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Dangote Cement’s Past Consumer Promo Winners Recount Gains

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Aliko Dangote

 

 

 

Past winners of the Dangote Cement consumer promo have commended the company’s Management for the positive economic and social impact of the promo on their livelihoods and wellbeing.

 

Some of the winners, who spoke on the impact of the cars and millions of Naira won during the previous seasons, described the promo as a big relief and a crucial palliative that lessened the negative impact of the COVID-19 pandemic which had then shut down the whole world.

 

More than 450 consumers had emerged either as instant millionaires or owners of brand new car prizes, while others won hundreds of tricycles among other attractive prizes during the Season 1 and Season 2 of the consumer promo.

 

The star winners across Nigeria who were presented with brand new saloon cars or one million naira as prizes, commended the cement manufacturing giant and its Chairman, Aliko Dangote for transforming their lives for the better.

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Some of the excited winners, who were contacted by telephone, recalled how they initially thought it was a dream until they were later presented with their various prizes in the full glare of the public. They said their winnings had enriched their lives and livelihoods, and hailed the sincerity of Dangote Cement in handing over the cars to them.

 

A winner, Mr. Clement James of Marble Construction, Kaduna State who won a brand new car during the last Dangote Cement promo said the prize has enhanced the profitability of his business.

 

According to him, the car has assisted his company in marketing Dangote Cement products within and outside Kaduna. “We have been using the car to meet clients and customers’ needs in and around the state. This has further increased our customer base and boosted our profitability,” he stated.

 

James pointed out that the car gift has showcased Dangote’s interest in human empowerment. “The truth is that the car gift has made people to understand that Dangote is not only interested in making profits, but also highly interested in impacting lives of both customers and consumers of its products.

 

“Before now, we only hear of how much Dangote contributes to empowerment and we had not experienced it personally. With the Dangote Cement promo, we were able to feel the impact directly. It now boosts the confidence of consumers on the company’s products,” he added.

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Another past winner, Emmanuel Boye, Managing Director of Awuley Investment Limited, Abuja said the branded car prize his company won has become a source of advertisement for Dangote Cement and its products as people are now becoming more aware of these quality products.

 

“The prize has increased customers’ behavior in a positive way. The truth is that many people in our locality now have more confidence in us that we are selling high quality cement products. The branded car has made customers to believe that we are not selling counterfeit re-bagged products because they have seen something to confirm that we are getting the product directly from the company’s factory. So, our sales volume has greatly improved in the past two years,” Boye added.

 

Apart from the car prizes, some other consumers especially those who won star prizes of a million naira each during the promo said they used the cash to expand their businesses.

 

Mr. Nsikan Emmanuel from Calabar, Cross River State who was one of the one million Naira prize winners said, “The Dangote Cement sales promotion was a nice technique that attracted consumers to purchase more of Dangote Cement, and they have thus continued to patronise the product. Dangote is the top cement company in Nigeria that produces quality cement at affordable price.”

 

Another winner, Yahaya Isah Abdullahi from Kano State, said he used his million naira cash prize to expand his business. According to him, he now buys more bags of cement for sale rather than depend on credit grants from distributors. Abdullahi said he has more capital to run his business, all thanks to Dangote Cement and its promo.

 

For Mr. Edet Udeme of Delta State who also won one million naira, he said he used part of the money to expand his business and another part to purchase a motorcycle for customer contact and product distribution.

 

He said the motorcycle has enhanced his mobility and enabled him to reach out to more consumers of Dangote Cement products. “I want to thank Dangote Cement for impacting the lives of consumers through the cement promo. It will be good to see more of such promos in the future,” he said.

 

Speaking on the promos, Group Chief, Branding and Communications Officer, Dangote Industries Ltd, Mr. Anthony Chiejina explained that the company’s decision to launch the promos for the consumer aligns with its vision and mission to enhance the lives of the people by helping to provide their basic needs. “This strategy is in tandem with the quality of our exceptional products, in line with our brand promise”, he said.

 

According to Chiejina, “The timing of the promo, two years ago, was very strategic, as the world was feeling the pains of the COVID-19 pandemic and the management thought it was good to come to the aid of its loyal customers by rewarding them via the promo.

