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Opinion

Journalism, PR, and Cash for Coverage: Matters Arising

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By Dr. Marcel Mbamalu

 

 

SIMPLE CONTEXTUAL DEFINITIONS

 

Who is a Journalist?

For the purpose of this discussion, a journalist can be described as a  person who collects, writes, photographs, processes, edits, or comments on news or other topical information to the public.

 

A Journalist’s work is called journalism (Wikipedia). A journalist must, in line with professional ethics, be accurate and fair. The journalist seeks Truth and reports it. He must be honest and courageous in gathering, reporting and interpreting information…and should take responsibility for the accuracy of his work (SPJ Code of Ethics, revised September 6, 2014)

 

 

Public Relations/ Practitioner

 

The professional maintenance of a favorable public image by a company, organization, or a famous person. The PR profession ensures a company, or organization or famous person maintains good records in the public eye. The PR practitioner helps people, organizations to gain public acceptance by explaining the aims, objectives, and methods of their organization and by building and maintaining a favorable image     (https://gostudy.net/occupation)

 

Cash for Coverage/ Brown Envelope Journalism

 

Cash for coverage or Brown Envelope Journalism (BEJ) refers to giving monetary inducement to journalists to encourage them to write positive stories, slant, or kill negative ones. Brown envelop as a term was first coined in 1994 after the UK political scandal (cash-for-questions-affair) in which The Guardian alleged that the owner of Harrods department store, Mohammed Al-Fayed, had paid a Member of Parliament in the House of Commons to ask a question using a brown-colored envelope for the transaction.

 

Journalistic parlance Brown Envelope has, over time, been used to describe monetary gifts concealed in brown envelopes and given to journalists during press briefings. In broader terms, Brown Envelope Syndrome (BES) refers to the potentiality of news sources (PR agents and/or their clients) giving, and journalists taking cash at press conferences or in the general course of their duty. It describes the propensity to give and take ‘bribes’ at any point in the value chain of journalistic sourcing and transmission of news content. So, BES as an expression in media practice can conveniently be used interchangeably with Cash for Coverage Syndrome (CFCs).

It’s a “syndrome” in the sense that giving and taking cash in the course of journalistic work manifests symptomatically and can consistently occur in varied but identifiable ways. The brown “envelope” could be in any color shade (white, green, or red), in naked cash or electronic form (bank transfers). Whatever color, form or means, Brown Envelopes, in the words of Dr. C Nwachukwu of the University of Nigeria Nsukka (UNN), represent any “temptation wrapped in money.”

On the whole, the impact of such ‘temptation’ on content creation, presentation and dissemination are real: The Mass Media audience, the ultimate king, are misled; credibility of news content and platform is compromised setting off the stage for perennial confidence crisis between the media platform and its audience. Loss of audience confidence leads to loss of patronage (business)…and jobs.

Imagine what could happen when an individual, group of individuals, politicians or government buys off an entire edition of a newspaper, a day’s program on Radio/Television or the entire Internet space and decides that no one reads, hears or sees a particular content or that they see it in predetermined modes! Worse still, the individual or group(s) could decide to let their ‘trusting’ readers, viewers and listeners see/hear only what’s convenient and let them wallow in darkness. It’s a matter of life and death for the entire information and communication space.

Yet, the audience knows better, always able to isolate the chaff from the kernel. The reason media businesses rise and fall on content, much more on the credibility of the content. Yes, Content is King! Remember Marshall McLuhan’s postulation: “The Medium is the Message.”

 

 

It’s not just Cash

Brown Envelope or Cash For Coverage syndrome is a cankerworm. It’s much more than giving or taking cash. If brown envelopes are meant to conceal inducements (the reason the envelopes are brown, not white, in the first place), then, other forms of gifts or inducements, not manifest in clear cash benefit but whose intention is to influence story slants or to curry the journalist’s friendship/sympathy when critical information is at stake, should also pass for “Brown Envelopes.”

Consider non-cash gifts like holiday trips abroad, free training for journalists, birthday gifts and cakes, etc. Will these seemingly harmless ‘gifts’ influence the journalist’s coverage and slant of stories, especially when they matter to the audience?

