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Journalism, PR, and Cash for Coverage: Matters Arising

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By Dr. Marcel Mbamalu

 

 

SIMPLE CONTEXTUAL DEFINITIONS

 

Who is a Journalist?

For the purpose of this discussion, a journalist can be described as a  person who collects, writes, photographs, processes, edits, or comments on news or other topical information to the public.

 

A Journalist’s work is called journalism (Wikipedia). A journalist must, in line with professional ethics, be accurate and fair. The journalist seeks Truth and reports it. He must be honest and courageous in gathering, reporting and interpreting information…and should take responsibility for the accuracy of his work (SPJ Code of Ethics, revised September 6, 2014)

 

 

Public Relations/ Practitioner

 

The professional maintenance of a favorable public image by a company, organization, or a famous person. The PR profession ensures a company, or organization or famous person maintains good records in the public eye. The PR practitioner helps people, organizations to gain public acceptance by explaining the aims, objectives, and methods of their organization and by building and maintaining a favorable image     (https://gostudy.net/occupation)

 

Cash for Coverage/ Brown Envelope Journalism

 

Cash for coverage or Brown Envelope Journalism (BEJ) refers to giving monetary inducement to journalists to encourage them to write positive stories, slant, or kill negative ones. Brown envelop as a term was first coined in 1994 after the UK political scandal (cash-for-questions-affair) in which The Guardian alleged that the owner of Harrods department store, Mohammed Al-Fayed, had paid a Member of Parliament in the House of Commons to ask a question using a brown-colored envelope for the transaction.

 

Journalistic parlance Brown Envelope has, over time, been used to describe monetary gifts concealed in brown envelopes and given to journalists during press briefings. In broader terms, Brown Envelope Syndrome (BES) refers to the potentiality of news sources (PR agents and/or their clients) giving, and journalists taking cash at press conferences or in the general course of their duty. It describes the propensity to give and take ‘bribes’ at any point in the value chain of journalistic sourcing and transmission of news content. So, BES as an expression in media practice can conveniently be used interchangeably with Cash for Coverage Syndrome (CFCs).

It’s a “syndrome” in the sense that giving and taking cash in the course of journalistic work manifests symptomatically and can consistently occur in varied but identifiable ways. The brown “envelope” could be in any color shade (white, green, or red), in naked cash or electronic form (bank transfers). Whatever color, form or means, Brown Envelopes, in the words of Dr. C Nwachukwu of the University of Nigeria Nsukka (UNN), represent any “temptation wrapped in money.”

On the whole, the impact of such ‘temptation’ on content creation, presentation and dissemination are real: The Mass Media audience, the ultimate king, are misled; credibility of news content and platform is compromised setting off the stage for perennial confidence crisis between the media platform and its audience. Loss of audience confidence leads to loss of patronage (business)…and jobs.

Imagine what could happen when an individual, group of individuals, politicians or government buys off an entire edition of a newspaper, a day’s program on Radio/Television or the entire Internet space and decides that no one reads, hears or sees a particular content or that they see it in predetermined modes! Worse still, the individual or group(s) could decide to let their ‘trusting’ readers, viewers and listeners see/hear only what’s convenient and let them wallow in darkness. It’s a matter of life and death for the entire information and communication space.

Yet, the audience knows better, always able to isolate the chaff from the kernel. The reason media businesses rise and fall on content, much more on the credibility of the content. Yes, Content is King! Remember Marshall McLuhan’s postulation: “The Medium is the Message.”

 

 

It’s not just Cash

Brown Envelope or Cash For Coverage syndrome is a cankerworm. It’s much more than giving or taking cash. If brown envelopes are meant to conceal inducements (the reason the envelopes are brown, not white, in the first place), then, other forms of gifts or inducements, not manifest in clear cash benefit but whose intention is to influence story slants or to curry the journalist’s friendship/sympathy when critical information is at stake, should also pass for “Brown Envelopes.”

Consider non-cash gifts like holiday trips abroad, free training for journalists, birthday gifts and cakes, etc. Will these seemingly harmless ‘gifts’ influence the journalist’s coverage and slant of stories, especially when they matter to the audience?

