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Top 50 Brands: Dangote emerges Most Valuable for the fifth consecutive year

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Alhaji Aliko Dangote

 

Dangote Industries Limited (DIL), has emerged as the Most Valuable Brand in Nigeria for a record 5th year in a row at the outcome of the 2022 corporate brand evaluation, conducted by the leading brand and marketing research firm, TOP 50 BRANDS NIGERIA.

Dangote emerged top with an aggregate score of 83.7 Brand Strength Measurement (BSM) Index score. This is followed by MTN, Globacom and Access Bank in fourth place.

Others among the top 10 are Airtel Nigeria, Coca-Cola, Zenith Bank, GTCO, First Bank and UBA at fifth to tenth positions respectively.

The annual top brands’ evaluation report which is now like a report card, with which top corporate brands have an independent opinion about their brand performance, from the consumers’ points of view has also become a sort of ‘bragging’ right and a source of pride for the brands that made the top 50 league table, particularly, those that took the lead.

In a press statement release after the public presentation, the rating firm said “The annual top brand evaluation is a qualitative, non-financial estimation of value of top corporate brands in the country. A measure of consumers’ perceptions and how positive or otherwise towards a brand, and how this affects its overall strength, using the Brand Strength Measurement (BSM)index, a model that tests a brand’s ability to deliver on its promise to the consumers from the consumers’ points of view.

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Chief Corporate Communications and Branding officer of Dangote Group, Anthony Chiejina said: “Dangote’s emergence, for the fifth year consecutively, did not come as a surprise to industry watchers. The brand has steadily increased its influence in many African nations through the establishment of cement factories. It operates in about 13 African nations making it one of the most visible, recognized and admired brands in Africa”

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In his address to the owners and promoters of the top brands, TOP 50 BRANDS NIGERIA CEO, Taiwo Oluboyede said, “Brand has become a critical differentiator that helps consumer’s choice and also separates the top corporate organisations from the others and even much more. It is also consumers’ buying choice justification” He likened the task of building formidable and continuously strong brand to a flower, he said “When you plant a flower, you keep watering and pruning it to grow and until it blossoms, and this you do for its lifetime” If you omit or forget to prune or water, regardless of how beautiful it is at the beginning, it dies. The same is applicable to brand. That is why we have seen brands that dropped from the 50-league table in recent times, while new ones emerge.”

He said further “So, the responsibility lies with the owners and promoters to consistently maintain compelling propositions and live up to their promises. As we all know, it’s not just about making proposition, but living up to its demands and consistently so. This is what makes a top brand.”

For the 2022 evaluation, Nigerian-owned brands again dominated the top 10, with 7 brands. Dangote leading the pack, followed by Globacom, Access Bank, Zenith Bank, GTCO, First Bank and UBA

Five brands among top ten are banks while 3 are telecoms. Nine of the top ten were among the top 10 last year, with Access Bank making a dramatic leap to fourth place, effectively topping the Banking and Financial Services Categories.

Four brands, maintained their previous year’s position among the top 10, while six of the top 10 had maintained top 10 positions for 7 years consecutively. Overall, 28 or 56 per cent of the 50 Brands are multinational brands, while 22 or 44 percent are Nigerian. PZ Cussons Nigeria Plc emerged as the highest gainer this year by moving up 10 places, from 38 last year to 28th position. Rite Foods, another Nigerian brand emerged as a first entrant into the annual brand ranking this year.

Fifteen (15) brands maintained their 2021 position- these are (Dangote, MTN Nigeria, Globacom, First Bank, Nestle Nigeria Plc, Guinness Nig Plc, Nigerian Breweries, Seven-up Bottling Company, Julius Berger, FMN Plc, Chi Limited, Oando Plc, Energies, P&G, Axa-Mansard and TGI.

Furthermore, the Banking & Financial Services category had the highest entries with – 11 brands, that is, 22%.  Access Bank topped the category, and consumer goods followed with – 8 brands. That is 16%. Dufil Prima Foods topped the list.

