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Yushau Shuaibu Highlights the Role of Social Media in Nation-Building at Annual Public Lecture Organized By Adnan $ Associates

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Adnan Mukhtar Tudun Wada making a Presentation

 

Yushau Shuaibu, a renowned public relations guru and head of PRNigeria, delivered an insightful presentation on the role of social media in national development and nation-building. This presentation was part of the Professor Adamu Abubakar Gwarzo Annual Public Lecture, organized by Adnan Mukhtar & Associates in collaboration with the Professor Adamu Abubakar Gwarzo Foundation, held at Mambayya House in Kano.

In his paper titled “Social Media for National Development and Nation-Building,” Shuaibu emphasized the transformative power of social media as a tool for creating, interacting, and spreading messages. He highlighted the affordability and accessibility of social media, which allows for multimedia content, immediate communication, and widespread reach.

Shuaibu illustrated the rapid growth of social media platforms, noting that it took radio 38 years to reach 50 million users, while television took the same amount of time. In contrast, Facebook garnered over 100 million users in less than nine months from its creation. Today, Facebook boasts 2.8 billion users, and WhatsApp has 2 billion users, underscoring the immense power of social media.

He also discussed the various ways social media enhances transparency, civil engagement, economic development, and community support.

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Jafar Jafar and Danbello were mentioned for their efforts in enhancing transparency and civic engagement, while Yakubu Sani Wudil was recognized for his contributions to economic development. Aisha Falke was acknowledged for addressing social issues and uniting community support.

However, Shuaibu also addressed the challenges posed by social media, such as the spread of fake news, misinformation, social division, and polarization. He pointed out that culprits, including politicians and terrorists, often use fake news to achieve their purposes.

To effectively use social media, Shuaibu recommended social media marketing strategies to push brands, increase brand awareness, and improve customer engagement. He emphasized the importance of defining target audiences, improving response times, providing newsworthy content, and incorporating multimedia access.

Adnan Mukhtar, representing the organizing firm, highlighted the significance of the annual public lecture and the role of social media in shaping lives. He praised Professor Adamu Abubakar Gwarzo for his mentorship and contributions to society, both socially and academically.

Dr. Muhammad Israr, President of Maryam Abacha American University, urged attendees to help those in need, especially during these challenging times. He emphasized the role of social media in raising awareness and fostering development.

The event concluded with a call to action for individuals to leverage social media for positive change and nation-building.

 

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North–South Narrative Reckless, Anti-National — Gbenga Hashim Slams Tinubu’s Aides

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Presidential hopeful of the Peoples Democratic Party (PDP), Dr. Gbenga Hashim, has condemned what he described as a deliberate attempt by aides of President Bola Tinubu to fracture Nigeria along regional and ethnic lines, warning that such rhetoric amounts to a betrayal of the Nigerian nation.

Hashim said the renewed push for a North–South dichotomy by elements within the ruling All Progressives Congress (APC) is a desperate political diversion, aimed at shielding the Tinubu administration from scrutiny over worsening economic and governance outcomes.

Reacting to a statement attributed to the Chief of Staff to the President, Hon. Femi Gbajabiamila, Hashim described the strategy as “pedestrian, reckless, and fundamentally undermines Nigeria’s National Security interest”

“Dividing Nigeria along regional lines in order to escape accountability for governance failure is shameful and dangerous. It is a direct betrayal of the oath to defend the unity of the Federal Republic of Nigeria,” Hashim said.

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Addressing the build up to the 2027 general elections, the PDP chieftain dismissed arguments centered on rotational presidency, insisting that Nigerians are no longer interested in symbolic power-sharing formulas.

“Nigerians are not asking for a Northern or Southern president. They are asking for a competent president, one who can revive the economy, secure lives and property, and unite the country around a shared future, of Prosperity ” he stated.

Hashim reminded the APC that both regions have had substantial opportunities to govern Nigeria since 1999, noting that the South has produced presidents for approximately 17 years, while the North has governed for about 10 years within the same democratic period.

