Opinion

Barau’s Failed Strategy Again, By Adnan Mukhtar

Published

2 months ago

November 2, 2024

Adnan Mukhtar T Wada

There’s a Chinese proverb that says, “the mighty oak falls, while the flexible willow survives.” This saying implies that even the strong and mightiest can fall or fail, while the seemingly weak and insignificant remain standing. The secret to this does not lie in egoistic tendencies, machiavellian plots or deploying attack dogs to undertake one’s biddings. It lies in humility, adaptability and resilience, reminding us that true strength lies not in external power, but in internal flexibility and determines willingness to recognise and heed proper advice when given one.

I initially hesitated to respond to the rejoinder on my article about Senator Barau’s poor political strategy. However, I’ve decided to address it for two key reasons: to provide further clarification on the senator’s strategy and to set the record straight that my opinions are entirely my own, unbiased and uninfluenced by any external sponsorship.

But first, I will like to correct the character (or is it writer)’s tendency in quoting Quranic verses to hoodwink people gullibly. No true Muslim ever denies that it is Allah the supreme that gives power, but it is the Holy Quran itself that emphasises the importance of human action and responsibility.

For instance, Surah As-Saff Ayat 14 states that Allah helps those who help themselves, highlighting the need for human effort in achieving success. This verse shows that quoting Quranic verses to deceive innocent people doesn’t change the reality that our actions have consequences.

Additionally, Quran 13:11, says that Allah won’t change a people’s condition unless they change themselves. This verse underscores the importance of personal agency and reform.

It’s also essential to recognize that the Quran encourages reasoning and critical thinking. Quran 18:54 reminds us that humans are prone to disputes, but we should strive for constructive arguments, appealing to reason and acknowledging the truth.

These and many teachings of the Quran demonstrates that quoting Quranic verses to deceive others is misguided and doesn’t align with the principles of Islam. Attack dogs should be wary of how they throw our revered religion into the fray of greed.

Now to the crux of the matter, I’d like to first correct the character who responded to my article. The title of my piece is, “Senator Barau and his poor political strategy.” But by conveniently omitting the word “poor” while making reference to the article, I will think that they did not read the article comprehensively because they were in a rush to collect their little share of the national cake.

Those familiar with me in the media space and beyond can attest that I’m an independent thinker with unwavering ambition. Despite Senator Barau being old enough to be my father, I take pride in speaking truth to power, unafraid to challenge the status quo.

I have been writing and publishing articles in the national dailies since a year after completing my IJMB programme at Kano State College of Arts, Science and Remedial Studies, some 15 years ago. My digital footprint is there on the internet, the pseudonyms who were sponsored to write the rejoinders know this better.

My independent mind prompted my ambition to contest for election in 2019 and to aspire for the same office in 2022. I’m a media consultant with clients from different sectors and a university lecturer, I’m therefore too big to be sponsored by any individual for pecuniary interest much less one that involves Barau. The allegations are not only shallow but myopic and defensive in the absence of any substantial argument to counter the fact that indeed Barau’s political strategy is very poor!

That is why I found the rejoinder taken too personal, failing to address the issues raised. This has proven the title of my article referring to Senator Barau as a politician with a poor strategy from day one. The strategy he is using to respond to me is in itself a failed one.

It’s baffling that a supposedly seasoned politician like Senator Barau would engage in a pointless battle with someone from his own Senatorial District simply to further his ambitions of becoming Kano’s governor. Considering his confrontational history with humble appointees like Abdullahi Muhammad Gwarzo, I question his ability to handle a formidable opponent like Murtala Sule Garo. Not only do they hail from the same local government, but Garo also boasts a broader support base and superior people mobilisation skills.

What’s more, Garo wields significant influence over the party structure in Barau’s own backyard, which is precisely why Barau seeks to oust Dr. Abdullahi Ganduje as APC National Chairman. However, this move overlooks the fact that a former governor leads the party in the state, where there is currently no serving governor.

