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Ahmad Abdulkadir Firdaus :A Successful Business Man And Philanthropist

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Abdulkadir Ahmad Firadusi

 

By AbdurRaheem Sa’ad Dembo

The fascinating story of Ilorin born businessman but resident in Kano, Ahmad Abdulkadir Firdaus is the one filled with a rare commitment and tenacious disposition. He is the Chief Executive Officer of Aquarich Integrated Services, Hydro Blue Water and Habidaus Global Concept in Kano. Indeed, no businessman or an entrepreneur would ever tell you it is easy to be in business or self employed but he has been making remarkable progress against all odds.

It interests me to write about him because I have been in the know of how he has positively metamorphosed from being an employee to become an employer of labour in the commercial city of Kano. Firdaus story is not a fairy tale as those who know him can attest to his growth in the Kano business community.

Sincerely, it is through observation of him I got to know practically that you don’t invest in a business if you don’t have time to monitor it, otherwise you would be feeding the greedy and glutton among your workers inadvertently, and before you know it, the business has collapsed. They don’t want to know how you come about the capital for the business but they would be ready to drain the resources to comatose, since no one would be around to have critical monitoring of their activities.

Successful businessmen do have challenges and that of Firdaus is no exception, especially given the current stifling inflation in the country. You must have the courage and sagacity to pull through in business with sincerity and promptness.

There was a time I visited Kano, precisely February, 2022 to attend the 40th Anniversary of Mass Communication Department in Bayero University, Kano, my alma mater. I observed him in the office and I discovered that he has full grasp of what it entails to run a business. He is an economist, so one shouldn’t expect less from him.

He is very strict but pragmatic. His strictness cannot be likened to nefariousness but proper way of doing things. He doesn’t cut corners. He will never bargain for substandard products.

As an entrepreneur you have a goal, but it should be predicated on your customers satisfaction. Without them your business will face retardation and sluggishness. That is why when you agree on a day and date for the supply of goods, do not renege. Customers develop confidence in someone based on their experience over time. If their experience is positive you are in for a good time with them.

Discipline as a core value in any setting, be it political, social or economic, will help anyone to grow; especially in business, financial discipline is key. To the best of my knowledge, Firdaus has it and his prudence is a great deal of idea.

*My relationship with Firdaus*

We are both from Ilorin but we didn’t know each other until we met in Bayero University, Kano. Although we gained admission the same time, he was a year ahead of me because his was a direct entry. Since graduation, the relationship has been sustained till today; alhamdulillahi! He is a thorough person, he neither receives ideas and/or opinions nor treat issues dogmatically. It takes a sound and convincing explanation of a subject matter to get him on the same page with one.

Our good friends, they say, are our lives. At one’s lowest hour, one must have that one person in whom to confide. This is reminiscent of Mariama Ba’s So Long a Letter in which it is said “confiding in others always pain”.

Our relationship has transformed beyond friendship, it is now a familial bond. I can remember when I attended his wedding in Kaduna in the year
2009 and he reciprocated by attending my wedding in Ilorin together with his wife, an epitome of a good wife.

He is based in Kano but his door is always open to visitors. You can’t visit his family without giving a good account of their hospitality and humility. Great men are synonymous with humility and that has been my conviction over the years.

*His Philanthropic Activities*

He is a finest gentleman with a kind heart and generous disposition.He does not have a Foundation through which he reaches out to the less privileged because he believes giving to people is a personal thing and does not require publicity. His argument has been that he is doing it for the sake of Allah, not for people to praise him, and that getting a reward for doing good is preregative of Almighty Allah.

This is unlike politicians; there is no way they can keep in secrecy if they render assistance. If they don’t say it out, oppositions would use that against them, that they have neglected the people after gaining their mandates. So it is easy for him to do it in his own way, because he is not a politician.

There are cases of where he has helped and those people would be the one to tell me much later. If he helps you the third person would not hear about it. Emphatically, he has been kind to me as well.

