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Reminisces From Kano Media CSO, 2 day Training On Advocacy Organized by Action Against Hunger at Dutse

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By Abbas Yushau Yusuf

Report on CSO Advocacy and Communication Workshop 29th – 30th October 2020 @ Royal Hotel, Jigawa State.

 

Kano State Social Protection Platform (KaSSoPP) Introduction “Advocacy is a process aiming at bringing change in the policies, practices, and attitudes of individuals, influential people, institutions, and groups.

 

Through advocacy we put a problem on the political agenda, providing a solution to that problem, and building support for applying the solution in order to change the situation.

 

It is about achieving specific outcomes -a measurable change in policies and practices. Advocacy happens at all levels – local, national, regional, and international.” DEEP Advocacy Toolkit As agents of social change, it is CSOs and Media responsibility to address the various challenges experienced by our people.

Monitoring: CSO Media Training On Palliative Disbursement organized by Action Against Hunger and CGDP

Also, to be effective change-makers, we must learn how to address problems strategically and systematically by developing detailed and concrete advocacy strategies, programs, and projects.

 

An effective advocacy strategy relies on the accuracy of knowledge about the situation of the vulnerable populace at national, state, and local levels, along with a comprehensive analysis of how the effects of existing political, economic, legal, social, technological, and environmental strategy on them.

 

 

This advocacy preparation and communication helps participants think critically about current political, economic, legal, social, technological, and environmental contexts surrounding social protections.

 

It provides the foundation for thinking about which advocacy approach might be most strategic to improve the lives of vulnerable. Therefore, Action Against Hunger (AAH) organizes CSO advocacy and communication workshop for the Kano State Social Protection Platform (KaSSoPP) which comprises CSOs and Media representatives.

 

The workshop is aimed to build the capacity of CSOs and the Media on how to advocate for social protection issues to relevant stakeholders in the state; and, to build their capacity on the use of appropriate communication and advocacy tools to engage with relevant stakeholders.

 

 

DAY 1 Moderator: Mrs. Stella, Program Manager AAH Jigawa/Kano. Time: 9:16 am with opening prayer by Ibraheem Amosa, AHIP Kano.

At the start, there was a pre-test on terms and issues related to advocacy to prepare the participants for the sessions and to evaluate the message passed to the participants at the end of the workshop.

 

This was facilitated by Mr. Umar Advocacy officer, AAH Jigawa followed by core advocacy foundations facilitated by Mr.Mr. Garba Advocacy officer, AAH Kano State.

 

Mr. Garba introduces participants to the essential elements that contribute to a successful advocacy strategy as well as the 7 steps involved;

 

  1. Understanding the problems, choose the goal 2. Know the people and institutions 3. Shape your message 4. Choose your strategy 5. Identify risks, challenges, and opportunities 6. Plan and implement your strategy 7. Follow through 1 In this session, the participants have found specific elements often conflate advocacy with, that are involved in an advocacy strategy.
  2. So, understanding the 7 steps of the advocacy cycle is important to take the time to ensure that all participants share a common understanding of what advocacy is and what it is not, how is it done, and how it is not…
  3. Stella facilitated another session tagged ‘Understand the Problems and Choose the Goal’ where issue identification, finding root causes, and prioritization were systematically analyzed using PESTLE – Context Analysis and Power Analysis.
  4. PESTLE context analysis is about a comprehensive analysis of political, economic, social, technological, legal, and environmental issues to understand the context, develop an effective strategy, and have more impact through advocacy.
  5. Also, Power Analysis helps to understand to identify stakeholders and the most effective ways to influence them using power mapping, stakeholder analysis, and policy mapping. High Influence of Power; High Interest – Work Together High Influence of Power; Low Interest – Keep Satisfied Low Influence of Power; Low Interest – Minimal Effort Low Influence of Power; High Interest – Show Consideration 2 Also, Mr. Garba AAH supported in clarifying goals to speak to the change desired through advocacy activity.

