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Jaiz Bank Rebranding Saga: An Intellectual Sparring Between Professionals

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By Yusuf Danjuma Yunusa

The Jaiz Bank rebranding of its logo has sparked series of debates in the past few days among professionals. Most engaging of all the discourse was that of Aliyu Jalal, a communication specialist and Safwan Idris, a brand designer.

Safwan Idris, from his years of experience as a brand designer, argued that the new choice of design by the bank is below par, and even posited that the management could be sued for a copyright violation owing to the fact that a flip of the bank’s new logo design resembles that of Bixby Samsung. Not only that, he also critiqued the use of lowercase for the letter ‘j’ which starts the bank’s name, Jaiz. Safwan, in his criticism, added that the rebranding has got too much colors on the logo which has made it look unfit for such an establishment.

Aliyu Jalal on the other hand, while responding to Safwan’s criticisms, expressed shock as to why such an acclaimed brand designer would be ignorant of things that he is to know even better. In his rebuttal, Aliyu highlighted that the adoption of the lowercase instead of the conventional uppercase which many brands are used to is a step toward solidifying their ideology of operating differently in the banking industry.

The communication specialist went further to juxtapose brands like adidas, spotify, reddit, tajbank, paypal, and others that have adopted the same lowercase; citing reasons for such an adoption to be the fact that it looks more aesthetically appealing, softer, friendlier, and less rigid.

Furthermore, Aliyu countered the designer’s claim that the new logo of the bank is a “flipped” version of Samsung’s Bixby; reiterating that such claim is weak. He justified his position by sharing that what it’s considered a legal breach in Corporate Law is a “near-identical copying”, stressing that “mere resemblance is not an issue.”

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He buttressed further that logos are symbols, and that symbols are drawn from shared ideas in which a bit of research would have him find out that there are “resemblance for almost every logo in the world.”

Responding to the “too much color” criticism by the designer, Aliyu pointed out that big brands like Google and Microsoft are using four different colors whereas the antagonized bank adopted only three which, by all means, still serve the simplicity purpose as expected.

Not relenting, Safwan held a space on the X app(formerly Twitter) yesterday evening on Thursday with the topic: Logo Design Process: Avoiding Copyright Breach and IP Lawsuit, where he expantiated more on his claims about the rebranding of Jaiz Bank.

The brand designer, once again, faulted the person whom the bank contracted for the job, remarking that no professional designer would come up with a word mark logo that’s in lowercase with the ‘j’ having the dot that it originally has. He emphatically conveyed that even though the person wish to use the word mark in lowercase, the ‘j’ should not have appeared with the dot on it.

Secondly, he argued that rebranding is not always about changing everything that a brand is already known with; that such move is risky as customers have known the brand with certain features already. Safwan noted that since Jaiz Bank, which is an Islamic bank, had adopted green which is globally recognized among Islamic countries as the favorite color of Islam; and that customers have acquainted themselves with already, it was unnecessary for the bank to replace that with yellow which, according to him, means nothing deducing from their unveiling ceremony clip that he watched online.

Lastly, he remarked that Jaiz Bank is known for its unique way of banking, hence, that should have made the designer to have avoided coming up with any logo that is in existence already; and which wouldn’t have made people debate on whether it resembles the Samsung Bixby or not.

Safwan ended the space with the mentioning of some tenets of trade mark, how copyright really works, and how it could be avoided.

Moreover, a staff of this very Jaiz Bank, Ameer Lukman Haruna, in his reaction to the online debate, shared that though he has received and seen quite a number of logo proposal for the bank, the management has reasons to stick to what it has now, while urging the youths to continue in their show of talents; that it might actually inspire the bank’s future decision to rebrand again if such opportunity arises. He also acknowledged the fact that the debate, being an intellectual discourse, is a way to keep the bank visible and relevant.

Are you a Jaiz Bank customer? If yes, what’s your take on the issue: should the bank stick to its current design or it should go back to the old one? Let’s know your thoughts!