 

“When Dangote Cement came out with Bag of Goodies Season 2 themed Spell Dangote and Win a Million Naira promo in 2020, it had one thing in mind, which is to give back to the consumers of the product and impact as many lives as possible.

 

“Two years after the promo, the company can confidently attest to the fact that it has been able to contribute positively to the lives, wellbeing and businesses of its consumers. The mega promo, which produced hundreds of winners across the country, assisted in mitigating the effect of the COVID-19 pandemic on consumers and dealers of Dangote Cement,” Chiejina added.

 

 

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Scrap Dealers Begin 15-Day Strike, Blame Chinese, Foreign Firms for Market Crisis

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The National Association of Scrap and Waste Dealers Employers of Nigeria has commenced a 15-day nationwide warning strike over what it described as the devaluation of its members’ businesses by Chinese and other foreign companies operating in Nigeria.

The association announced the commencement of the strike on Thursday, saying its members were withdrawing their services to draw the attention of the Federal Government and relevant authorities to what it described as unfair practices threatening the survival of the scrap and waste recycling industry.

The Vice President of the association, Aminu Hassan Soja, popularly known as Sarkin Karafan Kasar Hausa, disclosed the decision while addressing journalists in Kano on Thursday.

Hassan said members of the association were losing between ₦2 million and ₦3 million on every truckload of scrap materials as a result of what he alleged were activities of Chinese and other foreign companies in the sector.

According to him, the situation had significantly affected the prices of scrap materials and was making it increasingly difficult for Nigerian-owned businesses to remain viable.

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The association’s vice president further alleged that some foreign operators were involved in practices that were affecting the quality of construction materials produced from recycled metals.

Hassan specifically alleged that 12-millimetre iron rods were being presented or processed as 10-millimetre rods, a development he linked to concerns over the quality of building materials and the reported collapse of buildings in different parts of the country.

He said the alleged practices were taking place despite existing laws and regulations governing the production and marketing of construction materials in Nigeria.

The association’s leader expressed concern that foreign companies were allegedly operating as though there were no effective laws regulating their activities in the country.

Hassan said the decision to embark on the 15-day strike followed efforts by the association to draw the attention of relevant authorities to the challenges facing its members.

He said the association had written to relevant government agencies as well as security agencies to formally notify them of the warning strike and its implications.

According to him, the association has a membership of more than two million people across the country, stressing that its members had complied with the directive to withdraw their services.

Hassan described the association as one of the largest employers of labour in the country outside the agricultural sector, saying the activities of its members contribute significantly to employment and the recycling economy.

He said the strike was therefore intended to compel the authorities to address the concerns raised by the association and protect local operators in the scrap and waste business.

Soja says the association’s leadership had information that some individuals could attempt to act as saboteurs from within the association.

Hassan urged members to remain united and adhere to the directive throughout the 15-day warning strike, while calling on government agencies to intervene in the issues raised by the association.

He said the association remained open to dialogue with the Federal Government and other stakeholders, but insisted that the concerns of its members must be addressed to prevent further losses and protect businesses operating in the sector.

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Kaduna Court Dismisses El-Rufai Trial Judge Recusal Application, Orders Accelerated Hearing

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Governor El Rufai

 

The Kaduna State High Court has dismissed an application seeking the recusal of Justice Darius Khobo from the trial of former Kaduna State Governor, Mallam Nasir Ahmed El-Rufai.

The court, in its ruling last week on the application, held that the applicant had not waived his right to complain of alleged bias by his conduct.

Justice Khobo, however, ruled that the multiple processes filed by the applicant before the Court of Appeal and the Kaduna State High Court constituted an abuse of court processes.

The court also held that the applicant failed to establish a likelihood of bias against him.

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The court formulated three issues for determination in resolving the application.
On whether the applicant had waived his right to complain of bias by his conduct, the court resolved the issue in favour of the applicant, holding that the right had not been waived by mere conduct.

However, in the second issue, whether the applicant had abused the processes of the court, the court ruled in favour of the respondent, finding that the multiple processes filed before the Court of Appeal and the State High Court constituted an abuse of court process.