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Important gifts are no longer in brown envelopes; they are now in white ‘vessels’ to accomplish saintly ‘missions.’ If good journalism practice is anchored on Truth, Fairness, and Balance for credible information, education, and entertainment of the audience, any good gesture that seeks to influence good content creation and delivery is a cankerworm.

 

Cash for coverage Vs Journalism/PR Ethics

Journalism and Public Relations are complementary professions that profess truth and abhor distortion of information/communication. Cash for news coverage defies this basic principle. Among professionals, there is a general understanding that BES is very bad for good PR practice, much worse for good Journalism; it’s an unethical practice based on journalism and PR professional ethics. The Society for Professional Journalists (SPJ) has a Code of Ethics for members, the NUJ and Press Council also have a code of ethics, all aligning with good practice bordering on truthful, courageous, fairyland patriotic news reporting devoid of inducement. Yet, does the syndrome fester?

 

WHAT DOES IT MEAN TO ASK FOR CASH BEFORE COVERAGE?

 

Asking for gratification can be covert (complaints about distance and cost of transportation etc) or overt (declaring what it would cost to attend a press conference and/or to publish content therefrom). What do we make of previous scandals?

Reasons for BES among journalists and PR practitioners (What they say)

 

 

Issues about African culture of gift-giving

 

 

Nigerians believe in giving and receiving gifts formally and informally. Many say this is one of the major reasons why it’s difficult to tackle this in Nigeria.

 

Issues about PR &Journalism ideology

 

 

Do quacks truly exist in journalism and PR practice? Who truly is a journalist; the one who can write and speak impeccable English or the one who is trained, grounded, and certified on the basics of good journalism? Should Journalism and PR be different from other key professions like Medicine and Law? Can I, as a journalist be hired by a law firm to defend a client in court simply because I could argue very well? Can a good Television analyst perform a surgery on a patient because he does so with words? Not cast in iron, but these and many more are issues that perhaps, could rub off on efforts to find answers to questions under discussion. How many journalists and PR ‘agents’ ended up becoming who they are today because they could not find jobs in their disciplines after graduation?

 

Issues about Training and Retraining:

 

 

Knowledge and competence breed self-confidence and self-respect. Good retraining programs for certified members of a given profession help to engender self-confidence and mutual respect; hence, they will respect the code of ethics and overcome ‘temptations wrapped in money,’ especially in a fragile economy.

 

Issues about preaching professionalism in a fragile economy:

 

Is       Nigeria really among the poorest of the poorest countries? Does it have 20% (10.5 million) of the world’s out-of-school children? How many media organizations in Africa will survive the next 10 years? How many newspapers have an average of 200,000 print-run daily? How many of them have an average of five pages of adverts per day to stay afloat? What is the average take-home pay of Nigerian journalists? How media organizations in Nigeria pay salaries as and when due? Can we work to create saints in hell? How many oases of plenteous integrity can we find in a desert of need?

 

Yet, I see light at the end of the tunnel. There are a few Josephs, a few Daniels, a few Shedrack, Meshack, and Abadenego left!

 

On the PR side, do practitioners face pressure from employers and clients (PR)?

 

 

 

SOLUTIONS

 

Clear identity or ideology for PR and Journalism

 

Improvement in training and retraining, remuneration and reward for excellence

 

The salience of the recent unbundling of Mass Communication courses in universities to the rescue?

 

Possible redefinition of the bounds of gift-giving; must the latitude be expanded to realistically reflect certain nuances? For instance, why do patients pay for hospital cards and for drugs, yet the doctor collects separate consultation fees, nurses ask for money to buy syringes. Hospital bills still come afterward???

 

 

Are journalists tying themselves up at a time market realities are getting grimmer?

 

Public-funded BBC, CNN, and GOOGLE take adverts even from Nigerian firms and they take sides in news coverage using genres that are neither hard news, nor Feature/ opinion, but all combined in non-clear-cut reporting called ADVOCACY NEWS, which is news with explicable bias.

