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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

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Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

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In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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ADC Accuses Kaduna Govt of Sealing Arewa House to Block Atiku’s Northern Stakeholders’ Meeting

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By Yusuf Danjuma Yunusa

The African Democratic Congress (ADC) has raised the alarm over the closure of Arewa House, which was set to host a meeting of its presidential candidate, Atiku Abubakar, with Northern stakeholders.

In a statement on Wednesday, Phrank Shaibu, spokesperson for the ADC presidential campaign council, said, “My campaign team had proposed Arewa House as the venue for our consultation with stakeholders on Thursday and, today, the APC government decided to seal the building.”

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But the ADC said, “We will not be intimidated,” condemning the sealing off.

The statement described the move as “a troubling pattern”.

“During our campaign flag-off in Sokoto, the APC government also tried to frustrate us. The people stood firm, and their will prevailed. Now, as Atiku prepares to consult stakeholders at Arewa House, the venue has been sealed”.

“We hold President Bola Tinubu and the APC politically responsible for this pattern of obstruction. An outgoing president and a ruling party should respect democratic competition, not use public authority to impede the opposition, restrict political consultation or weaken Nigerians’ right to choose,” the statement said.

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NASWDEN backs FG’s move to license, regulate scrap business, raises alarm over attack on members

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The National President, National Association of Scrap and Waste Dealers Employers of Nigeria (NASWDEN), Alhaji Fatai Ogunwale, has expressed the support of the association for the Federal Government’s Proposed licencing and regulations of Scrap business.

A statement made available to the News Agency of Nigeria (NAN) by its National President, Alhaji Fatai Ogunwale, on Tuesday, stated that the move was also to curb theft and vandalism in the country.Read Daily News

In a Two-Day stakeholders meeting in Lagos, the Federal Government under the supervision of the Federal Ministry of Steel Development, had moved to regulate Scrap industry business and operation in Nigeria.

The theme of the event is “Validation of the proposed Scrap metal Collection, Trading, Recycling and Regulations 2026”.

According to the President of the association, the move was targeted at those who engaged themselves in illegally stealing of metals and vandalism of critical infrastructure including electricity cables, railways components and manhole covers amongst others.

He expressed gratitude to the Federal Government for the initiative and warned against double taxation scrap metal dealers carrying scraps to end users or rolling mills across the country.

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Ogunwale also called on the Federal Government to eradicate touts on our expressways who harrass NASWDEN members ,extort them while going about thier legitimate scrap business.

The President also informed stakeholders that NASWDEN had earlier launched anti Vandalism and currently working with security agencies to protect critical national infrastructure and the nation’s assets.

According to him, the move also involved the issuing of loading inspection confirmation clearance papers to members to check theft and vandalism by criminals parading themselves as scrap dealers.

In his remarks, the Minister of Steel Development, Shuiabu Audu, stated that the framework would establish an organised transparent scrap metal value chain in the country.

The Minister was represented by the Director of Metallurgical Raw Metal Development and Investment Promotion in the ministry, Mr Ime Eprikpo.

“The proposed Scrap metal collection, trading, recycling and regulations 2026, are also expected to improve the supply of the locally sourced raw materials to steal manufacturing companies.

As well as to formalise the activities of scrap dealers and strengthen environment and occupational safety standards, ”he added

I’m his remarks, the Deputy National President of NASWDEN, Comrade Aminu Hassan Soja called on the Federal Government to as a matter of urgency, tackle the issue of alleged attacks on its members by one Uche Ogbu Luke.

According to Soja, Luke is an impostor who allegedly uses armed thugs to intimidate and extort scrap dealers along highways across the South-East and South-South regions of the country.

” We call on the federal government tomurgently intervene and put an end to the activities of one Uche Ogbu Luke, whom he describes as an impostor allegedly using armed thugs to intimidate and extort scrap dealers along highways across the South-East and South-South regions of the country,” he alleged.

He urged the relevant security agencies to “investigate the allegations, apprehend those involved and protect innocent scrap dealers from harassment, intimidation and unlawful extortion”.

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ASUU Declares Strike at Zamfara State University

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The Academic Staff Union of Universities (ASUU), Zamfara State University branch, has declared an indefinite strike over what it described as the failure of the university management and relevant authorities to address its longstanding demands concerning staff welfare, salaries, promotions and working conditions.

The branch chairman, Comrade Anas Abubakar Dogo, announced the decision in a statement, explaining that the industrial action would commence at midnight on November 11, 2026.

Dogo said the decision followed the expiration of an initial two-week ultimatum issued to the university management, which was subsequently extended by another three weeks, bringing the total period of the ultimatum to five weeks.

According to him, the union had also embarked on a one-week warning strike in an effort to compel the authorities to address its grievances, but the failure to resolve the outstanding issues had left the branch with no option but to proceed with an indefinite strike.

The ASUU chairman listed several challenges confronting the university, including the absence of official student accommodation, inadequate staff housing, poor remuneration and the non-implementation of the Federal Government-ASUU agreement.

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He lamented that students of the institution had no official university hostel, while members of staff were also without adequate accommodation, describing the situation as a major challenge to the effective administration and development of the university.

Dogo further accused the university authorities of failing to implement the Federal Government-ASUU agreement in its entirety, including the payment of outstanding arrears owed to academic staff.

The union also expressed dissatisfaction over the non-payment of promotion arrears, noting that the failure to implement staff promotions and their accompanying financial benefits had continued to undermine the morale of lecturers.

On staffing, the ASUU chairman raised concerns over the shortage of academic personnel, disclosing that some departments had only one tenured academic staff member, while others had none.

He warned that the situation was affecting the university’s academic capacity and could undermine the quality of teaching, research and other academic activities.

The union also described Zamfara State University as a training ground for academic staff, alleging that many lecturers were leaving the institution for other universities where better remuneration and improved working conditions were available.

Dogo disclosed that many academic staff members earned monthly salaries ranging from N96,000 to N120,000, a situation he said was inadequate and had contributed to the institution’s difficulty in retaining qualified lecturers.

He consequently demanded the full implementation of the Federal Government-ASUU agreement in all its provisions, including the settlement of all outstanding arrears.

The union also demanded the implementation of staff promotions and the payment of all accumulated promotion arrears.

The ASUU chairman stated that all academic activities on the university campus would remain suspended throughout the period of the industrial action.

He urged the relevant authorities to address the union’s demands to facilitate a resolution of the dispute and ensure the resumption of academic activities.

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