Ahmad Abdulkadir Firdaus does not allow his busy schedules to deprive him of the opportunity to reach out to people through associations. He is currently the Vice President II of Bayero University Kano Alumni Association, the national body. He is also the Vice Chairman of Ilorin Emirate Descendants Progressive Union (IEDPU), Kano Branch. He is a Patron of Ilorin Emirate Students Union, BUK Chapter.

He is a detribalized Nigerian; his hand of fellowship spreads beyond his tribes and associates.

*His business sojourn*

Firdaus joined Royal United Nigeria Limited in Lagos State in 2007. He was later transferred to Kano office where he rose from the position of Accounts Assistant to become Regional Manager, North. In his words “I joined Royal United Nigeria Limited in 2007 through my Guardian, Dr. Abdullahi Jibril Oyekan”

Ahmed Abdulkadir Firdaus was born to the family of Alfa Ahmad and Hajia Halima of Ile Machine, Oju Ekun Oke, Adangba, Ilorin and grew up at Sebutu compound, Ilorin. He had his primary and part of secondary school education in Ilorin before proceeding to Lagos where he completed it. He is happily married with kids.

Below are his Educational background, Awards, and excerpts of the interview with him.

*Academic Qualification

In 2005 he bagged B.Sc. Economics from Bayero University, Kano with second class upper. He also obtained Master of Business Administration (MBA) in 2011 from the same institution. In 2006 he obtained Proficiency Certificate in Management and graduate member from the Nigerian institute of Management.
He became an Associate member , Institute of Chartered Economists in Nigeria (2006).

*Awards

Award of Excellence by Ilorin Emirate Descendants Progressive Union, IEDPU Northern Zone, 2023

Award of Excellence by BUK Alumni, Ilorin Emirate chapter, 2023

Award of Excellence by An-nur Islamic Organization, BUK, 2021

Award of Excellence by Ilorin -Ifelodun Social Group, Kano, 2021

Markazul Ulum Wal Maharif Islamic School Dei Dei, Abuja, 2020

Award of Excellence by National Association of Kwara State Students, BUK Chapter, 2019

Award of Excellence by Ilorin Emirate Youth Development Association, Kano, 2019

Award of Excellence by Ilorin Emirate Students’ Union, BUK, 2016

Certificate of Merit by National Youth Service Corps, Corps Welfare Association, Giginya Barracks, Sokoto, 2007

Merit Award (Chairman Fundraising) by Ilorin Emirate Students’ Union, BUK, 2005

Merit Award (Financial Secretary) by Ilorin Emirate Students’ Union, BUK, 2005

Merit Award (Member Fundraising) by Ilorin Emirate Students’ Union, BUK, 2004

Merit Award by Markaz Agege Alumni Association, BUK, 2003/2004

Al-Adabiyya Alumni Association, BUK, 2003/2004

Merit Award (Active member) Ilorin Emirate Students’ Union, BUK, 2002

*Interview Session*

What do you sell?

I sell different types/brands/sizes of Tyres and TableWater (HYDRO BLUE)

What could be the catalyst for your success in the business world?

Determination, patience, and passion can drive a business growth.

Nigerian economic challenges are enormous, but I always tell myself that if Dangote can do it, I can equally do with determination.

What advice do you have for upcoming entrepreneurs?

Business requires pragmatism, goal-oriented, and target. Including the culture of discipline

At the early stage of business, they must be available (full participation), adopt austere approach, have some level of accounting knowledge, and financial discipline.

They should understand that there is no shortcut to success; Rome was not built in a day.

Is it always rosy for your kind of business?

Not at all, like the Yoruba would say, a person that knows the day he would make plenty of sales might know the day of his death. Is just a saying nobody knows when he or she will die. No one can determine the day he or she will make enormous sales. However, business is unpredictable, most especially in the face of the current inflation that has influenced price instability.