 

Former Minister appointed Adviser center of Journalism 

THEORETICAL UNDERPINNINGS

 

 

Social Responsibility Theory: This presupposes that the media, in discharging its critical functions, acts in social interest and for the good of the society.  Reporting dispassionately…against business logic and profit motives. In the light of current realities, the big question: Is there a more professional way to commoditize news? There are different, just like there are varied products in other professions like Law and Medicine, etc.

 

 

Media Economics: Media as a going concern and profit-oriented theory in a competitive stressful market, driven more by corporate support than by audience clientele.

 

Four-way PR Model: Sensationalism, Full Information, Symmetry, and Asymmetry. GRUNIG and HUNT 1984)

 

 

 

CONCLUSION: The Big Question

Is cash for coverage a case of professional anomaly that has become a culture, or a case of inevitable industry reality that needs some professional rethinking/adjustment? If technology is, indeed, changing many things, to what extent can it be allowed to change social laws?

Dr Marcel Mbamalu, is the News Editor of The Guardian, presented this at The Jacksonites Biweekly Webinar on August 2, 2020

Opinion

The Rise of AI Delusion: A Student’s Perspective on How AI is Reshaping Relationships, Mentorship, and Counselling

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Modern campus life is undergoing a quiet but profound psychological shift. If you walk into any university hostel or library late at night, you will see students intensely staring at their screens. They are not just scrolling through social media or typing out assignments; many are having deep, highly personal conversations with artificial intelligence. Faced with intense academic pressure, social isolation, and a volatile job market, students are increasingly treating generative AI chatbots not just as functional engines, but as emotional lifelines.

This emerging phenomenon highlights what can be called the “AI Delusion”—the psychological tendency for users to attribute real human consciousness, genuine empathy, and authentic wisdom to automated language models that are simply predicting words based on statistical data. From a student’s perspective, this reliance is quietly reshaping the three foundational pillars of the higher education experience: interpersonal relationships, academic mentorship, and mental health counselling.

First, AI is radically changing the landscape of campus relationships. Loneliness remains a massive hurdle in student environments, prompting many undergraduates to turn to AI companion applications for immediate interaction.

These applications are available 24/7, never judge, and offer a simulated space of comfort. However, the delusion occurs when a student confuses this simulated, one-sided validation with a real, reciprocal relationship. While data on conversational AI shows these tools can temporarily lower perceived feelings of isolation, psychologists confirm they do not resolve structural clinical symptoms. Human relationships are naturally messy. They require conflict resolution, compromise, and mutual vulnerability. By retreating into digital relationships with chatbots, students risk letting their real-world social skills atrophy, making genuine human interaction feel too exhausting to pursue.

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Second, the delusion is altering the nature of academic and career mentorship. Guidance traditionally came from professors, older peers, or university alumni who shared lived experiences, industry networks, and personal failures. Today, students frequently bypass this human network entirely, asking AI to evaluate their skills and map out their professional futures. While generative AI tools excel at formatting resumes or providing structured career advice, they carry a high risk of user over-reliance.

Educators confirm that automated tools fundamentally lack the nuanced relational, situational, and developmental depth that defines authentic human mentorship. Students who depend solely on automated advisors miss out on the critical “hidden curriculum” of professional networking and human intuition that an algorithm simply cannot simulate.

Third, and perhaps most critically, AI is transforming mental health counselling on campus. University wellness centres globally face extreme backlogs, high costs, and institutional bottlenecks, forcing students to look for alternative solutions. Consequently, an increasing number of youth now utilize AI chatbots as standalone “pocket therapists” to process anxiety and trauma. The delusion of the digital counsellor poses serious psychological risks. Large language models do not possess clinical judgment or genuine empathy. Medical experts warn that while evidence-based digital therapy apps can serve as helpful administrative or basic self-help scaffolds between sessions, they cannot substitute for a qualified human therapist. Relying on pattern-recognition robots during a severe psychological crisis can result in superficial coping mechanisms or dangerously isolated coping loops.

Ultimately, analyzing this trend from a student’s perspective reveals that technology must have strict emotional and practical boundaries. AI is an incredible tool for brainstorming, accelerating research, and enhancing productivity, but it becomes a delusion the moment we allow it to replace human depth. If our generation is to thrive in a digital future, we must treat AI as a bicycle for the mind rather than a replacement for the human heart. True growth, emotional resilience, and professional success will always require real human connections, authentic mentors, and real human empathy.