People like Abubakar Kabir Bichi and Engineer Hamisu Ibrahim Chidari, a former Speaker of the Kano State House of Assembly are both grassroots politicians who were forces to reckon with in Barau’s 2023 election. He has been winning elections in this area because of the calibre of people in Kano North who are mostly of the APC.

The sponsored pseudonym accused me of not appreciating the role of destiny in Senator Barau’s ambition forgetting that it was the same Barau who displayed his desperation to convince the President to sack Abdullahi Gwarzo after not consulting any party official including Dr Abdullahi Umar Ganduje at a time the former Minister scored 79 in his assessment scorecard. The Special Adviser to the President on Policy and Coordination will testify to this.

It was said that he did all the maneuvering to test his strength within the APC, it is evident that his little supporters are boasting of this but where is their faith in destiny when you are struggling to see the sacking of someone that did nothing to you?

Garba said and I quote “It is on record that since he ventured into politics, he has maintained a decent image devoid of rancour, acrimony or ill feelings towards others”.

Is it, not the same Barau and his people that were calling Murtala Sule Garo and the former Minister Gwarzo names shortly after the sack? Your people were even mocking him after he was removed boasting that their leader has come of age. Did Barau call any to order?

When people were trooping from the nook and crannies of Kano to sympathise with ATM Gwarzo, Barau was nowhere to be found, apparently due to his guilty conscience.

I have cautioned the Distinguished Senator to stop creating unnecessary enemies for himself in the zone he comes from. The Kano North is a no-go area for the NNPP, he should understand that even if you nominate 3 Ministers from Kano Central, they can’t defeat Senator Kwankwaso’s NNPP.

Kwankwaso is the strong man of Kano politics and is in full control of the Kano Central and Kano South. His only threat is the Kano North because of the aforementioned stakeholders.

Senator Barau should apply a new strategy of uniting party members by working together without plotting evil against anyone.

The defectors that he boasts of receiving, claiming that he is giving APC more strength is nothing short of a Kannywood movie in full glare. He should tell me any serious and grassroots supporter he has so far welcomed to the APC other than Kannywood actors and Tik Tokers in their desperation to collect their share of the National Cake ‘Awanki Gara’.

It’s evident that Barau is lacking in political strategy, people who lack that will be committing blunders at the helm of the affairs of Kano. It will be suicidal to elect a man of his calibre to govern a mega state like Kano.

The pseudonym boasts that the position of Deputy President of the Senate is bigger than the office of a governor. A whole governor? The Chief Security of Officer of a whole state? This writer should check his head again.

Kano needs someone who will be serious with governance, who will bring and attract investors not from receiving Tiktokers and Kannywood actors to receiving Nollywood and Bollywood actors at the Africa House.

To be forewarned is to be forearmed!

Adnan is a political commentator, he writes from Abuja

Opinion

Let President Tinubu Rename University of Lagos After Gowon, Not Abuja

Published

4 days ago

December 18, 2024

Nigerian Tracker

Adnan Mukhtar Tudun Wada

I was not happy when Northwest University Kano was renamed to Yusuf Maitama Sule University, as student leaders of that University then, we followed the interest of the students who were also not happy with the renaming at that time for one reason; the renaming was politically motivated, to hurt the founder of the institution Senator Rabiu Kwankwaso. I was busy mobilising students to protest, the next day I was invited to the DSS for questions where I spent hours and all the people we were mobilising the protest together ran and dissociated themselves from it. I have no option but to plead with the DSS to release me, assuring them that not a single student would protest the government’s action.

The renaming has affected many students who are seeking admission abroad; it’s Northwest University on my transcript and Yusuf Maitama Sule University on my certificate. This is kinda confusing and not good at all.

Politicians should immortalise individuals in their new projects not existing ones. The renaming of the University of Abuja to Yakubu Gowon University is not good for the university’s alumni.

The President should have found a new project or built a new University by naming it after the former Head of State.

I don’t support the idea of playing politics by renaming our universities and this happens mostly in Nigeria.

Imagine waking up renaming the University of Maiduguri to Mohammed Goni University, Yobe State University to Ibrahim Geidam University, the University of Ibadan to Abiola Ajimobi University, the University of Lagos to Lateef Jakande University.