It is obvious that even in the business world there are challenges but your ability to cope with its complexity and dynamism will determine how far you would go. This doesn’t rule out the significance of prayers as you weather the storm gradually. Our young men and women should cultivate the habit of sincerity and patience. Nothing good, they say, comes so easy. Get-rich-quick syndrome can’t be a way out of poverty but the road to doom. Patience is key to every facets of our lives just as Hausa saying “Hakuri maganin zaman duniyan”. Meaning patience is the key to successful life.

Firdaus, as a businessman is an example of those who would do their businesses diligently and would not surcharge the people.

He is in Kano, doing his business with utmost standard and excellent customer relations. Please patronise him for a life changing experience.

abdurraheemsaaddembo@gmail.com

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Opinion

Censoring the Uncensored: The irony behind Hisbah’s ban on Hamisu Breaker’s song

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By Ummi Muhammad Hassan

Following the ban by Hisbah on a new song titled “Amana Ta” by Hamisu Breaker, social media went into an uproar, capturing the attention of the public.

In the early hours of April 24, 2025, social media was filled with reactions following a press statement issued by the Deputy Commander of the Hisbah Board, Kano State chapter, Dr. Khadija Sagir, announcing the ban of Breaker’s new song. The reason cited was that the song allegedly contains obscene language.

This announcement, however, triggered a counterreaction from the public. Many became curious to know more about the song and the so-called obscene content, with some taking to their social media handles to express their opinions.

The irony of the situation is that Hisbah unintentionally gave the song more prominence, causing it to go viral. Many people who were previously unaware of the song searched for and listened to it, just to understand the controversy.

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In my opinion, after listening to the song, it contains no obscene language. Rather, the issue seems to lie with some young women who mimed the song in a suggestive manner after hearing that Hisbah had labelled it as indecent—as though to dramatize or reinforce the claim. Some even appeared as if they were intoxicated.

To me, this is both devastating and concerning, as it reflects the erosion of the strong moral standards once upheld by Hausa women. Many young people are now making videos lip-synching the song in indecent ways. It made me pause and ask myself: where has our shyness gone? I believe this question deserves a deeper conversation on another day.

In Breaker’s case, thanks to the Hisbah ban, he became the most trending Kannywood artist in April, and his song went viral—and continues to trend.

A similar incident occurred earlier this year when the federal government banned Idris Abdulkareem’s song *Tell Your Papa*. That action unexpectedly brought the artist back into the spotlight, causing the song to trend widely.

Social media has made censorship increasingly difficult. Once a movie, text, or song reaches the internet, it becomes almost impossible to control—even by the creators themselves.

While social media censorship remains a challenge, this recent incident highlights the need for the government to intensify efforts against the spread of indecent content—through Hisbah and agencies like the Kano State Film Censorship Board.

Clear guidelines should be put in place, requiring artists and filmmakers to submit their content for review and approval before public release. This, among other strategies, could help reduce the spread of inappropriate material.

Additionally, Hisbah should be more mindful of how such announcements are made, as they may inadvertently promote the very content they seek to suppress.

Ummi Muhammad Hassan, Ph.D., is a lecturer in the Department of Mass Communication at Bayero University, Kano. She can be reached via email at: ummeemuhammadhassan@gmail.com.

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Opinion

After My Parents, Then Prof. Nelson Aluya A Tribute to a Mentor Who Changed a Life

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By Zubair A. Zubair

 

When Dr. Veronica, then a lecturer at the University of San Francisco, “adopted” me as her son in early 2020, I never imagined that a simple WhatsApp introduction would alter the trajectory of my life. Nestled in a group chat named “Nigerians in Diaspora,” I soaked up every opportunity she shared, scholarships, networking events, webinars. One afternoon in 2020, she tagged the president of the Nigerian American Public Affairs Committee (NAPAC USA), Prof. Nelson Aluya, in a post about an upcoming virtual panel. Without hesitation, I sent him a direct message expressing my eagerness to join the discussion.

