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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

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Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

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In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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Dangote Cement Deepens Education Support In Kogi

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Dangote Cement Plc, Obajana Plant, has deepened its social footprint by distributing educational materials in Lokoja, the Kogi State capital.

General Manager, Social Performance Department, Dangote Cement, Obajana Plant, Ademola Adeyemi, described it as an extension of the company’s Corporate Social Responsibility (CSR) schemes.

According to him, the Lokoja educational intervention came days after Dangote Cement Plc distributed similar education materials to pupils in public schools in its catchment communities of Oyo, Iwaa, Obajana and Apata; and commissioned a multi-million-naira hospital in Obajana,which added to the growing list of social investments that includes an earlier hospital project in Iwaa and Oyo Communities.

He noted that while, over the years, the company has invested billions of naira in a wide range of social programmes for host communities, including empowerment programmes, road construction, and potable water projects, it remains resolute in its commitment to sustaining and expanding its interventions.

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He noted that the company’s corporate social responsibility programmes are aligned with government development priorities and are implemented through sustained, mutually beneficial partnerships.

A statement from the company and made available to newsmen in Lokoja said: “The educational materials distributed included school bags, exercise books, writing materials, water bottles, and other essential learning aids aimed at enhancing the learning experience of the pupils and preparing them for the next academic session.”

It said:” The intervention was informed by findings from a needs assessment conducted by Dangote Cement Plc. During the assessment, it was observed that several pupils attended school without school bags, while others carried their books by hand. It was also discovered that many students lacked essential learning materials such as exercise books, pens, pencils, and other basic learning materials.”

Speaking, Head Teacher of UBE LGEA School, St. Luke Model II, Adankolo, Lokoja Local Government Area, Abubakar Sanni, expressed profound appreciation to the management of Dangote Cement Plc for the gesture.

The Head Teacher expressed gratitude to the Group President of the conglomerate, Aliko Dangote, for extending the company’s educational support programme beyond its host and impacted communities to schools located at the state headquarters.

The beneficiaries, school management, parents, and community stakeholders expressed gratitude to Dangote Cement Plc for the timely intervention and prayed for the continued growth and success of the company in its efforts to improve lives and support sustainable community development.

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North-west Development Commission Partners Dala Orthopaedic To Make Quality Health Care Affordable

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Professor Abdullahi Magaji ,MD Northwest Development commission

 

 

The North-West Development Commission is partnering Dala Orthopaedic Hospital Kano, to explore ways of making quality healthcare more affordable to patients in the country.

This was disclosed by the Managing Director (MD) of the Commission, Professor Shehu Abdullahi Ma’aji recently in Kano when he hosted the Chief Medical Director of the Dala Orthopaedic Hospital, Dr. Isa Nurudeen.

Professor Abdullahi maintained that, as an intervention agency, the Commission would carry out a needs assessment of the operational requirements of the hospital, most especially on the energy component, required to power the hospital’s sophisticated equipment, based on which the Commission would come up with a partnership framework that would support in minimising the running and maintenance cost burden on the hospital.

He expressed the hope that, by the time the Commission wades in and subsidise the operational cost, the gesture would automatically translates into reduction of service charge on respective patients.

Professor Abdullahi explained the Commission’s readiness to extend similar gesture to Aminu Kano Teaching Hospital (AKTH), Ahmadu Bello University Teaching Hospital Shika, Zaria; and Danfodio University Teaching Hospital, Sokoto.

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He observed that all the three hospitals situated within the North-West region of the country “offer their services to generality of mankind” and as such, should be supported in whichever way possible to enhance the quality of their service delivery system; and to as well make the services more accessible and affordable.

Professor Abdullahi added that training of technical personnel on equipment operation and maintenance would be another component of the partnership between the two organisations. This is to ensure that operation and maintenance challenges are immediately tackled without waiting for the manufacturers to intervene.

He expressed the believe that by the time these healthcare facilities function optimally, it would reduce the frequency of Nigerians travelling overseas on medical tourism and would in turn boost Nigerian economy.

Earlier in his submission, the Chief Medical Director of Dala Orthopaedic Hospital, Dr. Isa Nurudeen explained that the purpose of the visit was to solicit the support
and assistance of the Commission to tackle some of the operational challenges facing the hospital.

He specifically emphasised on the energy needs to power their equipment, most especially the new sophisticated MRI machine recently donated by the NNPCL.