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President Tinubu Extends Customs Boss Tenure By Six Months

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By Yusuf Danjuma Yunusa

President Bola Tinubu has approved a final six-month tenure extension for the Comptroller-General of the Nigeria Customs Service (NCS), Adewale Adeniyi, allowing him to remain in office until February 2027.

The Presidency announced the extension in a statement issued on Friday by the President’s Special Adviser on Information and Strategy, Bayo Onanuga.

According to the statement, Adeniyi’s previous tenure extension was due to expire on August 1, 2026, but President Tinubu approved an additional six months to enable him consolidate key reforms within the Customs Service and ensure a smooth leadership transition.

The Presidency said the extension would allow the Customs boss to complete the implementation of the National Single Window initiative, a major trade facilitation programme designed to streamline import and export processes, reduce bureaucratic bottlenecks and enhance revenue generation.

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“The six-month extension, which will expire in February 2027, is to enable him to consolidate the implementation of the National Single Window and ensure an orderly succession in the service,” the statement said.

During the transition period, Adeniyi is expected to work closely with the Nigeria Customs Service Board to oversee the promotion of qualified officers to the rank of Comptroller of Customs and facilitate the mandatory retirement of officers who have attained the age of 60 years or completed 35 years in service.

The move is also aimed at ensuring stability within the service while maintaining operational efficiency and continuity in ongoing reforms.

Adeniyi, a seasoned customs officer and public relations expert, joined the Nigeria Customs Service after graduating from Obafemi Awolowo University in the late 1980s.

Over the years, he rose steadily through the ranks of the service. He was promoted to Deputy Comptroller in 2012, Comptroller in 2017, and Assistant Comptroller-General in 2020.

In January 2023, he was appointed Acting Deputy Comptroller-General before President Tinubu named him Comptroller-General of Customs in June 2023.

Since assuming office, Adeniyi has spearheaded a number of reforms aimed at modernising customs operations, enhancing revenue collection, strengthening border management and improving trade facilitation across the country.

The latest extension underscores the administration’s confidence in his leadership and its commitment to sustaining ongoing reforms within the Nigeria Customs Service.

The extension is expected to provide the Customs Service with sufficient time to complete critical institutional processes and prepare for a seamless transition to a new leadership at the expiration of Adeniyi’s tenure in February 2027.

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Oshiomhole Calls for Change of NSCDC’s Name

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By Yusuf Danjuma Yunusa

Senator Adams Oshiomhole (APC-Edo), representing Edo North Senatorial District, has called for the review of the name of the Nigeria Security and Civil Defence Corps (NSCDC).

Mr Oshiomhole made the call on Friday in Abuja, at the unveiling of the NSCDC FCT Commandant Olusola Odumosu’s book, titled “Nigeria’s Security Dilemma: Rivalries and Implications”.

He said that the call for the change of name of the paramilitary agency was imperative in view of the word “Civil” in it, adding that it implied that personnel of the corps were not meant to bear arms.

He said that the NSCDC, saddled with the responsibility to be civil while protecting the nation’s critical national assets and infrastructure, interfaced with hardened criminals in line of duty.

The lawmaker, therefore, questioned how the operatives were expected to be civil when combating vandals, illegal miners and criminals who bear weapons.

“To be civil means you should not bear firearms, so if you do not bear arms to deal with people involved in illegal oil bunkering or destruction of public properties which you have been asked to protect, will you then preach while they carry guns?

“If you want to be civil, how do you deal with hardened criminals? If these criminals carry sophisticated weapons, you fighting them should not carry a less sophisticated weapon.

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“When I see service chiefs holding meetings and I don’t see the commandant general (CG) of civil defence, I am like, There is something missing,” he said.

He noted that no single security agency could deal with insecurity both at the sub-national and national levels alone.

Mr Oshiomhole said that in tackling insecurity, it was imperative for Nigerians, including politicians and security agencies, to put aside their differences and understand Nigeria is only one.

According to him, President Bola Tinubu will continue to apply all measures necessary to ensure Nigeria is safe and insecurity reduced to the barest minimum.

The senator commended the author for speaking out through his book on how to tackle insecurity through effective synergy and communication sharing among security agencies.