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Important gifts are no longer in brown envelopes; they are now in white ‘vessels’ to accomplish saintly ‘missions.’ If good journalism practice is anchored on Truth, Fairness, and Balance for credible information, education, and entertainment of the audience, any good gesture that seeks to influence good content creation and delivery is a cankerworm.

 

Cash for coverage Vs Journalism/PR Ethics

Journalism and Public Relations are complementary professions that profess truth and abhor distortion of information/communication. Cash for news coverage defies this basic principle. Among professionals, there is a general understanding that BES is very bad for good PR practice, much worse for good Journalism; it’s an unethical practice based on journalism and PR professional ethics. The Society for Professional Journalists (SPJ) has a Code of Ethics for members, the NUJ and Press Council also have a code of ethics, all aligning with good practice bordering on truthful, courageous, fairyland patriotic news reporting devoid of inducement. Yet, does the syndrome fester?

 

WHAT DOES IT MEAN TO ASK FOR CASH BEFORE COVERAGE?

 

Asking for gratification can be covert (complaints about distance and cost of transportation etc) or overt (declaring what it would cost to attend a press conference and/or to publish content therefrom). What do we make of previous scandals?

Reasons for BES among journalists and PR practitioners (What they say)

 

 

Issues about African culture of gift-giving

 

 

Nigerians believe in giving and receiving gifts formally and informally. Many say this is one of the major reasons why it’s difficult to tackle this in Nigeria.

 

Issues about PR &Journalism ideology

 

 

Do quacks truly exist in journalism and PR practice? Who truly is a journalist; the one who can write and speak impeccable English or the one who is trained, grounded, and certified on the basics of good journalism? Should Journalism and PR be different from other key professions like Medicine and Law? Can I, as a journalist be hired by a law firm to defend a client in court simply because I could argue very well? Can a good Television analyst perform a surgery on a patient because he does so with words? Not cast in iron, but these and many more are issues that perhaps, could rub off on efforts to find answers to questions under discussion. How many journalists and PR ‘agents’ ended up becoming who they are today because they could not find jobs in their disciplines after graduation?

 

Issues about Training and Retraining:

 

 

Knowledge and competence breed self-confidence and self-respect. Good retraining programs for certified members of a given profession help to engender self-confidence and mutual respect; hence, they will respect the code of ethics and overcome ‘temptations wrapped in money,’ especially in a fragile economy.

 

Issues about preaching professionalism in a fragile economy:

 

Is       Nigeria really among the poorest of the poorest countries? Does it have 20% (10.5 million) of the world’s out-of-school children? How many media organizations in Africa will survive the next 10 years? How many newspapers have an average of 200,000 print-run daily? How many of them have an average of five pages of adverts per day to stay afloat? What is the average take-home pay of Nigerian journalists? How media organizations in Nigeria pay salaries as and when due? Can we work to create saints in hell? How many oases of plenteous integrity can we find in a desert of need?

 

Yet, I see light at the end of the tunnel. There are a few Josephs, a few Daniels, a few Shedrack, Meshack, and Abadenego left!

 

On the PR side, do practitioners face pressure from employers and clients (PR)?

 

 

 

SOLUTIONS

 

Clear identity or ideology for PR and Journalism

 

Improvement in training and retraining, remuneration and reward for excellence

 

The salience of the recent unbundling of Mass Communication courses in universities to the rescue?

 

Possible redefinition of the bounds of gift-giving; must the latitude be expanded to realistically reflect certain nuances? For instance, why do patients pay for hospital cards and for drugs, yet the doctor collects separate consultation fees, nurses ask for money to buy syringes. Hospital bills still come afterward???

 

 

Are journalists tying themselves up at a time market realities are getting grimmer?

 

Public-funded BBC, CNN, and GOOGLE take adverts even from Nigerian firms and they take sides in news coverage using genres that are neither hard news, nor Feature/ opinion, but all combined in non-clear-cut reporting called ADVOCACY NEWS, which is news with explicable bias.

