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Six years on: Dangote The Most Admired Brand In Africa

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Aliko Dangote

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained  “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne,  who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd  Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.

Dangote’s Pan-African drive will benefit AFCFTA-Kano Chamber

Established in 2010, Brand Africa is an intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

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BREAKING: Delta State Governor Sheriff Oborevwori Dumps PDP ,Joins APC

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In a stunning political twist, Delta State Governor, Rt. Hon. Sheriff Oborevwori, has officially defected from the Peoples Democratic Party (PDP) to the All Progressives Congress (APC).

The announcement came after a high-level, closed-door meeting held at the Government House in Asaba, the state capital, on Wednesday afternoon. According to the Governor’s Chief Press Secretary, Sir Festus Ahon, confirmed the move on the phone. The decision follows “wide consultations with political stakeholders and in the interest of Delta’s long-term development.”

Governor Oborevwori, who won the 2023 gubernatorial election under the PDP platform, was received by top APC chieftains in what is now being described as a strategic political realignment ahead of the 2027 general elections.

More to follow….

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Nigeria Customs Service Pledges Cooperation with Online Journalists

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Nigeria Customs Service Pledges Cooperation with Online Journalists and publishers to ensure balanced reporting of its activities. This assurance was given by Comptroller Dalhatu Abubakar, who hosted the leadership of Northern Online Reporters and Publishersat the command’s headquarters in Kano.

Welcoming the delegation, Comptroller Abubakar expressed his willingness to foster a mutually beneficial relationship with online journalists, emphasizing that the command remains open to engagement at all times. In a heartfelt moment, he offered condolences to the President of the Northern online reporters and publishers over the tragic loss of his child, reflecting his deep understanding of the challenges faced by media professionals.

“I am one of you,” he stated, noting his previous role as an Assistant Public Relations Officer (PRO) before attaining the Present position within the customs service. He further highlighted the importance of objective and balanced journalism, encouraging reporters to highlight both the achievements and lapses of the agency in a fair manner.

On his part, Musa Muhammad, President of Northern Online Reporters and Publishers, praised the comptroller for his media-friendly approach, acknowledging that the customs service plays a pivotal role in the country’s economic and security landscape. He assured Comptroller Abubakar that the association would work closely with customs officials to propagate their activities, particularly across all 19 northern states.

Muhammad emphasized the influence of online media in shaping public discourse, stressing that majority of Nigerians now turn to digital platforms for news updates. He assured the customs service that their security operations and enforcement efforts would be duly covered, ensuring transparency and accountability.

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Among the notable journalists in attendance were Abbas Yushau Yusuf, publisher of The Nigerian Tracker; Abubakar Abdulkadir Dangambo, publisher of Independent Post; and Hadiza Yusuf representing Prime Time.

The engagement marks a significant step in strengthening the relationship between the Nigeria Customs Service and the media, fostering a partnership rooted in transparency, accountability, and information dissemination to the public.

 

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Fombina Imprints Marks World Book Day with Symposium at KHAIRUN

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To mark the 2025 World Book Day declared by UNESCO, Kano-based publishing outfit Fombina Imprints Limited is organizing an event themed “Crisis of Standards, Decline of Reading Culture, and the Challenges of Publishing in the Digital Era.”

The event, scheduled for Tuesday, April 23, 2025, will take place at Khalifa Isyaku Rabiu University (KHAIRUN) , Kano, and will begin at 10:00 a.m.

The celebration will include a symposium, two panel discussions, a book exhibition, and a book gifting session.

According to the organizers, the activities aim to encourage reading habits among youths, foster discussions around the role of books in education, and examine current issues in the publishing industry.

Speaking ahead of the event, Buhari Abba, the Public Relations Manager of Fombina Imprints, said the occasion is not just to celebrate books but also to raise awareness.

“This event is a wake-up call to confront the shrinking reading culture among young people, the threats to educational quality, and the survival of publishing in a digital world,” he stated.

The symposium will be chaired by Professor Lukman I. Diso of Bayero University’s Department of Library and Information Sciences. Scholars and experts expected to speak include Professor Asabe Sadiya Mohammed, Provost of Aminu Saleh College of Education, Azare, and Dr. Mohammed Aminu Aliyu from the Department of Economics at BUK.

Two panel sessions will offer space for further engagement. The first, chaired by Dr. Bilkisu Yusuf Ali of Al-Qalam University, will examine “The Challenges of Publishing in the 21st Century” with panelists such as Ado Ahmed Gidan Dabino, Kabiru Musa Jammaje, and Khalid Imam.

The second panel, chaired by Professor Murtala Muhammad of Northwest University, will address “The Challenges of Reading Culture Among Youths.”
Speakers will include journalist Ismail Auwal, poet and creative director Nasiba Babale, HumAngle reporter Aliyu Dahiru, and Sadiya Lawal Danyaro, a lecturer from the Federal University Dutsin-Ma.

Fombina Imprints will also donate books to selected schools, including Government Girls Secondary School, Shekara, and Usman International School, Gandu, Kano.

“Books are not just tools for learning; they are instruments of transformation. We believe in investing in young minds, and this book donation is part of our little way to support education in our community,” Buhari Abba added.

The 2025 World Book Day celebration by Fombina Imprints aims to bring together authors, publishers, scholars, students, and readers to reflect on the role of books in a rapidly changing world.

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