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Opinion

Journalism, PR, and Cash for Coverage: Matters Arising

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By Dr. Marcel Mbamalu

 

 

SIMPLE CONTEXTUAL DEFINITIONS

 

Who is a Journalist?

For the purpose of this discussion, a journalist can be described as a  person who collects, writes, photographs, processes, edits, or comments on news or other topical information to the public.

 

A Journalist’s work is called journalism (Wikipedia). A journalist must, in line with professional ethics, be accurate and fair. The journalist seeks Truth and reports it. He must be honest and courageous in gathering, reporting and interpreting information…and should take responsibility for the accuracy of his work (SPJ Code of Ethics, revised September 6, 2014)

 

 

Public Relations/ Practitioner

 

The professional maintenance of a favorable public image by a company, organization, or a famous person. The PR profession ensures a company, or organization or famous person maintains good records in the public eye. The PR practitioner helps people, organizations to gain public acceptance by explaining the aims, objectives, and methods of their organization and by building and maintaining a favorable image     (https://gostudy.net/occupation)

 

Cash for Coverage/ Brown Envelope Journalism

 

Cash for coverage or Brown Envelope Journalism (BEJ) refers to giving monetary inducement to journalists to encourage them to write positive stories, slant, or kill negative ones. Brown envelop as a term was first coined in 1994 after the UK political scandal (cash-for-questions-affair) in which The Guardian alleged that the owner of Harrods department store, Mohammed Al-Fayed, had paid a Member of Parliament in the House of Commons to ask a question using a brown-colored envelope for the transaction.

 

Journalistic parlance Brown Envelope has, over time, been used to describe monetary gifts concealed in brown envelopes and given to journalists during press briefings. In broader terms, Brown Envelope Syndrome (BES) refers to the potentiality of news sources (PR agents and/or their clients) giving, and journalists taking cash at press conferences or in the general course of their duty. It describes the propensity to give and take ‘bribes’ at any point in the value chain of journalistic sourcing and transmission of news content. So, BES as an expression in media practice can conveniently be used interchangeably with Cash for Coverage Syndrome (CFCs).

It’s a “syndrome” in the sense that giving and taking cash in the course of journalistic work manifests symptomatically and can consistently occur in varied but identifiable ways. The brown “envelope” could be in any color shade (white, green, or red), in naked cash or electronic form (bank transfers). Whatever color, form or means, Brown Envelopes, in the words of Dr. C Nwachukwu of the University of Nigeria Nsukka (UNN), represent any “temptation wrapped in money.”

On the whole, the impact of such ‘temptation’ on content creation, presentation and dissemination are real: The Mass Media audience, the ultimate king, are misled; credibility of news content and platform is compromised setting off the stage for perennial confidence crisis between the media platform and its audience. Loss of audience confidence leads to loss of patronage (business)…and jobs.

Imagine what could happen when an individual, group of individuals, politicians or government buys off an entire edition of a newspaper, a day’s program on Radio/Television or the entire Internet space and decides that no one reads, hears or sees a particular content or that they see it in predetermined modes! Worse still, the individual or group(s) could decide to let their ‘trusting’ readers, viewers and listeners see/hear only what’s convenient and let them wallow in darkness. It’s a matter of life and death for the entire information and communication space.

Yet, the audience knows better, always able to isolate the chaff from the kernel. The reason media businesses rise and fall on content, much more on the credibility of the content. Yes, Content is King! Remember Marshall McLuhan’s postulation: “The Medium is the Message.”

 

 

It’s not just Cash

Brown Envelope or Cash For Coverage syndrome is a cankerworm. It’s much more than giving or taking cash. If brown envelopes are meant to conceal inducements (the reason the envelopes are brown, not white, in the first place), then, other forms of gifts or inducements, not manifest in clear cash benefit but whose intention is to influence story slants or to curry the journalist’s friendship/sympathy when critical information is at stake, should also pass for “Brown Envelopes.”

Consider non-cash gifts like holiday trips abroad, free training for journalists, birthday gifts and cakes, etc. Will these seemingly harmless ‘gifts’ influence the journalist’s coverage and slant of stories, especially when they matter to the audience?

Important gifts are no longer in brown envelopes; they are now in white ‘vessels’ to accomplish saintly ‘missions.’ If good journalism practice is anchored on Truth, Fairness, and Balance for credible information, education, and entertainment of the audience, any good gesture that seeks to influence good content creation and delivery is a cankerworm.

