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North Must Invest in Media to Tell Its True Narratives – Prof. Kurfi

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Professor Mainasara Yakubu Kurfi

 

Professor Mainasara Yakubu Kurfi, a renowned scholar in mass communication from Bayero University, Kano, has called on Northern Nigeria to urgently invest in the media sector, stressing that the absence of strong northern media platforms has weakened the region’s voice in national discourse.

Speaking during a stakeholder engagement organized by the Fulbe Development and Cultural Organization (FUDECO) in collaboration with the National Commission for Nomadic Education, Professor Kurfi lamented the collapse of legacy media institutions like New Nigerian Newspapers and the Federal Radio Corporation of Nigeria (FRCN) in Kaduna. The event was themed “Consolidating the Outcomes of the IDRC-SPARC GES Research Findings on the Media Empowerment of Pastoralist Women in Kano State.”

According to Professor Kurfi, access to information is a powerful tool for societal development. “No communication, no society,” he stated, adding that women in rural areas, especially among the Fulani communities, must be educated on the value of information. He described the findings of the research presented during the event as a reflection of reality and not surprising to those familiar with gender issues in rural communities.

He referenced the existence of gender studies at Bayero University as a testament to the growing recognition of the need to investigate the different experiences of men and women, especially in media access and usage. Professor Kurfi said nearly 99 percent of newspapers in Nigeria are produced in the South, particularly in Lagos and Ibadan.

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“The flow of information is from the South. You cannot access what you do not own,” he explained. “What the southern press engages in is what I call media coinage. They shape narratives in ways that do not always favour the North, and while they avoid terms like ‘terrorist’ for the Igbo or Yoruba, the North is constantly labeled in such negative terms.”

Professor Kurfi emphasized that for the North to control its narrative, it must revive and invest in indigenous media institutions. He called for renewed support to expand the scope of research beyond Shagawa Ward in Dawakin Kudu Local Government Area, where the current study was conducted, suggesting that future studies should encompass entire local governments to get broader and more representative data.

Highlighting the importance of media literacy, he urged Fulani communities to use social media and digital platforms not only for entertainment but also for education and self-improvement. “Media literacy helps people to distinguish between misinformation, disinformation, and malinformation,” he said. “Social media tools should be used to upload content that benefits individuals and society at large.”

He also stressed the importance of collaboration in research, stating that a single organization cannot address the information gap alone. “Since FUDECO has initiated this collaborative effort, we should now focus on defined research areas, seek funding, and investigate the real problems affecting the Fulani people,” he advised.

Professor Kurfi recommended that findings of such studies be documented and shared with policymakers and stakeholders to influence practical change. “Research like this must not remain on the shelves; it should inform planning and policy that uplift marginalized communities,” he said.

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Shamaki Congratulates Yari on Appointment as Tinubu’s Campaign DG

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A chieftain of the All Progressives Congress (APC), Shamakin Marafan Sokoto has congratulated Senator Abdul’aziz Yari Abubakar on his appointment as Director-General of the APC Presidential Campaign Council for the 2027 election.

Shamaki described Yari’s appointment as well deserved, saying his wealth of political experience, leadership qualities and proven track record contributed significantly to his emergence for the important position.

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He said Yari’s experience would play a key role in mobilising support and coordinating the APC’s campaign efforts towards ensuring the success of President Bola Ahmed Tinubu and the party in the 2027 presidential election.

According to him, the appointment reflects the confidence the APC leadership has in Yari’s capacity to deliver, particularly given his years of experience in politics and governance.

Shamaki expressed optimism that Yari would bring his vast political network and organisational skills

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Call Me Chairman, Not Tony!’: Elumelu’s Blunt Correction of Trainee Splits Internet as Old Video Sparks Double Standard Fury

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By Yusuf Danjuma Yunusa

A seemingly brief exchange between United Bank for Africa (UBA) Group Chairman, Tony Elumelu, and a female graduate trainee has erupted into a nationwide conversation about cultural values, corporate etiquette, and the politics of address, after a video of the interaction went viral on social media.

