By Abubakar Ibrahim ,Kano
Miniso is a Japanese company that came to Nigeria in 2017 and has since opened over 20 stores across various states in the country.
The company has over 3600 stores across 79 countries worldwide.
Customers are more comfortable with online patronage- Saudat Idris Bello
As many companies are trying to get through the recent economic downturn, Miniso partnered with a Nigerian e-commerce start-up; Your Daily Store Online (yds.com.ng), to open their first official online store in the world.
This Online store (shopminiso-ng.com) began late March just before the lockdown started.
According to the Chief Operating Officer for Miniso Online, Mrs. Surayyah Ahmad, said this was a strategic move as many of the in-store customers moved online based on lockdown directives by the government.
Many businesses such as Miniso are beginning to find ways to pivot around the opportunities created by Covid-19 by providing their customers with easier and better ways to shop.
