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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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4 years ago

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

PMB And Nigeria:Anchoring The Argument On Adjuged Absenteeism
Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

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In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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KANSIEC Chairman Advises Fruits Sellers Association to Modernize Business

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1 hour ago

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September 12, 2026

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The Fruits Sellers Association, Kano State Chapter, has been advised to develop a strategic plan within a specific timeframe to modernize its business operations.

The Chairman of the Kano State Independent Electoral Commission, KANSIEC, Professor Sani Lawal Malumfashi, gave the advice during a courtesy visit by members of the association to his office.

Professor Malumfashi stated that the fruit business anywhere in the world serves customers from all backgrounds, both rich and poor, due to the importance of fruits in food consumption.

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He maintained that the association should seek recognition across the three tiers of government in order to benefit from government policies and programmes.

The KANSIEC Chairman added that the present administration under the Executive Governor, Alhaji Abba Kabir Yusuf, is transforming Kano into a modern metropolitan city with many parks. He said fruit sellers should secure designated spaces around the corners of flyovers across the city.

Earlier, the Chairman of the Fruits Sellers Association of Nigeria, Kano State Chapter, Alhaji Safiyanu Abdullahi, said they visited KANSIEC to seek guidance on how to conduct free, fair, and peaceful elections within the association.

Bashir Habib Yahya
Media Aide to the KANSIEC Chairman
Date: 11/09/2026

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Breaking :Former PDP National Chairman Alhaji Bamanga Tukur Is Dead

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4 hours ago

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September 12, 2026

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Former Chairman of the peoples Democratic party during Jonathan’s administration Alhaji Bamanga Tukur is dead .

A credible source in Yola the capital of Adamawa state informed Nigerian Tracker that Alhaji Bamanga Tukur passes on in Abuja.

The source said his body will later be conveyed to Yola the capital of Adamawa state for funeral at the palace of Lamidon Adamawa Alhaji Muhammad Barkindo .

 

Alhaji Dr. Bamanga Mahmud Tukur (CON) was a prominent Nigerian politician, businessman, administrator, and elder statesman who has had a towering impact on Nigeria’s socio-political and economic sectors for over six decades.

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He was widely recognized for his roles as the former Governor of the old Gongola State, the former Minister of Industries, and the former National Chairman of the People’s Democratic Party (PDP).

Early Life and EducationDate of Birth: Born on 15 September 1935 in what is today Adamawa State, Nigeria.

Higher Education: He obtained a Master of Science (M.Sc.) degree from the University of Pittsburgh in the United States.

Honorary Recognition: He was awarded an honorary Doctorate Degree in Law (Honoris Causa) by Benue State University in Makurdi, Nigeria.

Traditional Titles: Reflecting his high regional and cultural status, he holds the distinguished traditional titles of Tafidan Adamawa and Wakilin Ganye in Adamawa State.

Career in Public Service & Governance
Nigerian Ports Authority (NPA):
Served as General Manager/Chief Executive from 1975 to 1982, managing port congestion and modernizing seaports.

Governor of Old Gongola State: Elected during the Second Republic in 1982, serving a brief term before the December 1983 military coup.

Minister for Industries: Served under General Sani Abacha’s military administration from 1993 to 1995.

Business and Continental Leadership Founder of BHI Holdings (Daddo Group),

Tukur expanded his economic influence across Africa:

Africa Business Roundtable (ABR): Founder, past president, and Life Patron.

NEPAD Business Group: Elected Chairman in March 2002.

International Maritime Stature: First African Vice President of the International Association of Ports and Harbours (IAPH)

PDP National Chairmanship (2012–2014)Elected PDP National Chairman in March 2012.

 

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Nigeria’s Oil Output Hits 1.573m bpd as OPEC Production Rises–Report Says

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22 hours ago

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September 11, 2026

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By Yusuf Danjuma Yunusa

Nigeria’s crude oil production, excluding condensate, rose by 35,000 barrels per day (bpd) to 1.573 million bpd in August 2026, from 1.537 million bpd in July, according to the latest data from the Organisation of Petroleum Exporting Countries (OPEC).

The increase, representing a 2.3 per cent month-on-month (MoM) growth, places Nigeria among OPEC members that recorded higher production during the month.

OPEC, in its latest monthly data based on direct communication from member countries, said Nigeria’s August output was its highest monthly production level in the data provided for 2026.

The August figure also exceeded Nigeria’s average production of 1.552 million bpd in the second quarter of 2026, indicating a gradual improvement in upstream output.

The development comes amid renewed efforts by the Federal Government and oil producers to boost production through improved security, fresh upstream investments, new projects and the rehabilitation of existing assets.

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Across OPEC, crude oil production increased by 346,000 bpd to 24.081 million bpd in August, from 23.735 million bpd in July.

Iraq recorded the largest increase among OPEC members, with output surging by 664,000 bpd to 3.378 million bpd. Kuwait followed with a 49,000-bpd increase to 1.894 million bpd, while the United Arab Emirates added 54,000 bpd to reach 3.835 million bpd.

Venezuela also increased production by 23,000 bpd to 1.145 million bpd.

However, some major producers recorded declines. Saudi Arabia’s output fell by 75,000 bpd to 7.276 million bpd, while Algeria and Libya declined by 8,000 bpd and 9,000 bpd to 999,000 bpd and 1.355 million bpd respectively.

Iran recorded the largest decline, with production dropping by 399,000 bpd to 2.086 million bpd.

Beyond OPEC, total production by the broader OPEC+ group, comprising OPEC members and participating non-OPEC producers under the Declaration of Cooperation (DoC), rose by 297,000 bpd to 38.055 million bpd in August.

Within the non-OPEC DoC group, Kazakhstan increased production by 159,000 bpd to 1.807 million bpd, while Russia cut output by 160,000 bpd to 8.718 million bpd.

For Nigeria, the latest production increase could provide some relief to government revenue and foreign exchange earnings, given the continued importance of crude oil exports to the economy.

Nigeria has set a target of raising crude oil production towards three million bpd by 2030, making sustained increases essential to achieving the ambition.

However, the country still faces significant challenges, including ageing fields, infrastructure constraints, crude theft, funding difficulties and the need to attract new investment into the upstream sector.

The August performance therefore represents progress, but maintaining the upward trend will be crucial if Nigeria is to close the gap between current production and its ambitious 2030 target.

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