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Opinion

Journalism, PR, and Cash for Coverage: Matters Arising

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By Dr. Marcel Mbamalu

 

 

SIMPLE CONTEXTUAL DEFINITIONS

 

Who is a Journalist?

For the purpose of this discussion, a journalist can be described as a  person who collects, writes, photographs, processes, edits, or comments on news or other topical information to the public.

 

A Journalist’s work is called journalism (Wikipedia). A journalist must, in line with professional ethics, be accurate and fair. The journalist seeks Truth and reports it. He must be honest and courageous in gathering, reporting and interpreting information…and should take responsibility for the accuracy of his work (SPJ Code of Ethics, revised September 6, 2014)

 

 

Public Relations/ Practitioner

 

The professional maintenance of a favorable public image by a company, organization, or a famous person. The PR profession ensures a company, or organization or famous person maintains good records in the public eye. The PR practitioner helps people, organizations to gain public acceptance by explaining the aims, objectives, and methods of their organization and by building and maintaining a favorable image     (https://gostudy.net/occupation)

 

Cash for Coverage/ Brown Envelope Journalism

 

Cash for coverage or Brown Envelope Journalism (BEJ) refers to giving monetary inducement to journalists to encourage them to write positive stories, slant, or kill negative ones. Brown envelop as a term was first coined in 1994 after the UK political scandal (cash-for-questions-affair) in which The Guardian alleged that the owner of Harrods department store, Mohammed Al-Fayed, had paid a Member of Parliament in the House of Commons to ask a question using a brown-colored envelope for the transaction.

 

Journalistic parlance Brown Envelope has, over time, been used to describe monetary gifts concealed in brown envelopes and given to journalists during press briefings. In broader terms, Brown Envelope Syndrome (BES) refers to the potentiality of news sources (PR agents and/or their clients) giving, and journalists taking cash at press conferences or in the general course of their duty. It describes the propensity to give and take ‘bribes’ at any point in the value chain of journalistic sourcing and transmission of news content. So, BES as an expression in media practice can conveniently be used interchangeably with Cash for Coverage Syndrome (CFCs).

It’s a “syndrome” in the sense that giving and taking cash in the course of journalistic work manifests symptomatically and can consistently occur in varied but identifiable ways. The brown “envelope” could be in any color shade (white, green, or red), in naked cash or electronic form (bank transfers). Whatever color, form or means, Brown Envelopes, in the words of Dr. C Nwachukwu of the University of Nigeria Nsukka (UNN), represent any “temptation wrapped in money.”

On the whole, the impact of such ‘temptation’ on content creation, presentation and dissemination are real: The Mass Media audience, the ultimate king, are misled; credibility of news content and platform is compromised setting off the stage for perennial confidence crisis between the media platform and its audience. Loss of audience confidence leads to loss of patronage (business)…and jobs.

Imagine what could happen when an individual, group of individuals, politicians or government buys off an entire edition of a newspaper, a day’s program on Radio/Television or the entire Internet space and decides that no one reads, hears or sees a particular content or that they see it in predetermined modes! Worse still, the individual or group(s) could decide to let their ‘trusting’ readers, viewers and listeners see/hear only what’s convenient and let them wallow in darkness. It’s a matter of life and death for the entire information and communication space.

Yet, the audience knows better, always able to isolate the chaff from the kernel. The reason media businesses rise and fall on content, much more on the credibility of the content. Yes, Content is King! Remember Marshall McLuhan’s postulation: “The Medium is the Message.”

 

 

It’s not just Cash

Brown Envelope or Cash For Coverage syndrome is a cankerworm. It’s much more than giving or taking cash. If brown envelopes are meant to conceal inducements (the reason the envelopes are brown, not white, in the first place), then, other forms of gifts or inducements, not manifest in clear cash benefit but whose intention is to influence story slants or to curry the journalist’s friendship/sympathy when critical information is at stake, should also pass for “Brown Envelopes.”

Consider non-cash gifts like holiday trips abroad, free training for journalists, birthday gifts and cakes, etc. Will these seemingly harmless ‘gifts’ influence the journalist’s coverage and slant of stories, especially when they matter to the audience?

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Important gifts are no longer in brown envelopes; they are now in white ‘vessels’ to accomplish saintly ‘missions.’ If good journalism practice is anchored on Truth, Fairness, and Balance for credible information, education, and entertainment of the audience, any good gesture that seeks to influence good content creation and delivery is a cankerworm.