The incident occurred on Thursday, August 20, 2026, during an interactive session at the graduation ceremony for UBA’s Graduate Management Accelerated Programme (GMAP) in Lagos. In the now-viral clip, the trainee began her question by greeting the billionaire businessman with a casual, “Good morning, Tony.”

Mr. Elumelu, who was serving as a mentor at the event, promptly and firmly corrected her. According to multiple reports, he told her: “No, you won’t call me Tony. You call me Mr. Elumelu, or TOE, or Chairman.” He further justified his stance, explaining that he does not subscribe to what he termed the casual, Western-style familiarity in professional settings. “I don’t subscribe to that kind of Oyinbo life, okay!” he added.

The exchange has since polarized the Nigerian public, sparking a fierce debate on social media.

One faction of netizens has rallied behind Mr. Elumelu, arguing that the trainee’s address was a clear sign of disrespect, given his status as the chairman of a major financial institution and his seniority in age. Commentators argued that in a formal setting, the use of a title is a basic sign of respect. One social media user remarked, “Common sense should make you understand that at that moment, you are not talking to your friend, but what he is, a chairman or boss, or at least an adult that is obviously older than you.”

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Conversely, a second group has come to the trainee’s defense. They argue that modern corporate culture, even within Nigerian banks, often encourages a first-name basis to foster a more egalitarian and open work environment. A former UBA staff member, Innocent Istifanus Moses, confirmed that GMAP graduates are typically taught to address colleagues, including senior executives, by their first names. In his view, the trainee’s mistake was not irredeemable, and he advised her to issue a brief, sincere apology. “Mistake–briefly acknowledge–correct it– move on confidently,” wrote one observer.

Accusations of Double Standard Emerge

The debate took a sharper turn when an old video resurfaced online, showing Mr. Elumelu in a 2022 interview with Chisom Obi-Okoye, an MBA student at Stanford Graduate School of Business in the United States. In that footage, the student interviewer addressed him as “Hi Tony” multiple times without any objection or correction from the businessman.

This discovery has led to widespread accusations of a double standard. Critics argue that Mr. Elumelu is willing to accept the casual, “Oyinbo” culture he decried when it suits him in an international setting but enforces a rigid traditional hierarchy at home. One Facebook user, Awuzie Frankline, questioned the inconsistency, stating, “Respect should be consistent not dependent on someone’s status, location or social class.”

Defense: ‘When in Rome, Behave Like The Romans’

In defense of the UBA Chairman, supporters have argued that there is no contradiction, as the two situations occurred in vastly different cultural contexts. They contend that Mr. Elumelu was simply adapting to the norms of his environment—behaving like the Romans while in Rome, as it were. In a formal corporate setting in Nigeria, they argue, it is appropriate to demand the traditional respect that is due to one’s elders and superiors. As one commentator put it, the issue is about “the need to adjust to culture and nuance as they come.”

Beyond the immediate controversy, the incident has opened a wider conversation about generational differences, the clash between traditional African values and Western corporate norms, and the importance of navigating social cues in professional environments.

Jide Akintunde, a social commentator, expressed surprise at Mr. Elumelu’s objection, noting that his first name has been central to his public and industry branding for years. He suggested that the public correction, while perhaps justified, could have been handled privately to avoid humiliating the young trainee.

As of Friday, the young woman at the center of the storm has not made a public statement. The video, however, continues to trend, serving as a potent reminder of the intricate and often unspoken rules that govern professional and social interactions in Nigeria.

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President Tinubu Suspends Three Perm Secs as ICPC Uncovers Another Fake Agency in SGF Office

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By Yusuf Danjuma Yunusa

President Bola Tinubu has ordered the immediate arrest of George Nwabueze over the alleged operation of a fake government agency within the premises of the office of the secretary to the government of the federation (OSGF).

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The president also ordered the immediate suspension of three permanent secretaries following fresh findings by the Independent Corrupt Practices and Other Related Offences Commission (ICPC) in its investigation into alleged fake government agencies and weaknesses in public service processes.

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