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Kannywood will hijack Nigerian entertainment industry – Sheshe

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By Khalid Ibrahim, Kano

Kannywood film making industry has strived to survive the operational challenges for over two decades, the industry has been facing business metamorphic challenges that entail a transitional process from the traditional film production to what is presently in vogue known as TV series production.

Hausa film industry plays a great role in developing the cultural heritage of the Hausa community especially in terms of socio-economic life of the people as well as entertaining/educating audiences within and outside the community. For long, many challenges were confronting the industry.

According to one of the finest Kannywood producers Mustapha Ahmad popularly known as Alhaji Sheshe, in recent times film production requires a lot of money, though it differs from story to story adding that some stories require a larger sum, while some require less to implement.

Read also:The new trend of Hausa film making in Nigeria

He added that, before their arrival in the industry as producers, the industry is lacking producers of good stories that will make a huge investment in producing such good stories. Sheshe revealed that, though the industry lacks sponsors and government’s support, producers in the industry have tried to produce great stories.

The producer of films like Taqaddama, Rumana, Ta faru ta Kare, Matata ce sheda, Hikima among several others stated that, even though the industry has been battling against piracy for a very long time now, it is apparent that, the piracy operators are winning the battle and perhaps the reason why the industry is presently changing direction towards another different dimension. It is clear that the producers have resorted to cinema since 2017 to prevent the piracy issue as well as for them to remain in business.

Sheshe who is also the Chief executive Officer of Sheshe movies and J.S Inuwa investment was born and raised in Kano and he has made a huge investment in the Hausa movie industry.

He stresses that repositioning Kannywood means strengthening efforts that is aimed at increasing the standard of the Kannywood industry that would contribute to sustainable national development adding that with present challenges in the Hausa movie industry, he believes that there is a need for stakeholders to critically look into the proceedings as well as key-in into the various opportunities the present trend of a shift from home videos to TV series offers to the industry.

The young producer revealed that the Hausa film industry looking at the trend that necessitated its establishment has indeed shown signs that sooner or later the industry will hijack the Nigerian entertainment industry. He sighted an example of how the industry has successfully gone through a series of transitional phrases to arrive where it is today.

“Indeed things have been difficult for the industry in recent times, but that is another Phase that Kannywood will surely overcome as well as emerged out of it stronger than it went. To us in the industry, this is a positive sign that Kannywood will soon hijack the entertainment industry in Nigeria. No doubt we have come up of age and the best is indeed going to be Kannywood’s portion,” said Sheshe.

He added that the Hausa film industry is an indispensable tool for the achievement of sustainable development in any nation. Hausa film industry is the right type of industry in which the government should invest more and it would yield dividend because of the skilled manpower it would produce for the nation and also attract investors within and outside the country, it would also solve the unemployment problem among the youth

 

 

 

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Rimin Zakara Killing: Kano Gov. Directs Bayero University to Suspend Demolition Exercise

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Governor Abba Kabir Yusuf has visited the Rimin Zakara community in Ungogo Local Government Area to express his condolences to the families affected by the recent demolition exercise that resulted in the tragic loss of three lives and left several others injured.

This was contained in a statement issued by the governor’s spokesperson, Sunusi Bature Dawakin Tofa, on Thursday.

During his visit, Governor Yusuf met with the bereaved graves family, offering heartfelt sympathies and announcing that the state government will sponsor the family of the three deceased victims.

He also directed the immediate settlement of medical bills for all injured individuals and provided food items to support the affected families.

In a compassionate gesture, the governor announced plans to construct a new Juma’at mosque in Rimin Zakara as sadaqatu jariya (a lasting charity) dedicated to the three departed souls.

Additionally, the governor unveiled a comprehensive development plan for the community, which includes:

• Connecting the community to the electricity grid.

• Constructing solar-powered boreholes to provide clean water.

• Establishing a primary health care centre to enhance medical services.

• Developing an access feeder road to improve transportation within Rimin Zakara.

Governor Yusuf issued a stern warning to security forces against the use of live ammunition on innocent citizens, emphasizing that such actions are unacceptable and will not be tolerated.