He explained that for the machine to operate optimally, it needed to run 24 hours continuously on electricity which is costly and beyond what the hospital management could afford considering the high cost of electricity from the national grid and the prohibitive cost of diesel in the country.

He then appealed to the Commission to come in and assist in providing a sustainable alternative source of energy to power the equipment.

The North-West Development Commission was established in 2024 by Mr. President, Asiwaju Bola Ahmed Tinubu to among others, accelerate infrastructure development and address long standing developmental gaps across the region.

In a statement by Abdulrashid Safana the Head press and public relations says the core mandate areas include security, agriculture, health, education, environment, women and youth development.

 

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Atiku Replies Obasanjo, Says He Has No Regret Thwarting the Third Term Agenda

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By Yusuf Danjuma Yunusa

Former Vice President Atiku Abubakar has said his opposition to the alleged third-term agenda of former President Olusegun Obasanjo was driven by his commitment to Nigeria’s constitutional democracy and not personal hostility towards his former principal.

Mr Atiku, who is the presidential candidate of the African Democratic Congress, ADC, stated this while responding to Mr Obasanjo’s latest criticism of him.

In a statement issued on Saturday by his Senior Special Assistant on Public Communication, Phrank Shaibu, Mr Atiku said the former president’s remarks were an attempt to rewrite history and diminish his role in the administration that governed Nigeria between 1999 and 2007.

He said he received Mr Obasanjo’s comments with sadness rather than anger, arguing that the former president had allowed personal resentment to influence his account of their political relationship.

Mr Atiku said the source of Mr Obasanjo’s alleged hostility towards him was well known to Nigerians, linking it to his refusal to support the reported move to amend the Constitution to allow the former president to seek another term in office.

“I am proud that I stood against the third-term agenda. I am proud that I stood by the Constitution of the Federal Republic of Nigeria. I have no apology whatsoever for frustrating every attempt to subvert our democracy for personal ambition,” he said.

“If Chief Obasanjo’s bitterness stems from my refusal to support an unconstitutional third term, then I wear that resentment as a badge of honour. No individual, regardless of his status or accomplishments, is bigger than the Federal Republic of Nigeria.

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“The Constitution is supreme, and I chose Nigeria over personal loyalty.”

The former vice president said the resistance to the third-term agenda was not a personal battle between him and Mr Obasanjo but a struggle to preserve Nigeria’s constitutional democracy.

“The Nigerian people won that battle. Democracy won that battle. History has already delivered its verdict,” he said.

Mr Atiku said it was unfortunate that Mr Obasanjo, whose alleged ambition was resisted, was now criticising those who defended the Constitution.

He also referred to recent comments by the Director-General of the World Trade Organisation, Ngozi Okonjo-Iweala, who, according to him, praised the economic management team of the Obasanjo administration and described it as the best Nigeria had produced.

Mr Atiku said the timing of the comments, coming shortly before Mr Obasanjo’s latest criticism, was for Nigerians to interpret.

“Whether or not the timing is merely coincidental is for Nigerians to judge. What is beyond dispute, however, is that while distinguished Nigerians who served at the highest levels continue to acknowledge my contributions to one of Nigeria’s most successful periods of economic management, Chief Obasanjo appears determined to diminish them,” he said.

“Chief Obasanjo may choose not to appreciate my role in building one of Nigeria’s most prosperous economic eras, but history has been far kinder. The record speaks for itself, and so do the testimonies of those who worked closely with that administration.”

Mr Atiku also recalled his relationship with Mr Obasanjo before the latter became president in 1999, claiming that he supported the former military ruler during his period of incarceration and contributed to his political return.

“History records that while Chief Obasanjo was in prison, I stood firmly by him. I supported his family, worked tirelessly with other patriots for his release and never wavered in my belief that he deserved his freedom,” he said.

“When he eventually regained his freedom, he had little to his name. I received him, clothed him, ensured he was properly cared for and extended every support necessary to help him regain his footing.

“Beyond that, I mobilised political structures, built alliances and made enormous personal and political sacrifices that culminated in his emergence as President of the Federal Republic of Nigeria.”

Mr Atiku said he had no regrets over his support for Mr Obasanjo, adding that acts of kindness should not be undertaken with the expectation of repayment.

“Do I regret helping Chief Obasanjo? Absolutely not. When God gives you the opportunity to lift another human being, you do so without expecting repayment.”

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