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<p>Professor Mainasara Yakubu Kurfi, a renowned scholar in mass communication from Bayero University, Kano, has called on Northern Nigeria to urgently invest in the media sector, stressing that the absence of strong northern media platforms has weakened the region’s voice in national discourse.</p><div class="dCVEa9Ch" style="clear:both;float:left;width:100%;margin:0 0 20px 0;"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

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<p>Speaking during a stakeholder engagement organized by the Fulbe Development and Cultural Organization (FUDECO) in collaboration with the National Commission for Nomadic Education, Professor Kurfi lamented the collapse of legacy media institutions like New Nigerian Newspapers and the Federal Radio Corporation of Nigeria (FRCN) in Kaduna. The event was themed “Consolidating the Outcomes of the IDRC-SPARC GES Research Findings on the Media Empowerment of Pastoralist Women in Kano State.”</p>
<p>According to Professor Kurfi, access to information is a powerful tool for societal development. “No communication, no society,” he stated, adding that women in rural areas, especially among the Fulani communities, must be educated on the value of information. He described the findings of the research presented during the event as a reflection of reality and not surprising to those familiar with gender issues in rural communities.</p>
<p>He referenced the existence of gender studies at Bayero University as a testament to the growing recognition of the need to investigate the different experiences of men and women, especially in media access and usage. Professor Kurfi said nearly 99 percent of newspapers in Nigeria are produced in the South, particularly in Lagos and Ibadan.</p>
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<p>“The flow of information is from the South. You cannot access what you do not own,” he explained. “What the southern press engages in is what I call media coinage. They shape narratives in ways that do not always favour the North, and while they avoid terms like &#8216;terrorist&#8217; for the Igbo or Yoruba, the North is constantly labeled in such negative terms.”</p>
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<p>Professor Kurfi emphasized that for the North to control its narrative, it must revive and invest in indigenous media institutions. He called for renewed support to expand the scope of research beyond Shagawa Ward in Dawakin Kudu Local Government Area, where the current study was conducted, suggesting that future studies should encompass entire local governments to get broader and more representative data.</p>
<p>Highlighting the importance of media literacy, he urged Fulani communities to use social media and digital platforms not only for entertainment but also for education and self-improvement. “Media literacy helps people to distinguish between misinformation, disinformation, and malinformation,” he said. “Social media tools should be used to upload content that benefits individuals and society at large.”</p>
<p>He also stressed the importance of collaboration in research, stating that a single organization cannot address the information gap alone. “Since FUDECO has initiated this collaborative effort, we should now focus on defined research areas, seek funding, and investigate the real problems affecting the Fulani people,” he advised.</p>
<p>Professor Kurfi recommended that findings of such studies be documented and shared with policymakers and stakeholders to influence practical change. “Research like this must not remain on the shelves; it should inform planning and policy that uplift marginalized communities,” he said.</p>
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