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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

PMB And Nigeria:Anchoring The Argument On Adjuged Absenteeism
Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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Northern Senators Commends ECOWAS Leaders For Lifting Sanctions On Niger Republic

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Abuja. – Today, the Northern Senators Forum expresses it’s heartfelt appreciation and commendation to the exceptional leaders of the Economic Community of West African States (ECOWAS) for their decisive action in lifting sanctions imposed on Niger Republic as a result of military takeover on 26th July, 2023. We are pleased to see that ECOWAS has responded to the progressive requests made by us individually and collectively on the subject matter, and we commend their prudent and compassionate approach in addressing these critical issues.

The Northern Senators Forum believes that the principled and empathetic decision made by ECOWAS to lift the sanctions on Niger Republic is a testament to the organization’s commitment to regional solidarity, cooperation, and respect for human rights. We understand that this action will go a long way in alleviating the suffering of the people of Niger Republic, as well as ensuring the restoration of stability and economic prosperity in our region.

We are particularly grateful that ECOWAS leaders have considered our pleas to restore electricity, open borders, and lift the sanctions on Niger Republic. These measures will not only have crucial humanitarian implications, but will also foster regional integration, trade, and cooperation. We firmly believe that this step taken by ECOWAS will positively impact the lives of the people of Niger Republic and Nigeria and facilitate the restoration of trust and harmony among all member states.

As representatives of the people and advocates for justice and democracy, we commend ECOWAS for their responsiveness and understanding of the immense challenges faced by our fellow West African nation. The Northern Senators Forum stands in solidarity with ECOWAS IN restoring democracy and rule of law in Niger Republic and other west African countries, and we are committed to working to promote stability, peace, and socio-economic development throughout the region.

The Northern Senators Forum urges the government of Niger Republic and its people to seize this opportunity to hasten the process of returning to democratic governance to build a stronger and more prosperous nation, harnessing their resilient spirit and unwavering determination. Furthermore, we urge all regional stakeholders to continue engaging in dialogue and pursuing peaceful solutions to address any remaining concern, fostering a harmonious environment for progress and development.

Finally, the Northern Senators Forum would like to reiterate its deep appreciation to ECOWAS leaders especially President Bola Ahmed Tinubu of Nigeria for their proactive and benevolent intervention in lifting the sanctions imposed on Niger Republic. We are confident that this decision will leave an indelible mark on the collective consciousness of all West African nations and serve as a shining example for resolving differences through dialogue and diplomacy.

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BREAKING: ECOWAS lifts sanctions against Niger, Mali, Burkina Faso

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President Bola Ahmad Tinubu addressing the Extraordinary meeting of ECOWAS heads of state in Abuja,Photo:Channels TV

 

The Economic Community of West African States (ECOWAS) has lifted sanctions imposed on Niger Republic, Mali, Burkina Faso, member nations that are ruled by military.

The authorities of ECOWAS on Saturday said the decision was based on humanitarian considerations, especially because of the Lenten period and the approaching month of Ramadan.

The regional bloc also lifted sanctions on Republic of Guinea-Bissau.

To invite all four countries to a meeting.

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Kano Unity Forum Urges Drug Dealers to Comply with Court Directives and Relocate to Dangwauro

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Alhaji Gidado Mukhtar addressing the Press

Alhaji Gidado Mukhtar, representing the unity forum, addressed the press in Kano, highlighting the city’s historic significance as a commercial hub spanning centuries, despite facing challenges from colonial and post-colonial legacies.

Recent years have seen a surge in attempts to undermine Kano through the importation of dangerous drugs, posing a grave threat to its future and Northern Nigeria at large, with drug dealers operating openly in markets like Muhammad Abubakar Rimi Market, Sabongari.
Statistics from the NDLEA reveal alarming figures, with substantial quantities of psychotropic substances seized within a short span, prompting urgent action to safeguard society’s future.

The Kano State Government, disturbed by the situation, initiated the establishment of a modern pharmaceutical market within the new Kano Economic City at Dangwauro through a Public-Private Partnership (PPP), aiming to regulate and monitor unlawful activities.

Despite efforts to relocate dealers to the new market, resistance persists, with the perpetrators going to the extent of instituting legal action against directives, recently ruled against by the court.

Stakeholders emphasize the intolerability of allowing illicit drugs to pervade society, asserting a unified stance against the trade’s detrimental impact on Kano’s fabric, and vow to employ all legitimate means to halt its spread.

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