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Dangote Wins 2021 Most Admired Brand in Africa

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Aliko Dangote

 

 

The Pan-African and fully integrated Conglomerate, Dangote Group has again emerged as the most Admired Brand in Africa for the year 2021 for its leadership position in driving quality brands across Africa.

The award was announced by Brand Africa, founders of the Brand Africa 100: Africa’s Best Brands during a virtual event in Uganda.

The 2021 survey was conducted between March and April 2021 and yielded over 80,000 brand mentions and over 3,500 unique brands.

One again, Dangote retained its status as the number one most admired African brand for the fourth time in a row, pushing MTN and DSTV of South Africa to the second and third positions respectively.

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With this feat, Dangote has made Nigeria to occupy number one position as a country with the most admired brand in Africa.

Top 100 brands in Africa continue to be dominated by European brands which have held their share at 41% (-1), North America (+1), Asia (no change), and Africa retaining its 13% share of the most admired brands in the world.

 

Similarly, the leading African countries that dominate the rankings largely retained their positions with Nigeria (-1) and South Africa (-) with 5 brands each, Ethiopia (+1) and Kenya (-) accounting for the13 brands among the Top 100 most admired brands in Africa.

 

“There is no doubt the pandemic, that continues to cost lives and livelihoods, and coincided with the launch of the implementation phase of the AfCFTA which aims to accelerate intra-Africa trade from 18% to 50% in 2030, is becoming a catalyst for loconomies with nations having to look internally for sustainability. The internal shifts in the rankings in particular the African brands, Africa can and will need to grow its own brands to meet the needs of its growing consumer market,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership. “African brands will continue to play a dual role of being globally competitive but most importantly of transforming the continent’s promise into a real change.”

 

Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries spanning all the five economic regions, and analysis and ranking by Kantar and Brand Leadership. Collectively they account for over 80% of the population and over 80% of the GDP of Africa. An analysis of the data over the past 10 years, has established that on average, only 20% of the brands admired by Africans are made in Africa.

 

The Group Chief Corporate Communication Officer of the Dangote, Anthony Chiejina, said the management was not unexpected of the ranking because the company has a long-standing reputation for quality, relevance compliance and social stewardship. “Our mission and vision engage and inspire us; and by extension connects us to both our internal and external stakeholders.

 

“We fervently believe that only Africans can develop Africa, and this gives us stronger sense of relevance in all the countries where we have our operations. We are touching lives by providing their basic needs and empowering Africans more than ever before creating jobs, reducing capital flight, helping government conserve foreign exchange drain by supporting different industrial and infrastructural projects of African government.”

 

Chiejina stated further that Dangote Cement has been producing high quality products, creating employment, reducing poverty, engaging in unprecedented philanthropy and above all respecting the laws of the land where we operate. “All these are our credo and we do not compromise it. And the ranking is just an acknowledgement of all these by our stakeholders, we keep our brand promise and stay authentic.” he concluded.

 

 

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Dangote Donates Bags Of Rice To 48 Charity Groups

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Alhaji Aliko Dangote

 

Continuing its National Food Intervention Programme, the Aliko Dangote Foundation has facilitated the distribution of thousands of bags of rice to beneficiaries and vulnerable Nigerians in the Federal Capital Territory, Abuja, with no fewer than 48 charity organizations and orphanages involved in the process.

According to the company’s spokesperson, Anthony Chiejina, the initiative represents a continuation of the Foundation’s commitment to supporting the government and the Nigerian populace in alleviating economic hardship within the country.

Mr. Chiejina noted that following the National Flag-off events in Kano and Lagos, the Foundation initiated the distribution of one million bags of rice throughout all the local government areas in Nigeria last month.

The coordination of the distribution exercise in Abuja is being undertaken by the 1Ummah Foundation, led by Mrs. Azeeza Hassan-Jibril.

Speaking to newsmen, Mrs Jibril said some of the groups that are supporting the ADF in the distribution exercise are: Hope for survival Children’s Home Gishiri, Child to Child Charity Foundation, Gajiya Charity Foundation, Mission for Education, Social and Health (MESH), JADAFIA Group, Network of Women with Disabilities (NWD), Dagam Pilame Community Association, Eeqra Foundation/Orphanage, Leprosarium-Yangoji, Support our troops (SOT) Foundation for widows, Karmajiji Disabled Colony, Bimbola Nutrition and Health Foundation, NASFAT Foundation, and JIBWIS Group among others.
Mrs. Jibril said the donation will greatly and positively impact on the beneficiaries in Abuja.

Reacting, Lead Program Officer of the Mission for Education, Social and Health (MESH), Mrs Khadija Oladipupo, said the rice donation has helped “nourish and uplift those in need within our communities.”