 

Cash for coverage Vs Journalism/PR Ethics

Journalism and Public Relations are complementary professions that profess truth and abhor distortion of information/communication. Cash for news coverage defies this basic principle. Among professionals, there is a general understanding that BES is very bad for good PR practice, much worse for good Journalism; it’s an unethical practice based on journalism and PR professional ethics. The Society for Professional Journalists (SPJ) has a Code of Ethics for members, the NUJ and Press Council also have a code of ethics, all aligning with good practice bordering on truthful, courageous, fairyland patriotic news reporting devoid of inducement. Yet, does the syndrome fester?

 

WHAT DOES IT MEAN TO ASK FOR CASH BEFORE COVERAGE?

 

Asking for gratification can be covert (complaints about distance and cost of transportation etc) or overt (declaring what it would cost to attend a press conference and/or to publish content therefrom). What do we make of previous scandals?

Reasons for BES among journalists and PR practitioners (What they say)

 

 

Issues about African culture of gift-giving

 

 

Nigerians believe in giving and receiving gifts formally and informally. Many say this is one of the major reasons why it’s difficult to tackle this in Nigeria.

 

Issues about PR &Journalism ideology

 

 

Do quacks truly exist in journalism and PR practice? Who truly is a journalist; the one who can write and speak impeccable English or the one who is trained, grounded, and certified on the basics of good journalism? Should Journalism and PR be different from other key professions like Medicine and Law? Can I, as a journalist be hired by a law firm to defend a client in court simply because I could argue very well? Can a good Television analyst perform a surgery on a patient because he does so with words? Not cast in iron, but these and many more are issues that perhaps, could rub off on efforts to find answers to questions under discussion. How many journalists and PR ‘agents’ ended up becoming who they are today because they could not find jobs in their disciplines after graduation?

 

Issues about Training and Retraining:

 

 

Knowledge and competence breed self-confidence and self-respect. Good retraining programs for certified members of a given profession help to engender self-confidence and mutual respect; hence, they will respect the code of ethics and overcome ‘temptations wrapped in money,’ especially in a fragile economy.

 

Issues about preaching professionalism in a fragile economy:

 

Is       Nigeria really among the poorest of the poorest countries? Does it have 20% (10.5 million) of the world’s out-of-school children? How many media organizations in Africa will survive the next 10 years? How many newspapers have an average of 200,000 print-run daily? How many of them have an average of five pages of adverts per day to stay afloat? What is the average take-home pay of Nigerian journalists? How media organizations in Nigeria pay salaries as and when due? Can we work to create saints in hell? How many oases of plenteous integrity can we find in a desert of need?

 

Yet, I see light at the end of the tunnel. There are a few Josephs, a few Daniels, a few Shedrack, Meshack, and Abadenego left!

 

On the PR side, do practitioners face pressure from employers and clients (PR)?

 

 

 

SOLUTIONS

 

Clear identity or ideology for PR and Journalism

 

Improvement in training and retraining, remuneration and reward for excellence

 

The salience of the recent unbundling of Mass Communication courses in universities to the rescue?

 

Possible redefinition of the bounds of gift-giving; must the latitude be expanded to realistically reflect certain nuances? For instance, why do patients pay for hospital cards and for drugs, yet the doctor collects separate consultation fees, nurses ask for money to buy syringes. Hospital bills still come afterward???

 

 

Are journalists tying themselves up at a time market realities are getting grimmer?

 

Public-funded BBC, CNN, and GOOGLE take adverts even from Nigerian firms and they take sides in news coverage using genres that are neither hard news, nor Feature/ opinion, but all combined in non-clear-cut reporting called ADVOCACY NEWS, which is news with explicable bias.

 

Former Minister appointed Adviser center of Journalism 

THEORETICAL UNDERPINNINGS

 

 

Social Responsibility Theory: This presupposes that the media, in discharging its critical functions, acts in social interest and for the good of the society.  Reporting dispassionately…against business logic and profit motives. In the light of current realities, the big question: Is there a more professional way to commoditize news? There are different, just like there are varied products in other professions like Law and Medicine, etc.

 

 

Media Economics: Media as a going concern and profit-oriented theory in a competitive stressful market, driven more by corporate support than by audience clientele.

