The Special Agro-Industrial Processing Zones (SAPZ) Programme in Kano State on Wednesday has organised a one-day media sensitisation training on Behaviour Change Communication (BCC) for improved nutrition, aimed at strengthening the role of the media in promoting positive nutrition practices across the state.

The training, themed “From Information to Action: Media’s Role in Driving Nutrition Behavior Change,” brought together media practitioners and key stakeholders to deepen their understanding of the SAPZ concept, its development objectives, and its nutrition intervention programme.

Introducing the programme, the Knowledge Management and Communication Officer of the SAPZ Programme, Kano State Coordination Office, Rabi Mustapha Sadiq, explained that SAPZ is a collaborative initiative involving the Kano State Government, the International Fund for Agricultural Development (IFAD), the African Development Bank (AfDB), and the Islamic Development Bank (IsDB). She noted that IFAD and IsDB are the co-founders of the Kano State SAPZ initiative.

She also stated that the programme was initiated by the Kano State Government to support smallholder farmers, small-scale agro-processors, and community-based service providers, with the overall goal of boosting agricultural productivity, value addition, and food and nutrition security.

Highlighting the progress recorded so far, he revealed that over 2,000 farmers benefited from the programme during the 2024 wet season under the merchant grant implementation scheme. She added that plans are underway to support more than 9,000 farmers during the 2026 dry season, covering rice producers, processors and marketers, as well as tomato, groundnut, and sesame value chains.

On her part, Dr. Rukayya Aliyu Yusuf of the Department of Information and Media Studies, Bayero University Kano, delivered a presentation on understanding the basics of behaviour change towards improving nutrition in Kano State.

She stated that journalists have a critical role to play in improving nutrition among the population by creating awareness and producing programmes that can help change people’s behaviour towards eating a balanced diet.

Dr. Rukayya noted that although changing people’s behaviour is often difficult, journalists can influence it by applying wisdom in their programmes and write-ups. According to her, behaviour change is the process of modifying how a person acts, thinks, or responds—moving from old habits to new ones. She described this as a significant task but stressed that with wisdom and strategic communication, it can be achieved.

She further explained that in Kano State, as in many parts of the country—particularly in the North—malnutrition and poor dietary practices remain serious challenges. However, she emphasized that through sustained advocacy and accountability, journalists can use investigative journalism to expose issues such as food wastage, corruption, and policy failures that contribute to poor nutrition outcomes.

Dr. Rukayya also highlighted the importance of community engagement and data-driven reporting.
SolaceBase reports that she advised journalists to first understand the behaviour of the people they are engaging with before attempting to influence or change it.
According to her, nutrition is not merely about food; it is about choices, habits, and the social and cultural contexts that shape those choices—making it fundamentally a behavioural issue.

In his remarks, the Permanent Secretary, Kano State Ministry of Agriculture and Natural Resources, Dr. Bashir Muhammad Sunusi, thanked the organisers of the programme, noting that the government cannot achieve its objectives alone and that the media must play an active role.
He emphasized that the Kano State Government is fully committed to improving agriculture across the state.
He disclosed that the state government has approved the construction of 11 dams to enhance irrigation and boost farmers’ productivity. According to him, the government has also procured a large number of tractors and combine harvesters as part of efforts to strengthen the agricultural sector and increase agricultural output.