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El-Rufai:You Must Break Eggs To Make Omelette

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Governor El Rufai

 

By Bala Ibrahim.

Going by the trend of events, all is set for a total showdown, between the Kaduna state government and the Nigeria Labour Congress, NLC. The state chapter of the NLC had last week issued notice of a warning strike, commencing on Monday, 17/05/21, to protest the sacking of workers by the state government. However, in a rapid response, the Kaduna state government warned civil servants against participating in the strike, accusing the NLC of plotting to cause violence in the state.

Both sides have a reason or reasons to back their stands, but every position must be weighed on the scale of logic and rational reasoning. That is the best way of giving validity to the sense, or nonsense of the saga. While the governor must be wary of acting in excess, the NLC must also not hide under the cover of trade union laws to engage in irrationality or irresponsibility.

To start with, Mallam Nasir El- Rufai is a politician, who campaigned to the people trough the manifesto of the APC, with promises that eventually led to his emergence as the elected governor of Kaduna state. Having won the confidence of the electorate, he has a duty, to fulfil the promises he made to them.

In the pursuit of the fulfilment of such promises, he can behave as a Good man, or a Great man, both which can still qualify him as a Gentleman.

Depending on interest, people that thrive to meet up to agreements, always carry a certain tag. They may be called arrogant, mini god, rude, or being unpleasantly proud.

But in reality, they are people with a focussed mind that treats everyone with respect, until they give him a reason not to. From the minute you give them a reason to withdraw that respect, the two of you are likely to be at daggers drawn.

Now those who want to take advantage of situations, particularly those that may be benefitting directly or indirectly from the lop-sidedness that is billed for correction, would be quick to capitalize on sentiments like failure to treat people with kindness, humility, grace and similar slops.

But giving respect and honouring an agreement are not the same. And I think, in line with the policy of a Gentleman, El-Rufai had chosen to be a great man, instead of being a good man.

According to Robert Green, “a great man does not seek applause or place; he seeks for truth; he seeks the road to happiness, and what he ascertains, he gives to others.”

How Awolowo Refused To Beg Nigerian Government Release Him From Prison

On the other hand, in it’s determination to deal with the stubbornness of El-Rufai, the NLC has mobilized beyond the ordinary, so that the strike would not only be total and complete, but paralysing to the nerves of the governor. To give teeth and muzzle to the show, the power sector, being the artery of the economy, has since commenced action.

According to a circular, signed by Abdulazeez Abdullahi, Head, Corporate Communication of the Kaduna Electric, customers should be ready to bear the consequences of power interruptions.

The circular reads: POWER FAILURE DUE TO NLC’s INDUSTRIAL ACTION.
“The Management of Kaduna Electric regrets to inform its customers in Kaduna State that the service interruption currently being experienced in the State is as a result of the industrial action embarked upon by the NLC.

In compliance with the NLC directive, the Transmission Company of Nigeria, TCN has knocked off all our 33KV lines in Kaduna State.

Consequently, we are appealing to all communities, security agencies and vigilante groups to be vigilant so that men of underworld will not cash in on the situation to vandalise power supply installations. Any suspicious movement around distribution sub-stations (transformers) should be reported to the relevant security agency.

We have the collective responsibility to protect these critical national assets in our neighbourhood.

We once again appeal to both parties in the dispute to strive at an amicable resolution for normalcy to return.”

I don’t see any sign of amicable resolution between the parties involved, because the issue at hand is that of ego versus credibility.

While the government had warned workers not to embark on the strike, the Kaduna state chapter of the NLC is instructing the workers to act in the reverse. In a press statement issued by Comrade Christiana Bawa, the state secretary of the NLC, he said, “Since the history of Nigeria there’s no government that disengaged workers like the present government of Governor Nasir Elrufai. This is the time to tell the world that Kaduna State government is anti-workers and want to destroy the civil service in the name of reform.”

But the Commissioner for Local Government Affairs, Mallam Jafaru Sani, was equally fast with a response, viz: “This government did not campaign on a platform of tired populism and it was not elected to practice timidity as public policy.”

With such a position, the vilification of El-Rufai is only certain to continue, but I doubt if he would bother to bulge. Edgar Allen Poe said, “To vilify a great man is the readiest way in which a little man can himself attain greatness.”

Much as I don’t support the idea of putting innocent people into distress, I also don’t support the idea of blackmailing people who have the courage to make correction. And in Mallam Nasir El-Rufai, who is carrying a badge of valour, I see one. A philosopher, whose name I cant remember said, “You miss 100% of the shots you don’t take, including the opportunity to make a good omelette.

And to make any omelette, you have to break eggs.