“Leadership failure cannot be blamed on geography. Both regions have governed. What matters now is performance, not origin,” he said.

He warned that resurrecting ethnic narratives at a time of deep economic distress, rising insecurity, and social fragmentation only exposes the ruling party’s lack of credible solutions.

“Using ethnicity and region to mask incompetence is not only lazy politics, it is a direct insult to Nigerians who are struggling to survive,” Hashim added.

Calling on citizens across the country to reject divisive politics, Hashim stressed that the APC would not be able to hide behind regional sentiment in the next election cycle.

“Come 2027, Nigerians will vote for leadership, not tribal loyalty. The era of emotional blackmail is over,” he concluded.

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Ganduje Hints at Reconciling with Kwankwaso

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By Yusuf Danjuma Yunusa

Former National Chairman of the All Progressives Congress (APC), Dr. Abdullahi Umar Ganduje, has extended an olive branch to his longtime political rival, Senator Rabiu Kwankwaso.

Speaking in an interview with the BBC Hausa Service on Wednesday, Ganduje expressed a desire to mend fences and reunite for the progress of Kano State.

“I am hopeful that very soon we will reconcile with Kwankwaso so we can move forward together. We have shared a political camp in the past and remain brothers,” Ganduje stated.

Emphasizing a departure from past rivalries, he noted that current political realignments in Kano have ushered in a new era of cooperation focused on governance rather than conflict.

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“With the present realignment, the politics of rivalry in Kano may be over. Our priority now is delivering good governance to our people,” Ganduje explained. “If Governor Abba Yusuf succeeds, we all succeed—and if we succeed, he also succeeds. It is vital for all of us to understand this so that the government can thrive.”

Ganduje, drawing from his experience as former APC National Chairman, added that his tenure provided him with deep insight into party operations and conflict resolution mechanisms.

When questioned on whether Governor Abba Yusuf would receive an automatic ticket in future elections, Ganduje acknowledged party conventions while underscoring adherence to established rules.

“I am familiar with the party’s workings. There are rules and there are traditions. The tradition grants a sitting governor the right of first refusal, though this principle does not extend to other positions,” he clarified.

NIGERIAN TRACKER reports that former Governor Abdullahi Umar Ganduje was anointed by his predecessor and long time political associate Senator Rabiu Musa Kwankwaso during the 2015 general elections after which the duo fell out in March 2016 due to some differences that suddenly emerge less than a year into the tenure of Dr Ganduje as Governor of Kano state.

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JUST IN: Work Resumes at FCTA Following Court Order Suspending Strike

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By Yusuf Danjuma Yunusa

Normal operations resumed at the Federal Capital Territory Administration (FCTA) secretariat and its affiliated Ministries, Departments, and Agencies (MDAs) on Wednesday, following a ruling by the National Industrial Court of Nigeria ordering the suspension of an ongoing industrial action.

The court, presided over by Justice E. D. Subilim, on Tuesday directed the immediate suspension of the strike embarked upon by workers under the Joint Union Action Committee (JUAC) to allow for continued dialogue.

In response to the ruling, the Minister of the Federal Capital Territory, Barr. Nyesom Wike, called on all employees to return to their posts promptly. While acknowledging the right to lawful protest in a democracy, the Minister emphasized the importance of respecting judicial directives.

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To ensure full compliance, the Acting Head of the Civil Service of the FCT, Mrs. Nancy Sabanti, issued a circular dated January 27, 2026, instructing all Secretariats, Departments, and Agencies to reopen offices and maintain strict staff attendance registers. The circular directed Permanent Secretaries and Heads of Departments, Parastatals, and Agencies to enforce the immediate resumption of duties.

Observations across various FCTA offices and MDAs on Wednesday indicated a substantial level of compliance, with staff present on the premises and engaged in their official responsibilities.

The FCTA administration has reiterated its commitment to constructive dialogue with union representatives and to the continued improvement of staff welfare.

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