 

Former Minister appointed Adviser center of Journalism 

THEORETICAL UNDERPINNINGS

 

 

Social Responsibility Theory: This presupposes that the media, in discharging its critical functions, acts in social interest and for the good of the society.  Reporting dispassionately…against business logic and profit motives. In the light of current realities, the big question: Is there a more professional way to commoditize news? There are different, just like there are varied products in other professions like Law and Medicine, etc.

 

 

Media Economics: Media as a going concern and profit-oriented theory in a competitive stressful market, driven more by corporate support than by audience clientele.

 

Four-way PR Model: Sensationalism, Full Information, Symmetry, and Asymmetry. GRUNIG and HUNT 1984)

 

 

 

CONCLUSION: The Big Question

Is cash for coverage a case of professional anomaly that has become a culture, or a case of inevitable industry reality that needs some professional rethinking/adjustment? If technology is, indeed, changing many things, to what extent can it be allowed to change social laws?

Dr Marcel Mbamalu, is the News Editor of The Guardian, presented this at The Jacksonites Biweekly Webinar on August 2, 2020

Opinion

From Grade Level 03 to Director: Binta Bala’s 35-Year Journey of Resilience, Service and Inclusion

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By Dr Binta Bala

Thirty-five years ago, Binta Bala walked into the Kano State Ministry of Education with little more than an SSCE certificate, determination and a dream of building a meaningful career.

She entered the civil service on 18 August 1991 as a Grade Level 03 Lab Attendant.

On Tuesday, 18 August 2026, exactly 35 years later, she closed that chapter of her life in a position that would have seemed distant at the beginning of her journey: a substantive Director on Grade Level 16, with a PhD, and with responsibility for the Department of Persons with Special Needs under the Kano State Ministry of Women Affairs, Children and Persons with Special Needs.

For Bala, the occasion was more than a retirement. It was a moment of reflection on a journey defined by perseverance, education, public service and an unyielding refusal to allow disability to determine the boundaries of her life.

“Alhamdulillah. Alhamdulillah,” she said as she reflected on the milestone.

Her story is particularly significant because she is a woman living with a physical disability and a survivor of polio. She walks with the support of a walking stick, but over the years, that walking stick became less a symbol of limitation than a reminder of how far she had travelled.

From a Humble Beginning

When Bala joined the civil service in 1991, she could not have known that her career would eventually take her to the highest professional levels of her service.

Her first position was modest: Lab Attendant, Grade Level 03.

But what she lacked in rank, she made up for in ambition and determination.

The years that followed brought professional advancement, further education, new responsibilities and challenges. Step by step, Bala continued to build her career, refusing to allow the barriers associated with disability to define her prospects.

“I resisted. I persevered. I kept moving forward,” she recalled.

Her progress eventually took her from the entry level of the civil service to Grade Level 16, culminating in her appointment as a pioneer Director responsible for Persons with Special Needs.

Along the way, she also attained a PhD, transforming a career that began with an SSCE certificate into one marked by academic achievement and professional leadership.

Disability Was Never the Destination

Perhaps the most compelling aspect of Bala’s story is the way she confronted the expectations often imposed on people living with disabilities.

As a polio survivor with a physical disability, she experienced obstacles that could easily have discouraged her. But she chose to concentrate on what she could accomplish rather than what others might have considered impossible.

“My walking stick may have supported my steps, but faith, determination, courage, education, and resilience carried me much further,” she said.

That philosophy became central to her professional life.

Rather than viewing disability as a barrier to achievement, Bala turned her personal experience into a source of strength and a deeper understanding of the struggles faced by persons with special needs.

Her eventual responsibility for the Department of Persons with Special Needs therefore carried a significance beyond the title of the office. It placed someone who had personally experienced the challenges of disability in a position to advocate for inclusion, accessibility and empowerment.

A Career Built Around Service

For Bala, the measure of a successful career was never simply the position attained.

She believes the real reward was the opportunity to serve people and contribute to improving their lives.

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“My greatest reward has never been the positions I attained, but the opportunity to serve humanity, promote inclusion, challenge barriers, and contribute to the lives of others,” she said.

During her years in public service, she interacted with children, women and persons with special needs whose experiences reinforced her belief that inclusion must go beyond policy statements.