To ensure accountability, the governor has established an investigative committee tasked with uncovering the causes and identifying those responsible for the tragedy.

Equally, the governor has sermoned the management of the Bayero University, Kano to his office with immediate effect and directed them to suspend all actions on the demolition exercise.

Governor Abba Kabir Yusuf has also assured the community of his commitment to resolving the over 40-year-old land dispute between Rimin Zakara community and the Bayero University Kano.

This longstanding issue has been a source of tension, and the governor emphasized his dedication to finding a lasting solution that benefits all parties involved.

During a meeting, the Rimin Zakara community leader, Baba Habu Mikail, expressed profound gratitude to the governor for his compassionate actions, stating that the community will never forget his kindness.

On his part, Chairman of Ungogo Local Government, Tijjani Amiru, commended Governor Yusuf’s swift response and described him as a leader who prioritizes the well-being of his people.

He assured the governor of the local government’s full support in implementing these initiatives and ensuring justice for the victims.

Governor Yusuf’s visit and the announced measures have brought a sense of hope and relief to the Rimin Zakara community as they look forward to healing and rebuilding in the aftermath of the tragedy.

 

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Waiya Decries Poor Hausa Advertisement By Non-Native Speakers

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The Commissioner to for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya, has expressed concern over the increasing trend of non-proficient Hausa speakers advertising products in the Hausa language in a manner that distorts the message and deviates from standard Hausa.

The Commissioner made this statement while receiving a delegation from the Advertising Regulatory Council of Nigeria (ARCON) in his office.

He emphasized the need for advertisements in Hausa to be crafted by native speakers to ensure clarity and effective communication with the target audience.

“For an advert to be well understood, it is crucial that native Hausa speakers handle its production to prevent distortion and misinterpretation,” Comrade Waiya stressed.

Waiya reiterated his commitment to strengthening the capacity of Information Officers in the state by ensuring their registration with relevant professional bodies. This, he noted, would enhance their effectiveness and service delivery.

Earlier, the Director, Northern Region, ARCON, described the Advertising Regulatory Council of Nigeria as the apex regulatory body overseeing advertising, marketing communications, and public communication practices in Nigeria.

He explained that ARCON operates under the Federal Ministry of Information and National Orientation with a mandate to promote ethical advertising, act as the conscience of society in commercial communications, and protect consumer interests.

The Director commended the Kano State Government for its support of ARCON and urged the ministry to ensure that all Information Officers in the state are registered members of the council. He emphasized that such membership would significantly benefit the officers in carrying out their duties professionally.

 

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Nigeria Commended for Attracting Diaspora Funds for National Development

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The Nigerian government has been commended for its efforts in attracting diaspora funds for investment and economic advancement, contributing to the overall development of the nation. This commendation was made by Mr. Byron Isi, a frontline community service volunteer and technical adviser to the Senior Special Assistant on Industrial Training and Development, during a sensitization and advocacy program held in Kano.

Speaking at the event, which focused on promoting diaspora investment potentials in Northwestern Nigeria, Isi emphasized the importance of leveraging the technical expertise of diaspora Nigerians. “Technical expertise of diaspora Nigerians should be the target of in-country programs towards attracting world-class technical experts in the migrants’ international labor force to support the nation’s industrial training and development landscape required to drive the industrialization and advancement of the nation,” Isi stated.

Isi expressed satisfaction with the significant strides made by the commission under the leadership of Hon. Abike Dabiri Erewa. He praised the commission’s efforts in garnering support from relevant stakeholders to achieve its objectives, aligning with the renewed hopes of President Bola Ahmad Tinubu’s administration. The summit, which brought together public and private sectors from the six states of the Northwest geopolitical zone, was part of the commission’s sensitization and advocacy policy initiative.

The event featured an interactive session and panel discussions, making the sensitization program highly productive. Participants engaged in meaningful dialogue about the potential for diaspora investment and its impact on Nigeria’s economic growth.

In a statement signed by Uba Abdullahi said the successful summit highlighted the government’s commitment to attracting diaspora funds and expertise to foster national development. The collaborative efforts between various stakeholders are expected to pave the way for future initiatives and partnerships that will further enhance Nigeria’s economic landscape.

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