 

Another session was facilitated by Mrs. Stella on knowing the people and the institution. This helps in understanding different stakeholders, their roles in advocacy, and strategies for reaching decisionmakers. The stakeholder analysis is classified as • Primary Stakeholders- The directly affected people • Secondary Stakeholders- people /intermediaries who are being used to reach • Key Stakeholders- People who can influence the success of the intervention Also, at the end of this session, the stakeholder spectrum was illustrated to identify active allies, passive allies, neutral, passive opponents, and active opponents.

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At the end of day 1, Mrs. Kauna, Sector Manager, AAH Jigawa facilitated a session tagged Shape Your Message (Messaging and Communication). The session started with entertainment (drama) in which the importance of Who? What? Where? When? Why? and How? were identified; a complete message is expected to answer these questions.

 

The communication process is the steps to take in order to achieve a successful communication. The communication process consists of several components. These are The sender; the message (the information to be conveyed); encoding the message; a channel of communication which is the manner in which the message is sent.

 

Channels of communication include speaking, writing, video transmission, audio transmission, electronic transmission through emails, text messages and faxes, and even nonverbal communication, such as body language; the receiver; decoding the message by the receiver; and, feedback from the receiver. Also, the followings are very important in developing an advocacy message: • Content and Ideas- What ideas do you want to convey? What arguments will you use to persuade the audience • Language-What words will you use to convey your message • Source- Who will deliver the message- Credible personality • Time –When is the best time to deliver the message 3 • Place-Where is the best place to deliver the message • Consistency-Always convey a simple consistent message even when using multiple channels

 

 

DAY 2 Moderator: Mrs. Stella, Program Manager AAH Jigawa/Kano. Time: 8:26 am with opening prayer by Ibraheem Amosa, AHIP Kano.

 

Day 2 Sessions started with a recap of day 1 by Mr. Umar AAH, Jigawa. Followed by “Developing core message” facilitated by Mrs. Stella, Program Manager, AAH Jigawa/Kano. Here, participants were made to understand that advocacy message describes the problem, offers compelling or new evidence, and presents why advocates think people and policymakers should care. • Good messages are short, clear, and persuasive. • Advocacy proposal should be a clear, tailored request or recommendation. •

To state what needs to happen to address the issue • To indicate the change, you wish to see Also, advocacy proposal must be tailored to suit different decision-makers: To specifically target the policies and practices that they have influence over. Mr. Garba set in with another topic on advocacy called “Choose your strategy – methods”. Strategies are specific methods or actions designed to achieve goals and objectives.

 

Participants were made to understand the importance of the ‘broad’ approach or ‘way’ in which advocacy is being done. And there are three lenses used for assessing the advocacy approach: How are you doing it? Being Confrontational, Transactional, Constructive and /or Collaborative) Who is doing it? And Who is being targeted? And there are 12 different methods of advocacy: issue and policy research and analysis, networking and coalition building, joint problem solving, organizing, lobbying, constructive programs, education, and public awareness-raising, activism, creative arts, mobilizing, media engagement, and court actions or legal measures.

This session was supported by a presentation ‘Social accountability’ by Mr. Umar AAH Jigawa aimed at identifying the channels and mediums available; traditional and modern medium. And how to carefully choose medium and methods through which messages will be passed to the targeted audience. Plan and implement your strategy, follow-through is another session facilitated by Mr. Garba AAH Kano.

 

Planning is the systematic process of establishing a need and then working out the best way to meet the need. Planning means thinking about the future so that one can do something about it now. Plan for and implement an advocacy strategy by specifying who will do what, when, and how is stressed in this session as well as building its learning, monitoring, and reflection into and after each step to continuously improve and adapt your campaign. 4 Also, follow-through means continual engagement with key stakeholders and those involved to ensure ‘agreements’, ‘decisions’, and ‘support’ are actually implemented in practice. The last session of the workshop is monitoring tracking advocacy facilitated by Mr. Umar and Mrs. Stella.

Participants were made to understand that monitoring is “the systematic and continuous assessment of the progress of a piece of work overtime, which checks that things are ‘going to plan’ and enables adjustments to be made in a methodical way” and Evaluation is “the periodic assessment of the relevance, performance, efficiency, and impact of a piece of work with respect to its stated objectives. Also, the difference between monitoring and evaluation, aspects of advocacy work that can be monitored and evaluated, and expected challenges were explained.