It must be reflected in opportunities, access, dignity and meaningful participation in society.

She said the people whose lives she touched also taught her important lessons about resilience and courage.

“To every child, woman, and person with special needs whose life we have touched, thank you for teaching me resilience, courage, and the true meaning of service,” she said.

Gratitude to Those Who Walked With Her

As she marked the end of her formal civil service career, Bala did not view her achievement as a solitary accomplishment.

She acknowledged the role played by her family, colleagues, mentors, friends and well-wishers throughout the 35-year journey.

She particularly thanked her family for their sacrifices, prayers and unwavering support.

“Thank you for believing in my ability rather than focusing on my disability,” she said.

She also expressed appreciation to colleagues and mentors who made her professional journey easier and more meaningful.

For a career spanning three and a half decades, such relationships were undoubtedly an important part of the story.

A Farewell Without Bitterness

Retirement also gave Bala an opportunity to look back at the difficult moments of her career with honesty and humility.

She acknowledged that, like anyone who has spent decades working with people, there may have been moments when disagreements occurred or people were hurt.

In a gesture of reconciliation, she apologised to anyone she may have offended, disappointed or wronged during her years of service, whether knowingly or unknowingly.

At the same time, she offered forgiveness to those who may have wronged or hurt her.

She said she wanted to leave the past “with a peaceful heart” and move into the next chapter with gratitude, forgiveness and goodwill.

It was perhaps one of the most striking elements of her farewell: after 35 years of navigating the challenges of a public career, she chose not to leave with bitterness, but with peace.

Retirement Is Not the End

Although Bala has retired from active public service, she made it clear that retirement would not mean withdrawing from the cause that has defined much of her professional life.

She pledged to continue supporting Kano State and advocating for the rights, inclusion and empowerment of persons with disabilities.

“Kano will always have my support and goodwill,” she said.

Her message was particularly directed at persons with disabilities who may have been made to feel that their circumstances determine their future.

“Do not give up. Believe in yourself. Keep moving. Your limitation does not have to be the limit of your destiny,” she said.

It is a message rooted not in theory, but in personal experience.

Bala’s own career provides the evidence.

She began as a Grade Level 03 Lab Attendant with an SSCE certificate. Thirty-five years later, she retired as a Grade Level 16 Director with a PhD, having led a department dedicated to the very community whose struggles she understood so deeply.

Passing the Baton

As she stepped away from active government service, Bala described the moment as the closing of one chapter and the beginning of another.

But she also recognised that the work of inclusion cannot rest on one individual.

“My door remains open. The work of safeguarding and empowering PWDs must continue. I hand the baton to you all,” she said.

That statement perhaps best captures the legacy she hopes to leave behind.

Her story is not simply about career progression from Grade Level 03 to Grade Level 16. It is about what can happen when education, faith, resilience and determination meet opportunity.

It is about a woman who entered public service at the lowest levels and rose through the ranks without allowing disability to become the final word on her potential.

And it is about a career that ultimately came full circle: a polio survivor who once had to navigate the world with a walking stick eventually became a senior public servant responsible for advancing the interests of people living with special needs.

After 35 years, Bala leaves active public service with gratitude rather than regret, forgiveness rather than resentment, and a renewed commitment to the cause of inclusion.

Her final words capture the spirit of the journey:

“35 years of service. One remarkable journey. A lifetime of gratitude. Alhamdulillah.”

And with that, Binta Bala closes one chapter — but not the story.

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Opinion

Kano Projects Not Urban-Based: Why Gov Abba Beats All

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By Abba Anwar

From the flyovers of Lagos and Kano to the farm-to-market roads of Yobe and Ebonyi, Nigeria’s 36 state governments have spent the last three years rewriting their strategies for infrastructural development. All in an effort to bridge development gap.

Between 2023 and August 2026, state budgets and projects implementation show a deliberate paradigm shift. As cities get rail lines, hospitals and interchanges, rural communities are finally seeing feeder roads, solar boreholes and more modern schools.

But in Kano, under the able leadership of His Excellency, Governor Abba Kabir Yusuf, the picture goes beyond that, as the distribution of projects is shared between urban and rural spaces with all sense of humor and fairness. Infrastructural development, among others, is not urban-based.