At the time, Prof. Aluya was an Associate Professor of Medicine at Rutgers Medical School in New Jersey. His response was swift and generous: “Welcome aboard, Zubair. I look forward to seeing you there.” Little did I know that his simple act of inclusion would mark the beginning of a mentorship unlike any other. In that moment, I realized there was a connection. I had first encountered his name, and his eloquent voice, on NTA News in February 2018, when he spoke passionately about diabetes awareness. His clarity and compassion had captivated me then; now, I was on the verge of being guided by him.

A Promise to Mentor

During our first call in 2020, I nervously explained that I was a university student back home in Kano. Prof. Aluya listened intently, then made me a promise: “I will mentor you to become the leader Nigeria needs, confident, compassionate, and competent.” He introduced me to Aliyu Sulaiman, another aspiring youth leader, and together we launched a new WhatsApp group in early February 2021 called “Wake Up Africa.” Our shared mission was ambitious: to bridge divides between Africans on the continent, Africans in the diaspora, and people of African descent worldwide.

Trials, Tribulations, and Unwavering Support.
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Life’s challenges tested our resolve almost immediately. In March 2021, I lost my phone unexpectedly and was unable to rejoin the group for eight months. Just as I managed to reconnect in November, fate intervened again: during my “Use of English” exam, I misplaced my replacement phone. Forced offline once more, I spent two months unable to participate. Yet every time I resurfaced, Prof. Aluya reached out with the same warmth: “Zubair, we miss your voice. How can I help?” His unwavering support reminded me that mentorship transcends geography and setbacks.

From Virtual Chats to In-Person Impact
In January 2022, Prof. Aluya sponsored Aliyu, Shamsudden, and me to attend a Pan-African youth forum in Abuja. Walking into that conference hall, I felt the weight of possibility settle on my shoulders. Surrounded by young change-makers, I realized how vital our “Wake Up Africa” vision could be. Buoyed by this experience, Prof. Aluya challenged us to formalize our efforts. Thus, in February 2022, Youth Together Work Together (YTWT) was born a youth-led organization dedicated to community action across Nigeria.

Three Signature Projects
Under Prof. Aluya’s guidance and financial backing, YTWT executed three flagship initiatives over the next eighteen months:
1. Religious Tolerance Seminar (Kaduna, July 2022): Bringing together Muslim and Christian youth to foster dialogue and mutual respect.
2. Market Cleanup (Kano, August 2022): Mobilizing students, activists, journalists and traders to restore the city’s bustling markets, highlighting civic pride.
3. Youth Against Drug Abuse Campaign (Abuja, May 2024): Conducting workshops in schools, markets and community centers to educate peers on substance-abuse prevention.

Each project bore Prof. Aluya’s fingerprints: from strategy sessions over Zoom to on-the-ground coordination and resource mobilization.

Beyond Events: Lifelong Lessons
Prof. Aluya’s investment in me extended far beyond sponsoring trips. He guided me through public-speaking workshops, critiqued my writing, and introduced me to networks of professionals across healthcare, technology, and public policy. In July 2023, he arranged for me to attend a cybersecurity seminar in Jos; in April 2024, an IT conference in Ibadan; and this March, the ‘Come Talk Africa’ in Abuja. At each event, he reminded me: “Zubair, your voice matters. Use it well.”

His mentorship taught me resilience in the face of failure, humility in success, and generosity without expectation. When I doubted my talents, he reaffirmed them. When I feared I wasn’t enough, he declared that I already was.

A Mentor’s Legacy

Mentors come and go, but rare is the one who reshapes your understanding of service, leadership, and compassion. Prof. Aluya did more than fund projects, he believed in my potential when others did not see it. He challenged me to think bigger, serve better, and lead with my heart. Without ever asking for thanks, he gave of himself freely: his time, his wisdom, and his unwavering belief in Nigeria’s youth.

