Connect with us

News

Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

Published

on

Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

PMB And Nigeria:Anchoring The Argument On Adjuged Absenteeism
Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

Advert

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

News

ADC Accuses APC of Avoiding Performance Record, Shifting Focus to Personalities Ahead of 2027

Published

on

 

By Yusuf Danjuma Yunusa

The African Democratic Congress (ADC) has accused the ruling All Progressives Congress (APC) of attempting to divert public attention from its economic and security record by obsessively focusing on opposition candidate Atiku Abubakar and former President Olusegun Obasanjo’s personal opinions.

In a statement issued Monday, ADC National Publicity Secretary Mallam Bolaji Abdullahi said the APC’s response to recent criticism from Catholic Bishops reveals a party unable to defend its governance record.

“The APC wants the 2027 election to be about personalities because it cannot defend its performance,” Abdullahi said. “They want this election to be about Obasanjo’s personal opinion of Atiku based on a distant past because they cannot defend Bola Ahmed Tinubu’s record based on current performance.”

The statement comes after Catholic Bishops reportedly raised concerns about worsening poverty, insecurity, and the rising cost of living during a recent meeting with President Tinubu. The ADC accused the ruling party of attacking the Bishops rather than addressing their substantive concerns.

Advert

“Whenever respected Nigerians point to the deepening poverty, worsening insecurity, rising cost of living, or the collapse of public confidence under this administration, the APC never answers for its record,” Abdullahi said. “Instead, it looks for someone to attack. Yesterday, it was the Catholic Bishops. Today, it is Alhaji Atiku Abubakar. Tomorrow, it will be someone else.”

The ADC challenged the APC government to answer specific questions about its economic management, including why food prices continue to soar despite proclaimed economic growth, why poverty has deepened, and why the government is spending 69% of revenue on debt servicing—a figure the World Bank has described as dangerously high.

The party also defended Atiku Abubakar’s record as Vice President under Obasanjo, noting that Nigeria experienced stronger economic growth and greater macroeconomic stability during that period.

“While President Obasanjo was in office, with Alhaji Atiku Abubakar serving as Vice President and Chairman of the National Economic Council, Nigeria experienced stronger economic growth, greater macroeconomic stability, stronger investor confidence, and a far more affordable cost of living than Nigerians endure today,” the statement read.

“Whatever political differences may now exist between the two men, that record remains a matter of public history and cannot be erased.”

The APC had not issued an official response to the ADC’s allegations at the time of this report. However, party officials have previously dismissed opposition criticism as politically motivated.

Political analysts note that the exchange reflects an intensifying campaign season, with both parties already positioning themselves for the 2027 presidential election. The ADC, while a smaller opposition party, has sought to align itself with the broader critique of the APC’s economic policies under President Tinubu.

Continue Reading

News

Atiku Fires Back at the Presidency: “767 Factories Shut, 335 Others in Distress Under Tinubu”

Published

on

 

By Yusuf Danjuma Yunusa

Former Vice-President Atiku Abubakar has accused the Tinubu administration of presiding over an increasingly hostile business environment, alleging that 767 factories had shut down while another 335 were operating under severe distress.

Mr Atiku said the closures and difficulties facing manufacturers contradicted the Federal Government’s claims that its economic reforms were restoring growth and improving the business environment.

The former vice-president, who is the presidential candidate of the African Democratic Congress, ADC, stated this in a response to the Presidency’s defence of President Bola Tinubu’s economic record.

In a statement issued by his Senior Special Assistant on Public Communication, Phrank Shaibu, Mr Atiku said the government’s claims of economic prosperity existed largely in official statements and had not been reflected in the experiences of businesses and ordinary Nigerians.

He said the administration was celebrating Gross Domestic Product, GDP, growth and other macroeconomic indicators while manufacturers, small businesses and households faced rising operating costs and declining purchasing power.

“The Presidency proudly announced that Nigeria’s GDP has increased significantly since the exchange-rate adjustment. We ask a simple question: Has the purchasing power of the average Nigerian increased?” Mr Atiku said.

“Are manufacturers paying less for energy? Have small businesses become more profitable? The answer, tragically, is no.”

He said the closure of hundreds of factories and the distress faced by many others reflected the pressure created by high energy costs, multiple taxes, expensive logistics, rising electricity tariffs and weak consumer demand.

Advert

Mr Atiku argued that government policies could not be described as successful if they increased public revenue while reducing the productive capacity of the economy.

“Government cannot tax its way into prosperity while simultaneously shrinking the productive capacity of the economy,” he said.

“Manufacturers are battling record energy costs. Small businesses face multiple taxes, rising electricity tariffs, escalating logistics expenses and declining consumer demand.”

The former vice-president said tax reforms should be designed to encourage production, create jobs and expand the tax base rather than place additional pressure on struggling businesses.

“A tax reform that expands government revenue while ordinary citizens become poorer cannot honestly be described as progressive,” he said.

He added that successful tax systems were built on productivity and economic growth, not by extracting more revenue from businesses and households already facing financial pressure.

Mr Atiku also questioned the government’s borrowing policy, saying the debate should not focus solely on Nigeria’s debt-to-GDP ratio but on the economic value generated by borrowed funds.

“No serious economist argues that borrowing is inherently wrong. Nations borrow. The real question is this: what has Nigeria obtained in return for the unprecedented debts accumulated under this administration?” he asked.

He said Nigerians had a right to demand evidence that borrowed funds were being used to improve infrastructure, create jobs, strengthen public services and raise living standards.

Mr Atiku noted that businesses continued to spend heavily on alternative sources of electricity, while high logistics costs and poor infrastructure remained major obstacles to production.

“After record borrowing and record budgets, businesses are still forced to spend enormous sums generating their own electricity,” he said.

“Logistics costs remain among the highest in Africa. Manufacturers continue to struggle under crushing operating costs, while many roads remain in deplorable condition.”

The former vice-president said infrastructure should be assessed by its economic impact rather than the number of projects announced or commissioned by the government.

“Every administration announces projects. Nigerians are interested in completed projects that reduce the cost of doing business, improve mobility, guarantee stable electricity and stimulate economic growth,” he said.

Mr Atiku also challenged the Presidency’s explanation concerning crude-backed financing arrangements, arguing that the government had admitted that future oil earnings had been committed in ways that limited the country’s ability to benefit from favourable crude oil prices.

He said Nigerians deserved full disclosure on the terms of such arrangements, including the volume of crude committed, repayment conditions, funds received and projects financed.

Continue Reading

News

Presidency Sets Seven-Week Deadline for State Police Bill Draft

Published

on

 

By Yusuf Danjuma Yunusa

The presidency has officially set a seven-week timeline for the completion of the draft executive bill on state policing, with the proposed legislation expected to reach President Bola Tinubu for review by September 3, 2026.

Advert

Femi Gbajabiamila, chairman of the presidential working group on the national policing bill, disclosed the schedule on Monday, confirming that the draft will be formally transmitted to the president exactly seven weeks from now.

Gbajabiamila’s announcement underscores the administration’s accelerated push to overhaul Nigeria’s centralized policing structure, a reform initiative that has gained significant traction amid growing calls for decentralized security architecture to address the nation’s complex law enforcement challenges.

Continue Reading

Trending