 

Monitoring is important to: ensure accountability; follow progress towards your stated objectives; make sure that the achievements against the plan are reported regularly to all stakeholders; and recognize when you may need to adjust your initial strategy for better results using indicators i.e. Indicators for progress for policy change, Indicators for the impact of the policy change All the sessions are supported with group works.

Lessons from Group Works: As an advocate or agent of change working on advocacy, there is a need to think about many things, which will need to be linked across the different elements of the plan i.e. Stakeholders – who are they? Who are the decision-makers? What are the objectives, strategies, activities? How might the strategies vary across stakeholders? Risks – what are they and how they might be managed? Budget – what will it cost? Who will be responsible for the actions? What are the timelines? How will we communicate with stakeholders? How will we evaluate the outcomes? Day 2 sessions ended with post-test then closing prayer by Mall. Ashiru Kachako, Vision FM by 3:56 pm

Features

Why I want To Rewrite Kannywood’s Playbook – Dan Hausa

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Kamilu Danhausa

 

By Saif Ibrahim, Kano

Who is Dan Hausa?

I am Kamilu Ibrahim born 31 years ago, but most people know me as Dan Hausa. I was born in Fagge, Kano State, and from the very beginning I knew I wanted to tell stories that reflect the realities of my people. I trained at the High Definition Film Academy in Abuja, SAE Institute, and also took part in the U.S. Embassy’s Filmmaking for Impact program. I join the fikm making industry and started directing in 2017 because I wanted full control over how my stories are told.

Can you tell us a bit about yourself and your journey into film directing?

My journey began with a love for storytelling—I started as a scriptwriter, then worked closely with experienced filmmakers before directing my first film. Over the years, I’ve learned that directing isn’t just about cameras and lights, but about understanding people, culture, and the power of narrative.

Growing up, I saw how films could educate and inspire people. In Arewa, cinema is more than entertainment—it’s a mirror of society. I wanted to use that mirror to reflect our values, challenges, and hopes. That desire to make meaningful films pushed me into directing.

What sets your work apart in today’s Kannywood?

For me, it’s about merging modern cinematic techniques with our Hausa cultural identity. I love bold visuals and tight storytelling, but I never want to lose that traditional heartbeat of my origin. My goal has always been to raise our production quality to international standards while staying true to our roots”, proof of that is clear in my current and biggest project, “Wata Shida.

How would you describe your directing style?

I like to call my style “realism with purpose.” I focus on authenticity—every scene, every performance, every frame must feel true to life. But I also ensure that there’s always a message, something the audience can take home and reflect on.

Can you highlight some of your notable works?

Sure, there is Wata Shida which is currently airing and has an overwhelming response from the public and the likes of Lulu Da Andalu a myth-inspired adventure series showing on AREWA24 and YouTube. YouTube pushed us to think bigger in terms of story and production. Mijin Hajiya earned me Best Director at the 2024 Kano Entertainment Awards, while Tataburza made waves at film festivals. Earlier films like Bakon Yanayi (2019) and my debut Kulba Na Barna (2017) helped me define my style. My latest project, Amaryar Lalle, starring Rahama Sadau, premieres August 2025 on Sadau Pictures TV. Each project is a step forward in showing what Kannywood can achieve.

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What awards and recognitions have you earned?

I have also been recognized by the Arewa5050 Awards and Kaduna International Film Festival (KIFF) for Lulu Da Andalu, which even won Best Indigenous Hausa Film. There’s also an AMVCA nomination for best Africanindigenous language , which is exciting because it means Hausa stories are getting wider attention.”

Who are your key collaborators?

Filmmaking is teamwork; TY Shaba has been a creative partner on several projects, especially on Lulu Da Andalu. I have WORKED with Rahama Sadau on Amaryar Lalle has been fantastic; she brings so much energy to the screen.”

What themes do you explore in your films?

I like telling stories where modern life clashes with traditional values—family conflict, cultural identity, gender roles. These are real issues in our society, and I try to explore them honestly but cinematically. I believe film should make people feel and also think.”

What is your next project?

