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<p>The Nigerian Consumer Credit Corporation (CREDICORP) has commenced its nationwide Cultural Reorientation Programme, beginning with a landmark market activation event held on Wednesday 21st May 2025 at the Sani Abacha Stadium in Kano.</p>
<p>CREDICORP, established under the Renewed Hope Agenda of President Bola Ahmed Tinubu, GCFR, is a national institution working to democratize access to consumer credit for all hardworking Nigerians. Through its mandate, the Corporation enables Nigerians to acquire essential goods and services—such as locally assembled vehicles, solar solutions, and home improvement products—on credit, rather than relying on limited cash-based transactions.<br />
This campaign represents the third pillar of CREDICORP’s national strategy Cultural Reorientation which complements the Corporation’s other pillars, Infrastructure and Capital. In the last year this has already been demonstrated through the rollout of impactful initiatives such as Project S.C.A.L.E (Securing Consumer Access for Local Enterprises), which channels consumer credit toward the purchase of goods and services from local vendors and manufacturers to strengthen Nigeria’s domestic industries; the C.A.L.M. Fund (Credit Access for Light and Mobility), which provides credit for CNG vehicle conversions and solar home systems; and YouthCred, a national programme offering responsible, affordable credit to young Nigerians at the very start of their economic lives beginning with 100,000 NYSC members.<br />
Cultural Reorientation is CREDICORP’s effort to shift long-standing perceptions around credit—helping Nigerians see it not as a trap, but as a tool for growth. The programme reorients the public through a mix of community training sessions, digital sensitization campaigns, and on-ground activation events designed to promote responsible borrowing and financial literacy. It also engages financial institutions, encouraging a transition from traditional collateral-heavy models to more inclusive credit assessment methods that better reflect the realities of everyday Nigerians.</p>
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<p>Participants at the activation were sensitized on:<br />
What consumer credit is and how it works, including both interest-based and non-interest financing options.<br />
The difference between responsible credit use and harmful debt.<br />
The long-term value of building and maintaining a verifiable credit history.<br />
How CREDICORP partners with financial institutions both traditional and non-interest providers to expand access to affordable and culturally appropriate credit solutions.<br />
The event featured live testimonials from beneficiaries, as well as pre- and post-event questionnaires designed to measure shifts in public sentiment and understanding. Leading the event was His Excellency, Governor Abba Kabir Yusuf of Kano State, who was joined by representatives from the Kano State Government, alongside leaders of market associations, trade cooperatives, and Participating Financial Institutions.</p>
<p>This first activation marks the beginning of a national conversation one that positions consumer credit not as a burden, but as a tool for economic mobility, and improved quality of life.</p>
<p>Further activations are scheduled to take place across the nation in the coming months.</p>
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<p>For more information, visit www.credicorp.ng.</p>
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