Conglomerates had 7 brands. that is 14% with Dangote Group on top, beverages came at the fourth place with 6 brands. That is 12%. Coca-Cola topped the category, Oil & Gas and the Insurance categories had 3 brands each, amounting the 6% each. Oando Plc and AIICO Insurance topped them respectively and electronics, mass media and Building & Construction Services returned with 2 brands each that is 4% for each. Samsung, Multichoice and Julius Berger topped their respective categories.

Meanwhile, agriculture and automobile have 1 brand each, an equivalent of 2% of the total top brands. Olam International and Toyota Nigeria topped their individual group.

In his contribution to the annual top brands’ evaluation, Mr Olufemi Awoyemi, Chairman Proshare Nigeria said “First, it is commendable to see that in the evaluation process used in ranking the brands, professionals such as Chief Marketing Officers and Head of Corporate Communications and Reputation Managers. Eight (8) companies listed on the Nigerian Exchange Limited (NGX) made the list of top 10 brands in Nigeria. With the thorough evaluation process and degree of attention to detail evident in the report, the list indeed provides a true and fair representation of top brands by strength, popularity and potential in Nigeria.

 

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Kano Gov Abba Kabiru Yusuf bags international sports award in UK

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Kano state governor, Abba Kabir Yusuf , Saturday was honoured in the United Kingdom for his commitment and support to sports development in the state.

 

Our correspondent reports that the award presentation ceremony took place at the Feel Good Too , Ive Farm sports arena located at the Pavilion Walk in London.

The patron W O. Sports, Moses Andishu , while making the presentation, said the award is aimed at appreciating the governor for his consistency towards the development of sports in Kano.

Moses who doubles as SWAN national patron said “this is our token way of saying kudos to mr governor and our aim is to encourage him to do more for the growth of the industry .

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He added that “ we have noticed the reforms been carried out in Kano Pillars football club , we are aware of the efforts ongoing at the Kano state Sports Commission, KSSC and Kano Pillars is taking a new shape again, the state various sports teams now honor national invitations to major competitions, this is worth encouraging.

“we are very much aware of the plans by the governor, who is investing massively in the area of the provision of infrastructure, likewise we have seen investments made to renovate and upgrade major sports facilities, in the state, we just want to say thank you to his excellency and encourage him to invest more in sports

 

The special adviser to the governor on Youths and Sports, Sani Musa Danja , who received the award on behalf of the state governor said , “we are very delighted and happy, his excellency does not joke with anything that has to do with the development of the youths and he has always assured that he will always do everything possible to support the growth of Kano youths.

“I receive this award on behalf of his excellency with humility and honour for my governor , eng Abba Kabiru Yusuf, his works testify for his passion and commitment to sports development, his agenda is to always ensure Kano athletes competes amongst the best of the best by providing all the requirements that is needed for the state to excel in sports , and be rest assured that with my governor in charge sports development will always remain on the burner of the Kano First Agenda.

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President Tinubu Salutes Hon. Kabir Bichi, Chair Appropriation Committee Of The House Of Representatives On His 45th Birthday

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President Bola Ahmed Tinubu celebrates the Chairman, House of Representatives Committee on Appropriation, Hon. Abubakar Kabir Bichi, on his 45th birthday today.

President Tinubu describes Hon. Bichi, who represents Bichi Federal Constituency of Kano State, as a vibrant, resourceful and dedicated lawmaker whose commitment to legislative duties and national development stands out.

President Tinubu remarks: “ As Chairman of one of the most strategic committees of the House, Hon. Bichi has demonstrated uncommon capacity, grit, and leadership in steering the consideration, scrutiny, and passage of the nation’s annual budget, a role central to implementing the Renewed Hope Agenda.

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“I commend him for his effective representation of his constituents and his impactful interventions in education, infrastructure, and youth empowerment, which have endeared him to his people.