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Opinion

Let President Tinubu Rename University of Lagos After Gowon, Not Abuja

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Adnan Mukhtar Tudun Wada

 

 

Adnan Mukhtar Tudun Wada

I was not happy when Northwest University Kano was renamed to Yusuf Maitama Sule University, as student leaders of that University then, we followed the interest of the students who were also not happy with the renaming at that time for one reason; the renaming was politically motivated, to hurt the founder of the institution Senator Rabiu Kwankwaso. I was busy mobilising students to protest, the next day I was invited to the DSS for questions where I spent hours and all the people we were mobilising the protest together ran and dissociated themselves from it. I have no option but to plead with the DSS to release me, assuring them that not a single student would protest the government’s action.

The renaming has affected many students who are seeking admission abroad; it’s Northwest University on my transcript and Yusuf Maitama Sule University on my certificate. This is kinda confusing and not good at all.

Politicians should immortalise individuals in their new projects not existing ones. The renaming of the University of Abuja to Yakubu Gowon University is not good for the university’s alumni.

The President should have found a new project or built a new University by naming it after the former Head of State.

I don’t support the idea of playing politics by renaming our universities and this happens mostly in Nigeria.

Imagine waking up renaming the University of Maiduguri to Mohammed Goni University, Yobe State University to Ibrahim Geidam University, the University of Ibadan to Abiola Ajimobi University, the University of Lagos to Lateef Jakande University.

It will be bad for the alumni of the aforementioned universities to come across this.

Why is this only happening in Africa? Look at Makerere University in Uganda, it was established in 1920 but despite Yoweri Mosevenni’s long reign; he didn’t for once attempt to change it to even his name for selfish reasons.

He didn’t think of renaming the Entebbe International Airport after him but in Nigeria, we have this culture of renaming everything after individuals.

If you want to be immortalised, leave a lasting legacy as Gowon did in establishing NYSC. That enough is Okay and better than naming an institution after him.

President Tinubu should have renamed the University of Lagos after Gowon, not Abuja. I’m sure his people will reject this not for any reason but because of the large number of people that will be affected by it.

The University of Abuja Alumni were all crying over this painful decision.

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Opinion

Ibrahim Abdullahi Waiya: Champion of Civil Society and Good Governance in Northern Nigeria

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Ibrahim Abdullahi Waiya, is an influential Civil Society figure in Kano State and Northern Nigeria. He is currently serving as the Executive Director, Citizens for Development and Education (CDE), he has dedicated many years of his civil society activism as advocate for the promotion of democracy, good governance, anti-corruption, peace building and women empowerment

Amb. Waiya, holds number of academic qualifications, including a Higher National Diploma in Public Administration from Kano State Polytechnic, a Bachelor of Laws (LLB) from Usmanu Danfodio University, Sokoto, Master’s in Public International Law at Maryam Abacha, American University, Maradi, and he is currently pursuing a doctor of philosophy at Skyline University, Kano in International Relations

In the course of his career, he held several positions and managed a number of projects. He served as the Director, Alhilal Foundation, from 2003 to 2007, an organization which focused on women empowerment, through basic literacy and skills acquisition. He later coordinated the North West Zonal Office of the Mallam Aminu Kano International Foundation. Amb. Ibrahim Waiya, led and coordinated a number of Local Government Councils Elections Observation missions across 19 Northern states.

In 2011, Waiya managed the Campaign against Drug Abuse under the auspices of Northern Youth Assembly, a youth driven platform with leadership structures in the Nineteen Northern States. He served as Secretary, for both, Kano State Stakeholders Committee on Anti-Drug Abuse Campaign and Kano State Stakeholders Committee on Anti-Child Abuse, a project which was coordinated by the office of the Special Adviser, Child Welfare and National Drug Law Enforcement Agency. His involvement in election observation coordination missions and various public engagements, highlights his commitment to civic engagement towards community development, democracy and good governance

Waiya’s extensive experience includes free consultancy support services to numerous Government Ministries and Agencies such as: Kano State Ministry for Women Affairs and Social Development, Kano State Ministry for Community and Rural Development, office of the Special Adviser to the Governor of Kano State on Child Welfare, Ministry for Special duties, office of the special adviser, joint security services. He has facilitated numerous training workshops and seminars, impacting his knowledge, skills, experience on the community, particularly for community based organizations