While 8 metropolitan local government areas (LGAs) have 598 projects across individual LGAs, with a contract sum of N299.36B, 36 rural local government areas (LGAs) have 653 projects across individual LGAs with a contract sum of N287.90B, Kano is still the only state in the federation, to my knowledge, with this scientific categorization, at least in the public eye. As available data indicates. I stand to be corrected.

Also as another category of cross-cutting local government areas (LGAs) boast of 37 projects connecting two or more LGAs together, with a contract sum of N159.50B, and statewide /other have 269 projects, connecting state and LGAs with a contract sum of N249.54B, Governor Yusuf is fast becoming Mr Due Process.

To take my readers deeper in understanding why Kano maintains dozens of miles ahead of other states, this piece examines two states from each of Nigeria’s six geo-political zones, focusing only on projects funded and executed directly by state governments. The picture depicts a scenario of dual priorities — modernize the cities, but don’t leave the villages behind.

In North West zone let me begin with Kano state, though I gave brief highlight above. Under urban projects, we have Kano Metro Light Rail, which is ongoing, Kano Metropolis 5km roads in 8 metropolitan LGAs, upgrade, MRI and CT Scan for Muhammadu Buhari Specialist Hospital and Kano City Flyovers, that are 3 at Tal’udu, Dan Agundi and France Road.

Other urban projects in Kano are Urban Water Expansion and upgrade of Challawa and Tamburawa plants upgrade,
and Kano City Beautification with streetlights, parks, drainage and roads.

For rural projects in the same Kano, there are, among others, LGAs 5km roads across 36 rural LGAs, Rural Schools Renovation which included 1,200 primary schools, Solar Boreholes with 1,000 boreholes across rural communities, Rural Hospitals, upgrade of 5 General Hospitals, Agriculture Access Roads with 150km farm roads in 20 LGAs and Rural Electrification of Solar mini-grids in 50 rural communities.

Under Kaduna state the urban projects include Kaduna Light Rail, which is designed and counterpart,
Kaduna Urban Renewal Phase 2 roads and drainage in Kaduna and Zaria, 1000 Housing units, under Urban Mass Housing project, Leah Sharibu Cancer Center, an urban Specialist Hospital, and Urban Bus Terminals of 4 terminals.

For rural projects under Governor Uba Sani, there are Rural Feeder roads of 300km across 23 LGAs, Rural Education with 150 schools built/rehabilitated, 255 Primary Healthcare Centres (PHCs) Revitalization, at 1 per ward, mostly in rural areas, Rural Water that provided 500 handpumps and solar schemes and Kaduna Agricultural Processing Zones under 3 rural clusters.

It is gratifying to note that the North-West is using urban projects to drive commerce, and rural projects to secure food systems. On top of that, Kano state’s model of simultaneous mega urban projects and statewide rural spread is now being studied by other states. How Governor Yusuf excels.

In North East, Borno state urban projects include Maiduguri 120km roads’ reconstruction and flyovers, Borno State University expansion with new Faculties and hostels, Maiduguri Water Works expansion, and Urban Markets, with the reconstruction of Monday market.

Borno’s rural projects include 480km Rural Access roads in 20 LGAs, 10,000 Housing Units built for Internally Displaced Persons (IDPs) in rural LGAs, rebuilt of 15 rural Markets, Rural PHCs where 80 were rebuilt and Irrigation Schemes with 5 rural dams.

In Yobe state under urban projects, we have Damaturu Urban Renewal roads, that include streetlights and drainage and a completed Yobe International Cargo Airport. While under rural projects Yobe can boast of 380km Rural roads that cover 17 LGAs, 178 rural PHCs upgrade, Rural Agric Inputs with Tractors and fertilizer and Solar Streetlights in 10 rural towns.

In North East their main concern is treating infrastructure as a peace-building tool, reconnecting rural communities to urban centres.

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As some states’ major concern is feeder roads construction, upgrade/rehabilitation of PHCs and fertilizer distribution to farmers, of which Kano also considers, but the major concern for Kano is much beyond that. Looking at the nature of Kano’s rural projects and the distribution percentage, one can easily comprehend why the state excels.