 

Four-way PR Model: Sensationalism, Full Information, Symmetry, and Asymmetry. GRUNIG and HUNT 1984)

 

 

 

CONCLUSION: The Big Question

Is cash for coverage a case of professional anomaly that has become a culture, or a case of inevitable industry reality that needs some professional rethinking/adjustment? If technology is, indeed, changing many things, to what extent can it be allowed to change social laws?

Dr Marcel Mbamalu, is the News Editor of The Guardian, presented this at The Jacksonites Biweekly Webinar on August 2, 2020

Opinion

2027 Election : Kano Speaks, As DSP Barau Promises Victory For Tinubu, Gov Abba

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By Abba Anwar

In Kano politics, definitive statements can only be made by individuals with high caliber, political sophistication, quality skills, strategic positioning, and genuine intentions, who can forecast outcomes. These qualities are visibly evident in the political arithmetic of the Deputy Senate President, His Excellency, Distinguished Senator Barau I Jibrin, CFR, who also doubles as the First Deputy Speaker of the ECOWAS Parliament, asserting his global relevance and influence.

As a show of solidarity and unwavering support for President Bola Ahmed Tinubu, GCFR, and the Governor of Kano State, Abba Kabir Yusuf, ahead 2027 general election, Distinguished Senator said it publicly that, “We are united and focused. Kano… will stand firmly behind President Bola Ahmed Tinubu and Governor Abba Kabir Yusuf. Our structure is intact, and we will work tirelessly to ensure their victories.”

At a stakeholders meeting held at his constituency, Kano North, it was glaring to all, as he mentioned that, “Stakeholders of the All Progressives Congress (APC) in Kano North Senatorial District have reaffirmed their total commitment to delivering overwhelming votes for President Bola Ahmed Tinubu, Governor Abba Kabir Yusuf and the Deputy President of the Senate, Senator Barau I. Jibrin, in the 2027 general elections.”

As stated during the meeting, His Excellency, DSP, appears to be in total support for internal cohesion and mutual understanding between the traditional All Progressives Congress (APC) and Governor Yusuf with his people who recently joined the party. He practically believes that, democracy should first be strengthen within the party structure.

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Hence, the need for tolerance, commitment to party’s survival and development, and above all supporting the state government to reach the promised land.

All indications, from DSP’s recent political engagements in the state, are geared towards politics without bitterness, strong internal structures, promotion of good governance, full blown support for Governor Yusuf and protection of Kano’s interest through the state structures. From state to federal
Bottom to up. And vice versa. In other words, the Distinguished Senator is well positioned to be the flagship of the Governor and the government of Kano State. No two ways about it.

What happened during the event, is a clear indication that, Senator Jibrin is not only a bridge builder between old APC members and the newly recruited ones, into its fold, but a messiah at the same time. To him, all the many years APC members and the newly joined ones, are the same in terms of enjoying political goodies, proper care and management.

He donated 26 cars, 141 motorcycles to 13 Local government Chairmen, Vice Chairmen, Councillors and Secretaries of his Kano North Senatorial District. The donation was witnessed by party leaders, elected officials, and grassroots politicians. Who unanimously put heads together to startle the consolidated unity. While strategizing party survival and continuous dominance as build-up to 2027 elections.

Justifying his donations, he emphasized to the hearing of all that, “Our Chairmen, Vice Chairmen, Councillors, and Secretaries are the engine room of our political structure. Supporting them means strengthening our base. With unity and proper mobilisation, Kano North will deliver landslide votes in 2027.” Assuring same for other two Senatorial Districts, Kano Central and Kano South.

What interests many at the event was when he assured that, “By God’s grace, we will deliver landslide votes for President Tinubu, Governor Abba and all other candidates of our party, APC

Unity, unity and unity, is the slogan of the DSP these days. The slogan was there evidently heard in the past. But in recent time, the slogan becomes more amplified and musically echoed. He always believes that, unity of purpose remains the hardest corridor to electoral victory.

An overwhelming standing ovation filled the air when he appealed all party members, from all sides of the pentagon to crush aside past differences. Urging that, “We need to work collectively, in fact we must work collectively towards a common goal.”

His passion for securing victories for the state and federal governments in 2027 drives him to tirelessly campaign and strengthen support for Governor Yusuf and President Tinubu. He continually promotes, refines, and solidifies this agenda.

