Connect with us

News

Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

Published

on

Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

PMB And Nigeria:Anchoring The Argument On Adjuged Absenteeism
Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

Advert

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

News

Special Report:Fuel Hike and the Weight of Distant Wars

Published

on

 

By Yusuf Danjuma Yunusa

The faint hum of generators, once the relentless backdrop of life in the heart of its place, a heavier quiet has settled—born of grim resignation as the ripple effects of a distant geopolitical storm crash onto the wallets of ordinary Nigerians.

Here in Mararaba, the complaint is not just about the new numbers on the fuel pump. It is about the arithmetic of survival that no longer adds up. The latest hike in the price of Premium Motor Spirit (PMS), which dealers attribute to the escalating crisis in the Middle East—a conflict many here note involves the United States, Israel, and Iran—has plunged residents into familiar but increasingly unbearable hardship.

To understand the human weight of this policy, I took to the streets and queues of Mararaba, annex to the Federal Capital Territory, to speak with those who feel they are paying the price for a war thousands of miles away.

At a crowded NNPC filling station in Nyanya, where the queue of vehicles stretched nearly a kilometer under the harsh sun, I met Nasir, a commercial bus driver. He leaned against his battered Korope bus, wiping sweat from his brow, watching the attendant update the price board.

“Look at this,” Nasir said, his voice a mix of anger and exhaustion. “Just last week, I was managing. Now they tell us because there is war between Israel and Iran, and because America supports Israel, the price must go up again. What does that have to do with us in Abuja?”

Nasir’s math is simple but devastating. “I used to buy fuel here for around N700. Now we are pushing N1,000 and above, and they say it might go to N1,500 if the crisis continues. My transport fare? If I double it, my passengers—civil servants, traders, students—cannot pay. If I don’t, I go home with nothing. The politicians in America and Israel are fighting a war with our stomachs.”

His lament echoes the reality of transport inflation, which has spiked dramatically since the removal of subsidies, now worsened by global tensions.

Across town on Abacha Road, at a modern but nearly empty restaurant, I found Yakubu, a small business owner who runs a catering service. For him, the fuel hike is a “tax” on everything he buys.

Advert

“It is a chain. I cook with gas, but the price of gas goes up because the dollar is high and the market fears the war. I transport food to clients, but fuel for my van is now this much,” he said, snapping his fingers. “The government tells us it is ‘market forces’ and the war in the Middle East. I am not a fool. I know the Middle East is unstable because of the US and its allies. But why is Nigeria’s economy tied so tightly to their conflicts? Why are we still importing fuel when we have refineries? We are suffering for their wars and our leaders’ incompetence.”

At Mararaba market, the complaints are less about geopolitics and more about the immediate struggle to fill a pot. Anwar, a tailor, sat idle at his sewing machine. The shop beside him, a provisions store, was dark.

“My neighbor cannot afford to run his generator today,” Anwar said, gesturing to the dark shop. “He sells cold drinks and water. If he has no light, he has no business. If he uses a generator, his profit is gone because diesel is over N1,000 in some places. This is the reality. America, Israel, and Iran are fighting, and my neighbor loses his livelihood.”

The sentiment is backed by data. According to a recent NOIPolls report, 85% of Nigerians disapprove of the fuel subsidy removal, and 93% believe the country is heading in the wrong direction. For people like Anwar, the official explanations ring hollow.

“They say it is deregulation, that it is global politics,” he continued, shaking his head. “I say it is abandonment. We are being buried alive by policies made in Washington and Tel Aviv, carried out by Abuja.”

The geopolitical angle is a particularly bitter pill to swallow. In a country already grappling with high living costs, the idea that a conflict far removed from Africa’s Sahel could dictate the price of commuting to work or powering a small clinic breeds deep resentment.

Ibrahim, a retiree and civil servant, sat on his veranda in Angwa Katsinawa listening to the rare silence where generators once roared.