I am working on Wata Shida Season 2, a story about a woman who enters a six-month sham marriage to protect her inheritance. It’s socially meaningful but also very entertaining. I will also continue with season 2 of “Amaryar Lalle.”

Can you tell us a little about your latest project?

This project is very close to my heart. It follows a young girl fighting to get an education in a society full of obstacles. Through her eyes, we see how family, tradition, and resilience collide, and how hope can survive even in the harshest situations.”

What inspired you to make this story?

Growing up, I saw so many bright young girls whose dreams were cut short just because they were girls. I felt a responsibility to tell this story—not as fiction, but as a mirror of what is happening around us.

How do you balance tradition and modernity in your work?

A: It’s about respect. I respect our traditions, but I also embrace new technology and ideas. In my films, I make sure traditional values are represented truthfully, while using modern techniques to improve production quality.

 

What challenges do you face as a director in Kannywood?

Budgets are often limited, and resources can be scarce. But the biggest challenge is sometimes societal misunderstanding of what we do as filmmakers. People forget that film is also an art form and a tool for change, not just entertainment.

Can you tell us your favourite project

Every project has its own special memory, but I’m proudest when a film sparks conversation or impacts people’s lives. For example, one of my recent films about youth unemployment led to community discussions and even small initiatives to help young people. That’s when I feel film is doing its job.

What advice would you give to aspiring directors?

Learn the craft—don’t rush. Watch films, study scripts, spend time on set even if it’s just to observe. Most importantly, stay humble and focused. Filmmaking is about patience, teamwork, and vision.

What should audiences expect from your upcoming projects?

Expect more powerful stories rooted in our culture, with better technical quality. I’m working on projects that tackle real societal issues, and I believe they’ll resonate with audiences not just in Arewa, but globally.

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Features

Antenatal Care: Why some women misses several sessions

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By Aisha Muhammad Rabiu

 

In many parts of Northern Nigeria, antenatal care is a vital step in ensuring the health of both mother and the unborn child. Yet, an increasing number of women are neglecting this crucial stage of pregnancy, putting themselves and their babies at serious risk, hence the high infant, mother mortality rate.

 

Health experts have been warning that antenatal visits help detect pregnancy complications at its early stage, provide essential supplements for healthy mother/child development, and educate mothers on safe delivery practices. But for some women, they find antenatal care as a burden either due to poverty or lack of awareness based on cultural practices and beliefs. As such antenatal remains a neglected priority.

 

 

In Kadawa, Fatima Sani, a 28-year-old expectant mother, admits she has not attended a single session of antenatal since the start of her pregnancy. she said “It’s not that I don’t want to go, but the clinic is far from my house, and my husband says we should save the transport money for delivery day. I just pray Allah protects me and my baby.”

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From Dan Bare, Shago Tara precisely, Khairat a mother of 4 shares her reasons for not attending antenatal session even though she is fully aware that the session is very important to pregnant women. She said “I feel healthy, so I don’t see the need to go for antenatal. My mother gave birth to all her children at home without any clinic visits, and they all survived.”

 

In Rijiyar Zaki, Hadiza Mukhtar recalls her previous pregnancy, where she skipped antenatal visits entirely. “The nurses were rude to me when I first went. I decided I would not return. This pregnancy, I haven’t gone at all,” she confesses.

 

For Usaina Muhammad of Kurna, the problem is financial. “I can’t afford the registration fee, and I also have other children to feed. I know antenatal is important, but survival comes first.”

 

Meanwhile, Maryam Lawan of Layi Kaji reveals that misinformation has influenced her decision. “Someone told me that the iron tablets they give at the clinic make the babies grow too big, making delivery harder. So, I decided to avoid it altogether.”

 

Medical professionals emphasize that skipping antenatal care increases the risk of complications such as anemia, high blood pressure, infections, and even maternal or infant death. Dr. Ibrahim Musa, a gynecologist in Kano, warns: “We see many emergencies that could have been avoided if the mother had attended antenatal. Most of these cases arrive late, making it harder for the doctors to save lives.”

 

Experts and community leaders agree that raising awareness is key in addressing the matter. Antenatal care should be made more affordable, accessible, and culturally acceptable for all women. Religious leaders, health workers, and family members all have a role to play in encouraging expectant mothers to attend regular check-ups.