In recognition of his contributions, he was appointed to several key positions, such as the President, of the Kano Civil Society Forum, Chairman of the Conference of Northern States Civil Society Networks, Convener, Nigeria for Peace Project, Managing partner, United Nigeria Project, Head of Secretariat, Kano Peace Committee, Secretary General, National Action for Women Agenda,(NAWA), chairman, Board of Trustees, Northern Youth Assembly, (Majalisar Matasan Arewa) Fellow, Institute of Security and Strategic Studies, Fellow, Institute of International Peace and Secure Society, Fellow, Institute of Business Diplomacy and Financial Management, member, Commission of Inquiry on Missing persons, member, Implementation Committee, on the Recommendations of the Report of the Commission of inquiry on missing persons, member, Commission of Inquiry to investigate, various political violence and cases of missing persons, that occurred in the State from 2015 – 2023, member, Commission of inquiry to investigate protest, arson and destruction of public and private properties that occurred from 1st – 10th August, 2024 Amb. Waiya, served as Consultant on various government projects, such as: Kano State Security Trust Fund, Safe Corridor, Campaign against Drug Abuse, across the 44 Local Government Council Areas. Amb. Waiya”s active participation in peace building, policy advocacy and legislative reform has continued to impact positive change in Kano State, the North and Nigeria at large.

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Opinion

“I Transition to PR and Digital Marketing to Transform Brands Globally” – Ibrahim Ayyuba Isah

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As 2024 comes to a close, Ibrahim Ayyuba Isah reflects on his journey from journalism to public relations (PR) and digital marketing. With over a decade of experience in media and communications, Ibrahim’s transition was fueled by a desire to empower businesses—starting with Northern Nigeria but extending globally—to build impactful narratives and achieve sustainable growth.

“Every brand, regardless of location, deserves access to the tools and expertise needed to thrive in today’s fast-paced world,” Ibrahim says. “My goal has always been to bridge the gap in strategic communication, ensuring that no business is left behind.”

From Journalism to Strategic Communication

Ibrahim’s illustrious journalism career spans over a decade, during which he served as a Senior Reporter at TVC News, covering critical developments, including the Kano State Government House for three successive administrations. His work involved breaking major news stories, producing multimedia content, and engaging audiences through digital platforms.

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“I’ve always been passionate about communication, but I realized I wanted to do more than report stories—I wanted to help brands craft their own,” Ibrahim shares. “That’s what led me to pivot into PR and digital marketing.”

To equip himself for this new journey, Ibrahim pursued advanced studies, earning a Master’s in Communication Studies and a Master’s in Public Relations from Bayero University, Kano. He further honed his expertise with a Professional Certificate in Digital Marketing from the London School of Business Administration and a Master Diploma in Digital Marketing from the Digital Marketing Skills Institute. These credentials underscore his commitment to mastering the art of strategic communication.

Empowering Brands Through Ayrah Media Concept

As the CEO of Ayrah Media Concept (AMC), Ibrahim leads a PR and creative agency that provides businesses with tailored solutions, including PR consulting, social media management, corporate campaigns, and digital marketing.

“My vision is to empower brands to connect with their audiences, tell compelling stories, and achieve global relevance,” Ibrahim explains. “Through AMC, we’re showing businesses—whether in Northern Nigeria or beyond—that they can reach new heights with the right strategies.”

In 2024, AMC worked on several impactful campaigns, including Ibrahim’s role as a Lead Consultant for the WOFAN-ICON2 project in partnership with Mastercard Foundation, where he developed and executed PR and communication strategies to amplify the project’s impact.

Changing Perceptions and Building Bridges

Transitioning into PR and digital marketing came with challenges, including shifting perceptions about its value.

“Many businesses see PR and digital marketing as optional rather than essential,” Ibrahim says. “But the results are transformative. Strategic communication is not just about visibility; it’s about building trust, credibility, and lasting connections with your audience.”

This philosophy drives Ibrahim’s approach, ensuring that businesses of all sizes—whether local startups or established corporations—can access high-quality PR and marketing services.

Looking Ahead

Ibrahim’s vision for the future extends far beyond regional boundaries. While his roots and passion lie in Northern Nigeria, his focus is on creating strategies that resonate globally.

“Brands in Kano, Lagos, Abuja, or even New York share a common goal: to connect with people and make an impact,” he says. “My mission is to ensure that every business, regardless of size or location, has the tools and strategies to achieve that.”

In 2025, Ibrahim plans to document his professional journey in a book that will explore his experiences as a journalist and PR expert, offering insights into the evolving landscape of communication and its role in business success.

A Message of Gratitude

As he reflects on the year, Ibrahim expresses his gratitude to those who have supported his journey. “I’m incredibly thankful to my mentors, collaborators, and clients who have believed in my vision. Together, we’ve shown that impactful communication has the power to transform lives and businesses.”

With a clear vision and an unwavering commitment to excellence, Ibrahim Ayyuba Isah is poised to lead the way in redefining PR and digital marketing, not just in Nigeria but across the globe.

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