It will be bad for the alumni of the aforementioned universities to come across this.

Why is this only happening in Africa? Look at Makerere University in Uganda, it was established in 1920 but despite Yoweri Mosevenni’s long reign; he didn’t for once attempt to change it to even his name for selfish reasons.

He didn’t think of renaming the Entebbe International Airport after him but in Nigeria, we have this culture of renaming everything after individuals.

If you want to be immortalised, leave a lasting legacy as Gowon did in establishing NYSC. That enough is Okay and better than naming an institution after him.

President Tinubu should have renamed the University of Lagos after Gowon, not Abuja. I’m sure his people will reject this not for any reason but because of the large number of people that will be affected by it.

The University of Abuja Alumni were all crying over this painful decision.

Opinion

Ibrahim Abdullahi Waiya: Champion of Civil Society and Good Governance in Northern Nigeria

Published

6 days ago

December 16, 2024

Nigerian Tracker

Ibrahim Abdullahi Waiya, is an influential Civil Society figure in Kano State and Northern Nigeria. He is currently serving as the Executive Director, Citizens for Development and Education (CDE), he has dedicated many years of his civil society activism as advocate for the promotion of democracy, good governance, anti-corruption, peace building and women empowerment

Amb. Waiya, holds number of academic qualifications, including a Higher National Diploma in Public Administration from Kano State Polytechnic, a Bachelor of Laws (LLB) from Usmanu Danfodio University, Sokoto, Master’s in Public International Law at Maryam Abacha, American University, Maradi, and he is currently pursuing a doctor of philosophy at Skyline University, Kano in International Relations

In the course of his career, he held several positions and managed a number of projects. He served as the Director, Alhilal Foundation, from 2003 to 2007, an organization which focused on women empowerment, through basic literacy and skills acquisition. He later coordinated the North West Zonal Office of the Mallam Aminu Kano International Foundation. Amb. Ibrahim Waiya, led and coordinated a number of Local Government Councils Elections Observation missions across 19 Northern states.

In 2011, Waiya managed the Campaign against Drug Abuse under the auspices of Northern Youth Assembly, a youth driven platform with leadership structures in the Nineteen Northern States. He served as Secretary, for both, Kano State Stakeholders Committee on Anti-Drug Abuse Campaign and Kano State Stakeholders Committee on Anti-Child Abuse, a project which was coordinated by the office of the Special Adviser, Child Welfare and National Drug Law Enforcement Agency. His involvement in election observation coordination missions and various public engagements, highlights his commitment to civic engagement towards community development, democracy and good governance

Waiya’s extensive experience includes free consultancy support services to numerous Government Ministries and Agencies such as: Kano State Ministry for Women Affairs and Social Development, Kano State Ministry for Community and Rural Development, office of the Special Adviser to the Governor of Kano State on Child Welfare, Ministry for Special duties, office of the special adviser, joint security services. He has facilitated numerous training workshops and seminars, impacting his knowledge, skills, experience on the community, particularly for community based organizations

In recognition of his contributions, he was appointed to several key positions, such as the President, of the Kano Civil Society Forum, Chairman of the Conference of Northern States Civil Society Networks, Convener, Nigeria for Peace Project, Managing partner, United Nigeria Project, Head of Secretariat, Kano Peace Committee, Secretary General, National Action for Women Agenda,(NAWA), chairman, Board of Trustees, Northern Youth Assembly, (Majalisar Matasan Arewa) Fellow, Institute of Security and Strategic Studies, Fellow, Institute of International Peace and Secure Society, Fellow, Institute of Business Diplomacy and Financial Management, member, Commission of Inquiry on Missing persons, member, Implementation Committee, on the Recommendations of the Report of the Commission of inquiry on missing persons, member, Commission of Inquiry to investigate, various political violence and cases of missing persons, that occurred in the State from 2015 – 2023, member, Commission of inquiry to investigate protest, arson and destruction of public and private properties that occurred from 1st – 10th August, 2024 Amb. Waiya, served as Consultant on various government projects, such as: Kano State Security Trust Fund, Safe Corridor, Campaign against Drug Abuse, across the 44 Local Government Council Areas. Amb. Waiya”s active participation in peace building, policy advocacy and legislative reform has continued to impact positive change in Kano State, the North and Nigeria at large.