Anwar writes from Kano
Sunday, 15th February, 2026

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Opinion

Murtala Ramat Mohammed: Power with a Conscience

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General Murtala Muhammad

 

By Lamara Garba Azare,

There are men who pass through power and there are men who redefine it. Murtala Ramat Mohammed belonged to that rare breed who carried authority lightly and carried conscience heavily. He was a comrade in uniform, a patriot in spirit, a true son of Africa whose love for this nation was not performed for applause but proven through action.

He rose to lead the most populous Black nation on earth, yet power never altered his posture or polluted his character. He remained simple in conduct, measured in speech and humble in lifestyle. He never allowed the office to swallow the man. While others would have embraced sirens and spectacle, he chose restraint. His convoy moved without blaring horns. He obeyed traffic lights like every other citizen. He respected traffic wardens as custodians of public order.

There is that unforgettable moment when a traffic officer, having recognized his car, stopped other motorists to allow him pass. The General was displeased. The warden was punished for denying other road users their right of way, and his driver was sternly warned for attempting to move against traffic. In that simple but powerful incident, he taught a nation that no one is above the law, not even the Head of State. Leadership for him was not exemption from rules but submission to them.

His humility went even deeper. Often, dressed in private attire, he would visit markets quietly, blending into the crowd to ask about the prices of food and daily commodities. He wanted to feel the pulse of ordinary Nigerians. He wanted to understand how families were coping. He believed policies should not be crafted from distant offices alone but from lived realities. That simple habit revealed a leader who listened before he acted and who measured governance by the condition of the common man.

When he assumed power in 1975, he did so without plunging the country into bloodshed. In a continent where coups often left painful scars, his intervention was swift and calculated, aimed at correcting a drift rather than destroying the state. It reflected firmness guided by restraint. He was a soldier, yes, but one who understood that strength without humanity is weakness in disguise.

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In barely six months, he moved with urgency that startled the establishment. Files that once gathered dust began to move. Decisions were taken with clarity. He restructured the civil service in a bold attempt to restore efficiency and discipline. He initiated the process that led to the relocation of the capital to Abuja, a decision born of foresight and national balance. He confronted corruption without apology and made it clear that public office was a trust to be guarded, not an opportunity to be exploited.

His voice on the continental stage was equally resolute. When he declared that Africa has come of age, he was not uttering rhetoric. He was announcing a shift in posture. Nigeria under his watch stood firm in support of liberation movements and insisted on African dignity in global affairs. He believed that this continent deserved respect earned through courage and self confidence.

Then, just as the nation began to feel the rhythm of disciplined governance, tragedy struck on February 13, 1976. Bullets interrupted a vision. A country stood still in shock. Africa mourned one of its brightest sons. He had ruled for only a short season, yet the weight of his impact surpassed the length of his tenure.

Perhaps if he had remained longer, Nigeria would have charted a different course. Perhaps institutions would have grown around principle rather than convenience. Perhaps accountability would have become culture rather than campaign language. We can only imagine. But what cannot be imagined away is the moral clarity he represented.

Today, when citizens speak about abandoned ideals and weakened standards, his memory returns like a measuring rod. When convoys roar past traffic lights with entitlement, his quiet obedience becomes a silent rebuke. When policies lose touch with the marketplace realities of ordinary people, we remember the Head of State who walked into markets in simple clothes to ask the price of garri and rice.

He was not perfect, but he was purposeful. He did not govern to decorate history books. He governed to correct a nation. He detested corruption because he understood the damage it inflicts on the weakest citizens. He valued humility because he knew that power is fleeting but accountability before Almighty Allah is eternal.

Nigeria lost more than a leader. Africa lost a rare gem whose patriotism was sincere and whose heart beat for the dignity of his people. We pray that Allah grants Murtala Ramat Mohammed Aljannatul Firdaus and illuminates his resting place. We pray that his sacrifices count for him in the hereafter. And we pray that Nigeria rediscovers the discipline, courage and sincerity that defined his brief but remarkable stewardship.

Some leaders occupy office. Others transform it. Murtala Ramat Mohammed transformed it. His six months continue to echo across five decades because they were anchored in conviction and service.

Until Nigeria fully embraces integrity in leadership, until Africa truly stands in the maturity he proclaimed, his story will remain both our inspiration and our challenge. His life reminds us that greatness is not measured by duration in power but by depth of impact, not by noise but by noble action, not by privilege but by principle.

He came, he led, and though he left too soon, he still speaks through the standard he set.

