

Buhari Abba wrote this piece from Unguwar Liman Rano.

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