Conclusion

My parents gave me life and love. After them, Prof. Nelson Aluya gave me purpose and direction. As I prepare to graduate and embark on my own journey of service, I carry his lessons with me: to uplift others, to persevere through adversity, and to lead with integrity. This tribute, published today, is but a small token of my gratitude, and a reminder that some of the greatest gifts we receive are the people who see our potential before we see it ourselves.

“A mentor is not always the one who stands at your side, it is the one who reaches out to lift you higher.”
– Prof. Nelson Aluya

By Zubair A. Zubair
Kano, Nigeria

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Opinion

Can the Trump Trade Policies Affect the African Economy?

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Dr Muttaqa Yushau

 

 

 

By MuttaqaYusha’u

myushau@gmail.com.

 

Since his re-election as President of the United States, Donald Trump has vowed to raise trade tariffs, particularly on Chinese imports. However, his protectionist trade agenda extends beyond China, affecting several countries, including those in Africa, even though Africa trades relatively less with the U.S. compared to other regions of the world.Trump’s trade policies are rooted in protectionism — an approach aimed at shielding American products from foreign competition. By doing so, the administration seeks to boost domestic employment, increase production, and promote shared prosperity for Americans.

However, the impact of these policies will vary across countries, depending on the extent of their reliance on the American market. The key question is: Can Trump’s trade policies significantly affect the African economy?According to the United States Census Bureau, Africa accounts for approximately 1.5% of total U.S. trade — a relatively small share. In 2023, African exports to the U.S. were valued at around $32 billion, with key sectors including crude oil, textiles and apparel, agricultural products, automobiles, and precious metals. Under the African Growth and Opportunity Act (AGOA), many African countries have enjoyed duty-free access to the U.S. market, especially for textiles and agricultural goods.For instance, Lesotho, a small country in southern Africa, is highly dependent on textile exports to the U.S.

The textile industry in Lesotho employs around 12,000 workers, representing 42% of the total formal employment in the manufacturing sector. Similarly, South Africa exports automobiles, agricultural products, and minerals to the U.S., with the auto industry alone contributing significantly to employment and foreign exchange earnings. A 10% tariff on African exports would likely slow down these sectors, reduce export earnings, and contribute to rising unemployment. Many companies would be forced to lay off workers, deepening social and economic challenges.Moreover, tariffs would make African goods less competitive in the U.S. market, potentially eroding the gains made under trade agreements like AGOA. For example, textile exports from Africa under AGOA account for about $1.3 billion annually, providing jobs to tens of thousands of workers, particularly in countries like Kenya, Ethiopia, and Lesotho. The imposition of tariffs on AGOA-eligible goods would undermine the core objectives of the agreement, which aims to promote economic growth through trade. It would also discourage investment in sectors that had been built around preferential access to the U.S. market, ultimately threatening job creation and industrialization efforts across the continent.One key lesson from these developments is the urgent need for Africa to deepen intra-African trade as a strategy for economic resilience. The African Continental Free Trade Area (AfCFTA), launched in 2021, provides a major opportunity for African countries to integrate their economies and trade more among themselves. According to the United Nations Economic Commission for Africa (UNECA), AfCFTA has the potential to boost intra-African trade by 52% by 2025, creating a larger market for African producers and reducing dependency on external markets.Recently, the Director-General of the World Trade Organization (WTO), Dr. Ngozi Okonjo-Iweala, stressed that the new U.S. tariffs, especially those affecting sectors like textiles in Lesotho, offer a wake-up call. She emphasized that African countries must seize this opportunity to strengthen their own markets, foster regional value chains, and build resilience against external shocks.In conclusion, while Africa’s direct exposure to Trump’s trade policies may seem limited, the localized impacts on sectors like textiles, agriculture, and automobiles could be significant. These changes reinforce the importance of regional economic integration and the need for African countries to diversify their trading partners and domestic markets. Africa must act swiftly to turn challenges into opportunities and chart a more self-reliant and sustainable economic future.

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