Adeyemi Ige Taiwo Oluwatosin
200-level student, Department of Development and Strategic Communication, University of Abuja.

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Opinion

Question Over Killings, Kidnappings, and Bandit Attacks: What Exactly Will Homeland Security Change?

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Abraham Victory

 

By Abraham Victory

When more than forty schoolchildren were abducted during coordinated attacks on schools in Borno in May, Nigerians were reminded of one of the country’s darkest security nightmares: the return of large-scale school kidnappings.

Only weeks later, reports emerged of fresh bandit attacks in Zamfara, where farmers were killed while working on their farmlands. Across parts of Benue and the Middle Belt, communities continued to mourn victims of deadly attacks that left many families displaced and fearful about what tomorrow might bring.

For ordinary Nigerians, these incidents are no longer isolated headlines. They have become symbols of a broader security crisis that has persisted despite the presence of numerous security agencies and repeated government reforms.

It is against this backdrop that President Bola Ahmed Tinubu’s creation of the office of Special Adviser on Homeland Security deserves serious public scrutiny.

The appointment has generated debate among security experts, policymakers, and citizens alike. Supporters argue that Nigeria’s growing internal security challenges require specialised attention. Critics worry that the country may be creating another layer of bureaucracy without addressing the real problem.

The question Nigerians should be asking is straightforward: Would another office have prevented these attacks?

The answer depends on how one understands Nigeria’s security challenge.

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Take the recent school abductions. The issue was not the absence of security institutions. Nigeria already has the military, police, DSS, civil defence, intelligence agencies, and the Office of the National Security Adviser. The challenge was whether intelligence was gathered early enough, shared effectively, and acted upon before the attacks occurred.

The same question applies to the recurring attacks in Benue and the resurgence of bandit activities across the North-West. In many cases, local communities claim warning signs existed before attacks occurred. Yet security responses often arrived after lives had already been lost.

This suggests that Nigeria’s greatest security challenge may not be a shortage of institutions but a shortage of coordination.

The Office of the National Security Adviser was created precisely to address this problem. The NSA coordinates intelligence activities, advises the President on security matters, and facilitates cooperation among agencies. If Homeland Security is established as a parallel structure with overlapping responsibilities, the risk is that coordination problems could become even more complicated rather than less.

Who receives intelligence first? Who coordinates domestic threat responses? Who bears responsibility when security failures occur?

These questions matter because effective security management depends on clear authority and accountability.

None of this means Homeland Security is unnecessary. The recent wave of kidnappings, bandit attacks, and mass killings demonstrates that Nigeria’s internal security challenges require specialised attention. However, specialisation should strengthen coordination, not weaken it.

A Homeland Security structure can add value if it operates under the strategic framework of the National Security Adviser, focusing specifically on domestic threat management, emergency preparedness, critical infrastructure protection, and internal intelligence integration.

What Nigerians need today is not another competition among security institutions. They need a system capable of preventing the next school abduction, stopping the next bandit attack, and protecting the next vulnerable community before tragedy occurs.

The success of Homeland Security will therefore not be measured by the title of the office or the prestige of the appointment.

It will be measured by a far simpler standard: whether fewer children are kidnapped, fewer communities are attacked, and fewer Nigerians lose their lives to insecurity.

That is the question the government must answer, and it is the result Nigerians deserve.

Abraham Victory
Department of Development and Strategic Communication
200 Level
Abuja, Nigeria

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Opinion

The Prophet’s Mosque, Al-Rawdah, and the Inner Peace of the Visitor’s Mind

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By Abubakar Dangambo

Madinah Al-Munawwarah, the radiant city of the Prophet Muhammad (peace be upon him), occupies a unique place in the hearts of Muslims across the world. Located about 450 kilometers from Makkah, it is a city of peace, spirituality, and immense historical significance. For millions of believers, visiting Madinah is not merely a journey; it is the fulfillment of a lifelong dream.

