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<p>By Abubakar Ibrahim ,Kano</p>
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<p>Miniso is a Japanese company that came to Nigeria in 2017 and has since opened over 20 stores across various states in the country.</p><div class="3QKHO1QM" style="clear:both;float:left;width:100%;margin:0 0 20px 0;"><script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

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<p>The company has over 3600 stores across 79 countries worldwide.</p>
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<p><a href="https://nigeriantracker.com/2020/07/18/customers-are-more-comfortable-with-online-patronage-saudat-idris-bello/"> Customers are more comfortable with online patronage- Saudat Idris Bello</a></p>
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<p>As many companies are trying to get through the recent <a href="https://blogs.imf.org/2020/04/14/the-great-lockdown-worst-economic-downturn-since-the-great-depression/">economic downturn</a>, Miniso partnered with a Nigerian e-commerce start-up; Your Daily Store Online (yds.com.ng), to open their first official online store in the world.</p>
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<p>This Online store (shopminiso-ng.com) began late March just before the lockdown started.</p>
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<p>According to the Chief Operating Officer for Miniso Online, Mrs. Surayyah Ahmad, said this was a strategic move as many of the in-store customers moved online based on lockdown directives by the government.</p>
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<p>Many businesses such as Miniso are beginning to find ways to pivot around the opportunities created by Covid-19 by providing their customers with easier and better ways to shop.</p>
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