Lamara Garba Azare, a veteran journalist writes from Kano

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Opinion

Kwankwaso/US Congress And The Jow Jow With Jungle Justice-Bala Ibrahim

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Head Of Kwankwasiyya Movement and former Governor of Kano,Engineer Rabiu Musa Kwankwaso

 

By Bala Ibrahim.

The ambition of the justice system, as highlighted in the law books I read, is to maintain social order and public safety by enforcing laws, upholding the rule of law, and resolving conflicts fairly. It acts to protect individual rights, provide justice for victims, punish offenders, and rehabilitate criminals to prevent future offenses. I am not a lawyer, but having practiced journalism for decades, I am very conversant with the meaning of the word, fair. Fair hearing, fair trial, fair presumption and fairness in the resolution of conflicts. By my understanding, the best process of resolving conflicts should involve peace or peaceful and mutually satisfactory solutions, through listening to the parties and negotiating with them in order to find a comprise or address the root causes of the problem. Ultimately, and without engaging in emotion, the goal is to reach a solution that satisfies all parties. That way, you arrive at a “win-win” situation, thereby avoiding conflict.

America’s status, as the beacon of human rights, justice and democracy, is being contested, because of its regular prioritisation of interests over values. This deliberate bias of interest is making the meaning of fairness ridiculous. And by extension, putting a question mark on the historically projected position of the United States, as the beacon of justice and fair play. As I write this article, some American lawmakers have introduced a bill to the US Congress, seeking to impose sanctions on the former Governor of Kano state and former Minister of Defence, Sen. Rabiu Kwankwaso, over allegations of violations of religious freedom. To the best of my knowledge, no one made attempt to hear from Kwankwaso. According to the provisions of the bill, Kwankwaso is identified as one of the individuals contributing to systemic religious “persecution of Christians that has persisted” in Nigeria.

Let me start by putting the records straight. I am not a supporter of Kwankwaso. We belong to different political parties and we have differences in ideological beliefs. But our differences not withstanding, I am totally in disagreement with the position of those behind the bill that is seeking to sanction him. It is wrong, very wrong and brazenly in conflict with the meaning of fairness. Even the local and international observers of events that are unfolding in Nigeria, would vehemently disagree with that claim. Kwankwaso can be crucified for some sins, political sins, but to implicate him in religious persecution is not only ridiculous but loudly laughable. Anyone familiar with Kwankwaso, knows that he doesn’t belong to the class of people engaged in religious fanatism. Far from that. It is probably an attempt by the powerful, to give the powerless a bad name, in order to hang him. And that smells like a jow jow with jungle justice, I think.

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It reminds me of that old book, written by George Orwell, called the Animal Farm. The famous line from the book says, “All animals are equal, but some animals are more equal than others.” For some reasons, today, America is acting like a country that is in the script of George Orwell’s Animal Farm. The Animal Farm was written based on the Russian Revolution concept, by showing how those in power can be corrupt and how they can oppress the people they’re supposed to help. In todays world, the “Almighty” America is playing the bully, by hurting or attempting to hurt or frighten, some people or countries, so as to force them to do something that they do not want to do. Nigeria has since fallen into the category of those victims. And now, attempt is being made to unjustly, add the name of Kwankwaso.

It is heartening to hear that his movement, the Kwankwasiyya movement, through the NNPP’s National Publicity Secretary, Ladipo Johnson, had issued a statement, describing the whole thing as a blackmail. “The months before the latest development, Kwankwaso had openly reacted when President Donald Trump re-designated Nigeria as a Country of Particular Concern over alleged religious persecution. Kwankwaso cautioned against what he described as oversimplified characterizations of Nigeria’s internal challenges. Kwankwaso stated that it was important to emphasize that our country is a sovereign nation whose people face different threats from outlaws across the country.”-Johnson.

Indeed America is acting according to the 7 rules in the Animal Farm, which goes thus:
1. Whatever goes upon two legs is an enemy.
2 Whatever goes upon four legs, or has wings, is a friend.
3.No animal shall wear clothes.
4.No animal shall sleep in a bed.
5.No animal shall drink alcohol.
6.No animal shall kill any other animal.
7.All animals are equal, BUT some animals are more equal than others.

I cant talk about MACBAN and the two others, whose names appeared alongside that of Kwankwaso, but despite my political disagreement with him, I can attest to the religious tolerance of Eng. Rabiu Musa Kwankwaso. So, the US Congrees men should put on their thinking caps, and know that the name to put in there, is not Kwankwaso.

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