“It is commendable that you put out your thoughts while in the system and not outside the system, as it is much more dangerous to speak truth to power,” he said.

Also speaking was a security expert, Tyor Terhemba, the reviewer of the book, who said that Nigeria’s security challenges called for collective efforts towards combating banditry, terrorism, and kidnapping, among other criminalities.

“This is a time to have all hands on deck to collectively fight the enemies of the state; hence, it is not a time of rivalry but to be united,” he said.

Mr Terhemba said that the book re-echoed the need for unity, synergy between security agencies, regional and international partnerships, areas of potential conflict, and the role of intelligence sharing.

According to him, it also talks about political interference, ambiguous laws, accountability, security sector reforms, communication systems, and other topics.

Meanwhile, the author, Mr Odumosu, said that the book looked at security from a holistic perspective, as there was a need for a united front.

“No one has a monopoly of wisdom or strategy, so there is a need to tackle insecurity from a common front.

“Obviously there have been issues of unhealthy inter-security agency rivalries, which have been a pain to coordinate national responses to our security challenges.

“I looked at it from the perspective where all security agencies can understand that we must have the same goal whether our mandates are interwoven or not.

“We have a collective responsibility to ensure peace and order in Nigeria,” Mr Odumosu said.

The commandant reiterated that when security agencies continue to fight each other or see one another as competitors rather than a united front, a lot of work will still need to be done.

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7,450 Tertiary Institution Workers Get N13bn Loans

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By Yusuf Danjuma Yunusa

The federal government has disbursed about N13 billion worth of interest-free loans to 7,450 academic and non-academic workers across 153 public tertiary institutions nationwide.

In a statement issued on Friday, Boriowo Folashade, director of press and publications at the federal ministry of education, said the disbursement forms part of the 2025/2026 cycle of the Tertiary Institutions Staff Support Fund (TISSF).

According to the ministry, the intervention reflects President Bola Tinubu’s commitment to improving the welfare, financial wellbeing and productivity of education workers under the renewed hope agenda.

Established by the ministry of education and administered by the Bank of Industry (BOI), the TISSF provides interest-free loans of up to N10 million to eligible staff of public universities, polytechnics and colleges of education.

The loan is designed to help beneficiaries address personal and professional needs while enhancing their overall wellbeing.

The statement said Tinubu reaffirmed his administration’s commitment to investing in personnel driving teaching, learning, research and innovation across tertiary institutions.

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The ministry added that the programme is helping to ease financial pressures on education workers, improve livelihoods and strengthen the workforce responsible for shaping Nigeria’s future.

Tunji Alausa, minister of education, described the scheme as a critical component of the ministry’s broader education reform agenda and urged eligible staff to take advantage of the next application window.

According to the minister, “no education system can outperform the people who sustain it”.

He said investments in infrastructure, technology, skills development, research and institutional reforms must be complemented by practical measures that improve staff welfare and quality of life.

Alausa added that the successful completion of the 2025/2026 phase demonstrates both the strong demand for and positive impact of the intervention.

He said the programme complements ongoing efforts to strengthen teaching and learning, support research and innovation, improve institutional governance, and build a more resilient and globally competitive education system.

“Since disbursements commenced on 28 October 2025, the programme has processed over 42,000 applications through its digital platform, providing support to beneficiaries across all six geopolitical zones of the country,” the statement reads.

“Universities accounted for 52 per cent of disbursements, while colleges of education and polytechnics represented 25 per cent and 23 per cent, respectively.”

The ministry said the programme has promoted equitable access nationwide while identifying opportunities to increase participation among female staff and improve uptake in some regions.

Female beneficiaries accounted for 19 percent of recipients during the 2025/2026 cycle, according to the statement.

The statement added that targeted sensitisation and outreach efforts would form a key component of the next phase of implementation.

The ministry said it is enhancing the application process and deepening engagement with participating institutions to ensure a faster, more efficient and user-friendly experience for applicants.

The statement said applications for the 2026/2027 phase of the TISSF will officially open at the end of June 2026, with eligible staff advised to engage their institutions’ bursary departments and monitor official ministry communication channels for further details.

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