The third issue, which concerned whether there was a likelihood of bias against the applicant, was also resolved in favour of the respondent, with the court holding that the applicant failed to prove such likelihood.

In its final analysis, the court held that the application for recusal lacked merit and consequently refused and dismissed it.
The court directed that the trial on the substantive charge should continue on a day-to-day basis, as practicable in the circumstances.

It further ordered that the defendant remain in the custody of the Independent Corrupt Practices and Other Related Offences Commission, ICPC, pending the continuation of the trial.

The case was adjourned to October 12 and 13, 2026, for accelerated hearing.

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Chinese, Nigerian workers celebrate Mid-Autumn Festival

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Chinese and Nigerian workers at a project site in Nigeria have celebrated the Mid-Autumn Festival with storytelling, poetry, traditional food and discussions aimed at promoting cultural understanding between the two countries.

The celebration, organised by the project team, brought Chinese and Nigerian colleagues together under the theme of cultural exchange, with participants sharing traditions and beliefs associated with the moon in their respective societies.

The event featured lantern displays, mooncakes, poetry recitals and presentations on the history and customs of the Chinese Mid-Autumn Festival.

Chinese staff introduced their Nigerian colleagues to traditional stories associated with the festival, including the legend of Chang’e flying to the moon and the story of Wu Gang and the cassia tree.

They also explained customs such as moon-gazing, eating mooncakes, displaying lanterns and solving riddles.
A major focus of the presentation was the Chinese cultural understanding of the festival as a time for family reunion.

The Chinese team explained that, even when family members are separated by distance, the full moon provides a symbolic connection as people look at the same moon and share thoughts and blessings with their loved ones.

The Nigerian participants said the emphasis on family togetherness resonated with values deeply rooted in Nigerian communities.

Sharing Nigerian moon traditions

The cultural exchange continued with a session in which Nigerian colleagues shared stories and traditions surrounding the moon in different Nigerian communities.

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Participants spoke about local beliefs linking the moon with harvest, love, time and seasonal changes, while others explained how the moon has traditionally featured in communal gatherings and storytelling.

One of the Nigerian participants observed that full-moon nights in some communities are occasions for gathering, singing, dancing and storytelling, drawing parallels with the Chinese Mid-Autumn Festival.

The observation attracted laughter and applause from the participants, who noted the similarities between the two cultures despite their geographical distance.

Chinese staff also discussed the place of the moon in Chinese poetry and folk traditions, with participants agreeing that the shared appreciation of the moon provided a common cultural connection.

Poetry brings colleagues together

The celebration also featured a Chinese poetry session during which Nigerian colleagues were introduced to poems by renowned Chinese poets Su Shi and Li Bai.

The participants recited lines from Shui Diao Ge Tou and Jing Ye Si, with Chinese colleagues explaining the meanings of the verses and helping their Nigerian counterparts with pronunciation.

Particular attention was given to the famous sentiment wishing that loved ones would live long enough to share the beauty of the same moon despite being separated by distance.

The participants described the message as a universal expression of love, friendship and longing that transcends cultural boundaries.

Mooncakes symbolise friendship

The celebration ended with the presentation and sharing of mooncakes, a major traditional food associated with the festival.

Chinese staff explained that the round shape of the mooncake symbolises reunion and completeness before inviting their Nigerian colleagues to taste different varieties, including lotus seed, red bean and mixed-nut fillings.

For some of the Nigerian participants, it was their first experience of eating mooncakes.

One participant described the experience as more than tasting a new food, saying the gesture reflected the care and thoughtfulness of the project team.

The organisers said the celebration provided an opportunity for Nigerian colleagues to experience Chinese culture while enabling Chinese staff to learn more about Nigerian traditions.

They said such activities could strengthen mutual understanding, friendship and cooperation between Chinese and Nigerian workers.

The project team said it would continue to use traditional festivals and other cultural activities as platforms for people-to-people exchanges, with the aim of deepening China-Nigeria relations at the community and workplace levels.

The celebration, they added, demonstrated how cultural traditions can provide a bridge between people from different backgrounds and promote greater understanding and cooperation.

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