 

Cash for coverage Vs Journalism/PR Ethics

Journalism and Public Relations are complementary professions that profess truth and abhor distortion of information/communication. Cash for news coverage defies this basic principle. Among professionals, there is a general understanding that BES is very bad for good PR practice, much worse for good Journalism; it’s an unethical practice based on journalism and PR professional ethics. The Society for Professional Journalists (SPJ) has a Code of Ethics for members, the NUJ and Press Council also have a code of ethics, all aligning with good practice bordering on truthful, courageous, fairyland patriotic news reporting devoid of inducement. Yet, does the syndrome fester?

 

WHAT DOES IT MEAN TO ASK FOR CASH BEFORE COVERAGE?

 

Asking for gratification can be covert (complaints about distance and cost of transportation etc) or overt (declaring what it would cost to attend a press conference and/or to publish content therefrom). What do we make of previous scandals?

Reasons for BES among journalists and PR practitioners (What they say)

 

 

Issues about African culture of gift-giving

 

 

Nigerians believe in giving and receiving gifts formally and informally. Many say this is one of the major reasons why it’s difficult to tackle this in Nigeria.

 

Issues about PR &Journalism ideology

 

 

Do quacks truly exist in journalism and PR practice? Who truly is a journalist; the one who can write and speak impeccable English or the one who is trained, grounded, and certified on the basics of good journalism? Should Journalism and PR be different from other key professions like Medicine and Law? Can I, as a journalist be hired by a law firm to defend a client in court simply because I could argue very well? Can a good Television analyst perform a surgery on a patient because he does so with words? Not cast in iron, but these and many more are issues that perhaps, could rub off on efforts to find answers to questions under discussion. How many journalists and PR ‘agents’ ended up becoming who they are today because they could not find jobs in their disciplines after graduation?

 

Issues about Training and Retraining:

 

 

Knowledge and competence breed self-confidence and self-respect. Good retraining programs for certified members of a given profession help to engender self-confidence and mutual respect; hence, they will respect the code of ethics and overcome ‘temptations wrapped in money,’ especially in a fragile economy.

 

Issues about preaching professionalism in a fragile economy:

 

Is       Nigeria really among the poorest of the poorest countries? Does it have 20% (10.5 million) of the world’s out-of-school children? How many media organizations in Africa will survive the next 10 years? How many newspapers have an average of 200,000 print-run daily? How many of them have an average of five pages of adverts per day to stay afloat? What is the average take-home pay of Nigerian journalists? How media organizations in Nigeria pay salaries as and when due? Can we work to create saints in hell? How many oases of plenteous integrity can we find in a desert of need?

 

Yet, I see light at the end of the tunnel. There are a few Josephs, a few Daniels, a few Shedrack, Meshack, and Abadenego left!

 

On the PR side, do practitioners face pressure from employers and clients (PR)?

 

 

 

SOLUTIONS

 

Clear identity or ideology for PR and Journalism

 

Improvement in training and retraining, remuneration and reward for excellence

 

The salience of the recent unbundling of Mass Communication courses in universities to the rescue?

 

Possible redefinition of the bounds of gift-giving; must the latitude be expanded to realistically reflect certain nuances? For instance, why do patients pay for hospital cards and for drugs, yet the doctor collects separate consultation fees, nurses ask for money to buy syringes. Hospital bills still come afterward???

 

 

Are journalists tying themselves up at a time market realities are getting grimmer?

 

Public-funded BBC, CNN, and GOOGLE take adverts even from Nigerian firms and they take sides in news coverage using genres that are neither hard news, nor Feature/ opinion, but all combined in non-clear-cut reporting called ADVOCACY NEWS, which is news with explicable bias.

 

Former Minister appointed Adviser center of Journalism 

THEORETICAL UNDERPINNINGS

 

 

Social Responsibility Theory: This presupposes that the media, in discharging its critical functions, acts in social interest and for the good of the society.  Reporting dispassionately…against business logic and profit motives. In the light of current realities, the big question: Is there a more professional way to commoditize news? There are different, just like there are varied products in other professions like Law and Medicine, etc.

 

 

Media Economics: Media as a going concern and profit-oriented theory in a competitive stressful market, driven more by corporate support than by audience clientele.

 

Four-way PR Model: Sensationalism, Full Information, Symmetry, and Asymmetry. GRUNIG and HUNT 1984)

 

 

 

CONCLUSION: The Big Question

Is cash for coverage a case of professional anomaly that has become a culture, or a case of inevitable industry reality that needs some professional rethinking/adjustment? If technology is, indeed, changing many things, to what extent can it be allowed to change social laws?

Dr Marcel Mbamalu, is the News Editor of The Guardian, presented this at The Jacksonites Biweekly Webinar on August 2, 2020

Opinion

Exposing the fraud in NASS budget-Jaafar Jaafar

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By Jaafar Jaafar

In an unprecedented budget fraud, the National Assembly has appropriated N370 billion on running costs, contingency, vague and duplicated projects for the Senate and House of Representatives in the 2024 Appropriation Act.