Just see the projects distribution of Kano above in the first few paragraphs. As highlighted by the Commissioner for Public Procurement, Projects Monitoring and Evaluation, Comrade Nura Ma’aji Sumaila, in a recent press conference, when he said, “The eight metropolitan LGAs account for approximately N299,36 billion, and 36 rural LGAs account for approximately N287.90 billion, in identifiable single LGA projects.

This demonstrates that the administration’s development agenda extends beyond the metropolitan area and encompasses rural roads, healthcare facilities, schools housing, feeder roads and other essential infrastructure.”

Under North Central, Plateau state’s urban projects include Jos Urban Renewal, Flyovers, Bauchi-Jos dualisation, reconstruction of Jos Main Market and Urban Security Lights. While rural based projects also include a bit over 200 rural Boreholes, 150km Rural Roads at Barikin Ladi, Riyom, Mangu LGAs and rural Agricultural development with Potato value chain centers.

As Niger state can boast of Minna Urban Renewal with Interchanges, drainage and parks, Suleja City roads. As rural projects have 400km Green Economy Farm roads, 100 rural Clinics upgrade and rural Solar Power for 30 rural communities.

For clarity purpose one can say North Central states are treating rural infrastructure as economic infrastructure. As Kano thinks and has many reasons on top of that.

In South Western state of Lagos, urban projects count infrastructure like Lagos Green Line Rail with counterpart funding, Mushin-NNPC-Apapa road, Lagos-Badagry Expressway, Red Line Rail Phase 2 and 2025 Capital, as 70% is urban. Under rural projects there are Ikorodu-Epe-Badagry roads, Rural Health Centers, as10 facilities were upgraded and Rural Jetty Upgrade with 5 riverine jetties.

Another state of South West, Oyo has, as urban based projects, Ibadan Circular road, Section 1, Iwo Road Interchange and Omituntun Bus Terminals 3 terminals in the urban areas. With rural projects like Oyo-Iseyin Road, RAAMP Rural Roads of 200km, upgrade of 100 Rural PHCs and 2025 Capital.

Unlike in many geo-political zones, in South-West state governments use urban revenue to subsidize rural expansion. For Kano similar initiative is visible and welcomed by all. Without any borrowing, either domestic or foreign, Governor Yusuf awarded approximately the sum of N22 billion for prototype mass housing units under the Rural Model City Project, covering all the 36 rural LGAs.

Also the award of another high-value project of approximately N113.19 billion mass housing project at Dawakin Kudu. As both projects are currently awaiting for the establishment of relevant due process procedures.

In Enugu, South Eastern state there are urban projects like, Enugu Smart City roads, Solar Streetlights and Enugu Transport Terminal. As rural projects talk of 260 Smart Green Schools, 100km Rural Roads in 17 LGAs and Rural Water scheme of 150 schemes.

Urban based projects in Ebonyi state have Abakaliki 3 Flyovers, and Abakaliki Ring Road. With Ebonyi Ring road 198km an ongoing, an ongoing Rural Agro roads of 120km and Rural Clinics across 13 LGAs as rural projects.

Delta state from South South has, as urban projects, Warri/Effurun Flyovers, Asaba Urban roads and Urban Drainage systems. As rural projects presented 2025 Rural roads in 25 LGAs, Riverine roads and Jetties and upgrade of 50 Rural PHCs.

Rivers state has the following as urban projects, Port Harcourt Urban Renewal roads and drainage amd Eleme-Onne Road. As rural projects have Bodo-Bonny road with 12 bridges, Rural Electrification, 10 Rural Cottage Hospitals and Rural Water scheme.

Analysis under South-South indicates that geography dictates the project mix — bridges for riverine areas, flyovers for cities. With geography as determining factor in Kano, in a way, “… Kano State government has continued to pursue a broad-based development strategy designed to ensure that government investment is not concentrated solely within the state capital.”

Another interesting thing about the distribution of projects portfolio among urban and rural settlements, is that, it demonstrates investment across all the 44 LGAs, with intervention spanning urban infrastructure, rural development, mass housing, roads, bridges, healthcare, education, climate resilient infrastructure, traffic management and other equally important infrastructure.