“Together, we’re making a meaningful difference in the lives of our population, especially those in need,” she said.
In her response, the Chief Executive Officer (CEO) of the Gajiya Charity Foundation, Hafsat Umar Gimba, expressed gratitude, describing the intervention as a generous assistance.

She said: “Receiving the items you sent has brought immense relief and comfort to the less privileged in the society during these hard times. Your kindness and compassion have touched their hearts profoundly. The rice provided have eased their burdens and provided them with the necessities they desperately needed.

“Knowing that there are individuals and organizations like ADF and 1Ummah who care deeply about the well-being of others fills me with hope and renewed faith in humanity. May you continue to be blessed abundantly for your noble work, and may your kindness inspire others to lend a helping hand to those in need.”

In the same vein, Administrative Secretary, Movement for Islamic Culture and Awareness (MICA), Adeniyi Akeem Akanbi, said: “we sincerely appreciate your support for the rice given us to share among our members and people of Lugbe environs. We say Jazakah lahu kayran to the Dangote foundation and pray Allah reward the organization abundantly.”
According to the President of Network of Women with Disabilities (NWD), Lois Auta, “Your commitment to supporting marginalized communities, particularly women with disabilities, exemplifies your dedication to social responsibility and compassion. Through your donation, you have not only alleviated the immediate needs of those in our network but also demonstrated solidarity and empathy towards our cause.”

Meanwhile, the President of the JADAFIA Group Mrs. Rakiya S Bamalli said: “I want to express our heartfelt appreciation for the generous donations provided by the Aliko Dangote Foundation during the holy month of Ramadan.

“The contributions have enabled us to expand our Ramadan outreach programs, including the distribution of food packages, iftar meals and essential supplies to families and communities facing hardship. This has made a significant difference in our efforts to provide relief to those in need within our community.”

Responding, representative of the Bimbola Nutrition and Health Foundation Mr. Femi Akosile said: “We take this moment to appreciate Aliko Dangote Foundation for the provision of 10kg bags of rice for distribution to the less privileged and vulnerable groups.

“Your contribution has made a significant impact on our efforts to support those in need in our community. The rice has been distributed to families and individuals who are experiencing food insecurity. We want to sincerely say that your partnership and commitment to making a positive difference in our community are truly inspiring, and we are honored to have had the opportunity to work with you.”

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How Aliko Dangote supported businesses in Nigeria-Sambajo

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President of the Dangote Group Aliko Dangote has been described as a rare gem and kind hearted industrialist for nurturing trading and commercial activities in North and across Nigeria for almost four decades.

Speaking when he visited the Dangote pavilion at the ongoing Kano International Trade Fair, Alhaji Salisu Sambajo, said: “ I can say confidently that Aliko has been supporting us for the past 40 years, and he has lifted us up when our businesses where going under.”

Mr. Sambajo is a Kano based international business tycoon, and chairman of the Sambajo General Enterprises Limited. He’s considered one of the biggest business names in northern Nigeria.

“Aliko’s support in growing commercial activities in the North and all over the nation cannot be quantified. The history of Nigeria’s commerce, and indeed of industrialization, cannot be completed without his name topping the list. It’s only God that can reward him,” he said.

The business mogul added: “I am telling you this confidently because I am one of the beneficiaries of his generosity. No one can deny his kindheartedness and support, and God is with such people.”

He recalled that Mr. Dangote had committed billions of naira through Bank of Industry for the development of small businesses in Nigeria, adding that the Fund was expected to create one million jobs.

The business mogul also recalled that Mr. Dangote had supported the Federal Government with billions of naira during the 2012 flooding in Nigeria.

“During the Covid-19 pandemic, we read it in the news that Aliko donated billions of naira. All these are coming from one person. Nigeria should be grateful to him,” he said.

He added that: “ Also remember that at the peak of the Boko Haram crisis, Aliko Dangote had donated a housing estate worth billions to the Internally Displaced persons in Borno State. I can go on and on. His interventions are so numerous.”

According to the businessman, “Aliko has since stopped working for himself. All he has been doing is to lift people out of poverty. I remember whenever we recorded losses, Aliko will lift us up again and again. I don’t want to go into specifics. He’s a very kind and generous person. He deserves all our respect and it’s a big honour that God created such a man in Nigeria.”

Mr. Sambajo said it is not for nothing that Mr. Dangote, is Nigeria’s biggest private sector employer.

The business mogul traced relationship with Mr. Dangote to over 40 years, adding that he has been a great philanthropist who has his country and Africa at heart.

Mr. Sambajo described the upcoming Dangote Refinery as a legacy project that will positively impact the country’s economy.

Dangote Group is the major sponsor of the ongoing 44th Kano International Trade Fair.

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