I’m not talking about the hundreds of billions of naira padded in other ministries, departments and agency, but what they budgeted for their welfare and running of the National Assembly.

In the N370 billion NASS budget, the lawmakers duplicated projects and created new, unnecessary projects that increased the budget from N170billion in 2023 to N370 billion this year.

In budget (under Statutory Transfers ), the NASS budgeted 36,727,409,155 for the National Assembly Office; N49,144,916,519 for the Senate; N78,624,487169 for the House of Representatives; N12,325,901,366 for the National Assembly Service Commission and; N20,388,339,573 for Legislative Aides.

A senator recently told me that each of them (and members of the House of Reps) is entitled to five aides, while the four presiding officers (Senate President, Speaker and their deputies) have at least 3,000 aides. In total, you are talking about over 5,000 aides!

Despite the foregoing, the NASS budgeted N30,807,475,470 for “General Services” and N15billion as “Service-Wide Vote” – known in administrative parlance as “contingency” or “security vote”. The NASS never had anything like service-wide vote in the past as “service-wide vote” is always exclusive to the Executive arm. Insiders said this is a clear case of budget padding as the purpose for the huge appropriations are vague.

Even the retired clerks and perm secs (despite receiving their pensions) are not left out in this public funds buffet as they got N1.2billion padded for them.

Apart from padding the intangibles, the NASS will spend N4billion to build recreation center; about N6billion to furnish committee rooms for the two chambers and; another N6billion to build car parks for senators and members (don’t ask me whether they lack any parking space).

And despite this, the lawmakers padded N30 billion in the FCDA budget for “Completion of NASS Chambers” and N20billion for “completion of NASS Service Commission”! In the same budget, the lawmakers set aside another N10billion (under NASS budget) for the completion of National Assembly Service Commission building! How did this happen? No be juju be dis?

Still hungry to devour public resources, the avaricious parliamentarians budgeted another N3billion for the “Upgrade of NASS Key Infrastructures”. How come? What about the N30billion budgeted for “Completion of NASS Chambers”?

NASS Library Complex, named after President Tinubu’s Chief of Staff, Femi Gbajabiamila, got N12billion as take-off grant and another N3billion for purchase of books.

Like other institutions under NASS, the National Institute for Legislative and Democratic Studies got N9billion without clearly stating how or where the resources will apply to. The same institute also got another N4.5billion (is this ‘jara’?) for completion of its headquarters.

Despite the dedicated powerline and powerful generators backing up power supply in the National Assembly, the lawmakers budgeted N4billion to install solar power system. I guess this will give them a reason to pad billions for the purchase of batteries every year.

The committee that superintended this butchery of public resources, the Appropriations Committees of the Senate and the House of Reps, got N200m each for a job well done.

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Opinion

Workers’ Day and The Nigerian Workers In Perspective

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By AbdurRaheem Sa’ad Dembo

Every 1st of  May workers celebrate their day globally .It is always a day of reflection, celebration and emancipation of workers around the world.

In Nigeria,May Day as a holiday was first declared by the People Redemption Party (PRP) Government of Kano State in 1980.Afterwards it became a national holiday on May 1, 1981

Before venturing to restrict myself to Nigerian workers let me take a broad look at how May Day emerged in the world.Workers’ Day, stemmed in part, from an ancient European Spring festival,but its modern manifestations arise from the organised efforts of socialist and communist groups to establish a time for honouring workers and the working class.To be specific, the holiday was first promoted by the International Workers Association in 1904 to commemorate the slaughter of protesting labourers in Haymarket Square in Chicago ,United States of America in 1886 and it was to be a day to push for the eight-hour work day and other demands.

The date May 1st was chosen because,in the USA, the eighth- hour workday first came into effect on that date in 1886.It was predicated on the demands of the Federation of Organized Trades and Labour Unions.There was a general strike and a riot in Chicago in 1886, and eventually, the eight -hour workday was legally recognised.

Many people tend to attend the National May Day celebration in Abuja and other State capitals.The president or State Governors would be there as the case may be to make a speech, and thousand would fill the Eagle Square or state stadium to listen to the President or Governor.Some people attend number of other events that hold across Nigeria on May Day,organized by schools,labour unions,hospitals,and other various institutions.People use the day for relaxation since it is a public holiday.

In Nigeria,some people participate in nationwide marches and rallies on workers’ Day or Labour Day.More often their major concerns are usually to clamour for an increase in the minimum wage,an end to workers being left unpaid for months,the need for government action to address the high unemployment rates of recent years ,and the necessity for government action to address the high unemployment rates of recent years, and the need to move Nigeria off of over dependence on petroleum exports.