 

Neglecting antenatal care is not just a personal choice; it’s a public health concern that affects families, communities, and the future of the nation. Ensuring that every mother has the knowledge, resources, and support to seek antenatal care is a step toward a healthier society.

 

Aisha Muhammad Rabiu writes from Bayero University Kano (BUK) and she can be reached at Email: aishatama2020@gmail.com

Phone no.08084273341

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Rano’s Peaceful Legacy: More Than a Slogan, One Tragedy Won’t Define Us

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For decades, Rano Garin Autan Bawo has proudly stood as a symbol of peace and harmony in Kano State. It is a place where neighbors look out for one another, where disputes are settled through dialogue, and where diversity is met with respect—not resentment. In Rano, peace is not just a slogan—it is a way of life passed down through generations.

The tragic incident that recently occurred at the Divisional Police Station in Rano Local Government has deeply shaken our community. Known for generations as one of the most peaceful and united areas in Nigeria, Rano now faces the painful reality of an attack that led to the death of a Divisional Police Officer and the destruction of police property. This senseless act of violence goes against everything our community stands for and must not be seen as a reflection of who we are.

Rano has long been recognized for its peaceful spirit, tolerance, and respect for all. People from different backgrounds, religions, and cultures have lived side by side here in harmony. This didn’t happen by chance—it is the result of years of effort by our leaders, religious figures, and ordinary citizens who believe that our strength lies in our unity and diversity.

Our respect for law and order is deep-rooted. We understand the crucial role that security personnel play in keeping our community safe. The people of Rano have always appreciated the risks and sacrifices made by the police, military, and other agencies to protect lives and property.

Respect for the law here is not just about obeying rules—it’s about a shared belief in justice, fairness, and solving problems peacefully and legally. This belief has helped build a respectful and cooperative relationship between the police and the people.

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What happened at the police station is completely out of character for our community. The individuals who carried out this attack do not represent us. Their actions go against the values that have shaped Rano. We strongly condemn what they did and make it clear that their behavior does not reflect who we are.

The loss of the Divisional Police Officer is not just a blow to the Nigeria Police Force or the Kano State Police Command—it is a loss for all of us. He wasn’t just doing his job; he was part of our extended family. His death is an attack on the peace and security that we all hold dear.

We send our deepest condolences to his family. No words can ease the pain of losing a loved one in such a brutal way. Our thoughts are also with his colleagues in the police force, who have lost a brother and a friend.

We also stand with the Kano State Police Command and the Nigeria Police Force as they face this heartbreaking loss. We understand how much this affects their morale, especially at a time when their work is more important than ever.

Destroying police buildings and equipment is not just an attack on law enforcement—it’s an attack on the very system that helps keep us safe. These facilities belong to the people and serve the entire community. Damaging them harms everyone, especially the most vulnerable among us.

We urge the government and relevant authorities to investigate this incident fully and fairly. Those responsible must be held accountable. Justice must be swift and uncompromised. Our community deserves to see the law upheld and the wrongdoers brought to book.

To our young people—the future of Rano—we ask for calm and reflection. We know that you may be frustrated or angry about many issues. But violence is never the answer. Taking the law into your own hands only brings more pain and setbacks for everyone.

Instead, we encourage our youth to focus on positive, constructive paths. There are peaceful, legal ways to raise your voices and push for change. Use those channels. Help move our community forward.

Rano must now focus on healing, rebuilding trust, and recommitting to the peaceful values that have always defined us. We must come together—young and old, leaders and citizens—to ensure that such violence never happens again.

We call on traditional leaders, religious figures, community elders, youth leaders, and all residents to stand united in promoting peace and respect for the law. Let’s strengthen our partnership with security agencies and support their efforts to keep us safe, while also holding them accountable to serve with respect and dignity.

How we respond to this tragedy will shape our future. Let us choose unity over division, peace over violence, and hope over despair. The actions of a few will not define us. We will protect the legacy of peace that Rano is known for and continue working together for a better tomorrow.

Buhari Abba wrote this piece from Unguwar Liman Rano.

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