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<p>BY:<br />
AMINA AHMAD ABDULLAHI<br />
Department of Mass Communication<br />
Ahmadu Bello University Zaria.</p><div class="kOb577Ey" style="clear:both;float:left;width:100%;margin:0 0 20px 0;"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

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<p>In recent years, the global beauty industry has witnessed &#8211; the rising popularity of skin bleaching. While personal choices in enhancing one&#8217;s appearance should be respected, it is essential to shed light on the detrimental effects and wider implications associated with this practice. Skin bleaching, although often driven by societal pressures and unrealistic beauty standards, presents a dangerous path that could harm not only individuals but also perpetuate harmful beauty ideals.</p>
<p>Skin bleaching has deep-rooted historical origins. Across different cultures and time periods, lighter skin has been perceived as a symbol of social status, desirability, and beauty. Unfortunately, these unjust ideals have persisted, perpetuated by media representations and societal biases that reinforce the notion that fair skin equates to a higher social standing. This has led many individuals, particularly women, to resort to skin bleaching in an attempt to conform to these arbitrary standards.</p>
<p>The primary method employed in skin bleaching involves the use of various chemical agents that inhibit melanin production, the pigment responsible for skin coloration. However, the risks associated with these products far outweigh their benefits. Many skin bleaching creams contain hydroquinone, steroids, and mercury, which can lead to severe health complications such as skin thinning, hyperpigmentation, permanent scarring, kidney damage, and even cancer.</p>
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<p>The physical repercussions of skin bleaching are alarming, but its detrimental impact does not halt there. This practice contributes to the perpetuation of colorism — discrimination based on skin tone — within societies. By reinforcing the idea that lighter skin is superior, skin bleaching fuels division, insecurity, and self-esteem issues among individuals with naturally darker complexions. It fosters a harmful cycle where people feel compelled to alter their appearance to fit an unrealistic and biased standard of beauty.<br />
Instead of pursuing harmful practices like skin bleaching, we should strive to celebrate and embrace diversity in all its forms. True beauty lies in self-acceptance and embracing our unique features. By encouraging inclusivity, we can redefine societal beauty standards, challenging archaic norms that have plagued humanity for far too long.</p>
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<p>To rectify the prevalence of skin bleaching, it is crucial for governments and regulatory bodies to enforce stricter regulations on the production, distribution, and advertisement of harmful bleaching products. Additionally, educational campaigns should be implemented to raise awareness about the risks associated with skin bleaching, emphasizing the importance of self-love, individuality, and acceptance.</p>
<p>In conclusion, Skin bleaching, despite being fueled by societal pressures, perpetuates a harmful cycle of discrimination and health risks. It is essential that we challenge these beauty standards by promoting diversity, inclusivity, and self-acceptance. Instead of seeking external validation through altering our appearances, let us redefine beauty based on genuine qualities and celebrate the uniqueness that makes us who we are. Only then can we break free from the constraints of societal expectations and build a world that values true beauty, unity, and self-love.<br />
Amina is a student of Department of Mass Communication Ahmadu Bello University Zaria.</p>
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