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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

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Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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Market Traders Association of Nigeria Suspends Operations of 36 State Chapters

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President market traders association of Nigeria Jamilu Abbas

 

The Market Traders Association of Nigeria (MATAN) has announced the suspension of operations across its 36 state chapters and the Federal Capital Territory (FCT), Abuja. The decision was disclosed by MATAN’s National President, Jamilu Abbas, while addressing journalists on the prevailing challenges within the association.

According to Abbas, the suspension comes in response to multiple concerns raised by stakeholders, alongside unforeseen circumstances that have impacted the organization’s unity.

He emphasized the need for solidarity, stating, “Based on the current situation across the country regarding our association, along with the receipt of various calls from stakeholders and unforeseen circumstances—including exchanges of words on our platform—I believe that we are one family, united in the progress of our great nation. That is why we are MATAN: when we work, our nation moves forward.”

The MATAN President clarified that, despite the general suspension, the scheduled inauguration for Imo State would proceed as planned, while that of Enugu State has been postponed. Abbas noted that further directives on the future of the association’s activities would be determined by the Federal Executive Council. He stated, “In view of all these developments, as the President and father of our teeming family members, I am here to announce that the Enugu State inauguration is suspended, while Imo State’s inauguration should proceed as scheduled. Furthermore, the operations of all 36 state chapters and Abuja are hereby suspended until the Federal Executive Council convenes and announces a new mode of operation for the entire 36 states and Abuja.”

Abbas acknowledged that the suspension could cause disruptions for MATAN members but stressed that it was a necessary course of action. He expressed his regret over the inconvenience, adding that he remains optimistic about the upcoming discussions with the Federal Executive Council, which he believes will provide lasting solutions to the association’s concerns. “This decision was made out of necessity. I believe the suspension may hurt our members, and we regret any inconvenience this painful decision may cause. However, we had no choice but to implement it. I am confident that the outcome of our meeting will serve as the final solution to our grievances,” he stated.

MATAN members across the country will be awaiting further updates as the association navigates this transitional phase. In the meantime, Abbas urged traders to remain united, emphasizing his unwavering commitment to resolving the underlying issues affecting the organization.

The Market Traders Association of Nigeria is a national organization committed to supporting market traders and advancing trade-related policies for economic growth. The association plays a crucial role in facilitating dialogue between traders and government stakeholders, ensuring that market conditions remain favorable for business development.

This latest suspension marks a pivotal moment for MATAN, with traders, stakeholders, and the government looking ahead to forthcoming resolutions.

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Tragedy in Kano: Woman k!lls husband 9 days after wedding

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A newlywed woman, Saudat Jibrin Adam, has been arrested for allegedly kill!ng her husband, Salisu Idris Ibrahim, just nine days after their wedding in the Farawa community of Kumbotso Local Government Area, Kano State.

The tragic incident, which occurred late Monday night, has shocked residents of the area.

According to eyewitnesses, Saudat allegedly asked her husband to close his eyes for a “surprise” before fatally slitti!ng his throat with a knife.

A neighbour, Dini Mada, who was one of the first to arrive at the scene, disclosed that Salisu named his wife as the attacker before succumbing to his injuries at the hospital.

“I asked him who did this to you, and he said, ‘Dini, it’s my wife. She stabbed me in the neck in the parlour.

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“She told him to close my eyes for a surprise, not knowing she had hidden a knife,” Dini recalled.

He added that Salisu’s mother, whose home is attached to the couple’s residence, alerted him moments after hearing a disturbance.

“She thought it was an external attack, but we found Salisu bleeding with his throat slit.”

The suspect reportedly locked herself in a bedroom after the attack and was discovered by police during a search of the premises.

“She was on the phone when police entered and arrested her.

“We didn’t even know she was still in the house,” Dini added.

Sources close to the deceased claimed that the couple had unresolved marital issues.

Despite displaying affection during their courtship, the suspect allegedly refused to consummate the marriage and frequently declined to cook for her husband.

“That night, Salisu bought gurasa and meat for dinner because she again refused to cook,” one friend said.

Neighbours described the suspect as appearing “normal” and often accompanying her husband to visit family nearby, which made the attack even more shocking.

Family members confirmed that Salisu was rushed to the hospital but later died from his injuries.

His brother, Tanimu Idris, said he has been buried according to Islamic rites.

As of the time of this report, the Kano State Police Command has yet to issue an official statement.

Spokesperson SP Abdullahi Kiyawa said the command is investigating the matter.

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Group distributes cash, agro-inputs to indigents in Nangere

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From Ibraheem Abdu

A group under the auspices Rural Health Mission Nigerian, has distributed cash assistance to and agro-inputs to over 130 indigents in Nangere local government of Yobe state as part of the group’s citizens development initiative move to encourage self-reliance among communities.

Speaking during the venet, team lead of the group Muhammad Ahmad Saddiq stated that the group with head office in Gombe State is in Yobe state to render assistance and also to encourage people to self reliant.

He added that those that benefited from the support included 50 pregnant women that were given N40,000 each and maternity delivery kits were also given to them free adding that 15 people with special needs had received N50,000 each.

He further revealed that 15 elderly people were also given N50,000 each as part of the group’s assistance..

Similarly, the royal father of the day during the event that took place at Sabon Garin Nangere., His Royal Highness, the Emir of Tikau, Alhaji Abubakar Muhammad Ibn Grema while presiding over the distribution of the farm input to 35 farmer surged all beneficiaries to make good use of what they have received. He also commended the group for finding it worthy to assist the indigents in the area. The inputs distributed include fertilizer, spraying machines, liquid fertilizer, millet seeds, sorghum, and pest control among others.

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