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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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JUST IN: Adelabu Resigns as Power Minister to Pursue Oyo Governorship Bid

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By Yusuf Danjuma Yunusa

The Minister of Power, Adebayo Adelabu, has resigned his appointment to focus on his governorship ambition in Oyo State.

Adelabu disclosed this in a resignation letter addressed to the President Bola Ahmed Tinubu on Tuesday, and routed through the Secretary to the Government of the Federation.

In the letter titled “Resignation as Honourable Minister of Power”, Adelabu expressed gratitude to the President for the opportunity to serve in his administration.

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He said it was a privilege to contribute to efforts aimed at strengthening Nigeria’s power sector in line with the administration’s Renewed Hope Agenda.

Adelabu added that his decision to step down was to enable him fully pursue his aspiration to contest for the office of Governor of Oyo State.

He noted that the move would allow him to dedicate his time and resources to the political ambition.

The former minister also conveyed his appreciation and respect to the President for the confidence reposed in him during his tenure.

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After Kwankwaso Joins ADC, Party Alleges Plot by APC, Senior Lawyers to Force INEC Into Illegal Takeover

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By Yusuf Danjuma Yunusa

The African Democratic Congress (ADC) has alleged that the All Progressives Congress (APC)-led federal government is mounting pressure on the Independent National Electoral Commission (INEC) to interfere in the party’s leadership affairs, following the defection of Senator Rabiu Musa Kwankwaso to its ranks.

In a statement issued on Tuesday, the ADC claimed that a coordinated effort is underway to compel INEC Chairman, Professor Joash Ojo Amupitan (SAN), to invalidate party actions and alter its leadership structure before courts have ruled on pending disputes.

According to Mallam Bolaji Abdullahi, the party’s National Publicity Secretary, a letter dated March 28, 2026, written by a team of Senior Advocates of Nigeria, is being used to pressure the electoral commission. The letter reportedly seeks to enforce a particular interpretation of a Court of Appeal ruling regarding “status quo ante bellum” — a legal principle referring to the restoration of a prior state of affairs.

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The ADC said the legal representatives went as far as threatening the INEC chairman with arrest should he fail to accede to their request within seven days.

“The authors of this vexatious letter are attempting to pressure INEC to take sides and grant them what no court in Nigeria has granted,” Abdullahi said in the statement.

The party dismissed claims by Hon. Nafiu Bala Gombe, whom it described as an expelled former member, asserting that he was never the party’s chairman and had previously resigned his position.

“What we are witnessing is a convergence of legal pressure and political intent by a ruling party that is unsettled by the growing appeal of the ADC,” Abdullahi added.

The ADC described itself as “the only viable opposition party left in the country” and vowed to resist what it called a “grand plan” to destabilise its leadership using all constitutional means.

Kwankwaso, a former governor of Kano State and presidential candidate of the New Nigeria Peoples Party (NNPP) in the 2023 general election, recently defected to the ADC — a move the party claims has unsettled ruling party officials.

The ADC called on INEC to remain guided by the constitution and resist pressure, stating that the matter “is bigger than the ADC” and concerns whether Nigerians can freely choose an alternative political path.

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Steron community development through football competition kicks off in Kano

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By Abdulgafar Oladimeji

 

The Kano edition of the Steron national community development through football competition , on Tuesday flagged off in all the wards in across the 15 metropolitan local governments in Kano .

 

The football competition sponsored by Steron Community Development Foundation will feature grass root football clubs drawn from the wards .

The managing director, Steron Resources International, Abubakar Sadiq Omar briefing sports writers in Kano last Monday, said the major motives behind the football competition is use football as a vehicle to empower Nigerian youths.

According to him, the Steron football project is borne as part of the company’s Cooperate Social Responsibility , CSR with the set out target to assist the youths to achieve their football dreams , saying it is also to make life more meaningful to the future population of Nigerians.

The Managing director , who was represented by the head of the foundation, Mr Musa Mohammed said “ we recognize the power of football as a very strong national unifier and tool for empowerment.

“we hosted similar competitions in other parts of the country, now we are in Kano , Kano is going to be exceptional.

“it is going to be exceptional because, we have invited football scouts to come and watch the matches, so that they can identify those players with exceptional talent, then we can proceed to help them pursue their professional football development.

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Mohammed further said that “throughout the duration of the competition, we will be offering free medical services to players, coaches, back room staff, referees and football fans.”

 

Kano state Football Association, KSFA described the Steron football project as a comprehensive package that would touch all spheres in the pursuit of football development in the state.

The chairman KSFA youths competition committee,, Hassan Garo , spoke on the behalf of the state FA disclosed that the football competition kicks off , March 31st and runs through the first week of April 2026.

 

He stated that the tournament is an open competition without age restrictions, explaining that this is to allow talented players within all age ranges to showcase their football qualities

He said, however ,players who have featured in any level in either of the national major football leagues are exempted from taking part in the tourney.

In his words “ the tournament will start at the wards level centres, the winners at the wards will proceed to compete to produce the local government champion, then each local government champion will now compete to determine the overall champion.

“our joy at the FA knows no bound, because all the clubs have reasons to celebrate the coming of Steron, once you make it to the local government level you will get consolatory prizes

“meaning that if you advance from the ward stages to the local government you will not go home empty handed, also the scouts will be here to scout for talents.

“the opening match in the inter local government phase, which will involve the clubs that qualified from each local government will be played at Sani Abach stadium.

“The remaining matches at this level of the matches will be played at Mahaha ports complex, the final matches will return to be played at Sani Abach stadium.

He disclosed that provisions have been made for adequate security presence , adding that the state FA has prioritize the essence to make the competition an entertaining event.

He added that the media will be given a pivotal role to bring to Kano living rooms, live reports of the matches .

Garo stressed that “we are not leaving anything to chance, we want to see more private entities like Steron come into the game, either for communal purposes like this one or for commercial purposes, therefore we will always live up to expectations.

He enjoined Kano fans and football stakeholders to grab the opportunity been offered by the sponsors in the area of medical outreach to improve their well being.

Our correspondent reports that, the matches have kicked off in the designated ward centres across the state.

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