On a May Day in Nigeria, politicians and labour leaders will give out speeches on the strength and the challenges of Nigerian economy , and on how to improve it for the general good of the country.

It is significant to say that Nigerian workers both in public and private sectors are facing enormous challenges.The disparity in the salary structure and irregular payments of salary as witnessed before the coming of Buhari’s administration in 2015, where a lot of state Governors could not pay their workers for several months.

The Buhari administration ensured that bailouts were given to states to enable them offset their unpaid salaries to workers.That was a plus for the Daura man administration.

Meanwhile, President Tinubu’s administration has also sustained the legacies of prompt payment of workers salaries in the last one year.It is expected , because even as Lagos State Governor he had no history of owing workers.

In a larger context, welfare of Nigerian workers are not properly taken care of, most especially those in private sectors.There are situations where teachers in private schools are being paid peanuts as salaries,whereas the owners or proprietors charge the parents homongous school fees.This is not a hearsay I was once in that shoe as an English language teacher.

The area where the civil servants in both Federal and States are feeling the heats is the non regular payment of promotion arrears.According to sources some agencies under federal government are being owed promotion arrears since 2018.This is not a healthy practice, though some sources said the federal government has put the payment in batches and it is now being paid bit by bit.In some states the promotions are not even implemented let alone payment of its arrears

As Nigerian workers join others around the world to mark 2024 workers’ Day,it is expected that the ongoing negotiation by the federal government and labour leaders on new minimum wage will yield good results.

It is imperative to say that the Federal Government should fix the economy for the collective good and progress of the country.No minimum wage can ameliorate poverty, if there is consistent economic instability.

The level of inflation ravaging Nigerian economy is worrisome.Any minimum wage that is less than hundred thousand naira today won’t make any appreciable impacts in the lives of average Nigerian workers.

Essentially,Corruption can only be tackled effectively and holistically,if there is a reasonable living wage for the civil servants.You can’t fight corruption in a country where workers welfare and retirement package are relegated to the background.According to the human rights lawyer,Femi Falana ” corruption cannot be meaningfully fought by governments that pay poor wages to workers,owe workers and pensioners arrears.”

To the NLC and TUC leaders, providing sincere leadership is key to the quality ,emancipation and progress of Nigerian workers.Adam Oshiomhole was an example of a good labour leader in the history of Nigeria.He stood for the workers even in the face of oppression.So the current leaders should take a cue from his tireless comradeship for the benefit of Nigerian workers.

 

Nigeria is a blessed country and a land of prosperity; her workers have no reason for penurious lives.

Happy Workers’ Day

abdurraheemsaaddembo@gmail.com

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Opinion

Minimum Wage Increment: Be Proactive My Governor.

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Governor Abba Kabir Yusuf

 

By-Abba Hamisu Sani

1st of May every year is a special day for workers in Nigeria working with the government or with the Private sector.

The main issue ahead of this year’s celebrations is the expectation of the new minimum wage Increment.

President Bola Tinubu is expected to announce the new salary scale as Vice President Senator Kashim Shatima hinted recently that by the 1st of May, the new minimum wage will be ready for implementation.

Here I want to salute the courage exhibited by the Edo State governor Godwin Obaseki who has increased the minimum wage for workers in the state from 40,000 naira to 70,000 naira ahead of the 2024 Workers Day celebrations.

This prompted my attention to urge my state governor Abba Yusuf to follow the suit of Edo State governor in this direction.

Kano workers suffered a lot in the hands of the immediate past administration, ranging from different kinds of deductions which causes uncertainty on the amount to be collected by a worker and even pensioners every month.

Governor Abba if you do the same as Obasaki, the Kano people will be happy with you as it will boost the state economy and currency circulation.

It is very imperative at this time to be proactive and not wait for the Federal government announcement before taking your step in making Kano workers happy.

Infrastructural development is quite needed but at this time social security is the most critical as it has been said “A hungry man is an angry man”.

Workers’ salaries are too low to cater to their basic needs, such as food, rent, transportation, and school fees for their children while they see politicians cruising in jeeps and other expensive cars.

Finally, Governor Yusuf remember that these workers have sacrificed a lot during the 2023 elections to see that you emerged as Kano governor.

Is very important to consider their plight at this moment of critical economic hardship.

I urged all comrades in different forms of struggle including civil society Forum to join me in pushing the Kano State government to implement a new minimum wage in a dignified manner as the Edo State governor did.

Abba Hamisu Sani is a
Media Consultant /CEO Time Base TvAfrica & Africa Press.
Can be reached via timebasetv@gmail.com

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