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The Commissioner to for Information and Internal Affairs, Comrade Ibrahim Abdullahi Waiya, has expressed concern over the increasing trend of non-proficient Hausa speakers advertising products in the Hausa language in a manner that distorts the message and deviates from standard Hausa.
The Commissioner made this statement while receiving a delegation from the Advertising Regulatory Council of Nigeria (ARCON) in his office.
He emphasized the need for advertisements in Hausa to be crafted by native speakers to ensure clarity and effective communication with the target audience.
“For an advert to be well understood, it is crucial that native Hausa speakers handle its production to prevent distortion and misinterpretation,” Comrade Waiya stressed.
Waiya reiterated his commitment to strengthening the capacity of Information Officers in the state by ensuring their registration with relevant professional bodies. This, he noted, would enhance their effectiveness and service delivery.
Earlier, the Director, Northern Region, ARCON, described the Advertising Regulatory Council of Nigeria as the apex regulatory body overseeing advertising, marketing communications, and public communication practices in Nigeria.
He explained that ARCON operates under the Federal Ministry of Information and National Orientation with a mandate to promote ethical advertising, act as the conscience of society in commercial communications, and protect consumer interests.
The Director commended the Kano State Government for its support of ARCON and urged the ministry to ensure that all Information Officers in the state are registered members of the council. He emphasized that such membership would significantly benefit the officers in carrying out their duties professionally.
