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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

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Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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Sultan of Sokoto Urges Nigerians to Stop Criticizing Leaders and Allow God to Deal With Them

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Sultan Muhammad Saad Abubakar

 

Nigerians have been urged to desist from castigating their leaders and all those in authority.

This call was made to Nigerians by the Sultan of Sokoto, Alhaji Sa’ad Abubakar III on Monday at the the Regional Conference on Climate Change-Induced Conflicts in Northern Nigeria hosted in Kaduna.

According to the Sultan, it is important that Nigerians rather than insult their leaders, they should allow God to really with them.

He also urgee Nigerians to contibue praying for their keaders and tne nation as a whole.

He further called on religious leadera accros Nigeria to quit misleadinh members of ghwir congregation.

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“A lot of people say we have never had it so bad, but no matter how difficult it is, ease will come. We believe nothing lasts forever.

“Nothing bad and nothing good lasts forever. Let us intensify prayers in our congregations and encourage our followers to pray for our leaders.

“We will not castigate them; we will allow Almighty Allah to deal with them as He wishes and He will,” the Sultan notes.

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Arewa APC Merger Group Hails President Tinubu for Release of Detained minors

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The Arewa APC Merger Group has thanked President Bola Tinubu for his swift and compassionate response in ordering the release of detained minors involved in the #EndBadGovernance protests.

In a statement signed by National Coordinator Hon. Musa Mujahid Zaitawa in Abuja, the group expressed gratitude for the President’s decisive action, which has brought renewed hope to many Nigerians.

The group commended President Tinubu for showing strong leadership on the issue, noting that his actions demonstrate a commitment to justice and the well-being of Nigeria’s youth.

They emphasized that this move reassures citizens of the President’s dedication to fairness and the protection of human rights under his administration.

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The release order from President Tinubu came after the Arewa APC Merger Group took substantial steps to advocate for the detained children.

In response to reports of mistreatment, including allegations of malnutrition and poor conditions, the group provided essential food and support to the minors both at the Federal High Court in Abuja and while in custody.

This effort underscored the group’s commitment to the welfare of young Nigerians and their resolve to seek justice.

Hon. Musa Mujahid Zaitawa stated that the group is encouraged by the President’s response and considers it a positive signal of his administration’s commitment to addressing national issues with compassion and responsibility.

The Arewa APC Merger Group remains hopeful that this action will set a precedent for prioritizing the rights and well-being of Nigeria’s youth across the country.

President Tinubu’s decision to release the children reflects his administration’s acknowledgment of the calls from various stakeholders to uphold justice and safeguard the future of young Nigerians.

The Arewa APC Merger Group expressed their appreciation for this significant step, which they believe will strengthen public confidence in the government’s dedication to the rights of all citizens.

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Breaking: Court Drops Charges Against Minors

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The Federal High Court in Abuja on Tuesday struck out the charges brought against a total of 119 #EndBadGovernance protesters.

All 119 protesters were arraigned on Friday, November 1 on charges bordering on Treason felony, inciting to mutiny, among others.

The defendants were arraigned in two batches at the previous proceeding.

The first batch comprised a total of 76 protesters which included 32 minors and the second batch a total of 43 protesters.

The trial judge, Justice Obiora Egwuatu, struck out the suit following an application by the counsel to the Attorney General of the Federation, M. D Abubakar, to take over and discontinue the matter.

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