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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

PMB And Nigeria:Anchoring The Argument On Adjuged Absenteeism
Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

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In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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Legal Troubles Mount for El-Rufai as ICPC Takes Him into Custody

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By Yusuf Danjuma Yunusa

The legal challenges facing the immediate past Governor of Kaduna State, Malam Nasir El-Rufai, intensified on Wednesday as he was taken into custody by the Independent Corrupt Practices and Other Related Offences Commission (ICPC).

The anti-graft agency confirmed the development in a statement on Thursday, signed by its Head of Media and Public Communications, J. Okor Odey.

“The Independent Corrupt Practices and Other Related Offences Commission (ICPC) writes to state that Malam Nasiru El-Rufai the former Governor of Kaduna state is in our custody as at close of work, Wednesday the 18th day of February, 2026,” the statement read. “Malam Nasiru El-Rufai is in the custody of the Commission in connection with investigations.”

While the ICPC did not disclose the specific details of the allegations, his detention marks a significant escalation in the scrutiny of his eight-year tenure and follows a recent high-profile arrest by the Economic and Financial Crimes Commission (EFCC).

El-Rufai’s transfer to ICPC custody comes immediately after he spent two nights with the EFCC over allegations of large-scale corruption and embezzlement. Those allegations stem from a Kaduna State House of Assembly ad-hoc committee report, which indicted his administration for allegedly siphoning approximately ₦432 billion through questionable contracts and money laundering.

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Sources revealed that while the EFCC had granted the former governor administrative bail, the process was derailed under controversial circumstances. The bail conditions reportedly required a Permanent Secretary and a Director in a federal ministry to stand as sureties. However, after one of the proposed sureties—a Permanent Secretary—arrived at the EFCC office to complete the formalities, the agency allegedly hesitated and later declined to proceed.

Further compounding the issue, it was learned that the Permanent Secretary subsequently withdrew from the process, citing alleged threats. This has raised concerns about possible intimidation and interference in the case.

El-Rufai was scheduled to appear before the ICPC on Wednesday for questioning over separate corruption allegations, leading to his transfer to the commission’s custody.

In a parallel legal front, the Department of State Services (DSS) has filed charges against El-Rufai at the Federal High Court in Abuja. The charges, filed under suit number FHC/CR/99/2026, allege that the former governor unlawfully intercepted the phone communications of the National Security Adviser (NSA), Nuhu Ribadu.

According to court documents dated February 16, 2026, the prosecution’s case hinges on comments El-Rufai made during a televised interview on Arise TV’s Prime Time programme on February 13, 2026.

In the first count, the former governor is accused of unlawfully intercepting the NSA’s phone communications, an offense said to be contrary to Section 12(1) of the Cybercrimes (Prohibition, Prevention, etc.) Amendment Act, 2024.

The second count alleges that El-Rufai admitted to knowing individuals involved in the interception but failed to report them to relevant security agencies, an offense under Section 27(b) of the same Act.

In the third count, prosecutors allege that El-Rufai and “others still at large” used technical systems to compromise public safety and national security by unlawfully intercepting the NSA’s phone communications, contrary to Section 131(2) of the Nigerian Communications Act, 2003.

El-Rufai has consistently denied all allegations leveled against him, describing them as politically motivated “witch-hunts.” However, with the EFCC, ICPC, and DSS all pursuing separate investigations, the former governor now faces an unprecedented multi-agency legal offensive.

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Veteran Kano Broadcaster Lami Maccido Dies at 72

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A veteran Kano broadcaster who worked with the Kano State pioneer-owned television station, Lami Hafsat Maccido, has died at 72.

According to multiple sources, including veteran journalists, Hajiya Lami Hafsat Maccido died in the early hours of Wednesday.

She was among the pioneer casters of CTV 67, which is now ARTV, established by the first civilian Governor of Kano State, Late Alhaji Muhammad Abubakar Rimi.

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Before Hajiya Lami Maccido retired from the state television station, she captivated her audience with eloquent news presentation and was a role model for young journalists.

Tributes have continued to pour in for the late veteran journalist from her senior and junior colleagues.

Former Chairman of the Nigeria Union of Journalists, Kano Council, Abbas Ibrahim, described Hajiya Lami Hafsat Maccido as a very humble journalist who corrected her juniors with humility.

 

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Tinubu Signs Electoral Act Amendment Bill Into Law Ahead of 2027 Polls

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By Yusuf Danjuma Yunusa

President Bola Tinubu on Wednesday gave his assent to the Electoral Act 2022 (Amendment) Bill, 2026, a move that comes just days after the Independent National Electoral Commission (INEC) unveiled the official timetable for the 2027 general elections.

The signing ceremony took place at the Council Chamber of the Presidential Villa, Abuja, shortly after 5:00 pm. The event was attended by key leaders of the National Assembly, who facilitated the bill’s speedy passage a day earlier.

The newly signed amendment has thrust the contentious issue of electronic transmission of election results back into the national spotlight. While the legislation signals a continued commitment to technological integration, the specifics of the amendment are expected to shape the operational framework for INEC in the upcoming electoral cycle.

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Civil society organizations and opposition political parties have consistently advocated for the mandatory real-time transmission of results directly from polling units to INEC’s central viewing portal. They argue that such transparency is critical to safeguarding the electoral process, reducing human interference, and bolstering public confidence in election outcomes.

This demand follows the technical glitches experienced during the 2023 general elections, where the malfunction of INEC’s Result Viewing Portal (IReV) led to widespread allegations of manipulation and sparked protests.

While the ruling All Progressives Congress (APC) has expressed general support for deploying technology to enhance electoral integrity, the implementation strategy remains a point of contention. Some political stakeholders and technical experts are advocating for a cautious approach, citing significant disparities in network connectivity and telecommunications infrastructure across the country. They propose a phased or hybrid model that would allow for manual collation as a failover in areas where electronic systems are unreliable, ensuring that no voter is disenfranchised due to technical failures.

With the amendment now law, attention turns to the execution of the 2027 elections. According to the previously released INEC timetable, voters will head to the polls on Saturday, February 20, 2027, to elect the President and members of the National Assembly. This will be followed by the Governorship and State Houses of Assembly elections on Saturday, March 6, 2027.

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