“Since 2023, when President Tinubu said ‘subsidy is gone,’ we have been on a rollercoaster to poverty. Now this war gives them the perfect excuse to finish us off. The government says the NNPC made this decision based on ‘market realities.’ What reality? The reality that America supports Israel, and Iran threatens retaliation? Why must my pension suffer for that?”

His frustration touches on a key point raised by experts: the escalating conflict threatens to push the subsidy burden—or the cost passed to consumers—past a staggering N644 billion monthly if oil prices spike.

As the sun set over Mararaba, taxis and buses were fewer on the roads. Many drivers, like Sadiq, a university graduate who drives for a ride-hailing app, simply parked for the day.

“I cannot make money if I spend all day in a fuel queue or if 70% of what I earn goes into the tank,” Sadiq said, scrolling through his phone, which showed a fraction of his usual earnings. “They talk about the crisis in the Middle East. But we have a crisis here. It is a crisis of hunger. Until the US, Israel, and Iran stop fighting, we suffer. Until our government decides to fix our refineries, we suffer. We are just pawns.”

As I left him, Sadiq called out, “Tell them we are tired. We are tired of paying for wars we did not start.”

It is a sentiment that hangs heavy in Nigeria’s air—a feeling of being trapped between the anvil of global politics and the hammer of local economic policy.

 

Continue Reading

News

CNG Expansion: Tinubu Orders 100,000 Kits to Ease Fuel Pain

Published

on

 

By Yusuf Danjuma Yunusa

President Bola Tinubu has ordered the urgent deployment of 100,000 Compressed Natural Gas (CNG) conversion kits within the next two to three weeks, aiming to mitigate the burden of soaring petrol and diesel prices on the Nigerian public.

Ismaeel Ahmed, the Executive Chairman of the Presidential Initiative on Compressed Natural Gas (Pi-CNG), disclosed this to State House correspondents on Tuesday following a briefing with the President in Abuja.

According to Ahmed, the directive was prompted by escalating global petroleum prices linked to the ongoing conflict in the Middle East, which has led to a sharp increase in domestic transportation costs.

Advert

“The President is keenly monitoring global developments, particularly the situation in the Middle East and its direct impact on the rising cost of petrol and diesel here at home,” Ahmed stated. “He summoned this meeting to assess our progress at Pi-CNG and determine how we can rapidly scale up the availability of gas across the country to ensure Nigerians benefit from lower transportation costs.”

Ahmed revealed that Tinubu issued a firm mandate to accelerate the distribution of conversion kits, facilitating a widespread shift from traditional fuels to natural gas.

“Mr. President has given a clear directive for the immediate deployment of approximately 100,000 kits,” Ahmed said. “We are collaborating with a broad coalition of stakeholders to incentivize this process and push these kits into the market without delay. The goal is to convert a significant number of vehicles and tricycles, enabling more citizens to access and utilize gas.”

The Pi-CNG boss confirmed that the rollout is scheduled to begin within the next two to three weeks. He added that conversion centres across the country are expected to become highly active as the programme gains momentum.

Continue Reading

News

Just In:Governor Yusuf  Sacks Head of Service 

Published

on

Governor of Kano State, Alhaji Abba Kabir Yusuf, has relieved the State Head of Service, Alhaji Abdullahi Musa, of his appointment with immediate effect.

This was contained in a statement issued by the governor’s spokesperson, Sunusi Bature Dawakin Tofa, on Tuesday evening.

The decision is part of the ongoing efforts by the present administration to reposition the state civil service for greater efficiency, discipline, and improved service delivery across all government institutions.

Advert

Governor Yusuf expressed appreciation to the outgoing Head of Service for his contributions and dedication to the service of Kano State during his tenure.

“We wish him the best in his future endeavours and pray for his continued success in all aspects of life.”

The Governor also directed that Hajiya Bilkisu Shehu Maimota, the Permanent Secretary, Admin and General Services at the Cabinet Office, to serve in acting capacity pending the appointment of a substantive Head of Service.

By this announcement, the outgoing Head of Service is directed to handover the affairs of the office to the Ag. Head of Service latest tomorrow, Wednesday 11th March, 2026

 

Continue Reading

Trending