“Bichi has distinguished himself since his first election to the House in 2019, where he served as Chairman of the House Committee on Works in the 9th Assembly and now as Chairman of Appropriation in the 10th Assembly.

“ As he marks his birthday today, I urge him to rededicate himself to serving his people and his fatherland.

“ And I pray to Almighty God to continue to bless him with good health, wisdom and strength.”

Bayo Onanuga
Special Adviser to the President
(Information & Strategy)
October 3, 2026

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Yari Urges North to Respect Power Rotation, Back Tinubu’s 8-Year Presidency

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The Director-General of the APC Presidential Campaign Council, Senator Abdul Aziz Yari Abubakar, has called on Nigerians in the North to respect the informal power-rotation arrangement and allow President Bola Ahmed Tinubu to complete his constitutionally permitted eight-year tenure.

Yari made the call while addressing journalists at the Kano Government House after a meeting with Kano State Governor Abba Kabir Yusuf.

The former Zamfara State governor said the North should understand and respect the political arrangement that brought the presidency to the South in 2023, arguing that the presidency had been held by a northerner for several years before the emergence of Tinubu.

Yari said, “66 years ago since independence, the country was led by northerners for 47 years,” adding that Nigerians should recognise the importance of maintaining unity and understanding how the country’s political system operates.

According to him, Nigeria remains a country that all citizens must work together to protect, regardless of regional or political differences.

“As we love this country, we don’t have any country other than Nigeria. Nigerians should come and understand how this country works. It is also better than many nations,” Yari said.

The APC chieftain explained that his role as Director-General of the campaign council was not limited to promoting President Tinubu but also included promoting national unity and understanding among Nigerians.

Yari said the current political arrangement should be respected, noting that former President Muhammadu Buhari, a northerner, governed the country between 2015 and 2023 before power shifted to Tinubu from the South in 2023.

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“Having said this, this country, Nigeria, from 2015 to 2023 was led by a northerner, and now from 2023 to 2026 it is led by a southerner,” he said.

He therefore appealed to northerners not to seek to overturn the existing zoning arrangement on the basis of the region’s population, saying the political understanding was important for national stability.

“If we say we want to uproot the zoning arrangement because of our numbers, then my call for northerners is to understand how it works. They even understand more than I do,” Yari said.

He acknowledged that President Tinubu’s administration, like every government, was not perfect, but argued that the challenges facing Nigeria should not solely be attributed to the administration.

“Nobody is perfect. The southerners have also experienced what we are complaining about today when President Buhari was in power,” he said.

Yari also argued that insecurity was not peculiar to Nigeria, saying countries across the world, including the United States, continue to grapple with security challenges despite their level of development.

“On problems, no problem of a country is solved by any government, including even in the United States. They are managing insecurity as we are managing it,” he said.

The APC campaign council director-general further cited gun violence in Chicago as an example of the security challenges faced by other countries, stressing that every nation has its own problems that require continuous efforts to address.

Turning to the economy, Yari said Nigerians should assess the Tinubu administration based on economic indicators and compare the situation at the time the president assumed office in 2023 with the current position.

“When you look at when Asiwaju Bola Ahmed Tinubu came to power in 2023, go and check what was the state of our reserves and what it is today, and what was the rate of inflation in 2023 and what it is today,” he said.

Yari maintained that the administration was making efforts to address the country’s economic and security challenges, while acknowledging that governments at both federal and state levels were working to improve the situation.

He urged Nigerians, particularly those in the North, to give the political arrangement time, arguing that the presidency would return to the region after Tinubu’s tenure if the existing rotation principle was maintained.

“I am calling on northerners to note that by the time Bola Ahmed Tinubu finishes in 2031, it will definitely come back to the North. So, this is how the arrangement is,” Yari said.

He added that federal and state governments were making efforts to address the challenges confronting the country and urged Nigerians to support measures aimed at strengthening national unity and development.

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