Unlike many great cities of the world that are known for their skyscrapers, industries, or commercial activities, Madinah is known for something far more precious—tranquility. The moment a visitor enters the city, he is greeted by an atmosphere of calmness and serenity that is difficult to describe in words. The city seems to embrace every visitor with a sense of comfort, reminding them that they are walking on land blessed by the presence of the Messenger of Allah (peace be upon him).

At the heart of Madinah stands the magnificent Prophet’s Mosque (Al-Masjid An-Nabawi), one of the holiest sites in Islam. Within its sacred boundaries lies the house of the Prophet Muhammad (peace be upon him), where he spent much of his life and where he is buried alongside his beloved companions, Abu Bakr As-Siddiq (RA) and Umar ibn Al-Khattab (RA).

The first time I entered Madinah and subsequently stepped into the Prophet’s Mosque to observe the Maghrib and Isha prayers, I was overwhelmed with emotion. Words failed me. My eyes filled with tears of joy and gratitude. For years, I had dreamed of visiting this sacred place, and suddenly I found myself standing within its walls.

As I joined thousands of worshippers in prayer, an indescribable feeling settled over me. My mind became calm, my heart found rest, and my entire body felt a comfort unlike anything I had ever experienced. It was as though every burden and worry had been lifted away. The peaceful atmosphere of the mosque, combined with the spiritual presence of the place, created a feeling that remains unforgettable.

Although we arrived in Madinah late at night from Jeddah, I could hardly wait for dawn. Immediately after the Fajr prayer the following morning, I hurried back to the Prophet’s Mosque to visit the resting place of the Prophet Muhammad (peace be upon him) and his noble companions.

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Standing before the sacred chamber was one of the most emotional moments of my life. Tears flowed freely as I thanked Allah Almighty for granting me the opportunity to fulfill a dream I had cherished for many years. I offered my greetings and salutations to the Prophet (peace be upon him), Abu Bakr (RA), and Umar (RA), praying that Allah would count me among those who sincerely love and follow their noble example.

Another unforgettable experience was praying in Al-Rawdah, the blessed area between the Prophet’s pulpit and his house. The Prophet (peace be upon him) described it as a garden from the gardens of Paradise. Every Muslim who enters Al-Rawdah feels a special connection to history, faith, and spirituality. Being in that sacred space filled me with gratitude and humility. I spent those precious moments in prayer, reflection, and remembrance of Allah, thanking Him for His countless blessings.

What makes Madinah even more remarkable is not only its sacred sites but also the character of its people. The residents of Madinah are widely known for their kindness, hospitality, and respect for visitors. Whether in the streets, markets, hotels, or around the mosque, one encounters smiles, warm greetings, and genuine willingness to help.

The hospitality of the people reflects the legacy of the Ansar—the noble residents of Madinah who welcomed the Prophet Muhammad (peace be upon him) and his companions during the Hijrah. That spirit of generosity and care continues to live on in the city today. Visitors from every race, language, and nationality are treated with respect and dignity, making them feel at home despite being far from their own countries.

Walking through the streets of Madinah is itself a memorable experience. The city is remarkably clean, organized, and peaceful. Around the Prophet’s Mosque, worshippers from every corner of the world gather in unity, demonstrating the universal brotherhood of Islam. Despite the diversity of cultures and languages, everyone is united by the same faith and love for Allah and His Messenger.

My stay in Madinah lasted only two days before I departed for Makkah to commence the rites of pilgrimage. Yet those two days remain among the most cherished moments of my life. The joy, comfort, spiritual fulfillment, and inner peace I experienced are memories that can never be erased.

Even now, whenever I reflect on those blessed days, my heart longs to return. Madinah is not simply a city one visits; it is a city that captures the soul. Its beauty lies not only in its buildings or landmarks but in the tranquility it offers, the history it preserves, and the spiritual connection it nurtures.

As I conclude this reflection, I pray that Allah, the Most Merciful, grants me another opportunity to visit Madinah and the Prophet’s Mosque. I also pray that every Muslim who desires to visit the blessed city will one day be granted that privilege.

May Allah continue to shower His peace and blessings upon our beloved Prophet Muhammad (peace be upon him), his family, his companions, and all those who follow his guidance until the Day of Judgment.

Ameen.

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