Opinion

“I Transition to PR and Digital Marketing to Transform Brands Globally” – Ibrahim Ayyuba Isah

Published

7 days ago

December 15, 2024

Nigerian Tracker

“

As 2024 comes to a close, Ibrahim Ayyuba Isah reflects on his journey from journalism to public relations (PR) and digital marketing. With over a decade of experience in media and communications, Ibrahim’s transition was fueled by a desire to empower businesses—starting with Northern Nigeria but extending globally—to build impactful narratives and achieve sustainable growth.

“Every brand, regardless of location, deserves access to the tools and expertise needed to thrive in today’s fast-paced world,” Ibrahim says. “My goal has always been to bridge the gap in strategic communication, ensuring that no business is left behind.”

From Journalism to Strategic Communication

Ibrahim’s illustrious journalism career spans over a decade, during which he served as a Senior Reporter at TVC News, covering critical developments, including the Kano State Government House for three successive administrations. His work involved breaking major news stories, producing multimedia content, and engaging audiences through digital platforms.

“I’ve always been passionate about communication, but I realized I wanted to do more than report stories—I wanted to help brands craft their own,” Ibrahim shares. “That’s what led me to pivot into PR and digital marketing.”

To equip himself for this new journey, Ibrahim pursued advanced studies, earning a Master’s in Communication Studies and a Master’s in Public Relations from Bayero University, Kano. He further honed his expertise with a Professional Certificate in Digital Marketing from the London School of Business Administration and a Master Diploma in Digital Marketing from the Digital Marketing Skills Institute. These credentials underscore his commitment to mastering the art of strategic communication.

Empowering Brands Through Ayrah Media Concept

As the CEO of Ayrah Media Concept (AMC), Ibrahim leads a PR and creative agency that provides businesses with tailored solutions, including PR consulting, social media management, corporate campaigns, and digital marketing.

“My vision is to empower brands to connect with their audiences, tell compelling stories, and achieve global relevance,” Ibrahim explains. “Through AMC, we’re showing businesses—whether in Northern Nigeria or beyond—that they can reach new heights with the right strategies.”

In 2024, AMC worked on several impactful campaigns, including Ibrahim’s role as a Lead Consultant for the WOFAN-ICON2 project in partnership with Mastercard Foundation, where he developed and executed PR and communication strategies to amplify the project’s impact.

Changing Perceptions and Building Bridges

Transitioning into PR and digital marketing came with challenges, including shifting perceptions about its value.

“Many businesses see PR and digital marketing as optional rather than essential,” Ibrahim says. “But the results are transformative. Strategic communication is not just about visibility; it’s about building trust, credibility, and lasting connections with your audience.”

This philosophy drives Ibrahim’s approach, ensuring that businesses of all sizes—whether local startups or established corporations—can access high-quality PR and marketing services.

Looking Ahead

Ibrahim’s vision for the future extends far beyond regional boundaries. While his roots and passion lie in Northern Nigeria, his focus is on creating strategies that resonate globally.

“Brands in Kano, Lagos, Abuja, or even New York share a common goal: to connect with people and make an impact,” he says. “My mission is to ensure that every business, regardless of size or location, has the tools and strategies to achieve that.”

In 2025, Ibrahim plans to document his professional journey in a book that will explore his experiences as a journalist and PR expert, offering insights into the evolving landscape of communication and its role in business success.

A Message of Gratitude

As he reflects on the year, Ibrahim expresses his gratitude to those who have supported his journey. “I’m incredibly thankful to my mentors, collaborators, and clients who have believed in my vision. Together, we’ve shown that impactful communication has the power to transform lives and businesses.”

With a clear vision and an unwavering commitment to excellence, Ibrahim Ayyuba Isah is poised to lead the way in redefining PR and digital marketing, not just in Nigeria but across the globe.