Reiterating Governor Yusuf’s commitment to public accountability as a wheel for good governance Comrade Sumaila assured that, “We equally recognize that project delivery is a continuous process and hence, where projects are ongoing, government will continue to monitor implementation, address bottlenecks, strengthen certification processes and ensure that available public resources are deployed responsibly with commensurate value for money.”

Governor Yusuf’s pathway to greater height and to responsible governance maintains that, sustainability of good work with responsive goodwill, leads way to the fast lane of proper and more genuine democracy.

Maintaining the good spirit of Kano state government, Sumaila rejigs that, “Our responsibility is to ensure that every Naira committed to public development is subjected to appropriate procurement procedures, monitoring and accountability. And that projects ultimately deliver tangible value to the good people of Kano state.”

Adieu Governor Yusuf, Adieu!

Anwar writes from Kano
Monday, 17th August, 2026

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Opinion

History Made: Eyamu Oghenenyerovwo Peculiar Emerges as UniAbuja’s First Female SUG President

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By Asodike Miracle

Eyamu Oghenenyerovwo Peculiar has broken a longstanding leadership barrier at the University of Abuja after emerging as the university’s first female President of the Students’ Union Government (SUG). Her election represents more than a change in student leadership; it signals a new moment for female representation, participation and aspirations within the university community.

The University of Abuja 2025/2026 Students’ Union Government election was conducted on June 30, 2026, through the university’s official digital voting platform on the UniAbuja app. Her victory represents a significant moment in the university’s student leadership history and highlights the growing participation of female students in leadership and decision-making. Peculiar won the election with 4,747 votes, defeating her closest contender, Orelope Abdulbaseet Omobolaji, who polled 4,286 votes. Abubakar Babba Dahiru Babba came third with 1,727 votes.

Eyamu Oghenenyerovwo Peculiar is a 300-level student from the Department of Tourism and Hospitality Management. Her manifesto focused on improving academic support, prioritizing student well-being, protecting students fundamental rights within the university system, and promoting a student government that actively listens to and represents all students opinions across various faculties.

Her campaign identity also played a role in communicating her message to the student community. The slogan, “Everything Peculiar, Nothing Is Ordinary,” presented a distinctive campaign identity while positioning her as a candidate offering something different. Her campaign activities, including a jollof festival where meals were distributed to students, also provided opportunities for direct engagement and interaction with the student body.

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Beyond these activities, her campaign mobilized students across different faculties to raise awareness about her candidacy and communicate her vision for the SUG. These efforts demonstrate how campaign communication extends beyond presenting a manifesto; it also involves building visibility, creating connections and making a candidate’s message relatable to the intended audience.

The election’s digital voting process further shaped student participation. Through the UniAbuja app, students were able to cast their votes from their hostels or homes without having to queue at a physical polling point. This reflects the growing role of digital platforms in facilitating participation and connecting students with university processes.

However, the historic victory also comes with expectations. Students will expect the new administration to translate the promises contained in her manifesto into practical initiatives that address academic concerns, welfare, students’ rights and effective representation. As the first female SUG President, she now occupies a symbolic position that carries both opportunity and responsibility. The success of the administration will therefore depend not only on the significance of Peculiar’s emergence but also on how effectively her government communicates with students and responds to their concerns.

This creates a clear relationship between achievement, expectations, performance and reputation. Peculiar’s leadership will be shaped by what her administration does with that opportunity. How effectively it communicates with students, responds to their concerns and delivers on its promises will influence how students assess not only her administration but potentially their perceptions of female leadership within the university.

Reacting to her victory, Peculiar thanked students for believing in her vision , describing her election as a win for every young woman and for leadership built on competence, character and service rather than gender.

Her emergence therefore presents both a breakthrough and a test. It opens a new chapter for female participation in UniAbuja’s student governance while placing greater attention on the responsibilities that accompany leadership. The lasting significance of her election will ultimately be determined not only by being the first female SUG President, but by the quality, responsiveness and accountability of the leadership that follows.

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